GTM Live

206 - Marketing's Job Shouldn't Be To Facilitate Sales Doing Sales | The Ungated Marketing Podcast

29 Oct 2021

Contributed by Lukas

Unpopular opinion—Marketing's job isn't to give sales a bunch of leads for them to call on. Marketing's job is to sell at scale and pull...

205 - Why We’re Prioritizing TikTok (but maybe you shouldn’t) | Demand Gen Live S2 x55

27 Oct 2021

Contributed by Lukas

TikTok. It's no longer a platform to "keep an eye on". It's here to stay and has been the fastest growing social media platform, glo...

204 - Leveraging Employee Brands for Company Growth | The Internal Marketing Podcast

24 Oct 2021

Contributed by Lukas

You have an arsenal of marketing talent inside your organization. The question is, are you encouraging them to build their brand, or are you suppressi...

203 - Dark Social Origin Story | Marketing Millennials

22 Oct 2021

Contributed by Lukas

Chris joins Daniel Murray to talk about Dark Social, how it was discovered, and how marketing teams need to get off the attribution hamster wheel if t...

202 - The Most Overlooked Part of Demand Gen | Demand Gen Live S2 x54

20 Oct 2021

Contributed by Lukas

What is the most overlooked part of demand generation? Think about all the metrics you're measuring. All the channels you're covering. All the...

201 - Creating Demand In Dark Social | Peak Community Keynote

16 Oct 2021

Contributed by Lukas

Dark Social is the difficult to measure areas where companies are creating demand for their category, brand, and product every single day. Brands that...

200 - How to Not Throw Away Money On LinkedIn Ads | Demand Gen Live S2 x53

13 Oct 2021

Contributed by Lukas

In this episode, Chris dives in on how to change your mindset on LinkedIn ads to get better returns. If you want to be successful with LinkedIn ads yo...

199 - Intent Data Deep Dive | LinkedIn Live with Jake Dunlap

11 Oct 2021

Contributed by Lukas

“Capturing intent data is the only way to get intent.” - Marketing teams everywhere^ It’s not true and it’s time to accept it. Chris sat down ...

198 - Start Your 2022 Marketing Plan Now with our Top 3 Tips | Dave Gerhardt

08 Oct 2021

Contributed by Lukas

Marketing teams that start planning for 2022 now are the ones that are going to win in Q1. Teams that wait until December, or even early January, are ...

197 - Navigating the Blended Funnel | Demand Gen Live S2 x52

06 Oct 2021

Contributed by Lukas

Chris Walker and Megan Bowen brought the Demand Gen Live community back last night to discuss a couple agenda items in addition to a live Q&A. On ...

196 - Building a Buyer-Centric Marketing Strategy | Clozd Win Loss Week

03 Oct 2021

Contributed by Lukas

This episode consists of a recording from Chris’s speaking slot at the Clozd Win Loss Week event. He shares how to build a marketing strategy, cover...

195 - The Leading Metric Every Marketing Team Should be Optimizing For | Demand Gen Live S2 x51

29 Sep 2021

Contributed by Lukas

Chris Walker and Megan Bowen brought the Demand Gen Live community together again last night for an hour-long episode. They covered the history of lea...

194 - Marketing and Sales Working as One Team | The Marketing Starter Podcast

27 Sep 2021

Contributed by Lukas

Chris joined The Marketing Starter podcast as a guest to talk about the dynamic between marketing sales, the making of a B2B brand, paid social and AB...

193 - Marketing Teams Are Over-Measuring and Under-Delivering | Full-Funnel Summit 2021

25 Sep 2021

Contributed by Lukas

This episode consists of a recording from Chris Walker's speaking engagement at the Full-Funnel Summit 2021. The theme for his talk was Measureme...

192 - The Attribution Mirage | Demand Gen Live S2 x50

24 Sep 2021

Contributed by Lukas

Chris Walker and Megan Bowen hosted last night's Demand Gen Live from Austin, TX where they're gearing up for the Refine Labs offsite. They pr...

191 - Creating Word-of-Mouth Marketing in Dark Social | Traffic & Conversion Summit 2021

17 Sep 2021

Contributed by Lukas

Chris Walker presented a keynote on Dark Social at this year's Traffic & Conversion Summit in San Diego, CA. We've discussed dark social on the podcas...

190 - The Truth About Marketing to the Enterprise | Demand Gen Live S2 x49

15 Sep 2021

Contributed by Lukas

On last night's Demand Gen Live, Chris Walker signed on from San Diego, CA and covered the following agenda: Why the B2B agency model needs a comp...

