Higher Ed Pulse

Pulse Check: High School to Higher Ed — Part 2

24 Oct 2024

Contributed by Lukas

In this episode, Kevin and Emma discuss the effectiveness of college marketing strategies from the perspective of a ninth grader. Emma shares her expe...

Sprint Campaigns

21 Oct 2024

Contributed by Lukas

In this episode of The Higher Ed Pulse, hosts Seth and Mallory dive into the world of “Sprint Campaigns” in higher education marketing. Seth share...

Pulse Check: High School to Higher Ed — Part 1

17 Oct 2024

Contributed by Lukas

High School to Higher Ed: A Father/Daughter Perspective - Part 1: First Impressions Matter: How 9th Graders View CollegeIn this debut episode of our n...

Travel Hacks: How to Navigate AMA in Vegas Like a Pro

14 Oct 2024

Contributed by Lukas

In this episode of The Higher Ed Pulse, co-hosts Seth and Mallory share their expert travel tips, just in time for the AMA Higher Ed Conference in Las...

Pulse Check: The Future of Student Search — Part 5

10 Oct 2024

Contributed by Lukas

Heather Daniels, Executive Director of Admission at Colorado State, shares insights on how CSU has revolutionized its student search approach. By leve...

The Future is AI-Powered Site Search

07 Oct 2024

Contributed by Lukas

Register for Element Discovery WebinarLearn more about AI-Generative Site SearchHosts Mallory and Seth dive into the future of higher education websit...

Live at HighEdWeb: Taking the Next Step in Your Leadership Journey

04 Oct 2024

Contributed by Lukas

In this episode, Mallory Willsea speaks with Joshua Charles, Director of Web Strategy and Technology at Rutgers Business School, live from HighEdWeb. ...

Pulse Check: The Future of Student Search — Part 4

03 Oct 2024

Contributed by Lukas

In Part 4 of this Pulse Check series, "The Future of Student Search: The Human Connection," Trent Gilbert and Dr. Alejandra Sosa Pieroni delve into th...

Live at NACAC: Embracing AI for Personal Happiness, Confidence, and Effectiveness

02 Oct 2024

Contributed by Lukas

In this episode recorded live at NACAC, Mallory sits down with Troy Singer, Digital Marketing Specialist at Ring Digital and co-host of the Higher Ed ...

Live at HighEdWeb: Interview with the Best in Conference Winner

01 Oct 2024

Contributed by Lukas

In this bonus episode of The Higher Ed Pulse recorded live at HighEdWeb 2024, Mallory Willsea sits down with Melanie Lindahl, Senior UX/Web Designer, ...

The Consumer Confidence Crisis

30 Sep 2024

Contributed by Lukas

Seth and Mallory explore the rising consumer confidence crisis in higher education. As more students and families question the value of a traditional ...

Live at NACAC: Supporting Student Access in Michigan

27 Sep 2024

Contributed by Lukas

In this bonus episode of Higher Ed Pulse live from NACAC, Mallory Willsea sits down with Adanna Smith, University Counselor at Wayne State University,...

Live at NACAC: AI for Brand Building

27 Sep 2024

Contributed by Lukas

Recorded live at NACAC in Los Angeles, this episode features Allison Lanier, Director of Client Engagement, discussing how AI is transforming brand bu...

Live at NACAC: Advice for Aspiring Leaders

27 Sep 2024

Contributed by Lukas

In this special episode recorded live at NACAC, we chat with Derek Faasse, Director of Undergraduate Admissions at Capital University, about the evolv...

Pulse Check: The Future of Student Search — Part 3

26 Sep 2024

Contributed by Lukas

The Future of Student Search Pulse Check Series is sponsored by Carnegie. When talking about the future of Student Search, you can’t go a day witho...

Live at HighEdWeb: The Future of the Viewbook

25 Sep 2024

Contributed by Lukas

In this episode of The Higher Ed Pulse, the podcast goes live at the conference with Nathan Monk, co-founder of Prospectus Plus. Nathan discusses the ...

Live at HighEdWeb: Communicating in Polarized Landscapes

25 Sep 2024

Contributed by Lukas

In this insightful episode, live from the HighEdWeb 2024 conference, Mallory sat down with Jessica Pontarelli, Assistant Director of Communications at...

