Higher Ed Pulse

Episode 88: How the Post-Pandemic Reality will Affect Branding in Higher Education

27 May 2021

Contributed by Lukas

On this week's episode of The Enrollify Podcast, Zach is joined by Bill Faust, Senior Partner and Chief Strategy Officer at Ologie, to chat about the ...

Fanatical Fridays Episode 35: Reaching Beyond the Familiar — Inspiration for Enrollment Marketers Part 2

21 May 2021

Contributed by Lukas

This week’s Fanatical Friday’s episode is the second part of an Enrollify Podcast two-part series (catch the first episode here). Zach Busekrus is...

Episode 87: Reaching Beyond the Familiar — Inspiration for Enrollment Marketers Part 1

20 May 2021

Contributed by Lukas

In this week’s episode, Zach Busekrus welcomes Jamie Gleason (DD Agency’s VP of Enrollment Strategy). When these two enrollment guys get rolling, ...

Fanatical Fridays Episode 34: How to Advertise on YouTube: 3 Tips for Higher Ed Marketers

14 May 2021

Contributed by Lukas

A recent Pew Research Center report pegged YouTube as the most popular and fastest-growing social media platform, reaching 81% of US adults in 2021 —...

Episode 86: How Higher Ed Marketers Should Be Telling Stories to Increase Enrollment

06 May 2021

Contributed by Lukas

Everyone talks about the importance of storytelling in marketing...and a lot of folks in higher ed think they are good storytellers, but what are the ...

Fanatical Fridays Episode 33: Data Points That Help Enrollment Marketers Personalize their Communications

30 Apr 2021

Contributed by Lukas

Zach and Mickey share practical ideas for the data points that enrollment managers should be leveraging to better personalize their communications to ...

Episode #85: How Enrollment Marketers Should Advertise on TikTok

29 Apr 2021

Contributed by Lukas

TikTok advertising today is basically what Facebook Advertising was in 2014 — organic reach is incredible, generating quality impressions is a given...

Episode 84: The Problem with Marketing Attribution in Higher Ed

22 Apr 2021

Contributed by Lukas

In this episode, Zach chats with Joseph Lapin, Vice President of Marketing and Communications at Circa Interactive, about the complexities of marketin...

Episode 83: How to Personalize Your School's Communications Without a Marketing Automation Platform

15 Apr 2021

Contributed by Lukas

Brandon Etheredge, Director of Multimedia Services at the College of Liberal Arts at Auburn University, went to an underfunded public high school and ...

Fanatical Fridays Episode #32: What Admissions Counselors Can do Today to Increase Deposits

09 Apr 2021

Contributed by Lukas

May is just around the corner and it's time for admissions counselors to get hyper-focused on who is "in" and who is "out" for fall 2021.  On this we...

Episode 82: Introducing CRMprov — a New Podcast from Enrollify

08 Apr 2021

Contributed by Lukas

CRMprov is a new biweekly show in The Enrollify Podcast Network that reveals how institutions can experience growth through technology. Don't miss tod...

Episode 81: Introducing Starter Stories — A New Podcast from Enrollify

01 Apr 2021

Contributed by Lukas

We're thrilled to share with you that we've expanded beyond this core podcast segment into a full-fledged podcast suite called The Enrollify Podcast N...

Fanatical Fridays Episode 31: LinkedIn Video Ads and an Exciting Announcement...

26 Mar 2021

Contributed by Lukas

If you're a graduate enrollment manager, chances are you've run a LinkedIn Ad campaign before. But have you ever run a LinkedIn Video Ad campaign bef...

Reimagining Student Success in Higher Ed: A Conversation on the Future of Financial Aid

25 Mar 2021

Contributed by Lukas

 About the Interviewee: Amy Glynn is CampusLogic's VP of Student Financial Success. She serves as a higher education advocate focused on eliminating...

