Healthcare Rap
Episodes
121 – Everything About Walmart Health
05 Aug 2020
Contributed by Lukas
Retail health expert James Gardner is in the house to give marketers every detail they need to know about Walmart Health. As the retail chain announce...
120 – Does the Internet See You As An Expert?
28 Jul 2020
Contributed by Lukas
Bryan Cush, CEO at Tidal Health Group, is in the house this week to discuss how you and your health content can be viewed as trustworthy. In this epis...
119 – Know Who You’re Marketing To
21 Jul 2020
Contributed by Lukas
Today is Part 2 of a special crossover episode with the RadioRev Podcast. Jenn Dellwo and Louise Bruguglio are in the house to discuss the importance ...
118 – Creating Space For Innovation
14 Jul 2020
Contributed by Lukas
Don Lee's in the house to go behind the microphone of The HCBiz Show! In this episode, you’ll learn how to create space for innovation, how to explo...
117 – Designing For Joy During the Pandemic
07 Jul 2020
Contributed by Lukas
Theresa Ceniccola from Red Orange Studio is in the house to share lessons her team has learned from designing nonprofit and mission-based websites dur...
116 – What We’re Learning About Ourselves
02 Jul 2020
Contributed by Lukas
Ben Dillon from Geonetric is in the house to share how the pandemic has refocused healthcare organizations on what consumers actually want, rather tha...
115 – Why Cleveland Clinic’s Content Strategy Hasn’t Changed
24 Jun 2020
Contributed by Lukas
Is it possible to come out of the initial crisis phase of the pandemic feeling like you have done your best work? That’s how Amanda Todorovich felt ...
114 – Why We Can’t Be Silent
18 Jun 2020
Contributed by Lukas
Dan Dunlop and Jared sit down and have an open conversation about systemic racism and health disparities in America. Why aren’t more healthcare lead...
113 – White Coats, Black Lives, and Time For Change
14 Jun 2020
Contributed by Lukas
We don’t want to miss this moment to pause our usual programming and have a meaningful discussion about health disparities, society, and race in med...
112 – Signs of Innovation From Top Hospital Websites
03 Jun 2020
Contributed by Lukas
The rate of change on top hospital websites is a leading indicator of the challenge for digital teams to keep up. Dave Wieneke, healthcare innovation ...
111 – What Comes Next for MarTech?
28 May 2020
Contributed by Lukas
Drew Diskin, director of marketing technology for Virtua Health, shares insights from the trenches about the day-to-day function of martech teams as t...
110 – Where Is Consumer Confidence?
19 May 2020
Contributed by Lukas
Steve Koch from Cast & Hue is in ‘da house to reveal some brand new research about consumer confidence as quarantine restrictions are starting t...
109 – Who Will Fix Healthcare Now That It’s Disrupted?
13 May 2020
Contributed by Lukas
Will incumbents fix the way that healthcare is marketed and experienced, or will it be new players who play by new rules? Jared and Peter discuss the ...
108 – Dealing With Unexpected Job Changes
07 May 2020
Contributed by Lukas
With many in the industry being furloughed or laid off, Jared shares everything he has ever learned and felt about unexpected job changes. How do you ...
107 – RECOVERY: How Do You Plan For All Scenarios?
28 Apr 2020
Contributed by Lukas
We’ve got Lee Aase in ‘da house giving an inside look as the Mayo Clinic plans for every scenario in the early stages of the recovery phase. He sh...
106 – NOW WHAT Ep 4: Healthcare Business Strategy’s Reset
21 Apr 2020
Contributed by Lukas
James Gardner and Jhaymee Tynan discuss business strategy’s reset and where it goes from here on the 4th and final episode of the Now What? series. ...
105 – NOW WHAT Ep 3: How COVID-19 is Accelerating MarTech
15 Apr 2020
Contributed by Lukas
Episode 3 of the on-demand panel discussion series Now What is a digital deep dive featuring guests from some of the most forward-thinking tech organi...
