GTM Live
Episodes
11 - Voice of the Customer | Innovate Sales with Kevin Mulrane and Travis King
19 May 2020
Contributed by Lukas
Chris Walker joins Kevin Mulrane and Travis King on an episode of Innovate Sales to talk about how important it is for marketers to understand their I...
10 - Adopting a Buyer-Centric Mentality | Winning Wednesdays with Katrina Fuhrman
18 May 2020
Contributed by Lukas
Last week, we joined Katrina Fuhrman on Winning Wednesdays to talk about how to put your best foot forward when marketing to a select number of prospe...
9 - What should your top priorities be right now in Demand Gen? With Kevin Mulrane & Travis King
15 May 2020
Contributed by Lukas
In this episode of State of Demand Gen, Chris Walker joins Kevin Mulrane and Travis King to share the demand gen channels and tactics he is currently ...
8 - Reallocate Your Marketing Budget - Ads, Campaigns & Vendors | Demand Gen Live S1 x08
14 May 2020
Contributed by Lukas
Times are tough and you're being asked to make some cuts to your marketing budget in an effort to weather the storm. So what goes, what stays, and how...
7 - Paid Social vs. SEO | Demand Gen Live S1 x07
11 May 2020
Contributed by Lukas
On this week's installment of Demand Gen Live, we discuss the pros and cons of paid social and search engine optimization (SEO). Join us every week li...
6 - Marketing Automation Do's and Don'ts | Demand Gen Live S1 x06
08 May 2020
Contributed by Lukas
On this week's installment we redefine content strategy (with real examples) and unveil marketing automation do's and don'ts.
5 - B2B LinkedIn Ads & Detailed Content Distribution Strategy | Demand Gen Live S1 x05
07 May 2020
Contributed by Lukas
On this installment of Demand Gen Live, we share insights regarding LinkedIn advertising in the B2B space and discuss best practices for distributing ...
4 - Execution Drives Better Strategy | Demand Gen Live S1 x04
06 May 2020
Contributed by Lukas
In this installment of Demand Gen Live, we talk about the importance of actually doing the work and staying close with it, not only for the impact it ...
3 - Create Content for Your Audience, Not Your Funnel | Demand Gen Live S1 x03
01 May 2020
Contributed by Lukas
Your content will work better when you stop thinking about how it somehow leads someone into a sales funnel to buy your product. Straight up. Chris Wa...
2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02
30 Apr 2020
Contributed by Lukas
The second installment of Demand Gen Live. We made some improvements to the format including audience video participation for Q&A. Lots of depth h...
1 - B2B Demand Generation | Demand Gen Live S1 x01
29 Apr 2020
Contributed by Lukas
The first ever installment of Demand Gen Live. Chris Walker and Gaetano DiNardi discuss demand generation vs. lead generation, revenue quotas, and oth...