Healthcare Rap

2024 PREDICTIONS SERIES: James Gardner

02 Jan 2024

Contributed by Lukas

We wrap up our 2024 Predictions Series, where we’re sharing predictions for consumer transformation in the coming year and beyond. James Gardner ret...

MARKETING WITH SOUL: Direct Primary Care (BONUS SERIES)

28 Dec 2023

Contributed by Lukas

Direct Primary Care is a growing type of clinic that almost doesn't need marketing because the experience speaks for itself. DPC takes some of the bes...

2024 PREDICTIONS SERIES: Zain & Jared

26 Dec 2023

Contributed by Lukas

Episode #300, y’all! Join the celebration as Zain and Jared review their predictions from a year ago and offer some new takes on what could be comin...

MARKETING WITH SOUL: Nice & Firefly (BONUS SERIES)

21 Dec 2023

Contributed by Lukas

Nice Healthcare and Firefly Health differentiate their digital-first, employer-provided care by positioning themselves as modern and convenient. Nice ...

2024 PREDICTIONS SERIES: Jane Sarasohn-Kahn & Amy Heymans

19 Dec 2023

Contributed by Lukas

The 2024 Predictions Series continues with legendary return guests Jane Sarasohn-Kahn and Amy Heymans. How are health systems, health plans, and new e...

MARKETING WITH SOUL: Best Buy & Forward Health (BONUS SERIES)

14 Dec 2023

Contributed by Lukas

Forward Health says they're "healthcare the way it should be." Best Buy says they "meet you at the intersection of health and technology." One is a co...

2024 PREDICTIONS SERIES: Dr. Zeev Neuwirth & Ann Somers Hogg

12 Dec 2023

Contributed by Lukas

Healthcare executive Dr. Zeev Neuwirth and Ann Somers Hogg from the Clayton Christensen Institute kick off the 2024 Predictions Series to share their ...

MARKETING WITH SOUL: ChenMed (BONUS SERIES)

07 Dec 2023

Contributed by Lukas

With 120 senior medical centers in 15 states, ChenMed uses experience-based positioning and a relationship focus to market their value-based care for ...

Why Consumer Innovation Matters Right Now

05 Dec 2023

Contributed by Lukas

Linda MacCracken and Jenee Bader share lots of examples of consumer-centered innovation from the health system point of view and discuss why we have t...

MARKETING WITH SOUL: Transcarent & 98point6 (BONUS SERIES)

30 Nov 2023

Contributed by Lukas

Transcarent markets fast digital care that's available from your employer, aided by their recent acquisition of assets from 98point6. How are your hea...

Why Fed-Up Doctors are Going DPC

28 Nov 2023

Contributed by Lukas

Christopher Habig discusses why direct primary care is growing. As Cofounder and CEO of Freedom Healthworks, Chris helps launch DPC practices across t...

MARKETING WITH SOUL: Walmart Health (BONUS SERIES)

23 Nov 2023

Contributed by Lukas

Walmart Health lets its experience speak for itself, starting with transparent pricing. They post a price list for each clinic so you can know before ...

Sanford Health's POV On the Future Of Rural Health

21 Nov 2023

Contributed by Lukas

Zain and Jared continue on the theme of digital in rural healthcare by recapping the Sanford Health Summit On the Future of Rural Health. They discuss...

MARKETING WITH SOUL: UnitedHealthcare & Optum (BONUS SERIES)

16 Nov 2023

Contributed by Lukas

UnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching too...

What Digital Does - and Doesn’t - Unlock For Rural Health

14 Nov 2023

Contributed by Lukas

Jared Antczak, Sanford Health’s Chief Digital Officer, discusses how digital tools are impacting rural health. When you’re the largest rural healt...

MARKETING WITH SOUL: Walgreens & Village Medical (BONUS SERIES)

09 Nov 2023

Contributed by Lukas

Walgreens and its subsidiary Village Medical market value-based care that includes home and retail experiences. They attempt to do this while attempti...