104 – NOW WHAT Ep 2: Starting Your Post-Pandemic Marketing Plan
07 Apr 2020
Contributed by Lukas
Episode 2 of the on-demand panel discussion series Now What features Dan Dunlop and Haley Hite sharing starting points for your post-pandemic marketin...
103 – NOW WHAT: How Healthcare Marketing is Changing
31 Mar 2020
Contributed by Lukas
As the present and future of healthcare marketing are changing right before our eyes, how can you thrive? Join a panel discussion with Paul Szablowski...
102 – COVID-19: How Are Digital Teams Stepping Up?
24 Mar 2020
Contributed by Lukas
Andy Gradel, director of digital marketing for Wolters Kluwer, drops by to discuss the role of web and digital teams during the coronavirus pandemic. ...
101 – EMPATHY AT WORK: Could You Use a Little More?
17 Mar 2020
Contributed by Lukas
The COVID-19 outbreak has only exacerbated the need for more empathy and kindness at work. As you’re on the front lines, you’re getting blasted fr...
100 EPISODES: What Has Surprised Us?
10 Mar 2020
Contributed by Lukas
Join the celebration as Jared and Peter reveal their top surprises from the first 100 episodes. From the creation of the Posse to brands bringing back...
99 – BURNOUT: How Do Marketers Burn Bright & Not Burn Out?
03 Mar 2020
Contributed by Lukas
One of Australia’s leading mindset coaches for business, Dr. Ben Carvosso, knows how easy it is to burn out rather than burn bright. And with all of...
98 – EDUCATION: How Do Healthcare Marketers Keep Up?
25 Feb 2020
Contributed by Lukas
Kathy Divis and Mike Schneider from Greystone.net stop by to discuss what professional education looks like for healthcare marketers in an era when it...
97 – FANOCRACY: How Can Healthcare Brands Create Passionate Fans?
18 Feb 2020
Contributed by Lukas
How can healthcare organizations turn fans into customers and customers into fans? David Meerman Scott and his daughter Reiko Scott, co-authors of the...
96 – SEARCH: What’s Trending in Health?
11 Feb 2020
Contributed by Lukas
Get your ears ready as Fernando Angulo, head of communication for SEMRush, brings a rapid-fire roundup of national and international search trends for...
95 – DIGITAL HEALTH: Time for a Reality Check?
04 Feb 2020
Contributed by Lukas
Jared and Peter give their takes on recent headlines about the definition, promise, and hype surrounding digital health. What problems lie ahead for m...
94 – CULTURE: How Does It Really Change?
28 Jan 2020
Contributed by Lukas
Why can’t culture change by just telling people what to do or calling more meetings? Russ Hill, culture consultant with Partners in Leadership, shar...
93 – THE GOSPEL OF GROWTH: What's It All For?
21 Jan 2020
Contributed by Lukas
Chris Bevolo drops by to discuss his new book, The Gospel of Growth. How often are marketers brought to the table for a health system’s business dec...
92 – ORM: What Happens When You Get Dissed?
14 Jan 2020
Contributed by Lukas
Like your best mixtape, the hits keep coming. First, it’s the Flava of the Week with a challenge to reduce friction. Next, Amanda Henson gives moder...
91 – #HCMKTG HOT TAKES: How Do You Earn Attention?
07 Jan 2020
Contributed by Lukas
New rap, new segment, and new hot takes! Strong like a lion, there’s no denying Jared and Peter turn this podcast out with their reactions to recent...
90 – 2020: How Do We Shift Healthcare?
31 Dec 2019
Contributed by Lukas
Bring it on, 2020! We are ready for you! To close out an extraordinary year and kick off the new one, guest contributors Shawn Gross, Ahava Leibtag, M...
89 – MARTECH: How Does It Enable the Patient Experience?
24 Dec 2019
Contributed by Lukas
As the relationship between marketing and patient experience evolves, so does the need to understand the tech that enables it. Ed Bennett shares obser...
88 – BRAND & PERFORMANCE MARKETING: A Legit Mash-Up?