Fanatical Fridays Episode 30: Yield Strategies Schools Can Implement Now — And a Special Announcement

19 Mar 2021

Contributed by Lukas

What can enrollment managers do today to increase their chance of yielding the right class tomorrow? On this week's episode of Fanatical Fridays, Mick...

Episode 79: 6 Lessons Learned Over the Past 6 Months of Email Marketing

18 Mar 2021

Contributed by Lukas

People are busy. Their inboxes are full. Interacting with your content is not the most important thing on their to-do list. And yet, as enrollment mar...

Episode 29: What Community Colleges Can Learn from American Idol About Student Recruitment and Program Positioning

12 Mar 2021

Contributed by Lukas

Community colleges across the country have been hit especially hard by COVID, fueling the need to reinvent the ways they reach their target audiences ...

Episode 78: The Secret to Building Brand Equity in Higher Ed

11 Mar 2021

Contributed by Lukas

Colleges and universities often struggle to identify, solidify, and then communicate their unique value proposition. In an era where the value of high...

Fanatical Fridays Episode 28: Why Every School Needs an Enrollment Marketer

05 Mar 2021

Contributed by Lukas

It's 2021 and there's still significant misalignment between admissions and marketing teams at colleges and universities. This misalignment stifles in...

Episode 77: Why Higher Ed Marketers Aren't on Snapchat and TikTok (And Why This is a Huge Mistake)

04 Mar 2021

Contributed by Lukas

In the third quarter of 2020, Glacier surveyed 187 professional marketers at North American higher education institutions to gather a baseline underst...

Fanatical Fridays Episode 27: Clubhouse for Admissions Teams and How to Move the Needle on Enrollment Numbers this Week

26 Feb 2021

Contributed by Lukas

On this week's episode of Fanatical Fridays, Zach and Mickey talk about the new social audio app, Clubhouse, and what enrollment marketers should know...

Episode 76: The Future of Video Marketing for Student Recruitment

25 Feb 2021

Contributed by Lukas

In this week's episode, Zach chats with Marcy Dobozy, VP of Marketing at Vidyard, a video marketing technology company. They discuss the role video pl...

Episode 75: If I Were a VP of Enrollment Marketing Right Now — Unfiltered Musings from Enrollify’s Founder

18 Feb 2021

Contributed by Lukas

Zach puts on his exec-level enrollment marketer hat for this episode and shares the first things he would tackle as a VP. He discusses his tips for ho...

Fanatical Fridays Episode 26: Why Are Enrollment Managers Outsourcing the Development of Their Unique Value Propositions?

12 Feb 2021

Contributed by Lukas

On this week's episode of Fanatical Fridays, Zach and Mickey ponder over a new, growing trend among enrollment management teams around the outsourcing...

Episode 74: The Only Real Solution to Higher Ed's Relevancy Crisis

11 Feb 2021

Contributed by Lukas

In a recent article published by The Chronicle, Paul N. Friga reported that higher education has lost more than $183 billion during the pandemic. Mor...

Fanatical Fridays Episode 25: HubSpot Acquires The Hustle — And What this Means for EdTech

05 Feb 2021

Contributed by Lukas

On this week's episode of Fanatical Fridays, Zach and Mickey talk about HubSpot's acquisition of digital media giant, The Hustle...and try and make pa...

Episode 73: Become Different or Become Irrelevant — Lessons, Stories, and Career Advice from a Higher Ed Professional (Turned Consultant)

04 Feb 2021

Contributed by Lukas

Higher education is at an inflection point…schools need to lean into their difference today or risk not being around tomorrow.  And in order for th...

Fanatical Fridays Episode 24: Defining Clear Goals and Articulating a Vision for Your Enrollment Marketing Team

29 Jan 2021

Contributed by Lukas

In the latest Fanatical Fridays episode, Mickey and Zach chat about the significance of crystallizing a vision and outlining goals for your entire mar...