189 - ABM Is Nothing New | Alphov & Lopez Podcast

13 Sep 2021

Contributed by Lukas

Chris Walker joined the Alphov & Lopez Podcast for a full 90 minutes to chat through attribution, high intent vs. low intent, and overall marketin...

188 - Clarifying Thoughts on ABM | Keynote Series

11 Sep 2021

Contributed by Lukas

Chris presented a keynote on the topic of ABM. He was able to clarify his thoughts through sharing his experience with ABM at previous businesses, for...

187 - Marketers - You Don't Need More Budget | Demand Gen Live S2 x48

08 Sep 2021

Contributed by Lukas

Chris Walker and Megan Bowen brought the Demand Gen Live community back last night to discuss where marketers get their information and the harm of ov...

186 - Marketing in the Attribution-Free Zone | Dave Gerhardt

03 Sep 2021

Contributed by Lukas

Dark Social consists of the places where B2B buyers are discovering new products where attribution is not available. Places like communities, organic ...

185 - Dark Social vs. Dark Funnel | Demand Gen Live S2 x47

01 Sep 2021

Contributed by Lukas

Chris Walker and Megan Bowen hosted another Demand Gen Live installment last night with a heavy focus on marketing in organic channels that can't ...

184 - How to Ace Your Board Deck as a CMO | Allison Munro

29 Aug 2021

Contributed by Lukas

Allison Munro, CMO at Vena Solutions, joined Chris to talk about a topic we’ve never covered on the State of Demand Gen: how to present to the board...

183 - MUST LISTEN: Marketing is Pure OFFENSE | Strategy & Innovation Keynote

27 Aug 2021

Contributed by Lukas

Chris Walker presented a MUST listen keynote on marketing strategy & innovation yesterday. He talked about how marketers often are fed the wrong i...

182 - Is the MQA the new MQL? | Demand Gen Live S2 x46

25 Aug 2021

Contributed by Lukas

After a week off of Demand Gen Live, Chris and Megan were back last night for the Tuesday evening installment where they covered the following topics:...

181 - Is There A Difference Between A Strong Brand & Properly Executed Demand Gen? | B2B Made Simple

21 Aug 2021

Contributed by Lukas

This conversation was repurposed from Chris Walker's appearance as a guest on the B2B Made Simple Podcast. They got into the weeds in regards to o...

180 - Why You Shouldn't Be Sending Low Intent Leads to Sales | Dustin Deno

18 Aug 2021

Contributed by Lukas

Dustin Deno, SVP of Global Sales at Showpad, joined Chris on the podcast to address the following question: "when we stop generating leads that d...

179 - The Power of Strong Creative in B2B Marketing | Back to Basics with Triana Mills

15 Aug 2021

Contributed by Lukas

Triana Mills, Creative Director at Refine Labs, joined us for another Back to Basics episode, this time on the topic of The Power of Creative in B2B M...

178 - Marketing Thrives in the Dark Funnel | LIVE from B2B Sales & Marketing Exchange

13 Aug 2021

Contributed by Lukas

We recorded Chris’s LIVE session from the B2B Sales & Marketing Exchange 2021 in Boston, MA where he talks about how the marketers that are focusing...

177 - Measuring the Impact of Your Marketing | Demand Gen Live S2 x45

11 Aug 2021

Contributed by Lukas

Chris Walker and Megan Bowen hosted another Demand Gen Live last night, breaking down the Refine Labs strategy for the community and talking about the...

176 - Building A Brand Is About Educating, Not Selling | Live Consulting Session

08 Aug 2021

Contributed by Lukas

Chris Walker hosted another live consulting session, this time with a post-seed stage start-up that is currently following the organic playbook we hav...

175 - The Catch-22 of Attribution | Tom Wentworth

06 Aug 2021

Contributed by Lukas

We hosted a Demand Gen Expert Session with Tom Wentworth, CMO at Recorded Future, to talk about the catch-22 of attribution and what marketers can and...

174 - The Blurred Line Between Marketing & Sales | Demand Gen Live S2 x44

04 Aug 2021

Contributed by Lukas

Chris Walker and Megan Bowen hosted Demand Gen Live again last night and covered the following agenda:-What happens when Marketing aligns to REVENUE i...

173 - Creating Lasting Demand for your Employer Brand | Joe Mullings

30 Jul 2021

Contributed by Lukas

Joe Mullings, Chairman & CEO of The Mullings Group Companies, joined Chris in the Refine Labs podcast studio for a discussion about what's cha...

