Healthcare Rap
Episodes
21 - What Was New at Content Marketing World?
13 Sep 2018
Contributed by Lukas
Fresh in more ways than one, Peter reports live from Content Marketing World. He and Jared drop it like it’s hot with trends that may surprise you. ...
20 - How Is Marketing Like the Science Fair?
05 Sep 2018
Contributed by Lukas
When a child wins the 6th grade science fair, no one tells them, “Congrats! You’re going to make a great marketer one day!” But maybe we should....
19 - Why Aren’t We More Obsessed With Content?
29 Aug 2018
Contributed by Lukas
Everyone is doing content marketing effectively these days, right? You wish! Jared and Peter discuss 3 reasons why it can still be a struggle and how ...
18 - What’s Your Best Career Advice for New Marketers?
22 Aug 2018
Contributed by Lukas
It’s probably illegal to pack this much AWESOME into a single podcast, but Jared and Peter aren’t exactly known for following the rules. Major pro...
17 - Is Social Media on Autopilot?
15 Aug 2018
Contributed by Lukas
While Haders gonna hate, Jared and Peter discuss whether we still need humans in social media marketing now that we have so many tools to automate it....
16 - Why Do Marketing Org Charts Keep Changing?
11 Aug 2018
Contributed by Lukas
It’s getting real, ladies and gentlemen. No matter how much marketers scale up with their skills, they can only make so much progress when their tea...
15 - What's Really Holding Back Marketing?
02 Aug 2018
Contributed by Lukas
Looking in the mirror can be hard, but we have to in order to understand how to move forward. Does our expertise – our history and experience – ac...
14 - How Do We Evaluate New Technologies?
23 Jul 2018
Contributed by Lukas
Like the rebirth of slick, Triple B returns and is cool like dat! Peter and Jared discuss four tips for evaluating which new technologies your marketi...
13 - Why Should Marketers Develop Innovative Tech?
15 Jul 2018
Contributed by Lukas
Unless we start seeing ourselves differently, we’re going to become irrelevant. Bold words from a bold man. Guest co-host Dan Dunlop, prolific healt...
12 - Why Should Marketers Care About EHRs?
08 Jul 2018
Contributed by Lukas
The rap doesn’t miss a beat thanks to guest co-host James Gardner, Market + Business Development Director at MedTouch. When it comes to electronic h...
11 - Do You Share Our Unpopular Opinions? (Pt. II)
15 Jun 2018
Contributed by Lukas
Eight more unpopular opinions are headed your way, with contributions from influencers including Kyra Hagan, Kate McCarthy, Jim Samuel and Don Lee. Wh...
10 - Do You Share Our Unpopular Opinions? (Pt. I)
07 Jun 2018
Contributed by Lukas
It’s getting Hot in Herre! Jared and Peter blaze through 10 unpopular opinions about healthcare marketing and technology, launching debates about ev...
9 – Why Should We Give Up Control of Our Brand?
30 May 2018
Contributed by Lukas
Master J and Triple B are back at it, dropping reality checks that they want you to cash. We are past the days of merely monitoring online reviews, so...
8 - How Do We Start Marketing Forward?
23 May 2018
Contributed by Lukas
Technology and buzzwords won’t help in this episode. It’s time to launch into orbit and do something new. Gone are the days of throwing technology...
7 - Who Owns the Digital Health Experience?
16 May 2018
Contributed by Lukas
The digital health experience is a sum of so many tiny touch points now, nearly all of which occur at a time other than when you’re at the clinic. M...
6 - Whom Should We Be Targeting With Our Marketing?
09 May 2018
Contributed by Lukas
Don’t assume that we know whom we should be marketing to in healthcare just yet. Triple B and Master J discuss how target audiences have changed and...
5 - How Do We Help Doctors ... Help Us ... Help Them?
02 May 2018
Contributed by Lukas
It's another party for your eardrums! Marketing and medicine can sometimes find themselves at odds, but rethinking the value of the relationship can t...
4 - What Are We Marketing in Healthcare?
25 Apr 2018
Contributed by Lukas
Jared and Peter are on a quest to change the messaging of healthcare advertising, starting by eradicating the word "multidisciplinary" from existence!...
3 - Do Marketers Really Need Data?
17 Apr 2018
Contributed by Lukas
Breakin’ it down like they’re clowning around! Jared and Peter discuss how to bite the bullet and get comfortable with analytics. Should we stay f...
2 - What is the Marketer's Job?
10 Apr 2018
Contributed by Lukas
Do marketers play the same role they did 10 years ago, or even 2 years ago? Expectations have evolved rapidly, and so must roles within healthcare org...
Is Healthcare Marketing Dead?
02 Apr 2018
Contributed by Lukas
Don't miss a beat of healthcare's newest craze! Get a glimpse of the future of healthcare marketing with veteran podcaster Jared Johnson and new co-ho...