Episode 72: Reimagining the Student Ambassador — The Rise of the Micro-Influencer in Enrollment Marketing

28 Jan 2021

Contributed by Lukas

In today's episode, Enrollify podcast host Zach Busekrus discusses a trend that has been gaining momentum in the higher ed space—the micro-influence...

Fanatical Fridays Episode 23: Creative Ideas for Conquering Time Management in 2021

22 Jan 2021

Contributed by Lukas

In the first Fanatical Fridays episode of 2021, Mickey and Zach share actionable ideas for optimizing your time management. From the Pomodoro method t...

Episode 71: The Future of Financial Aid —  And How to Disrupt The College Board's Monopoly on Purchased Names

21 Jan 2021

Contributed by Lukas

Meet Dror Liebenthal — the Co-founder and CEO of Bold.org, an organization committed to eliminating the student debt crisis in the United States and...

Fanatical Fridays #22: A Recap on 2020 Enrollment Marketing Trends and Predictions for 2021

18 Dec 2020

Contributed by Lukas

On the final Fanatical Fridays episode of the year, Zach and Mickey discuss what upticks in searches for pursuing a master's degree and completing one...

Episode 70: SecondLook — 11 Important Marketing Trends for Higher Ed  Professionals to Watch Going into 2021

10 Dec 2020

Contributed by Lukas

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sens...

Episode 69:  How to Recruit Students Like Amazon Generates New Customers — A Crash Course on Personalization for Enrollment Marketers

03 Dec 2020

Contributed by Lukas

Brands use personalization all the time to elevate customer happiness and build loyalty. As a marketing strategy, personalization is equally important...

Fanatical Fridays Episode 21: What Your Prospective Students Are Searching for Right Now — And Why Brand Messaging Matters More Than Ever Before

20 Nov 2020

Contributed by Lukas

Mickey kicks off today's episode with an exciting, new idea...it may or may not involve the launch of a new podcast show! Zach and Mickey riff on the...

Fanatical Fridays Episode 20 — 3 Actionable Ideas and Frameworks that Enrollment Managers Can Implement Before Thanksgiving

13 Nov 2020

Contributed by Lukas

On this week's episode, Zach and Mickey share a framework for social media advertising that is yielding 10x returns for enrollment marketers, SEO hack...

Episode 68:  Why Your School’s Site Search Sucks — And What Higher Ed Marketers Can Do About It

12 Nov 2020

Contributed by Lukas

For the new generation of digital natives, search is not ancillary to navigation, it IS navigation. Most college and university websites settle for Go...

Fanatical Fridays Episode 18: New Ideas for Virtual Campus Tours

06 Nov 2020

Contributed by Lukas

Virtual tours are all the rage today...but...let's be honest...few schools are doing them well! On this week's episode of Fanatical Fridays, Zach and...

Episode 67: SecondLook — Higher Ed Marketing Trends to Watch as 2020 Comes to a Close

05 Nov 2020

Contributed by Lukas

SecondLook is a monthly segment of the Enrollify Podcast where we explore the most meaningful marketing trends and help enrollment marketers make sens...

Fanatical Fridays #17 — How to Stay Focused on the Enrollment Metrics That Really Matter

30 Oct 2020

Contributed by Lukas

Transfer enrollments are down...and high school seniors are submitting FAFSA forms at a rate that is down 14% over the same time last year. Now, more ...

Episode 66: An Interview with Morning Brew’s Phoebe Bain on How to Discern the Marketing Trends That Are Actually Worth Paying Attention To

29 Oct 2020

Contributed by Lukas

Phoebe Bain, Marketing Writer at Morning Brew, spends dozens of hours every week reading about marketing trends and discerning the wheat from the chaf...

Fanatical Fridays Episode 16: Post-Virtual-Event Communication Strategies

23 Oct 2020

Contributed by Lukas

Everyone and their mother has been talking about how to successfully market virtual recruitment events...but what about POST-virtual-event communicati...

