GTM Made Simple

[Replay] Product-First Marketing: Product Experience Is Your Brand

20 Jun 2023

Contributed by Lukas

Most marketers, if you asked for the number one thing you’d really want to understand in their field, will probably roll their eyes, look at you lik...

[Replay] From CMO to CEO: A Conversation with Jeff Perkins

23 Jun 2022

Contributed by Lukas

With so many CMOs becoming the CEOs of their respective companies, it’s time to ask the question for those CMOs looking to follow the same steps: Wh...

GTM is a group effort with Muhammad Yasin

16 Jun 2022

Contributed by Lukas

Who owns go-to-market has been our big question so far, but how about what makes up a solid go-to-market strategy?In this episode, Sangram sits down w...

Kyle Lacy is certain marketing owns go to market

26 May 2022

Contributed by Lukas

Ask a group of go to market leaders who owns go to market, and most will say the CEO. But this leader? He confidently says otherwise. In this episode,...

Why Christopher Lochhead HATES the MOVE Book

19 May 2022

Contributed by Lukas

Why in the world would I have someone on my podcast who hates my book?! Well, it’s because he isn’t wrong in his reasoning!Christopher Lochhead–...

Author's Cut: The "E" in MOVE

12 May 2022

Contributed by Lukas

Where can we grow the most? It's the first question most GTM leaders ask themselves...but hold up! There's a reason this one comes last...In this week...

Author's Cut: The "V" in MOVE

05 May 2022

Contributed by Lukas

There are important processes that every go-to-market leader should have in place to know they’re on the right track.Do you know what they are?In th...

Author’s Cut: The “O” in MOVE

28 Apr 2022

Contributed by Lukas

Every company wants to scale well. How can they guarantee that they’ll do it right?The answer: revenue operations.In this episode, Sangram and Bryan...

Author’s Cut: The “M” in MOVE

21 Apr 2022

Contributed by Lukas

TAM is out - TRM is in.In this episode of Author’s Cut, co-authors of the MOVE book Bryan Brown and Sangram Vajre talk about the “M” in the MOVE...

The Product-led Growth Playbook

14 Apr 2022

Contributed by Lukas

When you’re building a company around your product, there are a few crucial mistakes you need to avoid. The perfect person to walk us through the pl...

There’s A New GTM Roommate

07 Apr 2022

Contributed by Lukas

Sales and marketing: it’s time to make some room.Say hello to customer success–the new roommate in the go-to-market space. Every GTM strategy must...

Commiting to Kindness for a Better Business

25 Mar 2022

Contributed by Lukas

With what is happening all over the world, we have a throwback today with Alicia Esposito, Director, Content + New Media @ G3 Communications, talking ...

The Telltale Signs Your Go-To-Market Framework is in Danger

21 Mar 2022

Contributed by Lukas

It’s pretty easy to feel when something is off or not-aligning within a business. But figuring out what those tangible go-to-market issues are so th...

Target Market Relevancy: How To Sell to Your Best Customers

11 Mar 2022

Contributed by Lukas

Most businesses are underdelivering because they still market to their prior business stage, rather than the one they’re currently in.You have to tr...

Scott Dorsey & the 4 Disciplines of Go-To-Market Strategy

17 Feb 2022

Contributed by Lukas

Within the topic of go-to-market, there are 4 disciplines:Sales ledCustomer ledProduct ledCategory ledAnd while it’s still uncertain which option is...

How Go-To-Market Has Changed: From Product to Customer

11 Feb 2022

Contributed by Lukas

Go-to-market used to be all about the product getting to market. Now, it’s increasingly about connecting with the market and then bridging it back t...

How To MOVE Through the 3 Stages of Go-To-Market

03 Feb 2022

Contributed by Lukas

When it comes to go-to-market, there’s 3 stages that companies find themselves in: -Ideation-transition-execution But without knowing where you ar...

The Godfather of Marketing’s Masterclass on Go-To-Market

28 Jan 2022

Contributed by Lukas

When we think of the best point of contact with a customer, we often think it’s a salesperson. The real answer: Customer success.It’s more import...

Welcome to MOVE: The Go to Market Podcast

20 Jan 2022

Contributed by Lukas

The Flip My Funnel Podcast is now MOVE: The Go-to-market Podcast.  Bryan Brown and Sangram Vajre–co-authors of MOVE: The Go to Market Framework–...

1000: The End of The Flip My Funnel Podcast? What Happens Next...

