Higher Ed Pulse
Episodes
Episode 131: Hot Takes on Higher Ed Marketing with Ryan Morabito
22 Sep 2022
Contributed by Lukas
In this fast-paced conversation, Ryan and Zach discuss:How to build your personal brand as a higher ed marketer on LinkedInWhy marketing attribution i...
The Brewstorm Ep. 8: Why Higher Ed So Often Gets Video Wrong and What to Do About It
14 Sep 2022
Contributed by Lukas
This week, the guys discuss the real purpose of video, how it should be used to be most effective and efficient, and what separates a great video from...
The Brewstorm Episode 7: Is TikTok Just Hype or Can It Actually Be Used to Recruit Students?
07 Sep 2022
Contributed by Lukas
We have hot takes galore this episode!The biggest one "TikTok for higher ed is just a hype train." Can it actually be used to recruit students? What s...
Attention Retention Episode 6: How to Capture and Keep the Attention of Today’s Prospective Students
30 Aug 2022
Contributed by Lukas
In this episode of Attention Retention, Angie, Clayton, and Zach share new ideas for how enrollment marketers can leverage the latest tools, tactics, ...
The Brewstorm Episode 6: A Platform to Increase Yield, School Affinity, and Alumni Relations
17 Aug 2022
Contributed by Lukas
In this episode of The Brewstorm, Shane, Dan, and Zach brainstorm what it would look like to flip the relationship between admitted students and admis...
Attention Retention Episode 5: How Marketing & Enrollment Automation Empowers Connection in the Student Journey
16 Aug 2022
Contributed by Lukas
In episode 5 of Attention Retention, Clayton, Angie, and Zach brainstorm ideas for marketing automation strategies and tactics that help empower enrol...
Episode 130: From the Desk of a New Higher Ed CMO — Meet Dr. Carrie Phillips
04 Aug 2022
Contributed by Lukas
On this episode of The Enrollify Podcast, Zach chats with Dr. Carrie Phillips — Chief Communications and Marketing Officer at University of Arkansas...
The Brewstorm Episode 5: What Makes an Awesome Higher Ed Chatbot?
03 Aug 2022
Contributed by Lukas
During this episode of The Brewstorm, Shane, Dan, and Zach discuss some key stats around chatbots and its usage and then dive into what makes an aweso...
Attention Retention Episode 4: How to Compete in a Market When Your School Doesn’t Have a National Brand
02 Aug 2022
Contributed by Lukas
In this episode of Attention Retention, Angie, Clayton, and Zach have an open discussion and brainstorm around how schools with limited resources and ...
Episode 129: Why Higher Ed Needs to Better Define Microcredential Skills
28 Jul 2022
Contributed by Lukas
Amrit Ahluwalia is a prolific content producer and the Editor In Chief at The EvoLLLution a publication of Modern Campus.In this episode of The En...
The Brewstorm Episode 4: How to Get Prospects to Give Away Their Contact Info
25 Jul 2022
Contributed by Lukas
During this episode of The Brewstorm, Shane, Dan, and Zach discuss what makes someone want to give away their contact information.From the offer, to t...
Episode 128: How to Reimagine Product, Experience, and Marketing for the Lifelong Learner
21 Jul 2022
Contributed by Lukas
Join Dr. Dustin York (an Associate Professor whose specialties include digital transformation, branding, and the future of higher education) and Pamel...
Attention Retention Ep. 3: How to Successfully Attract, Enroll, and Retain Adult Learners
19 Jul 2022
Contributed by Lukas
In this episode of Attention Retention, Angie, Clayton, and Zach brainstorm practical, innovative, and specific ideas for how to recruit non-tradition...
The Brewstorm Episode 3: What Makes You Actually Click an Ad?
08 Jul 2022
Contributed by Lukas
In this episode of The Brewstorm, we chat about what types of digital ads get our attention, what makes us click, and what we expect after the click. ...
Episode 127: Hot Takes on the Future of Social Media in Higher Ed
07 Jul 2022
Contributed by Lukas
Todd Sanders, Creative Director at the University of Florida, sits down with Zach to discuss the future of social media marketing and management in hi...
Attention Retention Episode 2: The Future of Recruitment is Niche: Reimagining Student Persona Development in 2022
05 Jul 2022
Contributed by Lukas
In this episode of Attention Retention, Angie, Clayton, and Zach suggest that most schools need to niche down when it comes to marketing and student r...
The Brewstorm Episode 2: Hosting Memorable Student Recruitment Events
22 Jun 2022
Contributed by Lukas
In this episode of The Brewstorm, we discuss how you can make your recruitment event a talking point on social channels and leave a lasting impact on ...
Attention Retention Episode 1: Higher Ed Has a Product Problem — Here’s How to Fix it.
