889. Maximize the Channel Engagement

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Be honest. How often do you log into Amazon, and look at the “suggested for you” products? Probably more often than you’d like to admit right? Because personalization works. It’s all over the B2C world, but it takes a little more intentionality in the B2B world, specifically in the world of partner portals. In this episode, Cindi Johnson from Tanium, lays out in detail what a personalized portal should look like, and the steps required to get there. She also talks about: The 5 Ps of developing, implementing, and growing a personalized portal experienceWhy you’re going to have to crawl before you walk when it comes to building a personalized portal, and why that’s okayThe importance of promotion in personalizing a partner portalWhy sometimes the “five times” rule isn’t enoughTo hear more interviews like this one, subscribe to FlipMyFunnel on Apple Podcasts, Spotify, or your preferred podcast platform.

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