17 Dec 2019
Contributed by Lukas
John Marzano, principal consultant at JAM3 Strategic Marketing and PR, discusses how healthcare brands overcome trust barriers and use their brand equ...
DIGITAL ACCESS: Are You Prioritizing Convenience?
11 Dec 2019
Contributed by Lukas
Chris Pace returns to the posse to share how the team at Banner Health is prioritizing convenience for consumers. Spoiler alert: they focus on reducin...
86 – MARKETING OPS: What’s the 411?
03 Dec 2019
Contributed by Lukas
It isn’t just a buzz phrase. It’s a paradigm shift. Hospitals want it. Agencies should offer it. There’s pressure to do it right. We’re talkin...
85 – HCIC: What’s Trending in HCMKTG?
26 Nov 2019
Contributed by Lukas
Six rock star colleagues take turns sharing what they feel is trending is healthcare marketing based on what they heard at the 23rd Health Care Intern...
84 – ONLINE REPUTATION: What Does The Latest Data Tell Us?
19 Nov 2019
Contributed by Lukas
Consumers are using voice assistance and their own social media networks more than ever to search for doctors, according to Binary Fountain’s 3rd an...
83 – DATA: What Happens When AI & Healthcare Literacy Collide?
12 Nov 2019
Contributed by Lukas
Why do Google and other tech orgs give away so many tools for free, and what can healthcare learn from it? Chris Hemphill, Director of Client AI/Ops f...
82 – JOURNEY MAPS: How Far Have They Come?
05 Nov 2019
Contributed by Lukas
Steve Koch, managing director for Cast & Hue, answers common questions from hospitals and health systems about journey mapping and experience desi...
81 – EXPERIENCE: What Makes a Strong Hospital Brand?
29 Oct 2019
Contributed by Lukas
What started as a question from Geisinger’s Jeff Bean on LinkedIn inspires a vibrant discussion between Jared and Peter about how health systems cre...
80 – SEM: What’s the State of the State?
22 Oct 2019
Contributed by Lukas
Just like you can’t rap without dropping a beat, you can’t succeed in digital without an up-to-date knowledge of search engine marketing (SEM). Je...
79 – MARKETING: Being Chosen, Not Just Found
15 Oct 2019
Contributed by Lukas
In a noisy world, the only way to win isn’t to add to it, it’s to disrupt it. Larry Bailin, best-selling marketing author, gives a preview of his ...
78 – VOICE SEARCH: What do Healthcare Consumers Want?
08 Oct 2019
Contributed by Lukas
“Alexa, how do I optimize my hospital’s content for voice search?” A solid place to start is by slowing down and asking ourselves what healthcar...
77 – SEO: Where Did the Real Estate Go?
01 Oct 2019
Contributed by Lukas
One reason SEO remains a challenge is the shrinking SERP real estate. Rebecca Gill, founder and president of Web Savvy Marketing, drops by to shed lig...
76 – SHSMD: Are You Innovating Yourself?
24 Sep 2019
Contributed by Lukas
Stop, collaborate, and listen! J is back with some revelations. Recap the biggest SHSMD conference yet as friends and colleagues share insights about ...
75 – HELP AND HOPE, NOT HYPE: How Are You Marketing?
17 Sep 2019
Contributed by Lukas
Your role will never be the same as it once was. What motivates you as a healthcare marketing or communications professional? Jared shares his tenets ...
74 – DIGITAL EMPATHY: How Can It Help Healthcare?
11 Sep 2019
Contributed by Lukas
Pager-wearing Millennial speaker Brian Fanzo is giving a keynote presentation at the Health Care Internet Conference (HCIC) in November on digital emp...
73 – FROM PROVIDER TO AGENCY: How Does Digital Look Different?
03 Sep 2019
Contributed by Lukas
Andy Gradel ran provider digital teams for more than a decade, but it didn’t take long after transitioning to the agency world to see things differe...
72 – HCIC: What Can You Expect?
