GTM Live

106 - Why I Don't Stack MQLs | Demand Gen Live S2 x20

17 Feb 2021

Contributed by Lukas

Last night's Demand Gen Live with Chris Walker and Megan Bowen revolved around the customer/buyer experience and how that comes into play in regards t...

105 - The Benefits of Building A Personal Brand with Justin Welsh

14 Feb 2021

Contributed by Lukas

Justin Welsh, Founder at JW Strategic Advisory, joined Chris Walker on State of Demand Gen to break down how he used organic content on LinkedIn to bu...

104 - Life Is Too Short to Work For a CEO Who Doesn't Get Marketing | Dave Gerhardt

12 Feb 2021

Contributed by Lukas

Chris Walker (CEO, Refine Labs) and Dave Gerhardt (CMO, Privy) hosted an hour-long discussion about B2B influencer marketing, content marketing trends...

103 - Why Marketers That Thrive in the Unmeasurable Will Win | Demand Gen Live S2 x19

10 Feb 2021

Contributed by Lukas

Chris Walker and Megan Bowen hosted the 19th episode of the second season of Demand Gen Live last night. They covered three key agenda topics: (1) Ref...

102 - How Buyer Experience Can Be Your Differentiator | Sahil Mansuri (CEO, Bravado)

07 Feb 2021

Contributed by Lukas

Sahil Mansuri (CEO at Bravado) joined us on State of Demand Gen to talk about the importance of marketers having empathy for sales. We also discussed ...

101 - Setting the Foundation to Drive Revenue | Catalyst Sale Podcast with Mike Simmons

05 Feb 2021

Contributed by Lukas

Chris joined Mike Simmons on the Catalyst Sale podcast to talk through the importance of setting the right foundation in order to make marketing to re...

100 - Your Obsession with Attribution is Ruining Your Marketing | Demand Gen Live S2 x18

03 Feb 2021

Contributed by Lukas

Today marks our 100th episode on the State of Demand Gen podcast! Thanks to all our subscribers, listeners, guests and the team behind the scenes for ...

99 - The Cost of Optimizing for the Wrong Metrics | Rand Fishkin (Co-Founder & CEO, SparkToro)

31 Jan 2021

Contributed by Lukas

Rand Fishkin (Co-Founder & CEO, SparkToro) joined Chris Walker the other day to talk about his book Lost & Founder and break down his article ...

98 - Content Strategy Session with 2 CEOs who Get It | Patrick Campbell (Founder & CEO, ProfitWell)

29 Jan 2021

Contributed by Lukas

Patrick Campbell (Founder & CEO @ ProfitWell) joined Chris Walker on State of Demand Gen to break down his content journey at ProfitWell and share his...

97 - Creative for Demand Gen Campaigns | Demand Gen Live S2 x17

27 Jan 2021

Contributed by Lukas

Chris and Megan hosted another Demand Gen Live and set the high level agenda with The truth about website Content Experience Platforms and What parts ...

96 - The Most Under-Leveraged Growth Drivers for 2021 | Demand Gen Expert Session w/ Gaetano DiNardi

23 Jan 2021

Contributed by Lukas

We hosted our first Demand Gen Expert Session with Chris Walker and Gaetano DiNardi (Director of Growth Marketing @ Nextiva) and jammed for an hour on...

95 - Does B2B Learn from B2C? | Demand Gen Live S2 x16

20 Jan 2021

Contributed by Lukas

During last night's Demand Gen Live we set the stage with a few key topics: How to think about content quality, What parts of B2B marketing can be out...

94 - Field Marketing & Demand with Nick Bennett (Director of Field Marketing @ Logz.io)

18 Jan 2021

Contributed by Lukas

Nick Bennett (Director of Field Marketing @ Logz.io) joined Chris Walker on State of Demand Gen to talk about what field marketing is and how he sees ...

93 - When Do You Know if Your Paid Ads Are Effective? | Demand Gen Live S2 x15

13 Jan 2021

Contributed by Lukas

We broke a record last night for the longest Demand Gen Live to date! Thank you everyone who submitted questions in advance and live. We talked about ...