The Foundation of the Consumer Tech Stack

07 Nov 2023

Contributed by Lukas

Rich Phillips, Managing Director at Huron, discusses the tech stack that powers the consumer experience. Driving data-enabled growth and creating a be...

MARKETING WITH SOUL: Amazon & One Medical (BONUS SERIES)

02 Nov 2023

Contributed by Lukas

Amazon and One Medical market themselves in ways that reflect consumers’ needs. Their brand promise centers on convenience and other experience-base...

Dr. Gordon Chen On Value-Based Care’s Future (#292)

31 Oct 2023

Contributed by Lukas

As a Principal and Board Member at ChenMed, Dr. Gordon Chen has a unique perspective on the state of value-based care, the changes that are needed to ...

MARKETING WITH SOUL: CVS Health & Oak Street (BONUS SERIES)

26 Oct 2023

Contributed by Lukas

Who’s paying attention to how disruptors are marketing themselves? CVS Health says they’re delivering care like no one else can, and Oak Street cl...

Scaling Rural Value-Based Care With Main Street Health

24 Oct 2023

Contributed by Lukas

Brad Smith, Chairman and CEO of Main Street Health, shares the benefits of more coordinated value-based care models for rural America. Brad shares his...

KINETIC #10: Jess Columbo's Approach to Career Resilience (BONUS SERIES)

19 Oct 2023

Contributed by Lukas

In this classic interview from 2020, you’ll learn why digital marketing and social media expert Jess Columbo says that too much focus on your elevat...

Why CLEAR Is Entering Healthcare

17 Oct 2023

Contributed by Lukas

Marcos Domiciano shares what CLEAR is doing in healthcare. CLEAR isn’t just at airports; they’re bringing their vision for removing friction to he...

KINETIC #9: How Robert Rose Bounces Forward, Not Back (BONUS SERIES)

12 Oct 2023

Contributed by Lukas

If you’re one of the world’s biggest brands and want to do cool, amazing things with your content strategy, content marketing, and customer experi...

Exclusive Chat With CVS Health's Dr. Creagh Milford

10 Oct 2023

Contributed by Lukas

We continue our series with retail health leaders by welcoming Dr. Creagh Milford, Senior Vice President of Retail Health at CVS Health. So many peopl...

KINETIC #8: How Joe Pulizzi Developed Career Resilience (BONUS SERIES)

05 Oct 2023

Contributed by Lukas

Joe launched what became Content Marketing Institute on the very day in April 2007 that New Century Financial declared bankruptcy – the first domino...

Cityblock’s Disruptive Blueprint For Serving the Underserved

03 Oct 2023

Contributed by Lukas

Guest host Mitch Holdwick returns to profile Cityblock Health and evaluate their disruptive potential as a value-based provider for historically margi...

KINETIC #7: Why John Marzano Never Ignores A New Opportunity (BONUS SERIES)

29 Sep 2023

Contributed by Lukas

John Marzano's career trajectory has been marked by taking opportunities that may not have been 100% aligned with where he thought he wanted to go at ...

2024 Healthcare Marketing Trends

26 Sep 2023

Contributed by Lukas

Paul Fahey returns to share highlights from Smith & Jones’ 2024 Healthcare Marketing Trends Report. When he says it’s the Year of Disruption, ...

KINETIC #6: Candid Career Reflections From Kristin Baird, the Inadvertent Business Coach (BONUS SERIES)

21 Sep 2023

Contributed by Lukas

Kristin Baird began her consulting to help organizations improve their customer service, but she learned that if organizations didn't have the right l...

Trend Watch with James Gardner

19 Sep 2023

Contributed by Lukas

James Gardner, our regular contributor, sits down with Jared to connect the dots between timely news stories including Roz Brewer’s departure at Wal...

KINETIC #5: What Kathy Divis Learned From Founding Greystone.Net & HCIC (BONUS SERIES)

14 Sep 2023

Contributed by Lukas

The origin stories of Greystone.Net and the Health Care Internet Conference reveal some uncommon lessons that Kathy Divis and her colleagues learned a...

Too Much Consumerism?

