GTM Made Simple
Activity Overview
Episode publication activity over the past year
Episodes
921. Sales 3.0: Car Vending Machines & The Changing Sales Landscape
13 Aug 2021
Contributed by Lukas
There's no question: technology has changed sales. A customer can go to a companyās website and order a product directly without ever talking with a...
920. Building a Culture of Empathy
12 Aug 2021
Contributed by Lukas
Empathy is something you either have or you donāt, right?Ā Wrong.Ā Empathy is something you can build into the culture of your organization.Ā In thi...
919. ABM 360: The Way to Drive Business Outcomes w/ ABM
11 Aug 2021
Contributed by Lukas
ABM is all about marketing, right? I mean, itās in the name ā account-based marketing.But ABM is more than that. Done right, it should be somethin...
918. Precision Copy: Counting Every Word for the Impatient Reader
10 Aug 2021
Contributed by Lukas
Readers are getting impatient. Long gone are the days when tweets are read in great detail. In a world of skimmers, what can be done to keep the audie...
917. Unleashing the Power of a Community of Professionals
09 Aug 2021
Contributed by Lukas
Nobody likes to ask for help.Ā But in a world where weāve been taught that asking for help is a weakness, itās more important now than ever before...
916. How to Develop a Cultural Mindset
06 Aug 2021
Contributed by Lukas
Working with people of diverse cultures is a skill set that leaders need to develop. Learning how to develop cultural mastery goes beyond mere toleran...
915. How to Win on LinkedIn
05 Aug 2021
Contributed by Lukas
In todayās takeover episode, guest host Amber Khan talks with Career Success Coach & LinkedIn Trainer Shelly Elsliger to discuss how to win on L...
914. 5 Roadblocks that Wreck ABM Programs
04 Aug 2021
Contributed by Lukas
So, you want to start an ABM program?Ā Well, you need to know what obstacles to watch out for, so you can tackle them head-on ā before itās too la...
913. The Best Way to Share Your Story
03 Aug 2021
Contributed by Lukas
In this episode, guest host Amber Khan talks with Chris Piper, Head of Marketing at Scribe Media on the best way to amplify your personal brand: share...
912. The Other Flywheel: Where Product, Sales & Marketing Meet
02 Aug 2021
Contributed by Lukas
Who owns strategy?Ā Is it leadership? Is it everyone?Ā Maybe the correct answer is no one.In this episode from B2BSMX, Kelly Grover explores the inter...
911. What For-Profit CEOs Can Learn from Nonprofit CEOs
30 Jul 2021
Contributed by Lukas
Trent Ricker, CEO & President at Pursuant GroupIn this episode, we discuss:Why solid business principles matter just as much in nonprofit organiza...
910. How to Grow Your Business with Digital Audio
29 Jul 2021
Contributed by Lukas
In this episode, guest host Amber Khan sits down with Les Hollander from DAX to discuss how you can grow your business with digital audio.--Interested...
909. From IRL to URL: Embracing Virtual ABM
29 Jul 2021
Contributed by Lukas
The transition to social distancing and lockdowns was particularly challenging for marketers who relied heavily on events.Ā But it was a challenge rip...
908. Why Sports Still Matter in Uncertain Times
29 Jul 2021
Contributed by Lukas
Itās obviously important to think and talk about health ā itās why I run a show highlighting heroes in healthcare.Ā But sometimes, the best thin...
907. How Chronic Stress Impacts Your Body, Mind, & Behavior
27 Jul 2021
Contributed by Lukas
Our nervous system is like a car because it has two pedals ā the gas (sympathetic nervous system) and the brakes (parasympathetic nervous system). W...
906. How to Operationalize a Word-of-Mouth Strategy w/ Jay Baer
27 Jul 2021
Contributed by Lukas
You've got a marketing strategy, a content strategy, a social strategy, an ABM strategy.ā¦But you probably donāt have a word-of-mouth strategy.In t...
905. Bambū: Bringing Awareness through Medicine by Uniting
22 Jul 2021
Contributed by Lukas
Last year, everyday healthcare heroes shipped off to the front lines of the COVID-19 pandemic. Only, in this war, there were no banners, no flags ā ...
904. Revenue Rockstars: Sales & Marketing Alignment Is Possible
22 Jul 2021
Contributed by Lukas
Oil and vinegar. Cats and dogs. Sales and marketing.Often, it seems like sales and marketing alignment is about as likely as catching a leprechaun, bu...