Live at HighEdWeb: Interviewing Tips for Marketing Stories

25 Sep 2024

Contributed by Lukas

Back live from HighEdWeb 2024, Mallory interviews Margaret Hair, Director of Marketing and Communications at the School of Social Welfare, University ...

Live at HighEdWeb: A President’s Perspective on AI and Websites

24 Sep 2024

Contributed by Lukas

In this episode of The Higher Pulse, host Mallory Willsea sits down with Thom Chesney, President of Southwestern College in Santa Fe, during the HighE...

Live at HighEdWeb: Become an INTRApreneur

24 Sep 2024

Contributed by Lukas

In this episode of the Higher Ed Pulse Podcast, Mallory chats with Andy Shearouse, Assistant Director of the EDGE Center at Augustana College, during ...

Live at HighEdWeb: The Alternative Agency

24 Sep 2024

Contributed by Lukas

Mallory sits down with Anthony Robinson, founder of The Devoted, a new marketing agency that brings an authentic, bold voice to higher education. Live...

Live at HighEdWeb: Social Media Analytics

23 Sep 2024

Contributed by Lukas

In this live episode from HighEdWeb, Mallory Willsea speaks with Shuchita Poddar, Communications Coordinator in the Office of Admissions at the Univer...

Live at HighEdWeb: Analytics, SEO, and Just Moving Faster

23 Sep 2024

Contributed by Lukas

In a live episode recorded at HighEdWeb 2024, Mallory sits down with Beth Carron, Director of Higher Education Services at iFactory. Beth, a first-tim...

6 Books Every Higher Ed Pro Should Read

23 Sep 2024

Contributed by Lukas

This episode is packed with must-read books for higher ed marketers and leaders. Mallory and Seth each share their top three book recommendations and ...

Pulse Check: The Future of Student Search — Part 2

19 Sep 2024

Contributed by Lukas

The Future of Student Search Pulse Check Series is sponsored by Carnegie. In this episode, Trent Gilbert, VP of Student Search Solutions at Carnegie,...

Missed Your Fall Enrollment Targets? Here’s How to Recover

16 Sep 2024

Contributed by Lukas

Mallory and Seth discuss what to do if your institution missed its fall enrollment targets. They explore why it's important to identify where the miss...

Pulse Check: The Future of Student Search — Part 1

12 Sep 2024

Contributed by Lukas

The Future of Student Search Pulse Check Series is sponsored by Carnegie. In Part 1 of this new Pulse Check series, Mallory Willseas and Trent Gilber...

Live at HashtagHigherEd: Navigating Leadership and the Enrollment Cliff

11 Sep 2024

Contributed by Lukas

In this special episode recorded live at Live at HashtagHigherEd 2024, guest host Carrie Phillips is joined by Dr. Blake Bedsole to discuss the loomin...

Career Defining Moments

09 Sep 2024

Contributed by Lukas

Seth and Mallory reflect on the career-defining moments that have shaped their journeys. From Seth’s unexpected leap into TV production to Mallory’...

Pulse Check: Finding Your Why — Part 5

05 Sep 2024

Contributed by Lukas

In this final part of this Pulse Check series, guest Terry Flannery joins Kin Sejpal to reflect on her 40 years of serving higher education.Key points...

Pulse Check: Finding Your Why — Part 4

29 Aug 2024

Contributed by Lukas

In this episode, Jaime Hunt emphasizes the need for those in higher ed adjacent roles to stay connected to the mission of higher education and offers ...

How to Leverage AI in Non-Student Facing Roles

26 Aug 2024

Contributed by Lukas

Mallory and Seth dive into the growing influence of AI in non-student facing roles within higher education. They explore practical applications, such ...

Pulse Check: Finding Your Why — Part 3

22 Aug 2024

Contributed by Lukas

In Part 3 of this Pulse Check Series, guest Dr. Thom Chesney, President of Southwest College, talks about taking a step back to recenter his why and e...

Bonus: Mailed It! Book Launch

20 Aug 2024

Contributed by Lukas

In this bonus edition of the Higher Ed Pulse, Mallory is joined by Dayana Kibilds, host of Talking Tactics and VP at Ologie, and Ashley Budd, Senior M...

