Healthcare Rap

UnitedHealth Group's Disruptive DNA

05 Jul 2022

Contributed by Lukas

UnitedHealth Group is a Fortune 5 company — 5x the size of the largest health system — and competes with everyone, including themselves. Does that...

Seriously, What’s a Metaverse?

28 Jun 2022

Contributed by Lukas

Johnny Rodriguez from Fresh Consulting is here to give us a guided tour of the Metaverse, or more appropriately, metaverses. Johnny is actively tracki...

Specialty Care's Place in the Value-Based Puzzle

21 Jun 2022

Contributed by Lukas

Ian Koons is in the house to share some provocative thinking about new models of specialty care. We’ve talked a lot about innovative primary care mo...

Let’s Reduce Our Technical Debt

14 Jun 2022

Contributed by Lukas

David Harvey, CEO of Panda Health, shares key findings from the 2022 Hospital Digital Health Technology Report. He shares some provocative thinking ab...

How Healthcare Happens in the Heartland

07 Jun 2022

Contributed by Lukas

Healthcare choices are different for the 46 million Americans who live in rural areas; there tend to be fewer doctors to treat their specialized needs...

Data Will Change Everything in the Very Near Future

31 May 2022

Contributed by Lukas

Gary Druckenmiller from Innovaccer is in the house to share some provocative thinking about the modern role of tech in consumers’ health journey...

Pay Attention to Payviders (#215)

24 May 2022

Contributed by Lukas

Jeff Bean from Geisinger is in the house to help us look at healthcare from the payvider’s point of view. He dives deep into the value prop and ...

How ChenMed is Changing the Currency of Primary Care

17 May 2022

Contributed by Lukas

Dr Faisel Syed, National Director for Primary Care at ChenMed, shares some provocative thinking about addressing primary care from outside the fee-for...

Cedar’s Roadmap to Fix the Billing Experience

10 May 2022

Contributed by Lukas

Ian Ha from Cedar is in the house to share what it takes to build a better financial experience. Does healthcare really have to be so hard? Ian will g...

How Health Systems Are Leveling Up

03 May 2022

Contributed by Lukas

Craig Kartchner is back in the house to share some provocative thinking about the challenges of reaching consumers in legacy health systems. It’...

The Primary Care Revolution That Drew Lee Aase Out of Retirement

26 Apr 2022

Contributed by Lukas

Following his notable career leading the social media revolution, Lee Aase unretired and now manages a new direct primary care clinic. Lee dives deep ...

The Metaverse Will See You Now

19 Apr 2022

Contributed by Lukas

Hold on to your meta-hats! Michael Kaldasch and Ben El Idrissi are in the house to share some provocative thinking about Web 3 in healthcare. They&rsq...

Disrupt Today, Win Tomorrow

12 Apr 2022

Contributed by Lukas

Ann Somers Hogg is in the house to share some provocative thinking about affordability and accessibility from the consumer’s point of view. Ann ...

Innovation: Agree To Disagree?

05 Apr 2022

Contributed by Lukas

Alan Shoebridge doesn’t always agree with Jared about the who, when, and how of innovation … or does he? It turns out that Alan, Chief Co...

A Rising Star’s Career Path

29 Mar 2022

Contributed by Lukas

Logan Bryer from Henry Ford @ Work is in the house to share provocative thinking about career planning for young professionals in the healthcare innov...

The Talent War is Getting Real, Yo!

22 Mar 2022

Contributed by Lukas

Executive recruiter Kelly Gill is back in the house to share some provocative thinking about career planning in the healthcare innovation space. This ...

Career Advice For Younger Innovators

15 Mar 2022

Contributed by Lukas

Zain and Jared offer their advice for early career professionals in healthcare innovation – those with a few years of experience who are looking...

Predicting Pretty Much Everything (#204)

08 Mar 2022

Contributed by Lukas

Paul Schrimpf, Jeff Gourdji, and Priya Aneja, hosts of Prophet’s brand new Healthcare Transformers podcast, are in the house to share some provo...

We Have Permission to Be Creative! (#203)

01 Mar 2022

Contributed by Lukas

Dr. Bon Ku is in the house to share some provocative thinking about providing spaces for healthcare teams to exercise their creative muscles. Bon, the...

What If Hospitals Don’t Change Course? (#202)

22 Feb 2022

Contributed by Lukas

Hospitals aren’t ever going away. But the ways that they operate, engage with consumers, and market themselves could look very different in the ...