92 - What's the Difference Between Brand and Demand? | 417 Marketing Podcast with Ryan Baker

11 Jan 2021

Contributed by Lukas

Chris joined Ryan Baker (VP of Digital Strategy @ 417 Marketing) on the 417 Marketing Podcast to talk about the importance of brand activities that ca...

91 - Podcast Strategy Session hosted by Chris Walker

10 Jan 2021

Contributed by Lukas

For this episode we recorded a call Chris held with a couple new podcast hosts. They asked him questions about all the things including recording logi...

90 - 2021 B2B Marketing Predictions | Demand Gen Live S2 x14

06 Jan 2021

Contributed by Lukas

We kicked off the first Demand Gen Live of 2021 last night on Zoom and were joined by several new and returning faces. We covered Chris Walker's 2021 ...

89 - Channel Attribution Isn't Everything

03 Jan 2021

Contributed by Lukas

"Removing channel attribution inside of social channels is absolutely required in B2B companies moving forward." Today we tried out a new format and h...

88 - The Missing Piece of Product Marketing | Demand Gen Live S2 x13

30 Dec 2020

Contributed by Lukas

Last night we hosted the last Demand Gen Live of 2020! Chris Walker and Megan Bowen talked through content creation, pipeline marketing, conversion tr...

87 - Transitioning from Sales-led to Product-led Growth | Demand Gen Live S2 x12

23 Dec 2020

Contributed by Lukas

In the midst of the holidays we gathered 30 marketers on Zoom to resume our second to last Demand Gen Live installment of the year. We set the agenda ...

86 - Use Short Term Metrics without Letting them Overrule Your Strategy | AMA

20 Dec 2020

Contributed by Lukas

We hosted another AMA using the questions you've asked us on LinkedIn. Listen in to hear Chris’s answers in regards to podcast advertising, why all ...

85 - The "Marketing Death Wish" | Demand Gen Live S2 x11

16 Dec 2020

Contributed by Lukas

We opened up the chat to questions early this week on Demand Gen Live with Chris Walker and Megan Bowen. They answered questions regarding Facebook au...

84 - What Marketers Should and Should Not Be Doing in 2021 | AMA

15 Dec 2020

Contributed by Lukas

We’ve been getting a ton of questions submitted via email and on LinkedIn and are trying out this new format to keep up with the volume. In this ses...

83 - Why Google Gets More Credit Than It Deserves | Demand Gen Live S2 x10

09 Dec 2020

Contributed by Lukas

"Whether or not your content marketing will be successful comes down to your INTENT." On this installment of Demand Gen Live Season 2, Chris and Megan...

82 - A Marketer in Sales’ Shoes | Sales IQ Podcast

06 Dec 2020

Contributed by Lukas

Chris was interviewed by Luigi Prestinenzi (Co-Founder and Head of Growth @ Sales IQ Group) on the Sales IQ podcast. They talked about how important i...

81 - Why Changing From Lead-Based to Account-Based May Not Fix Your Marketing | Demand Gen Live S2 x09

02 Dec 2020

Contributed by Lukas

Chris Walker was back for Demand Gen Live this week and co-hosted the installment with Megan Bowen. They covered: Key steps Refine Labs took to create...

80 - Marketing Runs the Business | Cassidy Shield (VP of Marketing, Narrative Science)

29 Nov 2020

Contributed by Lukas

Chris Walker hosted Cassidy Shield on State of Demand Gen to talk about marketing in 2021. The pandemic has forced companies to focus on CREATING dema...

79 - Why Influenced Revenue is a Dangerous Game | Kyle Lacy (CMO, Lessonly)

23 Nov 2020

Contributed by Lukas

"If you can figure out how to scale culture, it will be way easier for you to win." Chris hosted Kyle Lacy (CMO of Lessonly) on State of Demand Gen. T...