Untraditional Strategies for Traditional Recruitment

19 Aug 2024

Contributed by Lukas

Hosts Seth and Mallory discuss untraditional strategies to enhance traditional undergraduate recruitment and enrollment marketing. As the new recruitm...

Pulse Check: Finding Your Why — Part 2

15 Aug 2024

Contributed by Lukas

In Part 2 of this Pulse Check series, Kin is joined by W. Kent Barnds, who has 33 years of experience in higher ed and shares his why and the importan...

Career Advice for Rising Leaders

12 Aug 2024

Contributed by Lukas

Join hosts Seth and Mallory as they share invaluable career advice for rising leaders in higher education. From building a strong network to developin...

Pulse Check: Finding Your Why — Part 1

08 Aug 2024

Contributed by Lukas

In this debut episode of our new Pulse Check on seeking purpose in the world of Higher Ed, guest Carrie Phillips joins guest host Kin Sejpal to discus...

Rebranding Higher Ed

05 Aug 2024

Contributed by Lukas

Mallory and Seth dive into the pressing issue of higher education's reputation for lagging behind other industries. They discuss why higher ed institu...

Pulse Check: After Further Consideration — Part 5

01 Aug 2024

Contributed by Lukas

Welcome to the 5th and final part of this Pulse Check series hosted by Dr. Cody Nielsen and Dr. Tomika Ferguson. In this episode, key takeaways includ...

Biggest Higher Ed Marketing Pet Peeves

29 Jul 2024

Contributed by Lukas

Mallory and Seth dive headfirst into a lively discussion about their biggest pet peeves in higher ed marketing. From websites serving too many audienc...

Pulse Check: After Further Consideration — Part 4

25 Jul 2024

Contributed by Lukas

In Part 4 of this Pulse Check series, Tomika and Cody explores the essence of intentional leadership and its role in fostering inclusivity in decision...

Live at eduWeb Summit: The Art of Visual Storytelling

23 Jul 2024

Contributed by Lukas

Live from eduWeb Summit, Mallory interviews Maureen Stokes, the Assistant Vice President of Communications and Marketing at Worcester State University...

Conference Convos Unpacked

22 Jul 2024

Contributed by Lukas

Seth and Mallory jump into the latest trends and conversations from recent higher education conferences — the 2024 Engage Summit and eduWeb Summit. ...

Live at eduWeb Summit: Empowering Creativity and Stepping Out of Your Comfort Zone

19 Jul 2024

Contributed by Lukas

Live from eduWeb, Mallory interviews Alyssa Green, the University Photography Manager at the University of Montevallo. Alyssa shares her experiences a...

Pulse Check: After Further Consideration — Part 3

18 Jul 2024

Contributed by Lukas

Counseling and Psychological Services has taken significant steps forward in recent years, yet there remains a “mental health crisis” in higher ed...

Live at eduWeb Summit: The Lighter Side of Higher Ed

17 Jul 2024

Contributed by Lukas

Join us as Mallory chats with Anthony Machcinski, Assistant Director of Marketing Communications at Manor College and EduWeb's official event photogra...

Failing Forward: Big Flubs of the Past

15 Jul 2024

Contributed by Lukas

Seth and Mallory candidly share some of their most memorable professional failures and the invaluable lessons they learned from them. From a pricey la...

Live at eduWeb Summit: Shorter Content, Bigger Impact

11 Jul 2024

Contributed by Lukas

In this episode, Mallory sits down with Kittie Payne, the Director of Graduate Admissions at Kutztown University of Pennsylvania, live from the eduWeb...

Pulse Check: After Further Consideration — Part 2

11 Jul 2024

Contributed by Lukas

In part 2 of this Pulse Check series, hosts Dr. Cody Nielsen and Dr. Tomika Ferguson are joined by Kevin McDonald of University of Virginia to discuss...

Live at eduWeb Summit: Communicating DEI at U of M

10 Jul 2024

Contributed by Lukas

In this episode of The Pulse, Mallory chats with Mike Morland, Director of Communications and Marketing in the Office of Diversity, Equity, and Inclus...