903. Battling Physician Burnout: The Role of a Chief Wellness Officer
22 Jul 2021
Contributed by Lukas
Weāre in the business of helping people with their health...Ā But itās a job that can take a toll on our own wellbeing.Ā How do we ensure wellness...
902. The Big Lie About Branding Costing You Customers
22 Jul 2021
Contributed by Lukas
Youāre driving sales. You have revenue. You have a growth trajectory.So, youāre building a brand, right?Wrong.Ā To explain why, I invited master b...
901. Three Keys to Articulating, Implementing, and Sustaining Your Brand
22 Jul 2021
Contributed by Lukas
Where do great ideas come from?Ā From people who have seen the world from a different point of view. Thatās what Hayley Berlent says. And she would ...
900. Pandemic Innovation: COVID Vaccine, AI, & more
15 Jul 2021
Contributed by Lukas
Itās time to dispel any misinformation about the COVID-19 vaccination. In this takeover episode, Dr. Eric EskioÄlu, EVP & Chief Medical Officer...
899. Five Most Common Mistakes ABM Programs Make With C-Suite Initiatives
15 Jul 2021
Contributed by Lukas
Thereās much to be learned from the failures of implementing ABM strategies.In this take-over episode, Rob Leavitt, Senior VP of Consulting at ITSMA...
898. Tales of Telehealth: Remote Care for Women Around the World
13 Jul 2021
Contributed by Lukas
Thanks to COVID, most people are familiar with telemedicine, but some healthcare heroes were using it to change lives long before the pandemic.Ā In th...
897. The 90 Day Plan to a Successful Implementation of Agile Marketing
13 Jul 2021
Contributed by Lukas
In this episode, Sangram talks with Jim Ewel, author of The Six Disciplines of Agile Marketing.We discuss agile marketing as a whole along with its di...
896. How to Lead When You Are Not In Charge
13 Jul 2021
Contributed by Lukas
In this episode, Sangram talks with Clay Scroggins, author of Leveraging Influence When You Lack Authority.
895. Demystifying Healthcare Recruiting: Finding Heroes
08 Jul 2021
Contributed by Lukas
Every new technology comes with the fear that it will make a job obsolete.Ā With healthcare recruiting, that fear was sparked by fax, email and intern...
894. 6 Lessons & Struggles E2OPEN Learned Navigating ABM in 2020
08 Jul 2021
Contributed by Lukas
Intrepid marketing professionals have been through a challenging time these last 18 months, with painstakingly thought-out marketing plans getting tur...
893. Mental Health: Caring for the Medical Community
07 Jul 2021
Contributed by Lukas
Mental health issues ā burnout, depression, anxiety, and suicide ā are multiplying in the medical community. And the stresses of COVID have only e...
892. With This Kind of Inbound, Who Needs Outbound? w/ Shawn Herring
07 Jul 2021
Contributed by Lukas
Having so many inbound leads that you need to filter them sounds like the Holy Grail of sales, but itās an achievable goal.Ā In these volatile times...
891. Why Experimenting Is the New Marketing
07 Jul 2021
Contributed by Lukas
Question: If your company had 40 events per year instead of 1, would you improve as if you had 40 years worth of learning?This question has to do with...
890. What Frontline PAs Can Teach Us About Resilience
01 Jul 2021
Contributed by Lukas
Itās no secret frontline workers had it rough in recent months.Ā They put their wellbeing on the line for ours.Ā But how do they deal with the strai...
889. Maximize the Channel Engagement
01 Jul 2021
Contributed by Lukas
Be honest.Ā How often do you log into Amazon, and look at the āsuggested for youā products? Probably more often than youād like to admit right? ...
888. Call to Arms: One Doctorās Courage During Crisis
29 Jun 2021
Contributed by Lukas
When a crisis strikes, how do you react?For many healthcare professionals, a crisis is a calling.Ā That was the case for Dr. Juan Cucalon, Board-Certi...
887. Personal Branding, & The Framework of Reason w/ Dale Dupree
28 Jun 2021
Contributed by Lukas
When it comes to building a personal brand, what should you be doing? What should you NOT be doing?Ā Through the COVID-19 pandemic, sales people have ...
886. How to Be Humble & Still Run Amazing Social Media Campaigns
28 Jun 2021
Contributed by Lukas
Most companies are using social media, but that doesnāt mean they are using it correctly.Thereās no single secret formula to having successful soc...
885. COVID-19, NYC: Lessons in Preparedness
24 Jun 2021
Contributed by Lukas
What was it like at Mount Sinai Health System in New York in early 2020? The leadership decisions directly affected the patients, staff, first respond...