78 - Market the Way You Buy | The Marketing Millennials with Daniel Murray

21 Nov 2020

Contributed by Lukas

"Market the way you buy." Daniel Murray hosted Chris Walker on The Marketing Millennials podcast the other day. They talked about how buyers have chan...

77 - Not All MQLs Are Created Equal | Demand Gen Live S2 x07

18 Nov 2020

Contributed by Lukas

Chris Walker and Megan Bowen hosted Demand Gen Live again and tackled several detailed questions submitted in advance and live from our audience. Some...

76 - ABM Breaks Down at Execution | Sangram Vajre (Co-Founder at Terminus)

14 Nov 2020

Contributed by Lukas

Sangram Vajre, Co-Founder at Terminus, joined Chris Walker on State of Demand Gen to go into more detail about ABM - specifically tips for better exec...

75 - How to Balance Brand & Performance | Demand Gen Live S2 x06

11 Nov 2020

Contributed by Lukas

On last night's episode of Demand Gen Live we hosted a live AMA and tackled topics such as: How to balance Brand and Performance, Measuring the effect...

74 - Change Your Metrics to Change Their Perception | Tech Sales Influencers with James Hounslow

09 Nov 2020

Contributed by Lukas

James Hounslow, host of the Tech Sales Influencers podcast, interviewed Chris Walker the other week. They talked about what sales leaders who are focu...

73 - Capturing Demand vs. Creating Demand | Demand Gen Live S2 x05

04 Nov 2020

Contributed by Lukas

Chris and Megan powered through another Demand Gen Live last night to discuss the differences between Capturing Demand and Creating Demand. We also an...

72 - ABM isn’t a One Size Fits All Strategy | Josh Wagner (Head of Partnerships, LeadMD)

02 Nov 2020

Contributed by Lukas

Josh Wagner (Head of Partnerships @ LeadMD) joined Chris Walker for a short session on State of Demand Gen. They deep dive into Account Based Marketin...

71 - Creating Demand with Momentum | Demand Gen Live S2 x04

28 Oct 2020

Contributed by Lukas

Last night we continued Season 2 of Demand Gen Live with the AMA format. Chris and Megan tackled questions asked both before the show and live ranging...

70 - Unrealistic Goals Drive Poor Marketing Behaviors | SUMMIT Podcast with Kyle Hamer

26 Oct 2020

Contributed by Lukas

Kyle Hamer (Founder & CEO, Hamer Marketing Group) hosted Chris Walker on the SUMMIT Podcast to talk about marketing in a post-COVID-19 world. They...

69 - B2B Influencer Marketing | Kevin "KD" Dorsey (VP of Inside Sales @ PatientPop)

24 Oct 2020

Contributed by Lukas

Kevin "KD" Dorsey joined Chris on State of Demand Gen this week to talk about how B2B can learn from B2C, especially in regards to influencer marketin...

68 - Brand, Demand & ABM | Demand Gen Live S2 x03

21 Oct 2020

Contributed by Lukas

On last night's Demand Gen Live we received several questions before the show and tackled them live. Some topics we covered include:   -Brand, De...

67 - How Word of Mouth Drives Revenue | Demand Gen Live S2 x02

14 Oct 2020

Contributed by Lukas

On Season 2 Episode 2 of Demand Gen Live, we talked about: How Sales can work well with the CMO, How word of mouth drives revenue with zero attributio...

66 - Metrics are not More Important than Outcomes | The Growth Leadership Show

12 Oct 2020

Contributed by Lukas

Chris Walker joined Sandro Meyer on The Growth Leadership Show to talk about: why other people don't post regularly on LinkedIn, what happens when met...

65 - The Demand Do’s and Don’ts | Latané Conant (CMO, 6sense)

10 Oct 2020

Contributed by Lukas

Latané Conant, CMO at 6sense, joined Chris Walker on State of Demand Gen to go into more detail about the concepts that are discussed in her new book...