27 Aug 2019
Contributed by Lukas
The Healthcare Internet Conference, or HCIC, will be held in Orlando, Florida November 4-6. Mike Schneider, partner at Greystone.net, gives the lowdow...
71 – CONTENT MARKETING: What Are Your Career Options?
20 Aug 2019
Contributed by Lukas
Is content marketing being built up as a valuable skill only to turn into a dead end career path? Peter and Jared discuss career options as the value ...
70 – CONTENT: How Is It Like a Product?
13 Aug 2019
Contributed by Lukas
Matt Bakaitis, senior director for digital marketing at Cleveland Clinic, continues our preview of this year’s Content Marketing World Health Summit...
69 – CMW HEALTH SUMMIT: What Can You Expect?
06 Aug 2019
Contributed by Lukas
Amanda Todorovich, senior director of health content for Cleveland Clinic, gives a behind-the-scenes tour of the upcoming #CMWorld Cleveland Clinic He...
68 – NEW PODCAST: The Paradigm Shift of Healthcare
30 Jul 2019
Contributed by Lukas
Scott Zeitzer and Michael Roberts, hosts of new podcast The Paradigm Shift of Healthcare, stop by to share good vibes and discuss what they have learn...
67 – INNOVATION: What’s the Role of Marketing in Reimagining Healthcare?
24 Jul 2019
Contributed by Lukas
If health tech entrepreneur Mike Biselli has his way, healthcare will be totally reimagined, and marketers will play a part in it. Healthcare needs au...
66 – SEO: Where Is This Rocket Ship Headed?
17 Jul 2019
Contributed by Lukas
Get ready to blast off with Alex Membrillo, CEO of Cardinal Digital Marketing, as he steers the rocket ship of healthcare SEO and paid search to bold ...
65 – HUMAN BEHAVIOR: What Fears Are Holding Back Marketing?
09 Jul 2019
Contributed by Lukas
The more we understand human behavior, the better equipped we become to transform healthcare in a meaningful and effective way. How is fear of the unk...
64 – FAKE HEALTH NEWS: How Can Clinicians Help?
02 Jul 2019
Contributed by Lukas
Dr. Austin Chiang is the first chief medical social media officer at a major hospital, and he has a vision for merging the worlds of marketing and med...
63 – STAFFING: Is the Gig Economy the Answer?
25 Jun 2019
Contributed by Lukas
How do staffing challenges affect the patient experience, especially when healthcare professionals want more freedom and flexibility than a full-time ...
62 – MARKETING FORWARD: What Does It Mean?
18 Jun 2019
Contributed by Lukas
Yesterday’s marketing won’t get you very far, especially in healthcare. Jared and Peter discuss 6 differences between Marketing Forward and Market...
61 – NESHCO: What Broke Through and Stood Out?
11 Jun 2019
Contributed by Lukas
Join Jared as he recaps what he heard, learned, and felt at the NESHCO (New England Society for Healthcare Communications) 2019 Conference in Providen...
60 – CONTENT: How Do We Think Big By Thinking Small?
04 Jun 2019
Contributed by Lukas
Gina Czark, former vice president of content management for Northwell Health, pinpoints how consumers are demanding something beyond the sanitized mar...
59 – REVENUE ACTUALIZATION: How Do We Achieve It?
28 May 2019
Contributed by Lukas
Jessica Walker, CEO and founder of Care Sherpa, coins the phrase that describes how to avoid leaving money on the table. What happens when Marketing d...
58 – DIGITAL MARKETING: What’s Trending?
21 May 2019
Contributed by Lukas
Ben Dillon returns to share highlights from this year’s Healthcare Digital Marketing Trends Survey. What sets apart leading organizations, and what ...
EMERGING TECH: Where Do We Meet Consumers?
14 May 2019
Contributed by Lukas
When Walmart’s head of healthcare challenges hospitals to take down their ER billboards, how should marketers respond? Jared welcomes back returning...
56 – OPERATIONS: Who’s Responsible for Tech Success?