Chris Bevolo’s Lessons From the Future (#201)

15 Feb 2022

Contributed by Lukas

Chris Bevolo shares some provocative thinking from the year 2030! Chris’ new book, Joe Public 2030, offers five potent predictions reshaping how...

Our Manifesto for Consumer-First Health! (#200)

08 Feb 2022

Contributed by Lukas

Celebrate our 200th episode with our most provocative thinking yet! Jared and Zain welcome friends Jill McCormick (TechSpring/Baystate Health), Victor...

How Words Can Transform Healthcare, Pt. 3 (#199)

01 Feb 2022

Contributed by Lukas

Strategies, tactics, targets, engagements, war rooms … the standard language of war has a cost in our business and marketing strategy, as well as in...

How Words Can Transform Healthcare, Pt. 2 (#198)

25 Jan 2022

Contributed by Lukas

Sarah Coles is in the house for the second of a three-episode series about how words can transform healthcare. Sarah shares some provocative thinking ...

How Words Can Transform Healthcare, Pt. 1 (#197)

18 Jan 2022

Contributed by Lukas

Ahava Leibtag is back in the house for the first of a three-episode series about how words matter. The more we talk about understanding, engaging, and...

Time For a Clean Slate and Fewer Band-Aids (#196)

11 Jan 2022

Contributed by Lukas

Women make the majority of healthcare choices, so it’s important to design and build systems with their needs at the center. Sonia Millsom is in...

Our Advice to Consumer Health Brands (#195)

04 Jan 2022

Contributed by Lukas

Zain and Jared offer their advice to consumer brands that are trying to break into the healthcare industry. They dig deep into what these brands have ...

Our 5 Biggest Questions For 2022 (#194)

28 Dec 2021

Contributed by Lukas

Jared and Zain run through their 5 biggest questions heading into 2022. Join them as they share some provocative thinking about the impact of connecte...

Seeing the Whole Picture of Health (#193)

21 Dec 2021

Contributed by Lukas

Food. Sleep. Self-care. Protecting against guilt and shame. Health looks different than waiting to enter the sick care system. Scott E. Burgess is in ...

Behavioral X Factors (#192)

14 Dec 2021

Contributed by Lukas

Dr. Matt Cybulsky is back in the house to share some provocative thinking about the important intersection of behavioral economics and digital health....

How to Help the Frontlines Innovate (#191)

07 Dec 2021

Contributed by Lukas

Craig Allan Ahrens is in the house to share some provocative thinking about how addressing staffing shortages and burnout can improve the patient expe...

Better Marketing = Better Health (#190)

30 Nov 2021

Contributed by Lukas

Justin Knott from Intrepy Healthcare Marketing is in the house to share some provocative thinking about how better marketing can lead to a better heal...

Unbundling Your Healthcare Experience (#189)

23 Nov 2021

Contributed by Lukas

Chris Gervais is in the house to share some provocative thinking about how consumers are feeling based on Kyruus’ Fifth Annual Patient Access Jo...

Say Goodbye to Friction (#188)

16 Nov 2021

Contributed by Lukas

Nate Treloar from Orbita is in the house to share some provocative thinking about conversational AI, including voice and chatbots, and the very latest...

Seriously, Let’s Simplify Healthcare (#187)

09 Nov 2021

Contributed by Lukas

Jason Considine from Experian Health is in the house to share some provocative thinking about how we should be striving to use technology and data-dri...

Is Design Thinking The Secret Sauce? (#186)

02 Nov 2021

Contributed by Lukas

Amy Heymans is in the house to share some provocative thinking about how to bring the tools and innovative mindset of the Disruptors to the mainstream...

Headlines & Predictions: Zain Called It, Y'all! (#185)

26 Oct 2021

Contributed by Lukas

How did Zain read the writing on the wall to know that connected fitness was making a play in healthcare? This week’s show dives into CrossFit’s a...

Why Health Innovators Fail & How To Solve It (#184)

19 Oct 2021

Contributed by Lukas

Dr. Roxie Mooney is in the house to share some provocative thinking about how to keep healthcare consumers in focus while bringing innovations to mark...

Why Is Consumer-First Design So Hard? (#183)

12 Oct 2021

Contributed by Lukas

Jared and Zain share some provocative thinking about why it has been so hard historically to create consumer-first healthcare services and experiences...

The Scoop On Olive Ventures (#182)

05 Oct 2021

Contributed by Lukas

Greg Cangialosi is in the house to share some provocative thinking about Olive’s brand new in-house venture studio called Olive Ventures, how they i...