64 - Demand Predictions for 2021 | Demand Gen Live S2 x01

07 Oct 2020

Contributed by Lukas

Last night we kicked off Season 2 of Demand Gen Live with our co-hosts Chris Walker (CEO, Refine Labs) and Megan Bowen (CCO, Refine Labs). We leaned h...

63 - Marketing is not Sales and Sales is not Marketing | Darryl Praill

03 Oct 2020

Contributed by Lukas

Chris interviewed Darryl Praill (CRO @ VanillaSoft) on State of Demand Gen this week to talk about marketing, sales, and where both sit in the organiz...

62 - "Nurturing" Leads in Long Sales Cycles | Demand Gen Live S1 x28

30 Sep 2020

Contributed by Lukas

In the Season 1 Finale of Demand Gen Live, we had Gaetano DiNardi (Director of Growth Marketing, Nextiva) back to go through a stacked agenda.  W...

61 - Why Your Company Should Start a Podcast | Brands That Podcast w/ Erik Jacobson

28 Sep 2020

Contributed by Lukas

Erik Jacobson (CEO, Lemonpie) interviewed Chris Walker on "Brands That Podcast" to talk about Chris's thoughts on what most B2B companies are doing wr...

60 - Focus on THEM, not You | Scott Rivers (Managing Partner, Cerca Talent+)

26 Sep 2020

Contributed by Lukas

Chris sat down with Scott Rivers (Managing Partner, Cerca Talent+) to talk about modern marketing. They touched on how to can get to a place with your...

59 - Facebook Ads in 2021 | Demand Gen Live S1 x27

23 Sep 2020

Contributed by Lukas

Gaetano DiNardi (Director of Growth Marketing, Nextiva) joined us once again for the 27th installment of Demand Gen Live. We covered: why overweight s...

58 - If You Want to Be Average, Outsource Your Content | Jonathan Beaton (VP Marketing, IntSights)

19 Sep 2020

Contributed by Lukas

Chris Walker was joined by Jonathan Beaton, VP of Marketing at IntSights, to talk through the marketing values they hold that go against the grain. Th...

57 - Why Your Company Should Start a Podcast | Demand Gen Live S1 x26

16 Sep 2020

Contributed by Lukas

This installment of Demand Gen Live marks 6 months since we started the series on Zoom. We dove into why your company should seriously consider starti...

56 - The E-Book is Dead | Alice de Courcy (CMO, Cognism)

12 Sep 2020

Contributed by Lukas

Chris Walker joined Alice de Courcy (CMO, Cognism) for a fireside chat about e-books. He shared his thoughts on what marketers should be channeling th...

55 - The Growth at all Costs Mindset | Demand Gen Live S1 x25

09 Sep 2020

Contributed by Lukas

Over 50 marketers and sales folks gathered together on Zoom for Demand Gen Live this Tuesday. We were joined by Megan Bowen (CCO, Refine Labs) and dis...

54 - Spend Your Budget Like It's Your Own Money | Champagne Strategy with John James

07 Sep 2020

Contributed by Lukas

Chris Walker joined John James on the Champagne Strategy podcast last week to talk about a wide range of topics across marketing, sales, and entrepren...

53 - Stuck in the Metrics | Jason Widup (VP Marketing @ metadata.io)

05 Sep 2020

Contributed by Lukas

Jason Widup, VP of Marketing at metadata.io, joined us on State of Demand Gen to share his thoughts on marketing in 2020. We talked about how we defin...

52 - Identifying True Intent | Demand Gen Live S1 x24

02 Sep 2020

Contributed by Lukas

We broke the record for the longest Demand Gen Live to date on last night's installment. We discussed:  What should my ROI be on Google Ads; How ...

51 - Top of Funnel Outreach with Josh Braun

28 Aug 2020

Contributed by Lukas

We hosted an event in early 2020 with Josh Braun in Miami, FL to talk about top of funnel outreach in B2B sales and marketing. Chris and Josh dove int...

