GTM Live
Episodes
6 - Marketing Automation Do's and Don'ts | Demand Gen Live S1 x06
08 May 2020
Contributed by Lukas
On this week's installment we redefine content strategy (with real examples) and unveil marketing automation do's and don'ts.
5 - B2B LinkedIn Ads & Detailed Content Distribution Strategy | Demand Gen Live S1 x05
07 May 2020
Contributed by Lukas
On this installment of Demand Gen Live, we share insights regarding LinkedIn advertising in the B2B space and discuss best practices for distributing ...
4 - Execution Drives Better Strategy | Demand Gen Live S1 x04
06 May 2020
Contributed by Lukas
In this installment of Demand Gen Live, we talk about the importance of actually doing the work and staying close with it, not only for the impact it ...
3 - Create Content for Your Audience, Not Your Funnel | Demand Gen Live S1 x03
01 May 2020
Contributed by Lukas
Your content will work better when you stop thinking about how it somehow leads someone into a sales funnel to buy your product. Straight up. Chris Wa...
2 - Awareness Channels vs. Intent Channels | Demand Gen Live S1 x02
30 Apr 2020
Contributed by Lukas
The second installment of Demand Gen Live. We made some improvements to the format including audience video participation for Q&A. Lots of depth h...
1 - B2B Demand Generation | Demand Gen Live S1 x01
29 Apr 2020
Contributed by Lukas
The first ever installment of Demand Gen Live. Chris Walker and Gaetano DiNardi discuss demand generation vs. lead generation, revenue quotas, and oth...