Lean Startup Isn’t Just For Startups (#181)

29 Sep 2021

Contributed by Lukas

Jared and Zain share some provocative thinking about Lean Startup Methodology, another set of tools to put in your new toolset for creating consumer-f...

Designing Digital Health For Everyone (#180)

21 Sep 2021

Contributed by Lukas

Dr. Rhea Mehta and Gina Uppal from Bowhead Health are in the house to share some provocative thinking about how to design digital health tools so that...

DPC: The Patient Experience Revolution (#179)

14 Sep 2021

Contributed by Lukas

Dr. Paul Thomas is in the house to share some provocative thinking about how direct primary care is revolutionizing the patient experience. Learn how ...

178 – Establish Your Authority in the Digital World

07 Sep 2021

Contributed by Lukas

Bryan Cush from Tidal Health Group is back in the house to share some provocative thinking about establishing your brand’s authority in the digital ...

Google Health, Game Changers, and Generics (#177)

31 Aug 2021

Contributed by Lukas

Not so fast, folks. Before we decree the demise of Google Health, Dr. Steve Ambrose is in the house to share some provocative thinking about how busin...

A Blueprint For Product-Market Fit (#176)

24 Aug 2021

Contributed by Lukas

Jared and Zain share some provocative thinking about Product-Market Fit and describe a couple of tools to put in your new toolset that will help you b...

Beyond the Customer Journey (#175)

17 Aug 2021

Contributed by Lukas

Christophe Jauquet, author of Healthusiasm, is in the house to share some provocative thinking about how the health, wellness, and consumer sectors ar...

How Connected Fitness Fits In (#174)

10 Aug 2021

Contributed by Lukas

It can be hard to maintain a relationship with consumers in between episodes of care. So why not align with brands that have an ongoing relationship, ...

173 – Fixing Broken Brands

03 Aug 2021

Contributed by Lukas

Kelly David is in the house to share some provocative thinking about what happens when brands lose their focus on consumers. Strong brands are an impo...

172 – The Language of Innovation

27 Jul 2021

Contributed by Lukas

How do you feel comfortable bringing up new tools and ideas if you’re not an expert in them? It’s time to do away with the false notion that we ha...

171 – Digital Health’s Next Big Steps

20 Jul 2021

Contributed by Lukas

Brian Kalis is in the house to share some provocative thinking based on Accenture’s new Digital Health Technology Vision 2021 report. Healthcare has...

A New Toolset for a New Season (#170)

13 Jul 2021

Contributed by Lukas

It’s season 6, y’all! Join Jared and Zain as they kick off the new season with some provocative thinking about the need for a new toolset in healt...

169 – Tell Better Stories, Win Better Prospects

06 Jul 2021

Contributed by Lukas

Todd Hartley, CEO of WireBuzz, is in the house to share some provocative thinking about selling in healthcare. When marketers are struggling, is it re...

168 – Guide to Launching a New Podcast

29 Jun 2021

Contributed by Lukas

Get ready for a master class in podcasting. Carol Flagg from HealthcareNOW Radio is in the house to share some provocative thinking in the first of a ...

167 — 5 Big Trends from Season 5

22 Jun 2021

Contributed by Lukas

Jared and Zain have shared a lot during Season 5 about how to create the digital experience that consumers want. As they reflect back on this season, ...

166 – What’s Helping and Hurting Digital Health Adoption

15 Jun 2021

Contributed by Lukas

Stefan Behrens, CEO and co-founder of GYANT, is in the house to share some provocative thinking about what’s helping and hurting digital health adop...

165 – Journey-Based Marketing: A Bridge To CX

08 Jun 2021

Contributed by Lukas

Matt Hummel from Paragon is in the house to share some provocative thinking about journey-based marketing and other customer experience trends in heal...

Leadership and Digital Culture In the Now

01 Jun 2021

Contributed by Lukas

Chris Pace is in the house to share some provocative thinking about digital marketing leadership in a time when hallway conversations don’t happen a...

163 – Health IT Comms, Culture, and Community

25 May 2021

Contributed by Lukas

Shereese Maynard is in the house to share some provocative thinking about community, culture, and communications in health IT. What trends and technol...

162 – Watch What I Do, Not What I Say

18 May 2021

Contributed by Lukas

Richard Mathera, managing director at Irrational Labs is in the house to share how behavioral design can help marketing teams reimagine the healthcare...

161 – The Real Deal With Retail Health

11 May 2021

Contributed by Lukas

Shawn Nason has had a front-row seat to watching retail health unfold. That’s why he remains hopeful that today’s biggest players can continue the...