12 Sep 2023

Contributed by Lukas

Derek Streat, CEO and Co-Founder of DexCare, shares how improving access means balancing the needs of three different audiences. He digs into the impo...

KINETIC #4: Why Alan Shoebridge Wants To Hear From You (BONUS SERIES)

07 Sep 2023

Contributed by Lukas

Alan Shoebridge makes the case for more marketers to raise their voices and develop their personal brands. Alan is one of the best examples of sharing...

Why It’s Controversial to Compare Healthcare & Hospitality

05 Sep 2023

Contributed by Lukas

Could healthcare really have its own version of customer reward programs? Peter Yesawich thinks so, and he joins the show to talk about how providers ...

KINETIC #3: How Ed Marx Knew The Time Was Right (BONUS SERIES)

31 Aug 2023

Contributed by Lukas

Ed Marx joins Jared for a candid look back at his career, including how he knew the time was right to make his latest move as CEO of Marx Advisory —...

Addressing Medicine’s AI Disconnect

29 Aug 2023

Contributed by Lukas

Dr. Justin Norden, adjunct professor at Stanford Medicine and a partner at GSR Ventures, recently put out the first-ever collaborate state of healthca...

KINETIC #2: Candid Career Lessons From Jean Hitchcock (BONUS SERIES)

24 Aug 2023

Contributed by Lukas

Jean Hitchcock joins Jared for a candid look back at her career, including some unexpected detours that have ended up being important new directions. ...

Staffing Up for the Consumer Revolution

22 Aug 2023

Contributed by Lukas

Executive recruiter Kelly Gill returns to discuss hiring leaders to drive the Consumer Revolution. As organizations work to become more consumer-minde...

KINETIC #1: Top Career Advice From Industry Leaders (BONUS SERIES)

17 Aug 2023

Contributed by Lukas

Kinetic is a Healthcare Rap Bonus Series about careers and leadership in healthcare marketing and related fields including digital, strategy, and cons...

Why Marketers Must Evangelize For Consumers

15 Aug 2023

Contributed by Lukas

Jared welcomes Jeremy Rogers, Executive Director of Digital Marketing and Experience at Indiana University Health. Jeremy describes what it takes to e...

You Have the Consumer Data That You Need

08 Aug 2023

Contributed by Lukas

Dean Browell joins Jared to discuss the role of digital ethnography in building our "consumer muscles." Consumer-centered innovation starts by underst...

Health Tech Staffing Trends

01 Aug 2023

Contributed by Lukas

Executive recruiter David Clark joins us to share keys for approaching staffing. He shares tips for job seekers and traits that make a good healthcare...

How Tech Enables Better Consumer Experiences

25 Jul 2023

Contributed by Lukas

We welcome the Cured Dream Team! Ashmer Aslam and Brooke Vogelsmeier discuss bringing care full circle while ensuring that providers and patients are ...

The ROI of Consumer-Centered Innovation

18 Jul 2023

Contributed by Lukas

Sean O’Malley, Co-Founder of Monocle Insights, discusses the concept of causal impact and how it can be used in healthcare. Sean makes the case th...

Reed Smith on the Role of Chief Consumer Officer

11 Jul 2023

Contributed by Lukas

Worlds collide as Reed Smith helps us understand his role as Chief Consumer Officer at Ardent Health Services. How is the role structured, what does s...

Don Stanziano On Value-Based Care’s Bright Future

04 Jul 2023

Contributed by Lukas

Don Stanziano, Chief Marketing & Communications Officer at Geisinger, shares what value-based care means for consumers and how it relates to their...

7 Mistakes To Avoid When Leveraging AI In Your Customer Journey

27 Jun 2023

Contributed by Lukas

Matt Dickson from Eclipse Telecom returns to share seven keys to operationalizing AI in customer-facing healthcare encounters and how to avoid the pot...

CVS Accountable Care's Formula For Healthier Communities

20 Jun 2023

Contributed by Lukas

We continue our series with leaders in retail health by welcoming Dr. Mohamed Diab, CEO of CVS Accountable Care. Dr. Diab dives into CVS Accountable C...