50 - Brand vs. Demand | Demand Gen Live S1 x23

26 Aug 2020

Contributed by Lukas

Megan Bowen (CCO, Refine Labs) joined us again on Demand Gen Live in Gaetano's place. We talked about: Other alternatives to the sales/marketing compe...

49 - Demand Gen for Sales Leaders | Richard Harris

22 Aug 2020

Contributed by Lukas

Richard Harris, Founder of The Harris Consulting Group, came on the State of Demand Gen podcast today. We covered: What parallels appear in both the s...

48 - When to Trust Your Gut vs. Your Data | Demand Gen Live S1 x22

19 Aug 2020

Contributed by Lukas

Gaetano DiNardi returns for this week's Demand Gen Live. We tackled the following topics: The brand halo effect, when to trust your gut instead of you...

47 - The No-Commission Sales Rep | Love Selling Hate Sales with Josh Wagner

15 Aug 2020

Contributed by Lukas

Chris Walker joined Josh Wagner on the Love Selling Hate Sales podcast. They talked about: balancing marketing with sales, where the balance lies betw...

46 - Should Content Marketing be Tied to Revenue? | Demand Gen Live S1 x21

12 Aug 2020

Contributed by Lukas

On last night's Demand Gen Live, Megan Bowen (CCO, Refine Labs) joined Chris Walker (CEO, Refine Labs) in Gaetano DiNardi's place. Over 50 marketers a...

45 - Slow and Steady Wins the Race | Surf & Sales Podcast

08 Aug 2020

Contributed by Lukas

Chris joined the Surf & Sales podcast last week to go into depth on how his background and experiences at former companies shaped the work he does...

44 - The Predictability of Demand Gen | Demand Gen Live S1 x20

05 Aug 2020

Contributed by Lukas

Chris Walker (CEO, Refine Labs) and Gaetano DiNardi (Director of Demand Generation, Nextiva) hosted Demand Gen Live for the 20th week in a row. They f...

43 - Attribution Doesn’t Tell the Full Story | ABM Conversations Podcast

04 Aug 2020

Contributed by Lukas

Chris joined Yaagneshwaren Ganesh and Manish Nepal on the ABM Conversations Podcast last week to share his thoughts on how attribution oftentimes miss...

42 - How Buyers ACTUALLY Buy | The Leadership Locker with Rich Cardona

31 Jul 2020

Contributed by Lukas

Chris joined Rich Cardona on The Leadership Locker to share his thoughts on how companies should be implementing a truly buyer-centric marketing and s...

41 - Should You Outsource Your Content Production? | Demand Gen Live S1 x19

29 Jul 2020

Contributed by Lukas

This week on Demand Gen Live we talked about the importance of qualitative metrics, why not to use LinkedIn Engagement Pods, gating content, and outso...

40 - When Attribution Can't Connect the Dots | Demand Gen Live S1 x18

22 Jul 2020

Contributed by Lukas

On this week's Demand Gen Live, Chris Walker and Gaetano DiNardi jammed on...how to know if it is your campaign that is failing or your messaging, whe...

39 - Hiring and Running a Business During a Pandemic | Amy Volas

21 Jul 2020

Contributed by Lukas

Amy Volas (Founder & CEO, Avenue Talent Partners) joined us on State of Demand Gen to talk about running a successful business during a pandemic, ...

38 - Shifts CMOs Need to Make for Further Success | Josh Wagner

17 Jul 2020

Contributed by Lukas

We're super excited to have Josh Wagner on the State of Demand Gen podcast. The high level topic of our conversation today is how a CMO can best ...

37 - Warning Signs of Inbound Demand Plateau | Demand Gen Live S1 x17

15 Jul 2020

Contributed by Lukas

In this episode of Demand Gen Live we covered the following: warning signs of inbound demand plateau, the death of the gated webinar as a means of lea...

36 - What is Sales Enablement? | Roderick Jefferson

14 Jul 2020

Contributed by Lukas

We brought Roderick Jefferson onto the State of Demand Gen podcast to learn his take on Sales Enablement. He shares his knowledge and experience as it...

