Génération Do It Yourself
#431 - Sean Rad - Tinder - How the swipe fever took over the world
17 Nov 2024
The app that took over the world: downloaded over 530 million times and available in 190 countries.Sean Rad has a relentless passion for facilitating connections through smartphones. His initial strategy was centered on the enigmatic “Tinder events.”The idea was simple: a massive party with just one requirement for entry—install Tinder.In each city, as soon as 10,000 users signed up, the app came to life, spreading virally and organically.Before long, Tinder established itself across the Western world as the gold standard for dating platforms.Launched in 2012, the app accounted for nearly 40% of marriages by 2017—an astronomical rise.“Love is the ultimate pursuit.”From Los Angeles, Tinder's birthplace, Sean opens up like never before about his journey. For the first time on French media, he reveals:The creation of the iconic “swipe”: the magic of designHow to find love on TinderThe cost of success: far from a smooth rideAI’s growing role in the dating worldThe interplay of love and ego: in relationships and in entrepreneurshipThis is a must-listen episode for anyone curious about the creation of an app that revolutionized social dynamics and brought millions of couples together.TIMELINE:00:00:00 : The philosophy behind the Tinder journey00:15:00: There is no greater pursue than love00:24:51: Learning outside of school00:33:01: How to be a good founder00:39:54: The swipe fever00:46:22: 40% of weddings in America come from Tinder00:53:31: The biggest learnings from Tinder01:05:46: The hard truth behind success, is it love or ego talking?01:17:54: Sean’s new projects: AI and real-life experiences01:29:52: The American dream is being redefinedWe referred to previous GDIY episodes:#420 - Stanislas Niox-Chateau - Doctolib : derrière la plus grosse marque de la French tech#380 - Paul Lê - La Belle Vie - Le Son Gokû de la FoodTech qui rachète FrichtiWe spoke about:TinderFigmaFounder modeSpontaneous (not available yet)Y CombinatorRad FundReading Recommendations: The Obstacle is the WayYou can contact Sean on Linkedin, X, Instagram.Do you like the theme music? It's thanks to Morgan Prudhomme! Contact him at: https://studio-module.com. Interested in sponsoring Generation Do It Yourself or proposing a partnership? Contact my label Orso Media through this form.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
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