The Inside Track On Walmart Health

13 Jun 2023

Contributed by Lukas

Our series with retail health leaders continues with Dr. Chinni Pulluru, Chief Clinical Executive and Vice President of Clinical Operations for Walmar...

The Oversized Impact of Mergers & Acquisitions

06 Jun 2023

Contributed by Lukas

Blake Madden, founder of Hospitalogy, shares some of his observations about the impacts of major deals on consumers’ health choices and which merger...

BONUS EPISODE: NESHCo Highlights

05 Jun 2023

Contributed by Lukas

Guest contributor Paul Fahey was on site in Boston for NESHCo’s annual conference and had a chance to catch up with several guests. First, Ahava Lei...

Look Beyond the Fires of Today

30 May 2023

Contributed by Lukas

Denise Worrell outlines her role and responsibilities as VP of Consumerism at Memorial Hermann Health System and shares some of the success and challe...

Deborah Di Sanzo, President, Best Buy Health (Exclusive)

23 May 2023

Contributed by Lukas

Jared welcomes Deborah Di Sanzo, President of Best Buy Health. In this exclusive interview, Deborah details the three components of Best Buy’s visio...

Henry Ford Health’s CEO On Leadership & Consumerism

16 May 2023

Contributed by Lukas

Zain and Jared are honored to welcome Bob Riney, President and CEO of Henry Ford Health. In this exclusive interview, Bob shares a compelling vision f...

BONUS EPISODE: Live From MASHSMD

11 May 2023

Contributed by Lukas

Guest contributor Paul Fahey from Smith & Jones joins the show live from the annual conference of MASHMD, the mid-atlantic chapter of SHSMD. Dean ...

An Exclusive Look at Epic's Generative AI News

09 May 2023

Contributed by Lukas

Sam Seering returns to dive deep on Epic’s recent announcement about working with Microsoft to integrate generative AI into its EHR for the first ti...

What’s Fueling Crossover Health’s Rapid Growth

02 May 2023

Contributed by Lukas

Guest host Mitch Holdwick joins Jared to profile Crossover Health and evaluate their disruptive potential in the self-insured employer space. The succ...

Why You Must Deliver On the Experience

25 Apr 2023

Contributed by Lukas

Laila Waggoner continues our theme of building up the consumer muscles within healthcare organizations. Consumer transformation can feel daunting beca...

Consumer Experience Success Stories Are Everywhere

18 Apr 2023

Contributed by Lukas

Kathleen Ellmore from Engagys joins the show to continue the theme of building up the consumer muscles within healthcare organizations. Kathleen share...

How to Build Your Consumer Muscles

11 Apr 2023

Contributed by Lukas

It’s a double-dose of awesome as Jared welcomes two guests: Alex Gray, Founder at Adapt Innovation Group, and Paul Backett, Co-Founder at Evolve Col...

Pharma’s Piece of the Consumer Puzzle

04 Apr 2023

Contributed by Lukas

Amy West, Head of U.S. Digital Health & Innovation Strategy at Novo Nordisk, is an advocate for clinicians to embrace more human-centered approach...

Consumers Want Transparency, Consistency & Simplicity

28 Mar 2023

Contributed by Lukas

Dr. Thomas Lee, Chief Medical Officer at Press Ganey, discusses reducing suffering by removing friction from the online experience. Press Ganey’s da...

Why Transportation Matters In the Consumer Health Experience

21 Mar 2023

Contributed by Lukas

Andy Auerbach shares how SafeRide Health partners with Lyft and other rideshare services to provide non-emergency transportation to health plan member...

Making Brands Competitive In the Modern Marketplace

14 Mar 2023

Contributed by Lukas

Paul Fahey from Smith & Jones discusses the evolution of healthcare brands as they strive to be competitive in a consumer-first marketplace. Join ...

Why Firefly’s Employer Model Is Gaining Traction

07 Mar 2023

Contributed by Lukas

Guest host Mitch Holdwick joins Jared to profile Firefly Health and evaluate their disruptive potential in the employer space.  All that, plus the Fl...