06 Jan 2022

Contributed by Lukas

On this final episode of The Flip My Funnel podcast, we look back on some of the show's highlights. Building an entirely new category of ABM, this sho...

999: From CMO to CEO: Lessons For Any Aspiring Marketer

01 Dec 2021

Contributed by Lukas

With so many CMOs becoming the CEOs of their respective companies, it’s time to ask the question for those CMOs looking to follow the same steps: Wh...

998: Knowing Who Owns Strategy: How To Align Your Business

30 Nov 2021

Contributed by Lukas

When a business is aligned, culture thrives, revenue and value creation is balanced, and it promotes exponential growth. But only if marketing leads t...

997: The Modern Leader: Strategies to Maintain High-Level Employees

29 Nov 2021

Contributed by Lukas

Being a leader today just isn’t the same as it used to be. Almost anyone in a leadership position today will tell you that it’s 110% harder. And w...

996: Chief Evangelism: How To Make a Customer a Brand Believer

26 Nov 2021

Contributed by Lukas

An evangelist stems from the idea of bringing the good news. In business, the chief evangelists' role is to help people buy into the vision of the com...

995: LinkedIn Conversation Ads: Tips To Integrate into Your ABM Strategy

25 Nov 2021

Contributed by Lukas

If you’re a B2B marketer, you’ve probably heard from executives that LinkedIn is pointless, expensive, and doesn’t deliver quality leads. Our gu...

994: A Guide To Digital-First ABM: Insight & Strategies

24 Nov 2021

Contributed by Lukas

If you ask 10 people what the definition of ABM is, there’s a high likelihood that you’ll receive 10 different responses. But proceed with caution...

993: Agile Marketing: It’s More Than Just a Buzzword

23 Nov 2021

Contributed by Lukas

If you’re looking to adopt agile, before you go out and start learning software development like Scrum,  you need to get aligned around the desired...

992: How To Project for the Future By Discussing Quarterly Successes & Failures

22 Nov 2021

Contributed by Lukas

Taking time to reflect on what worked or didn’t work for the quarter is a good way to regroup and figure out what to do as we head into the unpredic...

991: Building Confidence as a Woman in the Workplace

19 Nov 2021

Contributed by Lukas

Being the only woman in a tech company can come with its fair share of challenges; as you navigate classic archetypes during a disagreement, you may s...

990: How To Create an Effective Morning Routine Even If You’re Not a Morning Person

18 Nov 2021

Contributed by Lukas

Some people are naturally morning people. For others, coffee might be the only way to get them out of bed. If you fall into that latter category but w...

989: Creating Value, Connections, & Content With The Talk Show Format

17 Nov 2021

Contributed by Lukas

If you’re looking to improve your go-to-market strategy, you have to focus on community. If you have a community you can interact with, you’re get...

988: How To Build A Better Brand With Storytelling

16 Nov 2021

Contributed by Lukas

When you think of your favorite brands, are they selling products or a story? People buy from brands they trust. And one of the best ways to build tha...

987: The Power of Positioning: Tips To Finding Clarity

15 Nov 2021

Contributed by Lukas

Positioning is fundamental to any business looking to provide clarity around competition, differentiation, and value. So why, then, do so many compani...

986: Bringing Sales, Marketing, & Design Together

12 Nov 2021

Contributed by Lukas

When you think of the needs of sales & marketing, design probably isn’t the first thing that comes to mind. Despite this, design is everywhere: ...

986: Bringing Sales, Marketing, & Design Together

12 Nov 2021

Contributed by Lukas

When you think of the needs of sales & marketing, design probably isn’t the first thing that comes to mind. Despite this, design is everywhere: ...

985: A Guide To Navigating Startups as a Marketing Leader

11 Nov 2021

Contributed by Lukas

It can’t be understated: Being a marketing leader of a startup can be crazy and chaotic. Out of the million tech startups formed every year, only 60...

984: A Deep Dive Into Understanding Intent Data & Its Applications

10 Nov 2021

Contributed by Lukas

You’ve probably heard about intent data before, but might not know just how beneficial it can be to an organization when you have a firm understandi...

983: The Attribution Mirage: Uncovering The Hidden Channel of Social

09 Nov 2021

Contributed by Lukas

Measuring revenue channel success can be tricky in modern times. Before, executives could look at incoming leads, and other traceable metrics to know ...

982: Choosing The Right Stories To Tell Organizationally & Personally

08 Nov 2021

Contributed by Lukas

Once a decision is made, it becomes a story. Enough stories make up a life. When you look back and tell that grand story to your loved ones, do you wa...