Solving Digital Health’s Passionate Problems (#160)

04 May 2021

Contributed by Lukas

Jill McCormick, Director of Design and Innovation at Baystate Health and TechSpring, is in the house to share some provocative thinking about solving ...

159 – Marketing’s Role in Digital Transformation

27 Apr 2021

Contributed by Lukas

Ed Marx, chief digital officer at Tech Mahindra and author of Healthcare Digital Transformation, is in the house to share some provocative thinking ab...

158 – The Digital Health Talent War

20 Apr 2021

Contributed by Lukas

Health systems face some stiff competition from Big Tech when trying to hire and retain the talent they need to drive digital transformation. Executiv...

157 – Innovate, Then Communicate

13 Apr 2021

Contributed by Lukas

Gina Uppal is in the house to share some provocative thinking about knowledge translation as a catalyst for innovation. It’s one thing to have disru...

156 – Aligning Data: The Struggle Is Real

06 Apr 2021

Contributed by Lukas

The cart has come before the horse for far too long when it comes to marketing data. Jackie Martin is in the house to drop knowledge about overcoming ...

155 – Know Your Customer … Then Do Something About It

31 Mar 2021

Contributed by Lukas

You’ve got data about your patients. What are you going to do with it?? Drew Diskin joins Jared and Zain for some provocative thinking about the lin...

154 – The Humanity Behind Healthcare Brands

23 Mar 2021

Contributed by Lukas

Stop, collaborate, and reimagine! Katie Karatzas, Drake Pusey, and Paul Caldera join Jared and Zain for a rousing discussion about the magic that can ...

153 – Level Up On Learning New Tech

16 Mar 2021

Contributed by Lukas

An essential skill for healthcare innovators is evaluating what’s possible with new tech. Johnny Rodriguez, Director of Strategic Innovation at Fres...

Voice First, Don’t Look Back

09 Mar 2021

Contributed by Lukas

Is Voice-First a platform? Or is it a philosophy of how to address digital innovation in clinical and direct-to-consumer healthcare? Dr. Matt Cybulsky...

The Need for Personalized Health Actions

02 Mar 2021

Contributed by Lukas

Steve Wigginton, CEO of Icario, the recently rebranded health action company that sprung up from the merger of Revel Health and NovuHealth, is in the ...

Build, Buy … Or Partner?

23 Feb 2021

Contributed by Lukas

There is a third option for implementing digital health solutions, and you’ll want to give it more thought now that the threshold for success is muc...

We Need Partners, Not Vendors

16 Feb 2021

Contributed by Lukas

Health systems don’t need any more vendors; they need partners. Ed Bennett, founder of the Martech.Health directory, is in the house this week to gi...

How Do We Fight the Misinformation Pandemic?

09 Feb 2021

Contributed by Lukas

Mistrust in the system and misinformation about health keeps people from seeking proper care. So how do we fight it? Dr. Austin Chiang is in the house...

What’s The Source of Innovation in Health Systems?

02 Feb 2021

Contributed by Lukas

Awesomeness happens when Innovation and Marketing play well together. Jared and Zain take a tour of the Innovation function in health systems and how ...

Can We Move Past Sick Care? (#146)

26 Jan 2021

Contributed by Lukas

We can’t slow our roll now. It’s time for health systems to take the lead in helping people stay healthier. Jared and Zain go deep on why now is t...

Can Healthcare Be Good for Patients and Business? (#145)

19 Jan 2021

Contributed by Lukas

Can we deliver healthcare in a way that's good for the patient and for business? Jared and Zain go deep on knowing where business value comes from, ...

Who Owns the Digital Health Experience? (#144)

12 Jan 2021

Contributed by Lukas

It’s challenging to design effective customer experiences when no one owns the process. Jared and Zain go deep on why digital teams have struggled t...

Is Consumer-Centered Healthcare Possible? (#143)

05 Jan 2021

Contributed by Lukas

Season 5 kicks off with style as Jared and new co-host Zain Ismail embark on a new quest to discover whether it’s possible at this point in time for...

142 – Year-End Mixtape

31 Dec 2020

Contributed by Lukas

It’s time for our year-end mixtape, featuring a collection of season 4’s greatest hits from the likes of Jamey Edwards, Kristi Ebong, Sean Lane, C...

141– THE RESILIENCE JOURNEY ft. Linda MacCracken

22 Dec 2020

Contributed by Lukas

This week’s episode is an encore interview from The Resilience Journey featuring Linda MacCracken from Accenture and the Harvard T.H. Chan School of...