172 - The 5 Reasons Why B2B Advertising Fails | Demand Gen Live S2 x43

28 Jul 2021

Contributed by Lukas

Chris Walker and Megan Bowen hosted Demand Gen Live last night and covered the following agenda: 1 - The 5 Reasons Why B2B Advertising Fails, 2 - Buil...

171 - Why Optimizing For Leads Drives The Wrong Behaviors | Live Consulting Session

25 Jul 2021

Contributed by Lukas

Chris hosted another live consulting session last week with an early-stage SaaS company. He walked through their overall strategy and made recommendat...

170 - The Role of Content in Creating Demand | Back to Basics with Charlotte Babington

23 Jul 2021

Contributed by Lukas

Charlotte Babington, Director of Demand Gen at Refine Labs, hosted this episode of Back to Basics on the topic of Content. They covered the role of co...

169 - The 3 Levels of Intent | Demand Gen Live S2 x42

21 Jul 2021

Contributed by Lukas

Last night Chris Walker (CEO, Refine Labs) and Megan Bowen (CCO, Refine Labs) brought the DGL community back to cover the following agenda: 1 - How to...

168 - The Value of a Modern Content Strategy | Small Business Consulting

18 Jul 2021

Contributed by Lukas

Chris Walker hosted another Small Business Consulting Session a couple weeks ago where he helped a startup flesh out a modern organic content strategy...

167 - LinkedIn Organic Isn't Dead | Demand Gen Live Keynote

16 Jul 2021

Contributed by Lukas

In response to some chatter circulating through the marketing community that LinkedIn organic is dead, Chris presented a keynote on why it in fact is ...

166 - Why Optimizing for SQLs Can Drive the Wrong Behaviors | Demand Gen Live S2 x41

14 Jul 2021

Contributed by Lukas

Chris Walker and Megan Bowen hosted an hour-long installment of Demand Gen Live last night. They covered: Why optimizing for SQLs instead of MQLs, ev...

165 - Creating Demand Makes Capturing Demand Easier | Techie Talkie podcast

11 Jul 2021

Contributed by Lukas

This episode was created from Chris's appearance a couple months ago on the Techie Talkie podcast. He answered questions as they related to: How a...

164 - Stop Optimizing For Metrics That Don't Matter | Inbound Success Podcast with Kathleen Booth

09 Jul 2021

Contributed by Lukas

This episode is a playback from Chris's appearance on Kathleen Booth's Inbound Success Podcast. Kathleen started the conversation off by askin...

163 - Rethinking Attribution Using Common Sense | Demand Gen Live S2 x40

07 Jul 2021

Contributed by Lukas

Chris Walker and Megan Bowen got the Demand Gen Live community together again last night to talk through a handful of impactful demand gen topics. The...

162 - The State of Demand Gen 2021 with Gaetano DiNardi

04 Jul 2021

Contributed by Lukas

Gaetano DiNardi, Head of Growth & Demand Gen at Nextiva, joined Chris in the new podcast studio to talk about the State of Demand Gen in 2021. The...

161 - Using Intent to Get Off the MQL Hamster Wheel | DGL Expert Series with Latane Conant

02 Jul 2021

Contributed by Lukas

Latané Conant, CMO at 6sense, joined us for a Demand Gen Live Expert Series yesterday to talk about the dark funnel and how to use intent as a trigge...

160 - A New Marketing Model for Enterprise Software | Demand Gen Live S2 x39

30 Jun 2021

Contributed by Lukas

Chris Walker and Megan Bowen hosted another Demand Gen Live community event this week. They covered three pre-set agenda topics: (1) The Demand Waterf...

159 - The New Rules of Digital Advertising | Norwest Venture Partners

27 Jun 2021

Contributed by Lukas

Chris Walker joined Norwest Venture Partners for an event called “The New Rules of Digital Advertising.” He shared insights on the gap between lea...

158 - Attribution Isn't Always What It Seems | Keynote

25 Jun 2021

Contributed by Lukas

Chris Walker presented another keynote last week and shared his demand generation framework. Main takeaways: Word of mouth drives most B2B buying deci...

157 - The Missing Piece of Product Marketing | Demand Gen Live S2 x38

23 Jun 2021

Contributed by Lukas

Chris Walker hosted Demand Gen Live last night with MJ Peters as his co-host. They covered pipeline velocity and how to start incorporating that into ...