Current Health's CEO On Best Buy’s Care At Home Roadmap

28 Feb 2023

Contributed by Lukas

Chris McGhee, CEO and Co-Founder of Current Health, dives into Best Buy’s healthcare strategy and how care at home plays an important part in creati...

Setting the Table for Consumer Innovation

21 Feb 2023

Contributed by Lukas

Ashley Conger gives us a roadmap for designing consumer experiences that address real people. Professionals involved with consumer-centered design see...

Aledade’s $1 Billion in Primary Care Savings

14 Feb 2023

Contributed by Lukas

Guest host Mitch Holdwick joins Jared to profile Aledade, the physician-led ACO that has saved independent primary care providers more than a billion ...

Can Consumers, Medicine & Digital Health Coexist? (#252)

07 Feb 2023

Contributed by Lukas

Michael Hasselberg, Chief Digital Health Officer at University of Rochester Medical Center, gives insights into the ecosystem where digital health sta...

An Inside Look at Epic Cheers

31 Jan 2023

Contributed by Lukas

Sam Seering gives an inside look at Epic Cheers, Epic’s CRM platform. He gives a tour of how technology enables better consumer experiences and prov...

The State of Consumer Transformation (250th episode)

24 Jan 2023

Contributed by Lukas

Celebrate the 250th episode as Jared and Zain give a "State of the State" of Consumer Transformation. They start off by the numbers, sharing some figu...

A Profile of Consumerism Leadership

17 Jan 2023

Contributed by Lukas

Victor Reiss sheds light on being a Vice President of Consumerism for a major health system. Victor knows that if it was easy to undergo a Consumer Tr...

Priority Health and Kroger Health’s Vital Partnership

10 Jan 2023

Contributed by Lukas

Samia Brown, Director of Senior Markets and Product Development at Priority Health, discusses a new partnership with Kroger Health that’s making it ...

2023 Predictions Series: Jared, Zain & James

03 Jan 2023

Contributed by Lukas

The 2023 Predictions Series wraps up with Jared, Zain, and James offering their top 6 predictions for consumer transformation in the new year and beyo...

2023 Predictions Series: Paul Keckley & Chris Hemphill

27 Dec 2022

Contributed by Lukas

The 2023 Predictions Series continues with Paul Keckley, Managing Editor of the Keckley Report, and Chris Hemphill, Sr. Director of Commercial Intelli...

2023 Predictions Series: Jane Sarasohn-Kahn & Amy Heymans

20 Dec 2022

Contributed by Lukas

The 2023 Predictions Series continues with health economist Jane Sarasohn-Kahn, and Amy Heymans, chief design officer for UnitedHealthcare. How are h...

2023 Predictions Series: Sara Vaezy & Barbara Casey

13 Dec 2022

Contributed by Lukas

Sara Vaezy from Providence and Barbara Casey from Pixel Health kick off the 2023 Predictions Series to share their perspectives on what's coming for c...

Geonetric, Tweet Chats, and Consumer Health's Bleeding Edge

06 Dec 2022

Contributed by Lukas

Ben Dillon guides us through Geonetric’s Consumer Health Survey and shares what the data says about consumers' preferences for engaging with provide...

ChenMed’s CMIO On How Tech Enables Transformative Care

29 Nov 2022

Contributed by Lukas

Dr. Daniel Guerra, Chief Medical Information Officer at ChenMed, describes how technology enables ChenMed’s vision for transformative care. He gives...

3 More Podcasts For Healthcare Leaders

22 Nov 2022

Contributed by Lukas

Jared goes behind the scenes with leaders from three organizations that recently launched podcasts to find out what they hope listeners will get out o...

VillageMD’s CEO Dives Deep on the Summit Health Deal

15 Nov 2022

Contributed by Lukas

Tim Barry, CEO and Chair of VillageMD, goes behind the headlines of their $9 billion acquisition of Summit Health. Tim shares how the acquisition can ...

