Higher Ed Pulse
Episodes
Episode 33: What GEM Professionals Need to Know About Recruiting Grad Students — From the Perspective of a Grad Student (Who Works in Graduate Admissions)
12 Mar 2020
Contributed by Lukas
Erin Fields is not only currently pursuing a Master’s in Integrated Marketing and Communications at West Virginia University, she’s also a graduat...
Episode 32: Making the Case for Independent Schools: A Conversation on the Future of K-12 Marketing and Student Recruitment
05 Mar 2020
Contributed by Lukas
"Gone are the days when we could just rest on our laurels and meet our enrollment goals”, says Angela Brown, the Director of Marketing and Communica...
Episode 31: The Clock is Ticking — A Conversation with Brandon Busteed on What Higher Ed Needs to do to Remain Relevant
27 Feb 2020
Contributed by Lukas
This week, The Chronicle of Higher Education published an article noting that 6 in 10 colleges missed their fall enrollment goals (these results come ...
Episode 30: Changing Perceptions through Connection — How One Graduate School Recruited International Students in the Trump Era
13 Feb 2020
Contributed by Lukas
International student enrollment has been on the decline since the fall of 2016, and, according to estimates from NAFSA, has cost the US economy $11.8...
Episode 29: Why There’s No Such Thing as a Stealth Applicant
06 Feb 2020
Contributed by Lukas
If you have ever worked in an enrollment office or marcomm department for any educational institution, you’re probably already familiar with the ter...
Episode 28: Why I Transitioned from Advising to Graduate Admissions — And What I Learned Along the Way
30 Jan 2020
Contributed by Lukas
Jessica Cox started her career in higher education working in advising at Manhattanville College in Purchase, New York. Manhattanville College’s adv...
Episode 27: The Future of Student Lifecycle Management — A Conversation with the CEO of TargetX
23 Jan 2020
Contributed by Lukas
Have you ever walked through the application process at your institution? From initial inquiry all the way through deposit? If you have, were you surp...
Episode 26: Is it Time to Leave Higher Education? What Enrollment Managers Need to Know Before Switching Careers
16 Jan 2020
Contributed by Lukas
In higher education, we talk a lot about the massive disruption happening in terms of how prospective students research, evaluate, and ultimately “b...
Episode 25: How to Recruit for Innovative, Niche Graduate Programs Designed to Move Industries Forward
09 Jan 2020
Contributed by Lukas
Marissa Hairston spends her days talking with police officers, teachers, and business professionals about why they want to pursue a master’s degree ...
Episode 24: How to Recruit for a Diverse Pool of Graduate Programs as a One Woman Show
19 Dec 2019
Contributed by Lukas
How do you best divide your time when you’re responsible for recruiting for more than 25 graduate programs as a one woman show? On this week’s epi...
Episode 23: The Changing Relationship Between College Presidents and Their Brands
12 Dec 2019
Contributed by Lukas
Bill Faust, Senior Partner and Chief Strategy Officer at Ologie, joins the Enrollify Podcast for a discussion on the growing importance of brand in hi...
Episode 22: Everything Hinges on Marketing — A Conversation on Recruiting for Niche Programs with Edward J. Herrelko
05 Dec 2019
Contributed by Lukas
Dr. Edward Herrelko has quite the diverse resume — some of his professional stints include working for Tony Robbins, leading a marketing agency, and...
Episode 21: From ABC News Anchor to Higher Ed Marketer — An Interview with Emily Evans from Notre Dame
27 Nov 2019
Contributed by Lukas
Emily has always loved telling stories. After graduating with a degree in journalism from the University of Ohio, she got a job as a reporter at the...
Episode 20: Developing a Strategic Enrollment Marketing Plan: The People, Processes, and Strategies Necessary for Success
21 Nov 2019
Contributed by Lukas
This week, we feature a conversation with Corynn Myers, Digital Marketing Manager at the University of Michigan, who discusses the importance of data ...
Episode 19: How Midland University Differentiates Themselves by HOW They Sell and Not Just WHAT They Sell
15 Nov 2019
Contributed by Lukas
We sat down with Danielle Richter, Director of Marketing and Recruiting for Grad Professional Programs at Midland University, to discuss how to better...
Episode 18: The Briefing– A Quick Digest of the Noteworthy Trends in Higher Education Marketing
07 Nov 2019
Contributed by Lukas
This week, we feature 4 noteworthy trends from The Minute, Enrollify's weekly news update that covers the latest in Higher Education Marketing. Tune i...