Live at eduWeb Summit: Navigating the New Media Landscape in Higher Ed Marketing

10 Jul 2024

Contributed by Lukas

Live from eduWeb, Mallory sits down with Sara Wallace, VP of Strategy at Simpson Scarborough. They dive into Sara's presentation on balancing higher e...

Live at eduWeb Summit: Why Using AI is like Baking a Cake

10 Jul 2024

Contributed by Lukas

Live from the EduWeb Summit, Mallory chats with Christina Inge, founder of ThoughtLight and an instructor at Brandei University and Harvard University...

Live at eduWeb Summit: The Secret to High-Converting Higher Ed Program Pages

09 Jul 2024

Contributed by Lukas

In this episode of The Pulse, Mallory speaks with Rebecka Hall, Director of Web Innovation and Strategy at ODUGlobal, live from the eduWeb Summit. Reb...

Making Bets: Picking Future Winners in EDU

08 Jul 2024

Contributed by Lukas

Join Mallory and Seth as they channel their betting spirit into predicting the future winners of higher education. This episode highlights standout in...

Pulse Check: After Further Consideration — Part 1

04 Jul 2024

Contributed by Lukas

Welcome to the debut episode of this new Pulse Check series, "After Further Consideration," a DEI-focused series where hosts Dr. Cody Nielsen and Dr. ...

Doing More With Less

01 Jul 2024

Contributed by Lukas

Mallory and Seth discuss the critical topic of doing more with less in higher education marketing. Seth breaks his recommendations down into three buc...

Pulse Check: Navigating International Recruitment — Part 5

27 Jun 2024

Contributed by Lukas

In the 5th and final part of this Pulse Check series on International Recruiting, guest Karin Fischer, a senior writer on international education at T...

Schmooze or Lose — How to Network Like A Pro

24 Jun 2024

Contributed by Lukas

“I love networking and making small talk with strangers,” said no one ever. Mallory and Seth dive into the vital role of networking, exploring st...

Pulse Check: Navigating International Recruitment — Part 4

20 Jun 2024

Contributed by Lukas

Dayana Kibilds gives her personal and professional perspectives on navigating international recruitment. As a former international student and staff, ...

No Presidents, Mo Problems

17 Jun 2024

Contributed by Lukas

Join Mallory and Seth as they discuss the recent trend of rapid presidential turnover in higher education and its implications for marketing and commu...

Enrollify.org Relaunch: More Content, More Community

13 Jun 2024

Contributed by Lukas

In this Bonus announcement, join Mallory, Chief Strategist of Enrollify, as she introduces the newly relaunched Enrollify.org. This episode highlight...

Pulse Check: Navigating International Recruitment — Part 3

13 Jun 2024

Contributed by Lukas

In Part 3 of this Pulse Check series on International Recruiting, guest Ruby Nagashima gives listeners an inside look into what makes Soka University ...

Why Every EDU Pro Should Build Their Personal Brand

10 Jun 2024

Contributed by Lukas

Mallory and Seth dive into the significance of personal branding, especially in today's volatile job market. They share personal stories and actionabl...

Pulse Check: Navigating International Recruitment — Part 2

06 Jun 2024

Contributed by Lukas

In Part 2 of this Pulse Check series on International Recruiting, guest host Kin Sejpal is joined by Cynthia Chilton, an expert in international marke...

Cutting Degrees to Grow Enrollment

03 Jun 2024

Contributed by Lukas

In this episode of The Pulse, Mallory and Seth dive into the controversial topic of cutting degree programs to address budget shortfalls and declining...

Pulse Check: Navigating International Recruitment — Part 1

30 May 2024

Contributed by Lukas

Welcome to Part 1 of this new Pulse Check series on International Recruiting. Join guest host Kin Sejpal as she is joined by Clay Hensley, a seasoned ...

Pulse Check: Learning from Leaders — Part 5

23 May 2024

Contributed by Lukas

In this final part of our Pulse Check series on Leadership in Higher Ed, listeners can get a sense of why collaboration matters in marketing and strat...

