The iPhone production demands plenty of rare resources, but the product lifespan is often cut short because of minor deficiencies, which leads to tons of unnecessary e-waste and carbon emissions. The Finnish company Swappie aims to give iPhones a second or third chance in the hands of consumers. After nine years of operations, it has over 700 employees and operates on 11 different markets. So how do you scale a circular business model with the use of trust, storytelling, AI and automation? Let's find out. This conversation took place on stage at Norrsken House in Stockholm as part of an event on circular economy. Also make sure to check out the whitepaper that Karin refers to in the episode. Podcast host: Christian von Essen // Learn more at hejaframtiden.se and sign up for the Swedish newsletter on Substack.

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