Episode 17: The Great, Good, Bad, and Ugly of Slate as a CRM for Higher Education
24 Oct 2019
Contributed by Lukas
So, you’ve heard of Slate — but you’re wondering whether or not it’s really worth the investment of time, money, and effort to make the switch...
Episode 16: Recruitment Tactics Have Dramatically Changed — Here’s How Institutions Should Optimize Their Brand for Generation Z
10 Oct 2019
Contributed by Lukas
A few years ago, enrollment managers couldn’t stop talking about how Millennials were disrupting the traditional student recruitment process — and...
Episode 15: Developing and Marketing New Graduate Programs in Response to Today’s Market Demands: A Conversation with Vanderbilt’s Director of Professional Programs
02 Oct 2019
Contributed by Lukas
The era of technological disruption we’re living in has really only just begun. In a day and age where access to education and information is easier...
Episode 14: Attracting Students to Biomedical Sciences PhD Programs — A Faculty’s Perspective on the Opportunities and Challenges that Exist in Recruiting for Niche Programs
26 Sep 2019
Contributed by Lukas
At most institutions, the graduate admissions staff is responsible for student recruitment and faculty members, if involved in the recruitment process...
Episode 13: From Admissions Counselor to University President — Lessons Learned from 30+ Years in Higher Education
17 Sep 2019
Contributed by Lukas
It’s not often that an admissions counselor at small university works his way up the ladder to become a university president — but Dr. Chris Domes...
Episode 12: How to Empower Directors & Faculty to Market Their Programs in a Decentralized Graduate School Admissions Model
04 Sep 2019
Contributed by Lukas
This week, we sat down with Walt Bieschke, Assistant Director at Vanderbilt University’s Graduate School, to discuss his role as a catalyst for diss...
Episode 11: From the Perspective of an Academic Advisor: How to Break Down Silos and Better the Student Experience in Higher Education
21 Aug 2019
Contributed by Lukas
On this week’s episode we dive into conversation with Ginger Dickens, an academic advisor for graduate programs in Computer Science & Engineering at...
Episode 10: Reducing Friction in the Student Experience: How We Increased Capacity by Consolidating Student Affairs and Admissions
14 Aug 2019
Contributed by Lukas
On this episode, we interview Anna Johnson and Amber Molhagen from the University of Houston’s Graduate College of Social Work. Anna and Amber share...
Episode 9: Tips and Tricks for Planning and Running a Successful Graduate Student Recruitment Event
07 Aug 2019
Contributed by Lukas
One of the most effective ways to increase applications is to get prospective students onto campus. On average, graduate schools find that 50% of pros...
Episode 8: How to Recruit Grad Students for a Niche Program
07 Aug 2019
Contributed by Lukas
Recruiting graduate students in today's competitive market is tough — it's even tougher when your program is incredibly niche! On this week's episod...
Episode 7: Strategies for Recruiting International Graduate Students in an Increasingly Competitive Market — and Challenging Political Environment
07 Aug 2019
Contributed by Lukas
For years, graduate schools have relied on the consistent, full-tuition-paying, pipeline of international students. The Washington Post-dubbed "T...
Episode 6: Digital Advertising for Graduate Student Recruitment: What Does and Doesn't Work?
07 Aug 2019
Contributed by Lukas
In 2019, for the first time in history, digital advertising spend is projected to surpass traditional, offline advertising spend. There is increasing ...
Episode 5: An Inside Look at the HubSpot Platform — and How Enrollment Marketers Are Using It for Student Recruitment
07 Aug 2019
Contributed by Lukas
HubSpot is an inbound marketing software platform that helps colleges and universities attract visitors, convert inquiries, and close students. It’s...
Episode 4: The Common SEO Challenges that Enrollment Marketers Face — and How to Overcome Them
25 Jul 2019
Contributed by Lukas
Your website can be a powerful tool in your effort to generate new prospects, but only if you are thinking about your digital presence from the perspe...
Episode 3: The Ever Changing Landscape of Graduate Student Recruitment: Lessons Learned from Small and Large Schools
25 Jul 2019
Contributed by Lukas
Graduate student recruitment strategies are as varied as the vast array of schools that use them. We sat down with Amanda Stokes, Graduate Coordinator...
Episode 2: Why and How Enrollment Marketers should Take a Systematic Approach to Organic Social Media
25 Jul 2019
Contributed by Lukas
Today's enrollment marketers understand the need to "pay-to-play" when it comes to social media marketing for student recruitment today. And...
Pilot Episode: The Genesis of Enrollify
25 Jul 2019
Contributed by Lukas
The Enrollify Podcast equips you with insights into how the latest trends in marketing and technology are impacting today’s enrollment marketers. Ev...