The Mad Dash for Deposits: Marketing & Making Your Fall

20 May 2024

Contributed by Lukas

Hosts Mallory and Seth dive into the complexities surrounding the 2024 FAFSA fiasco and its impact on enrollment. They discuss how institutions can ad...

Pulse Check: Learning from Leaders — Part 4

16 May 2024

Contributed by Lukas

In this episode, listeners will learn more about managing the MarComm budget. From building partnerships to taking advantage of one-time monies, Kate ...

We’re All Burned Out: The Unspoken Crisis in Higher Ed

13 May 2024

Contributed by Lukas

In this unique episode of the Pulse, hosts Mallory and Seth examine the pressing issues of burnout and self-care among higher education professionals....

Pulse Check: Learning from Leaders — Part 3

09 May 2024

Contributed by Lukas

In this third part of our Pulse Check series on leadership in higher education, listeners will get an honest and candid understanding of something not...

Are Graduate Programs Saving Universities?

06 May 2024

Contributed by Lukas

Hosts Mallory and Seth explore the shifts in graduate education amidst the challenges of undergraduate enrollment pressures. As higher ed institutions...

Pulse Check: Learning from Leaders — Part 2

02 May 2024

Contributed by Lukas

In Part 2 of this Pulse Check series on leadership, emerging leaders can learn about creating culture and setting vision at our institutions as Dr. Ga...

Live at NAGAP: A Young Professional's Journey Trailblazing a New Role in Graduate Recruitment

30 Apr 2024

Contributed by Lukas

Lesley Mackey, a young professional stepping into a new graduate student recruiter role at Fort Hays State University, chats with the Pulse at the NAG...

Live at NAGAP: Who Gets In? Haslam Shakes Up MBA Admissions

29 Apr 2024

Contributed by Lukas

Recorded at the NAGAP GEM Summit, Mallory chats with Spenser Smith, Director of Admissions for Graduate Business Programs at Haslam College of Busines...

Live at NAGAP: A Millennial Manager's Approach to Empowering GEM Teams

29 Apr 2024

Contributed by Lukas

Live at the NAGAP GEM Summit, Mallory sits down with Ryan Taughrin, Assistant Dean for Enrollment Management at the University at Buffalo's Graduate S...

Live at NAGAP: Mic Drop Moments! How UM-Flint Harnesses the Recruitment Power of Podcasts

29 Apr 2024

Contributed by Lukas

Dr. Chris Lewis, Director of Graduate Programs at the University of Michigan, Flint, joins Mallory Willsea live from the NAGAP GEM Summit. They dive i...

The Christian College Crisis: The Fate of Faith-Based Education

29 Apr 2024

Contributed by Lukas

Hosts Mallory and Seth tackle the critical and complex challenges facing faith-based institutions, particularly Christian colleges. With a special foc...

Live at NAGAP: Behind the Scenes of GEM Digital Strategy at Boston College

26 Apr 2024

Contributed by Lukas

Brett DiMarzo, the Director of Graduate Enrollment Digital Strategy at Boston College, shares his extensive experience and unique strategies in enhanc...

Live at NAGAP: Empowering Self-Learning for Career Success

25 Apr 2024

Contributed by Lukas

Lauren McGowan, the Assistant Dean for Admissions and Enrollment at the University at Buffalo's School of Social Work, sits down with Mallory at NAGAP...

Live at NAGAP: Elevating GEM – Play Smarter, Not Harder

25 Apr 2024

Contributed by Lukas

Live from the NAGAP conference in Louisville, Mallory sits down with Tony Fraga, CEO of DD Agency, to discuss the transformative strategies in graduat...

Pulse Check: Learning from Leaders — Part 1

25 Apr 2024

Contributed by Lukas

In the debut episode of this new Pulse Check series on leadership in Higher Ed, listeners will learn about the difference between managing and  leadi...

Live at ASU+GSV: A Middle School Teacher’s Strategy for an AI-Driven World

24 Apr 2024

Contributed by Lukas

Mallory is joined by Winston Robert. Known as “Teacher in a Suit,” this innovative middle school teacher shares his journey from aspiring lawyer t...

Live at ASU+GSV: What Are the Real Barriers to AI in Education?