981: A Guide To Integrating The Chief Evangelist Position Into Your Company

05 Nov 2021

Contributed by Lukas

The subscription economy has led to a huge change in the software world. All of a sudden, customers aren’t a one-and-done deal. If they’re not sat...

980: How To Create An Always-On Experience For Your Customers

04 Nov 2021

Contributed by Lukas

Every business knows that creating a better customer experience should be a priority. And oftentimes, a business will see the benefits right away. The...

979: How To Become & Stay a CMO

03 Nov 2021

Contributed by Lukas

Becoming a CMO is a success in itself; but retaining the role is another success entirely. To better understand why, we speak with a panel to share pe...

978: How To Pick Better Customers Without Leads

02 Nov 2021

Contributed by Lukas

A former CEO of our guest once said, “Get me as many leads as you can; I’ll let the sales team figure it out.”But what if those leads are mostly...

977: Chess Over Checkers: Acknowledging & Leveraging Generational Diversity

01 Nov 2021

Contributed by Lukas

We’re living through a workforce composed of 4 generations each with its unique set of values. A 21 year old is going to have vastly different prior...

976: How To Add Value w/ Quora Content

29 Oct 2021

Contributed by Lukas

Most people are aware of Quora. As a marketer, though, I bet it’s not on your top ten list of things to do this year. And why should you? You have a...

975: A Guide to ABM: 10 Lessons To Live By

28 Oct 2021

Contributed by Lukas

Whether you’re a new company or an established one, our speaker today has a question for you: Are you using ABM yet? Adopting ABM is one of the fas...

974: An In-Depth Look At The Road To CEO

27 Oct 2021

Contributed by Lukas

Are you a dreamer, driver, or doer? Taking on a leadership role comes with its fair share of new responsibilities. Among them — going from a doer to...

973: Keeping An Edge In The Market w/ Competitive Enablement

26 Oct 2021

Contributed by Lukas

Your company doesn’t exist in a vacuum. It’s a push and pull relationship with competing companies. Ignoring key aspects of direct competitors is ...

972: A Guide To Second Chances In The Workforce

25 Oct 2021

Contributed by Lukas

We’ve all been given a second chance at some point in our lives. But, workplaces aren’t always so forgiving. Televerde is looking to change that —...

971: Keeping ABM Relevant To Build Relationships

22 Oct 2021

Contributed by Lukas

As a marketer you want to take pride in your brand; and, while you want to build relationships and interest, it’s important to know how to keep your...

970: Uncovering the Dark Funnel For Marketing Gain

21 Oct 2021

Contributed by Lukas

The move to digital has changed the marketing function and has created gaps that marketers need to be aware of. Without a firm understanding of how to...

969: How To Use The 3 As Approach to MarTech

20 Oct 2021

Contributed by Lukas

If you want your revenue and sales to grow, applying analytics, automation, and attribution to your MarTech stack is the way to do it; and our host an...

968: How To Be a Better Sales Rep w/ KAIA

19 Oct 2021

Contributed by Lukas

For a lot of sales reps, they’re spending more time on administrative tasks than they’d like to. To help get them back to selling faster and be fu...

967: A Conversational Guide to Category Buidling

18 Oct 2021

Contributed by Lukas

In this open forum conversation, we break down the myth of around category building — where most people get confused and how to better define the ex...

Bonus Episode: You Don’t Have a Marketing Problem, You Have a Go to Market Problem

18 Oct 2021

Contributed by Lukas

Most companies just don’t get it.The most successful companies are built on strong go-to-market teams. It’s time to stop assuming it’s a marketi...

966: Taking Calculated, Professional Risks to Promote Growth

15 Oct 2021

Contributed by Lukas

Most people lean towards a high paying job with the intent to retire as early as possible. But, what happens when you’ve been sitting on a beach for...

965: Launching ABM for SMB: Questions & Answers

14 Oct 2021

Contributed by Lukas

In this special B2BSMX Q & A episode, we are talking all about ABM and how to launch it for SMB. We speak with Jessica Fernandez - Manager, Growt...

964: Targeting Audiences w/ Person-Based Advertising

13 Oct 2021

Contributed by Lukas

Are your advertising dollars helping enable your sales team to sell to the target audience 100% of the time? Or are you missing the mark and wasting r...

963: Making the Sale w/ The Science of Scale

12 Oct 2021

Contributed by Lukas

Very few businesses have been able to sell one product to a market through one channel. They’ve had to branch out — looking at expanding products ...