07 May 2019
Contributed by Lukas
One of the unsexy reasons why Transformation isn’t happening yet in healthcare is human behavior. Jared and Peter discuss crowdsourced responses reg...
55 – HITMC: How are B2B and B2C Marketing Converging?
30 Apr 2019
Contributed by Lukas
John Lynn shares a wrap-up from last week’s Healthcare and IT Marketing Conference and describes what makes it so different from other healthcare co...
54 – AI: How Do We Get Past the Buzzwords?
23 Apr 2019
Contributed by Lukas
Is artificial intelligence really a distant sci-fi concern like it’s often portrayed, or is there a realistic starting point for healthcare organiza...
53 – TRANSFORMATION: How Do We Get There?
18 Apr 2019
Contributed by Lukas
Yo, healthcare organizations, do us a solid and stop talking about transformation if you ain’t gonna do anything about it! Time to walk the walk! Je...
BONUS: What’s the Higher Vision for Healthcare Marketing & Tech? (#52)
15 Apr 2019
Contributed by Lukas
Let’s get real about our careers. Despite challenging expectations that can cause us to become disillusioned or burned out, it IS possible to pivot ...
51 – Our Podcastiversary: How Has Marketing Changed?
09 Apr 2019
Contributed by Lukas
Happy podcastiversary! Superfan and creative wizard Shawn McGowan joins Jared and Peter to look at how much has changed since the podcast launched a y...
50 – Will B2B Always Be Boring?
05 Apr 2019
Contributed by Lukas
Sarah Bennight, marketing strategist for Stericycle, knows how to keep B2B marketing from being boring. Just ask Viollet the Llama (yes, that's the co...
49 – How Is Voice Search Turning the World Upside Down?
27 Mar 2019
Contributed by Lukas
Become FOND of your voice strategy with Carrie Liken, head of industry for healthcare at Yext. Carrie shares the necessity of understanding voice sear...
48 – Are We Forgetting Soft Skills Online?
19 Mar 2019
Contributed by Lukas
Leading with a sales pitch doesn’t work in person, so why do people keep trying it online? Brian Mack, a 2019 HIMSS Social Media Ambassador, shares ...
47 – Are You Underrating Human Behavior?
12 Mar 2019
Contributed by Lukas
The most underrated reason for failing to hit digital marketing goals isn’t tech or execution, but failure to understand human behavior. We can’t ...
46 – How Is Tech Making Healthcare More Human?
05 Mar 2019
Contributed by Lukas
Who better to fill us in on how healthcare is becoming more human than Nick Adkins, founder of the global #pinksocks tribe? Nick highlights how recent...
45 – What’s Next for the Pharmacy Business?
26 Feb 2019
Contributed by Lukas
One of the greatest success stories of the power of healthcare content is the Pharmacy Podcast Network, whose founder Todd Eury is celebrating 10 year...
44 – How Does Cleveland Clinic Win With Content?
19 Feb 2019
Contributed by Lukas
Cleveland Clinic’s Amanda Todorovich discusses the current state of healthcare content marketing and tips for younger professionals to develop in th...
43 – How Are Best Practices Hurting You?
12 Feb 2019
Contributed by Lukas
Jay Acunzo, well-known speaker and author of Break the Wheel, joins the program to help us discover that finding best practices isn’t the goal. Find...
42 – Is There a Downside to Measuring Everything?
05 Feb 2019
Contributed by Lukas
Are there too many expectations that everything will lead directly to business results? Does that lead us to give up on tactics too soon? Jared and Pe...
41 – Can Marketing Make People Healthier?
29 Jan 2019
Contributed by Lukas
Most Americans are looking for help to make basic healthcare decisions, and marketers can make a difference. Just ask Lygeia Ricciardi, a HIMSS19 Cham...
40 – What Can Healthcare Learn from Jay Baer?
22 Jan 2019
Contributed by Lukas
Jay Baer is in ‘da house, and he shows why he is second to none when it comes to sharing wit and wisdom with marketers. He joins the program to disc...
39 – Are We Thinking About Brands Backwards?