156 - Why Marketing Is Just Sales At Scale | Christopher Lochhead

20 Jun 2021

Contributed by Lukas

Christopher Lochhead, Author of Play Bigger and Host of the Lochhead On Marketing Podcast, joined Chris for an episode of State of Demand Gen. They sh...

155 - The Dark Funnel | Demand Gen Live Keynote

18 Jun 2021

Contributed by Lukas

Chris Walker hosted a European time zone-friendly episode of Demand Gen Live yesterday where he delivered a keynote on the Dark Funnel. He explained w...

154 - How to Measure the Impact of Brand | Demand Gen Live S2 x37

16 Jun 2021

Contributed by Lukas

Chris Walker hosted this week's Demand Gen Live from his new Boston podcast studio. The agenda consisted of: Why Marketing Teams Should Move to a ...

153 - The Importance of Brand in Hitting Pipeline Goals | Tom Wentworth

12 Jun 2021

Contributed by Lukas

Tom Wentworth, CMO at Recorded Future, joined Chris for a podcast episode last week. They discussed what happens when marketers make the shift from op...

152 - Performance Marketing vs. Brand Marketing | Demand Gen Live S2 x36

09 Jun 2021

Contributed by Lukas

Chris Walker and Megan Bowen of Refine Labs hosted another Demand Gen Live last night. The agenda consisted of: Performance Marketing vs. Brand Market...

151 - The Marketing "White Space" You Should Be Focusing On | Small Business Consulting Session

06 Jun 2021

Contributed by Lukas

Chris Walker, CEO at Refine Labs, hosted another small business consulting session where he narrowed in on a company's biggest opportunity to doub...

150 - Prioritizing Your Career Path As A Marketer | Dave Gerhardt

04 Jun 2021

Contributed by Lukas

Chris Walker went live yesterday with Dave Gerhardt, CMO at Privy, to have a discussion around the topic of how to prioritize your career path as a ma...

149 - The Truth About B2B Influencer Marketing | Demand Gen Live S2 x35

02 Jun 2021

Contributed by Lukas

Last night on Demand Gen Live, Chris and Megan covered the following topics:The truth about influencer marketing that executives need to recognizeRela...

148 - Making Your Buyer Experience A Key Differentiator | Back to Basics with Christine Leonard

30 May 2021

Contributed by Lukas

Christine Leonard, Director of Marketing Optimization at Amplify, came onto State of Demand Gen for an episode of Back to Basics about marketing optim...

147 - Perfection Is The Enemy of Good in Marketing | Kathleen Booth

28 May 2021

Contributed by Lukas

Kathleen Booth, VP of Marketing at clean.io, joined Chris on State of Demand Gen to talk about authenticity in marketing. They discussed how to build...

146 - How Marketers Can Use the Dark Funnel to their Advantage | Demand Gen Live S2 x34

26 May 2021

Contributed by Lukas

Gaetano DiNardi (Director of Growth Marketing @ Nextiva) made a surprise appearance on Demand Gen Live with Chris Walker last night. They covered...Wh...

145 - Field Marketing is More Than Just Events | Field Marketing Meetup with Nick Bennett

24 May 2021

Contributed by Lukas

Nick Bennett (Director of Account-Based & Field Marketing @ Alyce) brought Chris onto his Field Marketing Meetup to talk about the biggest upcomin...

144 - What B2B Should NOT Take From B2C | Accelerating Value with Mark Stouse

22 May 2021

Contributed by Lukas

Chris joined Mark Stouse on the Accelerating Value podcast to talk about the differences between B2C and B2B, specifically in regards to what B2B comp...

143 - Career Growth & Entrepreneurship | Demand Gen Live S2 x33

19 May 2021

Contributed by Lukas

Chris and Megan hosted a special episode of Demand Gen Live last night with the primary focus being career growth and entrepreneurship. Chris kicked o...

142 - Starting a Content Strategy from Scratch | Small Business Consulting

15 May 2021

Contributed by Lukas

Chris hosted a consulting call with a one-person marketing team with no budget at a small business. He shared his insights on the best approaches to t...

141 - The Business Rationale Behind Marketing-Sourced Revenue | Demand Gen Live S2 x32

12 May 2021

Contributed by Lukas

Chris Walker and Megan Bowen hosted a 1.5 hour-long installment of Demand Gen Live last night. They covered:  The business rationale behind why marke...

140 - The Consumption of Content is Why You Create It | Back to Basics with Erik MacKinnon

09 May 2021

Contributed by Lukas

Erik MacKinnon hosted this episode of Back to Basics with Chris with the main topic being content creation and distribution. They discussed how an ear...