How to Humanize the Brand Experience

08 Nov 2022

Contributed by Lukas

Justin Wartell walks us through Monigle’s newest Humanizing Brand Experience report. Their extensive research identifies personas in ways that healt...

So You Think You Know How to Engage Patients?

01 Nov 2022

Contributed by Lukas

Stericycle Communication Solutions' latest patient engagement research includes some surprises, such as the phone is not dead as the channel of choice...

The Rise of Retail-Inspired Marketing Leadership (#237)

25 Oct 2022

Contributed by Lukas

Eric Steinberger is in the house to share his thoughts as a retail-inspired marketing leader. Eric is the Chief Marketing Officer for Atlantic Health ...

Exclusive Chat With Village Medical's President, Dr. David Hatfield

18 Oct 2022

Contributed by Lukas

We are honored to welcome the President of Village Medical, Dr. David Hatfield, as he shares an exclusive look at the cornerstones of the company's vi...

Doctors Want In On Their Digital Presence

11 Oct 2022

Contributed by Lukas

Scott Andrews drops knowledge from Kyruus' Provider Perspectives on Digital Access report and what it tells us about consumers’ access needs. Spoile...

Nice Healthcare’s Playbook for Direct-to-Employer Care

04 Oct 2022

Contributed by Lukas

John Young sheds light on Nice Healthcare and their fast-growing direct-to-employer model. John gives us an inside look at how Nice seems to take the ...

Grading Best Buy, Rite Aid, and Dollar General

27 Sep 2022

Contributed by Lukas

Best Buy, Rite Aid, and Dollar General are three retail brands that might not be getting the same headlines as the big players, but they are each plan...

Transformative Care and Physician Leadership (#232)

20 Sep 2022

Contributed by Lukas

We welcome Dr. Gordon Chen, Chief Medical Officer at ChenMed, to discuss the company's vision of transformative care and disruptive physician leadersh...

Stop Working On Yesterday's Problems

13 Sep 2022

Contributed by Lukas

Stephen Moegling from Hailey Sault shares what consumers really want and how it can make healthcare brands relevant or irrelevant. We have to overcome...

3 New Shows to Help You Shift Forward

06 Sep 2022

Contributed by Lukas

Meet the hosts of 3 new shows on the Shift Forward Health podcast channel and get the inside scoop on why you should tune in: Christophe Jauquet, int...

Seriously, Consumers Want a Better Digital Experience

30 Aug 2022

Contributed by Lukas

Jason Considine discusses key findings from Experian Health’s recent research that the “digital divide” in healthcare is also a generational and...

Time Is the New Currency

23 Aug 2022

Contributed by Lukas

Rob Klein is in the house to share key findings from the latest omnibus research report that tells us how consumers are thinking differently about hea...

VillageMD’s Roadmap for Healthcare at Home

16 Aug 2022

Contributed by Lukas

Dr. Thomas Cornwell, the National Medical Director of Village Medical at Home, joins hosts Jared Johnson and Zain Ismail to share why home-based healt...

Is Primary Care the Endgame?

09 Aug 2022

Contributed by Lukas

Ann Somers Hogg helps us look at Amazon’s moves through a theoretical lens. Is primary care the endgame, or a means to an end? And learn why she ref...

Will Consumers Care About Amazon-One Medical?

01 Aug 2022

Contributed by Lukas

Jared, Zain, and regular contributor James Gardner dive deep on the Amazon-One Medical merger from the consumer’s point of view and what it could sa...

Healthcare Metaverse Trends

26 Jul 2022

Contributed by Lukas

Brian Kalis dives into Accenture’s newest research about the Metaverse in healthcare. There’s a lot more going on in the Metaverse than you might ...

One Payvider to Rule Them All

19 Jul 2022

Contributed by Lukas

Jeff Goldsmith, author of some of the most detailed research on the UnitedHealth/Optum conglomerate, is in the house with Jared and guest co-host Jame...

Take the Burden Off the Consumer

12 Jul 2022

Contributed by Lukas

Beth Bierbower is in the house to explore the consumer-first aspects of payviders, from their dualistic business models to how they employ experience ...