15 Jan 2019
Contributed by Lukas
Paul Szablowski, well-known consultant and former SVP of brand experience for Texas Health Resources, helps unravel the difference between brands that...
38 – What About the Naysayers?
09 Jan 2019
Contributed by Lukas
Should we spend time trying to convince the naysayers? What happens if we try to please everyone? Instead of telling customers how great you are, targ...
37 – What Does It Take to Succeed in MedTech Today?
03 Jan 2019
Contributed by Lukas
All you need to win in medtech these days is a good product, right? Neel Mehta, Vice President and Chief Operating Officer at EpiFinder, is the first ...
36 – Where Are We Now?
28 Dec 2018
Contributed by Lukas
As the year wraps up, we can see the status quo changing in healthcare. But all the talking we do on the program doesn’t amount to much unless it co...
35 – Can’t All Generations Just Get Along?
21 Dec 2018
Contributed by Lukas
Generational humorist Meagan Johnson likes to pick on all ages, not just Millennials. Meagan helps organizations understand how to overcome generation...
34 – May We Have Your Attention?
17 Dec 2018
Contributed by Lukas
Andrew Hanelly, partner at Revmade, knows what it takes to win and lose in the New Attention Economy. When the average person has the attention span o...
Do You Understand Consumerism Yet?
09 Dec 2018
Contributed by Lukas
Craig Kartchner, AVP of Growth and Performance Marketing at HonorHealth, is as passionate about understanding consumerism as Eminem was about crossing...
32 - How Can Healthcare Build Trust?
03 Dec 2018
Contributed by Lukas
Robert Rose —yes, THAT Robert Rose— joins the posse to share how to build trust through content, one of his topics from Content Marketing World. B...
31 – Does Your Employer Know Your Value?
25 Nov 2018
Contributed by Lukas
Do you take time to remind your company how valuable you are, or do you simply move on to the next task? Without regularly finding ways to make mentio...
30 - Are Marketers Managing Data More Than Content?
15 Nov 2018
Contributed by Lukas
It’s “insane in the brain” for marketers to think all they have to do is manage an editorial calendar or media buys. How do we pay attention to ...
29 - What Did You Bring Home From HCIC?
13 Nov 2018
Contributed by Lukas
Jared reports on the treats, tribes and trends that made this year’s HCIC memorable. From seeing your social connections IRL to finding out that #pi...
28 - How Do Providers Engage in Wellness?
03 Nov 2018
Contributed by Lukas
Hospitals and health systems have had mixed success addressing patient’s health proactively. What’s the ideal state of wellness, and what is our r...
27 – Where is SHSMD Headed in the Future?
26 Oct 2018
Contributed by Lukas
Ben Dillon is chillin’ like a villain. He is also the president of SHSMD, and he has some great ideas about how healthcare marketers can be a part o...
How Do You Crack the Code of Consumer Behavior?
18 Oct 2018
Contributed by Lukas
When it comes to measuring consumer behavior, Chris Pace delivers insights like Pitbull delivers good times. Chris, senior director of digital marketi...
25 – Do SHSMD’s New Numbers Make Sense?
11 Oct 2018
Contributed by Lukas
Most of Drake’s lyrics don’t make sense, but what about SHSMD’s latest By the Numbers report, which states hospital marketing budgets are increa...
24 – Are You Embracing Complexity in Marketing?
03 Oct 2018
Contributed by Lukas
Why do we keep trying to simplify marketing when reaching the right customers with the right message at the right time is a convoluted process? Jared ...
23 - How Do We Stop Playing From Behind?
26 Sep 2018
Contributed by Lukas
Truth bombs are dropping. And the truth is, if you’re aiming for yesterday’s target, you’ll never hit today’s bull’s eye. Jared and Peter di...
22 - Are You Paying Attention to Your Tech Stack?
19 Sep 2018
Contributed by Lukas
If business is an iceberg, marketing is the sliver showing above the water. Below the surface, there are technologies and data we often don’t think ...