139 - Everything in Marketing Needs to Start with "Why" | Dave Gerhardt

07 May 2021

Contributed by Lukas

Chris Walker kicked off the first event of our recurring series with Dave Gerhardt, CMO at Privy, on the 6th of May and spent an hour covering a handf...

138 - We're In the Word-of-Mouth Era of B2B Buying | Demand Gen Live S2 x31

05 May 2021

Contributed by Lukas

Chris Walker and Megan Bowen hosted another installment Demand Gen Live last night and covered the following topics:  Why having customers that are ...

137 - The Problem with Attribution in B2B SaaS | Back to Basics with Sidney Waterfall

01 May 2021

Contributed by Lukas

Sidney Waterfall hosted this episode of Back to Basics with Chris Walker with the main focus of attribution in the B2B SaaS space. While there are com...

136 - Why Marketers Who Create Demand Are The Most In-Demand | Demand Gen Live S2 x30

28 Apr 2021

Contributed by Lukas

On last night's episode of Demand Gen Live, Chris Walker and Megan Bowen covered the following topics:  Why marketers who create the most demand ...

135 - Decoding Growth in B2B SaaS | Mark Roberge

25 Apr 2021

Contributed by Lukas

Mark Roberge, Managing Director at Stage 2 Capital and former CRO at Hubspot, joined Chris on State of Demand Gen last week. They broke down common ch...

134 - High Efficiency Marketing - CFO 4.0 Podcast

23 Apr 2021

Contributed by Lukas

Chris joined Hannah Munro on the CFO 4.0 Podcast to talk about how the role of marketing has shifted. He shared insights in regards to : better defini...

133 - Paying for Attention vs. Commanding Attention | Demand Gen Live S2 x29

21 Apr 2021

Contributed by Lukas

On last night's episode of Demand Gen Live, Chris and Megan covered the following topics:  Lead gen vs. Demand gen: how metrics and timing defi...

132 - Measurement is Flawed in Marketing | B2B Marketing Leaders with Dave Gerhardt

18 Apr 2021

Contributed by Lukas

This episode was repurposed from when Chris joined Dave Gerhardt (CMO at Privy) for a conversation on the B2B Marketing Leaders podcast. They talked a...

131 - Reverse Engineering the Buying Process | Back to Basics with Sam Kuehnle

16 Apr 2021

Contributed by Lukas

Sam Kuehnle, Director of Demand Gen @ Refine Labs, hosted a Back to Basics session with Chris Walker about the buyer experience. They talked through t...

130 - Creative is Your Secret Weapon | DGL S2 x28

14 Apr 2021

Contributed by Lukas

Chris Walker and Megan Bowen host this week's episode of Demand Gen Live. This episode covers some new topics in depth:   Strategy:  1. Why ...

129 - Creating Demand vs. Collecting “Leads” | B2B Growth Show

11 Apr 2021

Contributed by Lukas

Chris joined our good friends at Sweet Fish Media on the B2B Growth Show to talk about the difference between lead generation and demand generation. C...

128 - Marketing Before Sales | Collin Cadmus

09 Apr 2021

Contributed by Lukas

Collin Cadmus, Founder of Collin Cadmus LLC, joined Chris on the podcast to dissect his recent LinkedIn post that started with "Marketing is more impo...

127 - Marketing Sourced Revenue is the Game | Demand Gen Live S2 x27

07 Apr 2021

Contributed by Lukas

This week on Demand Gen Live, Chris Walker and Megan Bowen broke down the difference between marketing sourced revenue and marketing influenced revenu...

126 - Is Your Marketing Strategy Stuck? | Sales Enablement Podcast with Andy Paul

05 Apr 2021

Contributed by Lukas

Chris Walker joined Andy Paul on the Sales Enablement Podcast to talk about why marketing gets stuck, and how to get unstuck. They talk about making s...

125 - The Power Shift From Sellers to Buyers | Demand Gen Expert Session with Dave Gerhardt x02

02 Apr 2021

Contributed by Lukas

Dave Gerhardt, CMO at Privy, joined us for another live session to dive into the power shift from sellers to buyers and how that affects your marketin...

124 - Quality of Information is the Most Important | Demand Gen Live S2 x26

31 Mar 2021

Contributed by Lukas

Last night we celebrated the one year anniversary of Demand Gen Live! We hosted a special episode and had some of our loyal community members share th...