Episode 65: How to Manage Enrollment Marketing and Student Recruitment Strategies Across a Portfolio of Target Audiences

22 Oct 2020

Contributed by Lukas

When it comes to strategies for higher ed marketing, most folks immediately assume we should be talking about texting, TikTok, and Snapchat strategies...

Episode 64: The Future Tech Stack of Colleges and Universities — How to Build an Empowering, “All-On-One” System

15 Oct 2020

Contributed by Lukas

In today's new virtual-admissions world we’re living in, having software that empowers enrollment management teams to design a remarkable, personali...

8 Higher Ed Marketing Trends Worth Paying Attention to This Fall

08 Oct 2020

Contributed by Lukas

SecondLook is a monthly segment on the Enrollify Podcast where Zach Busekrus and Matthew Fall, Managing Editor of The Minute, discuss the top trends i...

Episode 63: A Recruitment-Centered Approach to Enrollment Planning and Financial Aid in the Era of COVID-19

01 Oct 2020

Contributed by Lukas

In a recent Inside Higher Ed piece co-written by leaders at Huron Consulting and Whiteboard Higher Education, the authors noted that “as a rising ch...

Higher Education Needs to Redefine Itself — Here's How It Can Start Doing So

24 Sep 2020

Contributed by Lukas

COVID-19 has dramatically accelerated the adoption of online education across the education spectrum...but the disruption of higher education has only...

Fanatical Fridays Episode 16 — How to Best Use Your Travel and Professional Development Budget in a Year Without Fairs, Roadshows, or Conferences

18 Sep 2020

Contributed by Lukas

On this week's episode, Zach and Mickey brainstorm a number of new, creative ideas for how best to use the travel and professional development dollars...

How to Use the Rigor of Academia, the Technology of Silicon Valley, and the Magic of Hollywood to Teach In-Demand Tech Skills

17 Sep 2020

Contributed by Lukas

Podium Education partners with universities to launch and run for-credit tech skills programs, delivered 100% online. They help schools provide all st...

Fanatical Fridays #15: 3 Fresh — and Somewhat Controversial — Ideas for Enrollment Marketing Campaigns

11 Sep 2020

Contributed by Lukas

One of the greatest challenges for enrollment marketers with small budgets and limited team resources is to effectively A/B/C/D/E/F test their copy an...

Episode 60: Six Trends and Developments in Higher Ed Marketing That Are Worth Keeping Tabs On

10 Sep 2020

Contributed by Lukas

Matthew Fall is a Marketing Technologist at DD Agency — an enrollment marketing technology firm. In addition to his day job, Matt is the Managing ...

Fanatical Fridays Episode 14: How to Run Great Meetings in a Virtual/Hybrid Meeting World

04 Sep 2020

Contributed by Lukas

How do you run great meetings in a mostly virtual/hybrid meeting world? On this week's episode of Fanatical Fridays, Zach and Mickey discuss strategi...

Episode 59: What Higher Ed Marketers Need to Know About the ROI of Prevention — And How to Reimagine Enrollment Management Through a Social Impact Lens

03 Sep 2020

Contributed by Lukas

The ROI of Prevention: Setting the Tone for the Future of Your Institution - new EVERFI white paper demonstrating the impact of prevention on all fac...

Fanatical Fridays Episode 13: "Personalization" — It's the Key to University Brand Differentiation this Fall

28 Aug 2020

Contributed by Lukas

Differentiation — it's more important this fall than ever before for enrollment managers to consider as they craft their recruitment strategies and ...

Episode 58: How to Transform Random Acts of Marketing into Intentional Marketing: A Conversation with the CMO of Purdue University

26 Aug 2020

Contributed by Lukas

R. Ethan Braden, the Senior Vice President of Marketing and Chief Marketing Officer at Purdue University chats with Zach Busekrus about how he led the...

Fanatical Fridays Episode 12: What Will The Future Enrollment Management Team Look Like?