884. Driving Sales & Marketing Alignment to Fuel the Revenue Engine
24 Jun 2021
Contributed by Lukas
Buyers are changing and channel marketing must evolve quickly to meet and exceed these new expectations.Ā A key phrase today is ācustomer obsession....
883. When the Pharmacy Was Your Doctor
22 Jun 2021
Contributed by Lukas
As part of our Takeover Series, welcome Ted Weyn Jr., host of Heroes of Healthcare, as he interviews his father and retired pharmacist Ted Weyn, Sr., ...
882. Rethinking Business Models: Adapting to the Digital Landscape w/ Michael Kostow
21 Jun 2021
Contributed by Lukas
Businesses have had to adapt to the changing landscape caused by the COVID-19 Pandemic. From remote work to company culture, businesses share success ...
881. Leadership, Trust & Small Wins (w/ Reggie Rivers)
21 Jun 2021
Contributed by Lukas
What if you didnāt have to wait until you were āin chargeā to lead those around you?Authority doesnāt always equal leadership.Ā Regardless of ...
880. COVID-19ās Impact on Under-Resourced Communities
17 Jun 2021
Contributed by Lukas
Bridging healthcare gaps in underserved communities comes with unique challenges, including socio-economic misalignment. In todayās episode, Rashard...
879. The P2P Ecosystem: A Crash Course
17 Jun 2021
Contributed by Lukas
In this episode from B2BSMX, John Guido, Founder of P2P Global, hosts a panel discussion with members of P2P Global about partner to partner engagemen...
878. Taking the First Steps Into the Mobile Experience Journey
15 Jun 2021
Contributed by Lukas
While companies continue to invest in the digital transformation through desktop sites, many are ignoring the same level of investment in mobile apps....
877. Innovation and Erasing Fear with Natalie Born
15 Jun 2021
Contributed by Lukas
Investing in innovation is crucial for success, especially in todayās world. But fear can hold back even the boldest leaders.Ā People today are burn...
876. 3 Specific Ways to Make Your Organization More Productive
11 Jun 2021
Contributed by Lukas
In this episode, Sangram talks with Sweet Fish's very own Andrew Hurley on simple ways to make your organization more productive.
875. How Does Podcasting Enhance B2B Customer Relationships?
11 Jun 2021
Contributed by Lukas
Podcasting has taken off immensely, not just as a way for people to showcase their interests, but as a revolutionary new medium for building powerful ...
874. Check Point Engage
09 Jun 2021
Contributed by Lukas
873. Adapting Your Customer Experience for the Post-COVID World
08 Jun 2021
Contributed by Lukas
Due to repercussions from the worldwide pandemic, many businesses had to close their doors forever. The ones who will survive and thrive are the ones ...
872. Top 3 Best-Performing ABM Strategies w/ Daniel Englebretson
07 Jun 2021
Contributed by Lukas
I (Sangram) put up a poll on LinkedIn.What, I asked, is your top ABM strategy?Almost 1,000 people responded. The results:Demand gen - 60%Velocity - 17...
871. Who Is Your #1 Supporter?
07 Jun 2021
Contributed by Lukas
In today's episode, Sangram shares the story of how he got started with Terminus, all thanks to the one person who believed in him and his vision.What...
870. Improving Customer Support Through the Pandemic w/ Rajesh Srinivasan
03 Jun 2021
Contributed by Lukas
Since the onset of the COVID-19 pandemic, customer support has been more important than ever to company success. Even still, many companies struggle t...
869. ABM Segmentation & Targeting
02 Jun 2021
Contributed by Lukas
In this episode from B2BSMX, Mark Ogne, Founder and CEO at ABM Consortium, hosts a hands-on strategy session on how to unlock the power of ABM through...
868. A Deeper Level of Customer Service w/ Kim Marie Ruquet
01 Jun 2021
Contributed by Lukas
Account based marketing (ABM) can be split into three approaches: one-to-one, one-to-few, and one-to-many. Choosing the best approach to ABM marketing...
867. The Art of Product Positioning
31 May 2021
Contributed by Lukas
As marketers, we love data. We love methodologies. We love frameworks.Ā So, why is it that product positioning is something we expect to come to us in...
866. The Right Quotes Give Your Book Legitimacy
31 May 2021
Contributed by Lukas
If youāre writing a book, you need legitimacy.Ā And you get it with quotes ā inside the book, on the book, and about the book.Ā Thatās how your ...
865. What Every Content Marketing Strategy Needs
31 May 2021
Contributed by Lukas
Content marketing sounds easy until you get into it. What is it? Where do you start? How do you know if yours is even working?Yaagneshwaran Ganesh, Di...