962: How To Up Your Interviewing Game in Marketing

11 Oct 2021

Contributed by Lukas

We all like to think that we’re above average drivers, right? But, realistically, that can’t be the case for everyone. The same can be said about ...

961: Using the Art of Differentiation to Build a Better Brand

08 Oct 2021

Contributed by Lukas

What makes you buy one loaf of bread over another? They’re both bread right? When a brand differentiates itself from another, the choice is easy. Ig...

960: Valuing People Over Product in Buyer Relationships

07 Oct 2021

Contributed by Lukas

Selling a product to a buyer in today’s market can be difficult with so many competitors offering similar solutions. The tendency is to differentiat...

959: CMO Secrets: How To Know If It’s Right For You

06 Oct 2021

Contributed by Lukas

Less than 1% of marketers have a shot at becoming CMO — a hard statistic, but one that can guide a marketer either way. Learning more about the CMO ...

958: Prospecting Emails: Strategies to Stay Relevant

05 Oct 2021

Contributed by Lukas

You’ve probably received one or two prospecting emails over the past week. But the question is: have you opened them or sent them directly to your t...

957: The Reciprocity Ring: How To Expand Your Network w/ Generosity

04 Oct 2021

Contributed by Lukas

In business, it might feel like the only way to get ahead is to keep your nose to the grindstone and focus on yourself. Despite the generally held be...

956: Chief Evangelism Explained: Insight & Opinions

01 Oct 2021

Contributed by Lukas

A technical evangelist and a marketing evangelist will each sit down to write a blog post about what evangelism is — and they’ll both be right. In...

955: How To Become a Budgeting Insider

30 Sep 2021

Contributed by Lukas

There’s a common sentiment that if it’s not in the budget, it won’t happen. However, after surveying over 100 emissaries, the days of strategizi...

954: How To Focus Ad-Spending in a COVID-19 World

29 Sep 2021

Contributed by Lukas

It’s no secret that the COVID-19 pandemic has changed how we all live our lives and interact with businesses. Adjusting to the change and knowing wh...

951: Pay The Price, Reap the Rewards: Tips for Positioning

28 Sep 2021

Contributed by Lukas

Are you effectively positioning yourself to grab your audience’s attention? Unless you’re finding a way to solve your audience’s problems before...

953: Flipping the Narrative on Procurement Management

28 Sep 2021

Contributed by Lukas

Avoid procurement at all costs — this has been the sentiment among sales and marketing teams as they try to show value and secure advocates. However...

952: Unlocking The Full Potential Of ABM

27 Sep 2021

Contributed by Lukas

We all know what ABM is, right? It’s sending out generic emails to customers but auto filling their name at the top so they feel special.  ...we m...

950: Indefinite Momentum: Steps For Post-Launch

23 Sep 2021

Contributed by Lukas

What makes for a good business launch? Is it when the vision plans match the outcome? Or is it about the learnings along the way — realizing all the...

949: The 7 Key Elements of Marketing Strategy

22 Sep 2021

Contributed by Lukas

Taking a look at your annual marketing plan, you may be apprehensive to uproot it, even in favor of a slightly improved plan. So what can a marketing ...

948: How To Build Momentum Before & After Launch

21 Sep 2021

Contributed by Lukas

Building business launch momentum is one thing; but, keeping that momentum rolling after launch is another. When momentum is so intangible, are there ...

947: How To Switch To a Demand Unit Waterfall

20 Sep 2021

Contributed by Lukas

Switching from a traditional demand waterfall to a demand unit waterfall comes with its fair share of challenges. Reaching out to the community for ad...

946: How to Become “Indistractable”

17 Sep 2021

Contributed by Lukas

It’s a fact of life: we all get distracted. Think of all the times you’ve watched television instead of exercising like you said you would; or, th...

945: Launch Momentum: Insight & Strategies

16 Sep 2021

Contributed by Lukas

The launch of a company is a big deal, but if preparation hasn’t been taken to build momentum up to that launch, you’re wasting valuable time. Thi...

944: A How-To Guide to Sales & Marketing Alignment

15 Sep 2021

Contributed by Lukas

We all know that aligning marketing and sales is a surefire way to improve the ability to close deals and retain customers. So, why aren’t more peop...

943: A Few Great Customers: The Importance of Pre-Launch Relationships

14 Sep 2021

Contributed by Lukas

In the early stages of company growth, it might feel like your attention is being pulled in a million different directions; but don’t let that distr...