123 - Authenticity Is Key for Creating Content | Rep Your Brand Podcast

28 Mar 2021

Contributed by Lukas

Chris Walker joined Nick Bennett on the Rep Your Brand podcast to talk about the impact of having a strong personal brand on your business. He shares ...

122 - Using Your Strategic Narrative to Your Advantage | Andy Raskin

26 Mar 2021

Contributed by Lukas

Andy Raskin joined us on State of Demand Gen to break down what he means when he talks about Strategic Narrative. He shares that the companies that ar...

121 - Why Smart Companies Will Start to Crowdsource Marketing Innovation | Demand Gen Live S2 x25

24 Mar 2021

Contributed by Lukas

Chris Walker and Megan Bowen started off this week's Demand Gen Live with recommendations for hosting micro events once it is safe to do so again. The...

120 - Switching from Sales-Led to Product-Led Growth | Dave Rigotti

21 Mar 2021

Contributed by Lukas

Dave Rigotti, Founder of Inflection.io joined us on State of Demand Gen to talk about common misconceptions when it comes to product led growth. Dave ...

119 - Back to Basics x02 - Why Marketers Need to Look at the ENTIRE Funnel | Judy Sheriff

19 Mar 2021

Contributed by Lukas

We’re back with a second episode of Back to Basics, this time featuring Judy Sheriff (VP of Demand Gen @ Refine Labs) to break down the importance o...

118: What Complacency Looks Like in Your Marketing Strategy | Demand Gen Live S2 x24

17 Mar 2021

Contributed by Lukas

This week's Demand Gen Live had a heavy focus on the execution of paid ads - we did a SaaS demand teardown of Procurify's digital marketing and answer...

117 - The Lost Art of Marketing | Andrea Kayal

14 Mar 2021

Contributed by Lukas

Andrea Kayal, CMO at Electric, joined Chris Walker on State of Demand Gen the other day. Andrea shared how companies choose to build their marketing t...

116 - Roadmap for Your First 90 Days as Head of Marketing | Maya Grossman

12 Mar 2021

Contributed by Lukas

Maya Grossman, VP of Marketing at Jumpstart, joins Chris Walker on State of Demand Gen to talk about her experience running top performing marketing t...

115 - Running Experiments to Identify New Growth Levers | Demand Gen Live S2 x23

10 Mar 2021

Contributed by Lukas

This week on Demand Gen Live, Chris and Megan covered a timely topic: why the removal of third-party cookies gives strong marketers an advantage. Addi...

114 - Common Mistakes When Building a B2B Company | B2B Founders Podcast

07 Mar 2021

Contributed by Lukas

"When you spend all your time and all your money on the wrong things, you don’t have the resources needed to try new innovative things that might ac...

113 - When It Comes to Content, Think Progress Over Perfection | ScaleUp Exec Influencer Live Meetup

05 Mar 2021

Contributed by Lukas

Chris joined the SEI Live Meetup to provide coaching on how to get started with creating content. He harped on the notion of progress over perfection,...

112 - What Your ABM List Should Actually Look Like - Demand Gen Live S2 x22

03 Mar 2021

Contributed by Lukas

Chris and Megan hosted the 51st Demand Gen Live installment last night with a packed agenda. They dove into why your ABM list should include target co...

111 - Back to Basics x01 - Paid Social

28 Feb 2021

Contributed by Lukas

Today we are trying out a new format due to positive feedback from our podcast consulting sessions. We’re going back to the basics of paid social ad...

110 - The Impact of Brand on B2B Businesses | Udi Ledergor

26 Feb 2021

Contributed by Lukas

Udi Ledergor (CMO at Gong) joined us for a Demand Gen Expert Session to talk about why Gong, a B2B SaaS company, decided to run a Super Bowl ad. They ...

109 - Why B2B Companies Struggle With Organic Content | Demand Gen Live S2 x21

24 Feb 2021

Contributed by Lukas

This week’s DGL with Chris and Megan focuses on three key topics: why B2B companies struggle with organic content that’s not for SEO, how to build...

108 - Attracting and Retaining Top Demand Gen Talent | Joe Mullings

21 Feb 2021

Contributed by Lukas

Joe Mullings, Chairman & CEO of The Mullings Group Companies, joined Chris on State of Demand Gen to talk about recruiting and retaining demand gen le...

107 - So You Want to Start a Podcast? | Content Strategy Session

19 Feb 2021

Contributed by Lukas

Chris Walker hosted another podcast and LinkedIn strategy consulting session with a cybersecurity company. They asked him questions in regards to real...