Is the Handbag Dead? Jay Choyce Tibbitts on What’s Next for Luxury | Emily Blumenthal & Jay Choyce Tibbitts

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What is generative search optimization (GSO) and how will it change product discovery for handbags?

Jay Choyce Tibbitts 0:00
And it's so interesting now with AI, now a whole new conversation is around like GSO. So generative search optimization.
Unknown 0:07
And what does that mean?
Jay Choyce Tibbitts 0:08
It is kind of the equivalent of SEO, which is search engine optimization, where like you want your brand to show up in searches, like things like Google. But now because people don't actually go to a website, they just use it like a chatbot. It's like, how do you make sure that your product and your information is being recommended by that chatbot? And there are very specific ways of like, where you put your advertising, the type of things you say.
Emily Blumenthal 0:31
Hi, and welcome to Handbag Designer 101, the podcast with your host, Emily Blumenthal, handbag industry expert and the handbag fairy godmother. Each week, we uncover the stories behind the handbags we love from the iconic brands and top designers to the creativity, craftsmanship, and culture that define the handbag world. Whether you're a designer, collector, or simply passionate about handbags, this is your front row seat to it all.
Emily Blumenthal 1:05
Welcome J. Choice Tibbetts, fashion creator and strategist to Handbag Designer 101, the podcast. Welcome.
Jay Choyce Tibbitts 1:13
Thank you for having me. I'm so excited for this conversation.
Emily Blumenthal 1:15
Me too. Oh, my God. Me too. We'll get into the whole thick of the thick here. But, you know, we've all been talking about that one piece from the New York Times by Vanessa Friedman. And it was an op-ed. I believe it was op-ed or something along that line. And the title of it was...
Jay Choyce Tibbitts 1:36
Is the handbag over, I believe verbatim.
Emily Blumenthal 1:39
Correct. Now, if someone wants to have some fun toilet reading, go on Instagram and read the comments just on Instagram alone. You don't even need to read the whole article because she gets into the whole nitty gritty about the evolution of luxury and are people still buying luxury? Does the circular market trump that? Going into people being excited about the Trader Joe's little bag. Dude, let's go. Off you go. What do you think? I'm so, so, I feel like we're in Fox News ready to talk, talk, talk something really dirty here. Oh my God.
Jay Choyce Tibbitts 2:16
I'm ready for the back and forth. Yeah, let's go. But there's a lot of tussling in those comments, like you mentioned.
Emily Blumenthal 2:22
Tussling is an understatement.
Jay Choyce Tibbitts 2:26
One of the most interesting things actually about the piece, and you mentioned like a lot of people may have not even read the article. And I actually feel like a lot of people didn't read the article. Correct. Of course, because New York Times is a paywall publication, which support media. But something about that segment, it's called Ask Vanessa.
Unknown 2:42
That was it.
Jay Choyce Tibbitts 2:43
Yeah, it was a specific segment Vanessa does every week where she answers someone's question. So it wasn't actually Vanessa saying that and the New York Times stating that. It was the question that someone asked, which I think was actually a really good one for them to pick up on because it's a conversation that I've personally been thinking about. I listened to Lauren Sherman on Puck News. She had mentioned it months before. She actually even referenced this piece to them kind of. Like stealing it from her. But she's like, whatever, it's fine. And like it's also been talked about like within fashion spaces that I'm in. And also just in terms of the larger business of luxury right now.
Emily Blumenthal 3:19
What fashion spaces are you in, JChoiceTibbets?
Jay Choyce Tibbitts 3:23
So I like to say I'm in like the capital F fashion space. So like the luxury fashion space where like we have fashion media. You have like your – kind of content editors. And then you have like your fashion weeks, like your big kind of staple brand. So like conversations in between shows are like Paris Fashion Week. So like at brand dinners, like these are also conversations that are sometimes had between professionals. I found And so it was so interesting to have it come to a public domain outside of being so industry specific. And I think that actually is another really interesting aspect of it. It was like, you kind of look, we're always talking about it from a broader industry perspective, but that's actually very minuscule to like larger culture.

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