35 - How to Run Profitable Adwords Campaigns | Demand Gen Live S1 x16

08 Jul 2020

Contributed by Lukas

On the 16th installment of Demand Gen Live, Chris Walker (CEO, Refine Labs) and Gaetano DiNardi (Director of Demand Gen, Nextiva) discuss how to run p...

34 - Rethinking Demand Generation | SaaS-Story in the Making with Matt Wolach

07 Jul 2020

Contributed by Lukas

Chris joined Matt Wolach on the SaaS-Story in the Making podcast to discuss his methodology as it relates to demand generation and reframing the tradi...

33 - Back-To-Market Strategy Series | Skaled Consulting

02 Jul 2020

Contributed by Lukas

There's been a lot of talk around the "new normal" lately. But what exactly IS the new normal and how will it affect your business moving forward? In ...

32 - Modern Ways to Drive Brand Awareness | Demand Gen Live S1 x15

01 Jul 2020

Contributed by Lukas

Chris and Gaetano discuss the following points as well as questions that popped up in the live chat: Return on Ad Spend (ROAS) vs. Customer Acquisitio...

31 - Enterprise Sales and Starting a Small Business with Josh Wagner (LeadMD)

30 Jun 2020

Contributed by Lukas

Throwback to when we stopped in with LeadMD (Phoenix, AZ) where Chris Walker (CEO, Refine Labs) and Josh Wagner (Enterprise Account Executive, LeadMD)...

30 - Sales, Process, and Innovation with Franklin Williams

26 Jun 2020

Contributed by Lukas

Franklin Williams (Skaled Consulting) chatted with us about the outdated SDR/AE model and what needs to change for the model to work for the way buyer...

29 - Top-Down SEO Analysis | Demand Gen Live S1 x14

24 Jun 2020

Contributed by Lukas

This installment of Demand Gen Live features: a Facebook retargeting demonstration, a conversation about what chat bots are doing to sales, a full top...

28 - Why Customer Success is so Misunderstood with Megan Bowen (VP of CS, Platterz)

20 Jun 2020

Contributed by Lukas

This episode features a throwback to our chat with Megan Bowen (VP Customer Success, Platterz). We discuss some of the reasons why Customer Success is...

27 - How to Set Up Audience Targeting in Facebook Ads Manager | Demand Gen Live S1 x13

17 Jun 2020

Contributed by Lukas

On this week's Demand Gen Live, Chris walked the group through setting up audience targeting in Facebook Ads Manager, then discussed with Gaetano how ...

26 - First 90 Days as Head of Marketing w/ Andrea Lechner-Becker

16 Jun 2020

Contributed by Lukas

Earlier this year we stopped in with LeadMD (Phoenix, AZ) where Chris Walker (CEO, Refine Labs) and Andrea Lechner-Becker (CMO, LeadMD) chat about B2B...

25 - How to sell to a CEO without asking for their time | Inside Selling with Josh Braun

14 Jun 2020

Contributed by Lukas

Today's episode features a throwback from Chris's first appearance on Josh Braun's podcast Inside Selling. In this episode, they talk all about how to...

24 - Navigating the Current Sales Climate | Justin Welsh on State of Demand Gen

12 Jun 2020

Contributed by Lukas

Today we have Justin Welsh, Founder of The Official Justin and Interim CRO of PatientPop, on the State of Demand Gen podcast to share his candid obser...

23 - Lead Scoring & Handoff Optimization | Demand Gen Live S1 x12

10 Jun 2020

Contributed by Lukas

We covered lot's of ground in this week's Demand Gen Live. In this playback you can expect to learn: why you should take industry "best practices" wit...

22 - Sales and Marketing is ONE team | Catalyst Sale with Mike Simmons

07 Jun 2020

Contributed by Lukas

“The #1 factor to a sales rep closing a lead is how good the lead Marketing sent to Sales is." Today's episode is taken from Chris's appearance on C...