21 Aug 2020

Contributed by Lukas

How has COVID changed the makeup of enrollment management teams? Does marketing and recruitment in a virtual world require higher education leadership...

Episode 57: 10 Creative(ish) Ideas for Email Marketing A/B Tests

20 Aug 2020

Contributed by Lukas

On this week's episode of the podcast, Zach shares 10 ideas for creative email marketing A/B test that enrollment marketers can, and should, test in t...

Fanatical Fridays Episode 11: How to Focus Right Now, The Power of Higher Ed Site Search, and Lessons from Trader Joe's

14 Aug 2020

Contributed by Lukas

How do enrollment managers best split their "thinking" time between getting the class of 2020 on campus and starting to recruit the class of 2021? Wh...

What Does It Actually Mean to Be an Enrollment Marketer?

13 Aug 2020

Contributed by Lukas

Why can't admissions operate more like Trader Joe's? What would happen if every enrollment management team had a marketer-in-residence? And what do...

Fanatical Fridays Episode 10: How to Work from an RV & Why Your Website Needs a Culture Audit

07 Aug 2020

Contributed by Lukas

Digital brand personality matters more today than ever before. We know that the culture and “feel” of a college/university has a huge impact on a ...

If Rand Fishkin Was an Enrollment Marketer: A Conversation on SEO, Brand Building, and Market Research in Higher Ed

06 Aug 2020

Contributed by Lukas

A special thanks to Mongoose for making today's conversation possible. Check out their new guide  to help you determine what kind of chatbot your sch...

Fanatical Fridays — Episode 9: This Week in Enrollment Marketing

31 Jul 2020

Contributed by Lukas

There's a lot going on right now...but it's important to stay focused on the strategies, tools, and tactics necessary to pivot, creatively, as we ente...

Leveraging the Power of Digital Word-of-Mouth: How ZeeMee is Reinventing the College-Application Process

30 Jul 2020

Contributed by Lukas

“Stories over scores." This notion was one of the foundational pillars behind the creation of ZeeMee — the #1 social media platform for real-time...

Fanatical Fridays — Episode 8

24 Jul 2020

Contributed by Lukas

This fall will be like no fall before for enrollment marketers. On this week's episode of Fanatical Fridays, Zach and Mickey chat about new strategies...

Episode 53: Why Your Current Students Are Your Best Recruiters: How to Leverage the Power of Peer-to-Peer Influence in Admissions

22 Jul 2020

Contributed by Lukas

We’re living through a moment where peer-to-peer influence is more powerful than ever before. In fact, eMarketer just published some research stati...

Fanatical Fridays - Episode 7

17 Jul 2020

Contributed by Lukas

On this week’s episode of Fanatical Fridays, Zach and Mickey discuss what schools who are facing low numbers ahead of the fall term should do to get...

Episode 52: Understanding The Role UX Design Plays In Enrollment Marketing And Student Recruitment

16 Jul 2020

Contributed by Lukas

You know your website is hugely influential in a student's journey to enrollment...And chances are you've heard of user experience (UX) design...But p...

SecondLook: A Look Inside #StopHateForProfit and How to Address Racial Inequality in Your Marketing Efforts

15 Jul 2020

Contributed by Lukas

What is #StopHateForProfit and who's taking part? Should schools stop their advertising on Facebook? What tactics can admissions teams take to address...

Fanatical Fridays - Episode 6

10 Jul 2020

Contributed by Lukas

On this week’s episode of Fanatical Fridays, Zach and Mickey chat about everything enrollment managers need to know before selecting a new CRM. Mic...

Episode 51: Why Higher Ed Needs Conversational Marketing Now: An Interview with Mark Kilens — VP of Content and Community at Drift

09 Jul 2020

Contributed by Lukas

There’s a problem with the way we’ve been taught to market and sell—it no longer matches how buyers actually buy things.Think about it—when yo...

Episode 50: Becoming Intelligent Admissions Officers

02 Jul 2020

Contributed by Lukas

Enrollment management teams spend tens of thousands of dollars a year on software to collect data on how prospects move through the applicant journey....