864. F the Funnel: Marketing Loops Will Create Lifelong Loyalists
31 May 2021
Contributed by Lukas
In this episode from B2BSMX, Jeff Pedowitz, President and CEO at The Pedowitz Group, explains why the funnel concept is outdated and how marketing loo...
863. 6 Secrets to Transform Your Business into an Experience Business
26 May 2021
Contributed by Lukas
These days, your customers donāt just buy your products and services, they buy an experience.But delivering great experiences means rethinking your ...
862. Innovating Inbound: Virtual Events Donāt Have to Suck
26 May 2021
Contributed by Lukas
How many virtual events have you attended since the pandemic started?Ā Letās face it: most of them suck. But the ones that donāt are the ones that...
861. Finish the Race
21 May 2021
Contributed by Lukas
When writing a book, it can be easy to doubt yourself after youāve collected your research and perspectives from others.Ā Sangram Vajre, host of the...
860. The Importance of Employee Experience for Experience Business
20 May 2021
Contributed by Lukas
In this episode, guest host Samir Kumir Sah talks with Japreet Saini about the importance of employee experience.
859. Pressure Test Your Message
19 May 2021
Contributed by Lukas
How do B2B businesses craft messaging that prospers in a marketplace already barraged with information and ever-shifting needs?Ā Tamsen Webster, Found...
858. Focusing on the Customer Experience
19 May 2021
Contributed by Lukas
It is no longer enough to think of the customer experience as an external focus; customer experience must now be an integral part in shaping company c...
857. Shifting Strategy to Succeed w/ Henry Schuck
17 May 2021
Contributed by Lukas
Resilience and luck in the face of adversity can be the difference between failure and extraordinary success. While navigating the COVID-19 pandemic, ...
856. When You See Your Framework Everywhereā¦
17 May 2021
Contributed by Lukas
Iām super encouraged this week.Ā You know when you buy a new car and you start seeing that model everywhere? Well, when you hit upon a working frame...
855. How Nikeās CX Digital Transformation Gave Them an Edge
17 May 2021
Contributed by Lukas
Digital transformation isnāt just about technology; itās about people. If youāre focusing on the customer every step of the way, youāre focuse...
854. B2BSMX: Financial Roundtable
17 May 2021
Contributed by Lukas
Join us as we recap this financial roundtable session from 2020's B2BSMX virtual conference.
853. How LinkedIn India Creates Effective Sales Engagement Virtually
11 May 2021
Contributed by Lukas
In this takeover episode,Ā Samir Kumar SahĀ talks withĀ Soumavo SarkarĀ from Linkedin India. Soumavo shares his own recipe of how to engage with the c...
852. What It Takes to Become a World-Class CMO
11 May 2021
Contributed by Lukas
For many marketers, becoming a CMO is the end-goal. But itās not like thereās an instruction manual to get there.Ā If you want to become a great C...
851. Everything Clicks: Time Blocking to Get Things Done
07 May 2021
Contributed by Lukas
This week was a big week for the book ā the kind where everything just clicked.But that didnāt happen by accidentā¦If you want to get things done...
850. Defining Problems Correctly for Successful Business Transformation
07 May 2021
Contributed by Lukas
In this takeover episode, guest host Samir Kumar Sah speaks with Matt Shatcher about how to identify problems correctly to succeed in your business tr...
849. The Recipe for Connecting Buyers
05 May 2021
Contributed by Lukas
848. Leverage Market Research for Improved Communication
05 May 2021
Contributed by Lukas
Research and communication fit together in an ongoing cycle.In this Flip My Funnel Takeover, Samir Kumar Sah speaks more about this with Kira Tchernik...
847. Aligning Your ABM Strategy w/ Company Goals
03 May 2021
Contributed by Lukas
In this episode, Sangram brings on ABM thought leaders Amber Bogie, Advance ABM Leader at PeakCommunity, and Jennifer Leaver, Senior Marketing Manager...
846. Finding Your Format
30 Apr 2021
Contributed by Lukas
845. The Top 3 Skills You Need to Succeed in Operations
30 Apr 2021
Contributed by Lukas
Whether itās in sales or marketing or revenue, operations roles are crucial.Ā But they take a special kind of personā¦ with a very particular set o...
844. Deliver Real World Experience that Grabs Attention
30 Apr 2021
Contributed by Lukas
In this episode, Samantha Yarborough, Director Of Strategic Partnerships at PFL.com, uses her decade of passionate marketing experience to help guide ...