23 Apr 2024

Contributed by Lukas

Sharan Singh, VP of Strategic Partnerships from the Minerva Project, joins the Pulse to explore the transformative impact of artificial intelligence o...

Live at ASU+GSV: The Ethical AI Framework

23 Apr 2024

Contributed by Lukas

Recorded at the ASU+GSV inaugural AIR Show, Mallory chats with Obi Ogbanufe, a Professor at the University of North Texas. Obi shares her insights on ...

Venture Capital Traps and Triumphs in the EdTech Landscape

22 Apr 2024

Contributed by Lukas

Amid the bustling backdrop of the ASU+GSV Summit, Mallory and Seth dive into the event’s pressing topics like the current state of investment in edu...

Pulse Check: Mergers & Acquisitions in Higher Ed — Part 5

18 Apr 2024

Contributed by Lukas

In the 5th and final part of this Pulse Check series on Mergers and Acquisitions in Higher Ed, Kin Sejpal is joined by R. Ethan Braden and Kati Pratt,...

Live at ASU+GSV: Disrupting Academia Through Action at San Francisco Bay University

17 Apr 2024

Contributed by Lukas

President Nick Ladany of San Francisco Bay University (SFBU) shares his vision for higher education. Focused on disrupting traditional models, SFBU in...

Live at ASU+GSV: How ASU Uses AI to Match Students with Right-Fit Degrees

17 Apr 2024

Contributed by Lukas

Recorded live at the ASU GSV Air Show, Mallory chats with Auryan Ratliff, Director of Creative and Emerging Technology at ASU Online. Auryan introduce...

Live at ASU+GSV: Eyes on Innovation

16 Apr 2024

Contributed by Lukas

Live from the ASU GSV AIR Show and Summit, Mallory chats with Howard Purcell, President of New England College of Optometry. Howard shares his unique ...

Live at ASU+GSV: Sipping IPAs and Talking AI

15 Apr 2024

Contributed by Lukas

Recorded live at the ASU GSV AIR Show, guest Chris Edwards from Kanahoma shares his insights on the integration and impact of artificial intelligence ...

Live at ASU+GSV: The AI Balancing Act: Ethics, Education, and Insights from Liz Gross

15 Apr 2024

Contributed by Lukas

In this episode of The Pulse, Mallory catches up with Liz Gross live from Campus Sonar at the ASU GSV AIR Show in San Diego. Liz shares her measured i...

Vanishing Liberal Arts: The Disappearing Act of Critical Thinking

15 Apr 2024

Contributed by Lukas

Hosts Mallory and Seth examine the critical state of liberal arts education in America and the challenges facing liberal arts programs, including decl...

Pulse Check: Mergers & Acquisitions in Higher Ed — Part 4

11 Apr 2024

Contributed by Lukas

In Part 4 of this Pulse Check on Acquisitions and Mergers in Higher Education, guest host Kin Sejpal is joined by President Ian Mortimer as he delves ...

Bonus: Entering our AI Assistant Era – Is Your Campus Ready For It?

09 Apr 2024

Contributed by Lukas

In this special episode of Higher Ed Pulse, Mallory sits down with Ardis Kadiu, CEO and Founder of Element451 and co-host of the Generation AI podcast...

Lost in Transition: The Community College Dilemma

08 Apr 2024

Contributed by Lukas

Mallory and Seth celebrate National Community College Month by diving deep into the challenges and opportunities faced by community college students, ...

Pulse Check: Mergers & Acquisitions in Higher Ed — Part 3

04 Apr 2024

Contributed by Lukas

In Part 3 of our latest Pulse Check series on Mergers and Acquisitions in Higher Ed, guest Robin Johnson provides applicable advice on managing change...

A Cautionary Tale About Artificial Intelligence

01 Apr 2024

Contributed by Lukas

In this April Fools' Day special of Higher Ed Pulse, Mallory and Seth explore the transformative potential of AI, the challenges of integrating it int...

Pulse Check: Mergers & Acquisitions in Higher Ed — Part 2

28 Mar 2024

Contributed by Lukas

In the second part of our Pulse Check series on Mergers and Acquisitions in Higher Education, guest host Kin Sejpal speaks with Seth Odell, CEO and fo...