140 – THE RESILIENCE JOURNEY ft. Rachel Ford Hutman

15 Dec 2020

Contributed by Lukas

This week’s episode is an encore interview from The Resilience Journey featuring Jared’s exclusive interview with Rachel Ford Hutman, who provides...

139 – THE RESILIENCE JOURNEY ft. Robin Farmanfarmaian

08 Dec 2020

Contributed by Lukas

This week’s episode is an encore interview from the first season of the Resilience Journey featuring Jared’s exclusive interview with Robin Farman...

138 – The RESILIENCE JOURNEY ft. Jess Columbo

01 Dec 2020

Contributed by Lukas

This week’s episode is an encore interview from the first season of the Resilience Journey featuring Jared’s exclusive interview with Jess Columbo...

137 – The RESILIENCE JOURNEY ft. Robert Rose

24 Nov 2020

Contributed by Lukas

This week’s episode is an encore interview from the first season of The Resilience Journey featuring Jared’s exclusive interview with Robert Rose,...

136 – THE RESILIENCE JOURNEY ft. Joe Pulizzi

17 Nov 2020

Contributed by Lukas

This week’s episode is an encore interview from the first season of The Resilience Journey featuring Jared’s exclusive interview with Joe Pulizzi,...

135 – Accelerating Digital Access

10 Nov 2020

Contributed by Lukas

Chris Gervais, CTO/CSO at Kyruus, is in the house to help us reimagine the process of building a better digital experience for healthcare consumers. I...

Deploying Healthcare’s AI Workforce (#134)

03 Nov 2020

Contributed by Lukas

Sean Lane, CEO of Olive, is in the house to share his vision for where artifical intelligence is headed and the specific ways that it is accelerating ...

133 – Lean Into the Unknown

27 Oct 2020

Contributed by Lukas

Manley Feinberg is in the house to preview his upcoming keynote at HCIC@Home and share lessons he has learned climbing some of the world’s most form...

132 – Life After Crisis Mode

20 Oct 2020

Contributed by Lukas

Digital Marketing Survey results are in, and Ben Dillon is back in the house to share landmark results from an unprecedented year in healthcare market...

131 – Voice’s New Role in the Patient Experience

13 Oct 2020

Contributed by Lukas

Kristi Ebong, SVP, Corporate Strategy at Orbita is in the house this week to discuss the innovation that is accelerating in the voice space due to the...

130 – Innovating Care Models and Financial Systems

06 Oct 2020

Contributed by Lukas

Before COVID-19, growth in digital health adoption had stalled. Brian Kalis, managing director at Accenture Health, shares how we can know if the acce...

129 – The Ideal Telemedicine Experience

29 Sep 2020

Contributed by Lukas

Season 4 focuses on digital innovation that extends beyond marketing, and we start the new season speaking with digital health visionary Jamey Edwards...

128 – Small Screen, Big Impact

22 Sep 2020

Contributed by Lukas

Debra Jasper, founder and CEO at Mindset Digital, is in the house to preview her keynote at the upcoming HCIC@Home virtual conference. In this episode...

127 – Medical Error’s Effect On Business and Patients

15 Sep 2020

Contributed by Lukas

This year has brought issues of patient safety and inequities in medicine to the forefront in new ways. Dr. Danielle Ofri, author of When We Do Harm: ...

Using Data To Build Trust

08 Sep 2020

Contributed by Lukas

Aaron Watkins, senior director of internet strategy at Johns Hopkins Medicine, is in the house to share how his team is using data to build trust with...

125 – Becoming Healthcare Marketing Citizens

01 Sep 2020

Contributed by Lukas

Is healthcare a right or a privilege, and what is the marketer’s part in the discussion? Dan Pelino, founder of Everyone Matters and bestselling aut...

124 – Step Up and Seize the Moment

25 Aug 2020

Contributed by Lukas

Chris Bevolo is in the house to help us step up and seize the opportunity that COVID-19 has presented healthcare marketers. This appears to be a catal...

123 – Hit the Gas, or Hit the Dust

18 Aug 2020

Contributed by Lukas

Carrie Liken, head of industry for healthcare at Yext, is in the house this week to rethink the future and fire off a flurry of ideas for how to accel...

122 – When To Take The Next Step

11 Aug 2020

Contributed by Lukas

Digital health PR consultant Rachel Ford Hutman is in the house this week to inspire us with her story of launching her company in the middle of the p...