843. Ramping Up Your Marketing in a Downturn
27 Apr 2021
Contributed by Lukas
Marketing at CARFAX has drastically changed over the last year, all thanks to Rob Bois, Head of Dealer Marketing. In this episode, guest host David Le...
841. How to Find the Hook for Your Book
27 Apr 2021
Contributed by Lukas
842. CMO Confessions & Resolutions
27 Apr 2021
Contributed by Lukas
What did 2020 teach you?Ā In this episode, I have a number of CMOs joining me live to share their biggest lessons from the year that was, as we look a...
840. The Power of Marketing in Driving Revenue
22 Apr 2021
Contributed by Lukas
In the episode, youāll learn how David Eldred, Director of Marketing and Digital Experience at Rivermark Community Credit Union brought in Marketo a...
839. But First, Segmentation
22 Apr 2021
Contributed by Lukas
838. How to Build a Successful Demand Gen Strategy
21 Apr 2021
Contributed by Lukas
On this takeover episode, guest host David Lewis talks with Joe Paone about the demand gen strategy he's built at Splunk. From planning and budgeting ...
837. How One Company Grew Their Audience to 4 Million Downloads
20 Apr 2021
Contributed by Lukas
In this episode, Sangram and James Carbary (CEO, Sweet Fish Media) discuss best practices on podcasting, including:- Growth strategies- Do's and don't...
836. Intentional Time Management: Itās More Important than you Think
20 Apr 2021
Contributed by Lukas
Welcome to week 7 of a special podcast series on writing a book, with me, Sangram Vajre, Chief Evangelist at Terminus.Ā Every week, Iām sharing the ...
835. How Marketo Does Demand Generation
16 Apr 2021
Contributed by Lukas
If youāre doing demand gen, youāve probably heard of Marketo. In fact, you likely use it for your marketing automation.Well, so do they.And if you...
834. Proving the Value of Virtual to Your Attendees
16 Apr 2021
Contributed by Lukas
833. How to Lead a Major Marketing Automation Migration
16 Apr 2021
Contributed by Lukas
Migrating to a new marketing automation system requires proper planning and orchestration, especially if youāre at a very large global company and h...
832. The Top 5 Skills of In-Demand Freelance Marketers
12 Apr 2021
Contributed by Lukas
The pandemic has changed the way we work ā and not just where we work.Ā And for highly technical marketers, that means new opportunitiesā¦If you kn...
831. The Moment of Truth: Does My Framework Work?
12 Apr 2021
Contributed by Lukas
Itās been a tough week, but Iāve been making progress on the book.Ā Iāve got my interviews and Iāve got my frameworkā¦ but not everyone agree...
830. Why ABM Success Must Be Built on People
09 Apr 2021
Contributed by Lukas
What does it take to pull off a great ABM strategy?Great people.In this Takeover episode, David Lewis speaks with Bruce Eidsvik, SVP Global Demand Mar...
829. Letās Give Them Something to Talk About
09 Apr 2021
Contributed by Lukas
In this episode from B2B SMX, Heather K. Margolis, Chairperson and Founder at Channel Maven Consulting, discusses why channel marketing often fails an...
828. The Keys to Unlocking Successful Demand Creation
06 Apr 2021
Contributed by Lukas
Every marketer wants more successful demand creation.It may seem daunting, but itās achievable if you take it step-by-step.Ā And you can start by sh...
827. Debating Marketing Measurement with James Gilbert
05 Apr 2021
Contributed by Lukas
When you grasp the data that you have, you can be a master at almost anything.Ā Account-based marketing is a strategy, not a tactic. And when it comes...
826. Getting Back Up & Finding a Framework
02 Apr 2021
Contributed by Lukas
After stumbling last week, Iāve picked myself up and am charging ahead.This week, I got my interviews and Iām working on making my book memorable ...
825. How to Incorporate ABM into Your Growth Strategy
02 Apr 2021
Contributed by Lukas
ABM can be an enormous boon to your growth strategy.If you want to get started, it helps to learn how others have done it before.In this Takeover epis...
824. How Vidyardās Top Customers Generate & Convert More Leads
02 Apr 2021
Contributed by Lukas
823. SEO Secrets: Modern Strategies That Actually Work
30 Mar 2021
Contributed by Lukas
SEO has changed a lot over the last decade.Ā Gone are the days when shenanigans like keyword stuffing were the only way to rank on Google.Now, for the...
822. Secrets About SaaS Search
29 Mar 2021
Contributed by Lukas
Hey, Search Marketer! No one's paying you for your ideas about tactics. And no one cares about how much traffic you can drive either.Your clients need...