21 - Jackie Hermes Interview | State of Demand Gen

05 Jun 2020

Contributed by Lukas

Today we hosted Jackie Hermes, CEO of Accelity, on the State of Demand Gen podcast. We talked about activities SaaS marketers are doing today that the...

20 - Scaling to $50MM ARR with Justin Welsh

04 Jun 2020

Contributed by Lukas

Tune in to this recording from our in-person event with Justin Welsh this past February in Santa Monica, CA. Chris and Justin cover: -How Demand Gen h...

19 - Optimize Your LinkedIn and Facebook Paid Ads | Demand Gen Live S1 x11

03 Jun 2020

Contributed by Lukas

On the 11th installment of Demand Gen Live, Chris Walker and Gaetano DiNardi do another live teardown - this time analyzing a company's LinkedIn Ads. ...

18 - Buyer Enablement is the new Sales Enablement | Leadlio Account-Based Collective with Trent Anderson

02 Jun 2020

Contributed by Lukas

Today Chris dives into the counterpart of the familiar Sales Enablement function, Buyer Enablement, with Trent Anderson on the Leadlio Account-Based C...

17 - You Don't Need More Leads | The Hard Corps Marketing Show with Casey Cheshire

01 Jun 2020

Contributed by Lukas

Chris joins Casey Cheshire on The Hard Corps Marketing Show to discuss common misconceptions seen in the Demand Gen space, primarily revolving around ...

16 - Buyer-Centric means better business results | Marketing Strategy Talks w/ Ian Luck

29 May 2020

Contributed by Lukas

Many companies claim to be buyer-centric. Chris joins "Marketing Strategy Talks w/ Ian Luck" to talk about what it really means to be buyer-centric an...

15 - Know Your Audience | Inside Selling with Josh Braun

28 May 2020

Contributed by Lukas

Chris Walker joins Josh Braun on Inside Selling to talk about how a company can truly be customer-centric. Josh identifies a missing piece in terms of...

14 - Do you need an SEO agency? | Demand Gen Live S1 x10

27 May 2020

Contributed by Lukas

On this installment of Demand Gen Live we tackle MANY live questions and requests including...YouTube pre-roll and how to evaluate video success, Gaet...

13 - Create content that resonates with your audience | Aspireship Interview

26 May 2020

Contributed by Lukas

Chris is interviewed at Aspireship where he discusses how his methodology is different than some of the traditional B2B demand generation tactics, suc...

12 - Demand Gen Waterfall | Demand Gen Live S1 x09

20 May 2020

Contributed by Lukas

Chris Walker and Gaetano DiNardi break down the different elements of the SiriusDecisions Demand Waterfall. They go into depth and answer live questio...

11 - Voice of the Customer | Innovate Sales with Kevin Mulrane and Travis King

19 May 2020

Contributed by Lukas

Chris Walker joins Kevin Mulrane and Travis King on an episode of Innovate Sales to talk about how important it is for marketers to understand their I...

10 - Adopting a Buyer-Centric Mentality | Winning Wednesdays with Katrina Fuhrman

18 May 2020

Contributed by Lukas

Last week, we joined Katrina Fuhrman on Winning Wednesdays to talk about how to put your best foot forward when marketing to a select number of prospe...

9 - What should your top priorities be right now in Demand Gen? With Kevin Mulrane & Travis King

15 May 2020

Contributed by Lukas

In this episode of State of Demand Gen, Chris Walker joins Kevin Mulrane and Travis King to share the demand gen channels and tactics he is currently ...

8 - Reallocate Your Marketing Budget - Ads, Campaigns & Vendors | Demand Gen Live S1 x08

14 May 2020

Contributed by Lukas

Times are tough and you're being asked to make some cuts to your marketing budget in an effort to weather the storm. So what goes, what stays, and how...

7 - Paid Social vs. SEO | Demand Gen Live S1 x07

11 May 2020

Contributed by Lukas

On this week's installment of Demand Gen Live, we discuss the pros and cons of paid social and search engine optimization (SEO). Join us every week li...