Fanatical Fridays - Episode 5

26 Jun 2020

Contributed by Lukas

A Renewed Focus and a Moment of Truth for MarComm Teams - Rob Zinkan - - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mal...

Episode 49: A Moment of Truth for University Marketing and Communication Teams

25 Jun 2020

Contributed by Lukas

For years, marketing teams at colleges and universities have been output focused.Their primary goal has been to serve enrollment management, advanceme...

Fanatical Fridays - Episode 4

19 Jun 2020

Contributed by Lukas

Colleges and universities spend a lot of time and money thinking about website user experience design, but what about the user’s experience beyond t...

Episode 48: How High School Students Are Consuming — And Being Influenced by — Marketing Materials from Colleges and Universities

18 Jun 2020

Contributed by Lukas

Over the last year, ad recall on social media increased by 15% amongst all high school grades — according to Glacier's 2020 Gen Z Media Report.Gen Z...

SecondLook: ROI of Content Marketing, How to Expertly Test New Marketing Channels, and COVID-19 Re-Entry Tips for Marketers

16 Jun 2020

Contributed by Lukas

Budgets for next year are anything but certain. With that in mind, how can enrollment marketers show the ROI of content marketing? How should new mark...

Fanatical Fridays – Episode 3

12 Jun 2020

Contributed by Lukas

Why do so many college admissions webinars stink? Why is it that so many enrollment management teams still fail to A/B test their email communications...

Episode 47: How Enrollment Marketers Can Build Their Personal Brands

11 Jun 2020

Contributed by Lukas

Higher education is in the midst of major disruption.  Major layoffs are happening as departments restructure in an effort to consolidate resources a...

SecondLook: How Poor User Experience Could Now Hurt Your SEO Rankings

09 Jun 2020

Contributed by Lukas

Why should your "About" page read more like a business card? How could a poor user experience on your website hurt your Google search results rankings...

Fanatical Fridays – Episode 2

05 Jun 2020

Contributed by Lukas

Should enrollment management teams operate like OPMs? Why does every college press release sound the same? Is there a correlation between “joyful”...

Episode 46: Making Sense of the Many College Student COVID-19 Surveys

04 Jun 2020

Contributed by Lukas

Over the past several weeks, a number of colleges, universities, and higher education market research firms, have published their results from recent ...

SecondLook: How Admissions Teams and Virginia's College Students are Handling COVID-19

02 Jun 2020

Contributed by Lukas

What did Kira Talent's survey of over 250 admissions teams reveal about enrollment marketers' largest concerns? Outside of online learning and affordi...

Introducing, Fanatical Fridays with Mickey Baines — a new, weekly segment on the Enrollify Podcast

29 May 2020

Contributed by Lukas

Our goal each week is to discuss the traits, strategies, and tactics that separate the best enrollment management teams from the rest of the pack. We’...

Episode 45: How to Transform Your University’s Website into a Prospect-Generation and Student Engagement Machine — A Conversation with HubSpot’s Luke Summerfield on the Modern CMS

28 May 2020

Contributed by Lukas

If we had a dollar for every time an enrollment marketer has complained to us about their school's website, Enrollify would be a Fortune 500 company 😏...

Episode 44: Leveraging Uncertainty — What Enrollment Marketers Can Do Today To Prepare For A Fall Recruitment Cycle Like No Other

21 May 2020

Contributed by Lukas

Last week, 57% of high school seniors reported that they were reconsidering their college options in a survey conducted by Niche.com.  Yup, you read...

SecondLook: BigTech x HigherEd, 3 Ways to Adapt Your LinkedIn Ads, and Google's Massive May Core Update

19 May 2020

Contributed by Lukas

Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are publis...

Episode 43: How Students Perceive Social Media Ads and What That Means for Higher Ed Marketers — in the COVID-19 Era and Beyond.