942: Marketing Mistakes: How To Pivot & Succeed

13 Sep 2021

Contributed by Lukas

We all make mistakes and marketing is no exception; but, learning from those mistakes, adjusting for the future, and implementing future strategies is...

941: Pumping Up Performance in the Workplace

10 Sep 2021

Contributed by Lukas

What kind of employee would you want in your business? A person unhappy with their job but stays because of the paycheck and security? Or a person who...

940: A How-To Guide to Finding Your Brand’s Message

09 Sep 2021

Contributed by Lukas

The message of your business plays a big part in developing connections with your audience. But, where do you turn for inspiration when choosing your ...

939: Finding Your Best Customers w/ Predictive Orchestration

08 Sep 2021

Contributed by Lukas

What if I said you have a hidden funnel of buyers under your radar — the ones doing research before ever reaching out to you? Now what if I said the...

938: Being Intentional About Your Brand Message

07 Sep 2021

Contributed by Lukas

We’ve all had to deliver a speech sometime in our lives; and, over time, the more we publicly speak, the better we get. But, once we step down from ...

937: Revenue Rules: A Step by Step Guide

06 Sep 2021

Contributed by Lukas

Gone are the days when the marketing budget and revenue aren’t measured closely. In today’s world, revenue is the standard by which every marketer...

936: Why Great Leaders Serve Others First

03 Sep 2021

Contributed by Lukas

What does being a leader really mean? Is it the title? Is it the responsibilities? Is it the number of people you’re in charge of?Determining your ...

935: The Power of Podcasting as a Business Development Tool

02 Sep 2021

Contributed by Lukas

The COVID-19 pandemic has changed many aspects of everyday life. One of the biggest: how we communicate with each other. The surge in recent podcasts ...

934: How to Create Contagious Kindness in Business

01 Sep 2021

Contributed by Lukas

As a business, how do you hire? For talent? For experience? What about kindness? What if leading with kindness and mindfulness helps employee retenti...

933: The Guide to Creating Transparent & Connected Leaders

31 Aug 2021

Contributed by Lukas

Anyone can be a good leader, but what does it take to be a great leader? Knowing exactly how to step up your leadership game can be challenging if you...

929. Modern Strategies to Align Sales & Marketing

31 Aug 2021

Contributed by Lukas

Removing the departmental silos within any organization should be a top priority for any business; but it’s easier said than done. What are some me...

932: How To Know Your CFO: Tips & Tricks to a Better Relationship

30 Aug 2021

Contributed by Lukas

E931: Shifting Focus from Getting to Giving in Business

27 Aug 2021

Contributed by Lukas

When selling a product, many get hung up auxiliary concerns; simply put: someone will only buy your product if it adds value to their life. The only t...

E930. Unlocking Data: How Organizations Are Recognizing Data’s True Benefit

26 Aug 2021

Contributed by Lukas

Data has always been around, but the effort to understand data has only become the focus in the last five years. Businesses are starting to realize th...

928. Product-First Marketing: Product Experience Is Your Brand

25 Aug 2021

Contributed by Lukas

Most marketers, if you asked for the number one thing you’d really want to understand in their field, will probably roll their eyes, look at you lik...

927. What Does a CEO Look for in a CMO?

25 Aug 2021

Contributed by Lukas

In this LinkedIn Live episode, our panel — including a CMO-turned-CEO, Mark Stouse — discuss what a CEO looks for in a CMO, why metrics and analyt...

926. Profiling What Makes a Sensational Leader For Others to Imitate

20 Aug 2021

Contributed by Lukas

What makes a sensational leader? Is it enthusiasm? Public speaking skills? If we could pick out the specific characteristics, could we then create a p...

925. Showing Up Consistently & Authentically for Brand Success

19 Aug 2021

Contributed by Lukas

Your top competitor out-sells you month after month. After all the blood, sweat, and tears poured into your product, it feels cosmically abhorrent to ...

924. Understanding Culture to Avoid Isolating Target Groups

18 Aug 2021

Contributed by Lukas

If you want to grow your business, you have to look at the soil of your organization — culture. Without fertile soil, your business cannot grow. Ho...

923. The Sean Connery of Business & Marketing: Better Content Tactics

17 Aug 2021

Contributed by Lukas

Repeat after me: Not all content is created equal. As the first ingredient of the lead generation recipe, it’s essential to get it right — but not...

922. How RevOps is Integrating into Existing Company Structures

16 Aug 2021

Contributed by Lukas

Many businesses are adopting the Revenue Operations role. But what exactly is RevOps? How is success measured and who do they report to? How does a co...