14 May 2020

Contributed by Lukas

Last fall, Christopher Huebner conducted in-depth interviews with students and asked them about their perceptions and attitudes about social media adv...

SecondLook: Fall 2020 Enrollment Stats, LinkedIn Stories Launches in Brazil, and CPM Sharply Declines on Display Networks

12 May 2020

Contributed by Lukas

Did you know? SecondLook by Enrollify is moving shows in just a few weeks! To continue streaming the show and get updates when new episodes are publis...

Episode 42: It's Time to Get Fanatical About Recruitment: How Enrollment Marketers Can Adapt Strategically in the Era of COVID-19

07 May 2020

Contributed by Lukas

From working in residential student life at Elizabethtown College, to producing his own TV show, to directing accelerated programs at Albright College...

SecondLook: Takeaways from Inquiring at 80 Different Business Schools, Consumer Ad Preferences During COVID-19, and How to Make Your Content Authoritative

05 May 2020

Contributed by Lukas

- - - -Connect With Our Host:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaAbout The Enrollify Pod...

Episode 41: How to Leverage Faculty, Maximize Marketing ROI, and Reduce Friction in Admissions in the Era of COVID-19

30 Apr 2020

Contributed by Lukas

Spending has been frozen. Yield is uncertain. Budget cuts appear to be on the horizon. And enrollment marketers need to prepare for a fall recruitment...

SecondLook: Most Common SEO Mistakes of 2020, Facebook Reverses CBO Mandate, and LinkedIn Stories Coming Soon

28 Apr 2020

Contributed by Lukas

What did SEMRush's report on 310 million web pages, 28 billion links, and 6 trillion images uncover about the most common SEO mistakes of 2020? Why wa...

Episode 40: The Past, the Present, and the Future of Social Media in Higher Education

23 Apr 2020

Contributed by Lukas

In 2020, colleges and universities are projected to spend close to $2 billion on social media advertising. Therefore, it's hard to believe that only ...

SecondLook: Pilot Episode

21 Apr 2020

Contributed by Lukas

SecondLook is the podcast version of Enrollify’s weekly newsletter, The Minute. Think of it as your weekly dose of higher-ed marketing trends that a...

Episode 39: Words Really Matter — Ideas for How Schools Can Develop More Personalized, Empathetic, and Engaging Communications Experiences

16 Apr 2020

Contributed by Lukas

When was the last time you audited your communications flow? Or how about the last time you took a hard look at the copy in the search campaign letter...

Episode 38: How to Communicate Appropriately with Admitted Students During COVID-19

09 Apr 2020

Contributed by Lukas

How to Communicate Appropriately with Students During COVID-19: A 5 Step Guide for College - - - -Connect With Our Host:Mallory Willsea https://w...

Episode 37: How Students' College Research Patterns are Shifting Due to COVID-19

02 Apr 2020

Contributed by Lukas

Have you thought about what it might be like to be a high school senior right now? Prom has been cancelled, basketball and soccer seasons have been cu...

How Higher Education is Creatively Responding to COVID-19 Outbreak: A Conversation with Dr. Katie Linder

26 Mar 2020

Contributed by Lukas

The Keep Teaching Community: https://keep-teaching-resources-for-higher-ed.mn.co/share/zcTzuEj_gszfyTfc?utm_source=manualWorking Virtuallyby Trina Ho...

Episode 35: How to Successfully Move Higher Ed Admissions & Marketing Events Online

19 Mar 2020

Contributed by Lukas

If you’re an enrollment marketer using Salesforce as your CRM and/or SIS and you’re looking for an end-to-end management solution for your recruit...

Episode 34: The Frantic Move Online: A Real-Time Look at How Higher Ed is Responding to the Coronavirus (Special Edition)

13 Mar 2020

Contributed by Lukas

To say it has been a crazy week might be the greatest understatement of 2020. We’re a weekly podcast, but in light of all of the fear, confusion, a...