21 Jun 2022
Contributed by Lukas
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance stude...
Episode 126: How Higher Ed Should Think About TikTok
16 Jun 2022
Contributed by Lukas
On this week’s episode of The Enrollify Podcast, Zach chats with Kyle Campbell, founder of Education Marketer, about why higher ed has been so slow ...
The Brewstorm Episode 1: Starting and Maintaining a Student-Run Podcast
15 Jun 2022
Contributed by Lukas
In this episode of The Brewstorm, Zach, Shane and Dan discuss what it could look like for an institution to start and maintain a student-run podcast t...
Episode 125: How to Package and Promote a Unique Set of Majors — The Story Behind RIT’s New Economy Majors
02 Jun 2022
Contributed by Lukas
On this week’s episode of The Enrollify Podcast, Zach sits down with Kin Sejpal, the Associate Vice President, University Marketing Strategy and Cre...
Fanatical Fridays Episode 54: How to Ask Better Questions to Get Better Student Stories
27 May 2022
Contributed by Lukas
Every enrollment manager knows how important authentic student stories are to the student recruitment process. Prospective students want to know wha...
Episode 124: Why It’s Time for Higher Ed to Take SEO Seriously
19 May 2022
Contributed by Lukas
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance stude...
How To Market a University Episode 8: The Future of Higher Education Marketing
18 May 2022
Contributed by Lukas
In the final episode of the How to Market a University podcast series, Terry posits that while this is in many ways a daunting time for higher ed, the...
Fanatical Friday's Episode 53: I Submitted RFIs at 100 Different Grad Programs — Here’s What I Learned About How Grad Schools Nurture Prospects.
13 May 2022
Contributed by Lukas
This past fall, the Enrollify team conducted a secret shopper experiment to better understand how graduate schools communicate with prospective studen...
Episode 123: A Review of NAGAP’s 2022 GEM Summit with Jaime and Jack
12 May 2022
Contributed by Lukas
NAGAP 2022 was hosted in Chicago in mid-April. While attending, first time NAGAPer Jamie Gleason, Vice President of Enrollment Strategy at DD Agency, ...
How To Market a University Episode 7: Measuring Results, Progress, and ROI
11 May 2022
Contributed by Lukas
How should colleges and universities measure the impact of branding and marketing? In Episode 7 of How to Market a University, Terry Flannery answers ...
Fanatical Friday's Episode 52: Reflections of Q1 2022: The Routines, Strategies, and Marketing Hacks That Worked — And Those That Didn’t.
06 May 2022
Contributed by Lukas
On this week’s episode of Fanatical Fridays, Zach and Mickey reflect on the first three months of 2022 and answer the following questions:What’s...
How To Market a University Episode 6: Digital U: Marketing Higher Education in the Digital World
04 May 2022
Contributed by Lukas
What are the skillsets higher ed marketing teams need to effectively execute digital marketing campaigns in today’s competitive market? And how shou...
How To Market a University Episode 5: How to Integrate Brand Across the Higher Ed Institution
27 Apr 2022
Contributed by Lukas
There are only a handful of other industries that have as diverse a customer base, product offering, and stakeholder base as higher education. As s...
How to Market a University Episode 4: Developing Brand Strategy and Expression in Higher Education
20 Apr 2022
Contributed by Lukas
Oftentimes, institutions can fall prey to thinking that they are “done” with rebranding once fonts and logos have been picked and the new website ...
Collective Enrollment Episode 4: How ZeeMee Actually Works
19 Apr 2022
Contributed by Lukas
In the final episode of Collective Enrollment, you’ll meet Adam Metcalf — Co-Founder of ZeeMee. Before the financial crisis of 2008, Adam had wor...
How To Market a University Episode 3: Building the Higher Ed Marketing Foundation: Research, Brand Assessment, and Goal Setting
13 Apr 2022
Contributed by Lukas
Whether you love it or hate it, market research is the bedrock of great brand strategy. In Episode 3 of the How to Market a University Podcast series,...
Collective Enrollment Episode 3: How to Recruit Us: An Open Letter to Admissions Teams from Gen-Z
12 Apr 2022
Contributed by Lukas
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance stude...
How To Market a University Episode 2: How Marketing Should Be Structured Within Higher Ed
06 Apr 2022
Contributed by Lukas
More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Te...
Collective Enrollment Episode 2: A World Without Facebook and The College Board — The Future of Recruitment and Student Engagement
05 Apr 2022
Contributed by Lukas
About the Series: In this special 4-part series, you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and...
Fanatical Friday's Episode 51: How to Run a Stand-Up Meeting for Your Admissions Team That Doesn’t Suck
01 Apr 2022
Contributed by Lukas
On this week’s episode of Fanatical Fridays, Zach and Mickey unpack how to run better meetings. Mickey pulls a couple of frameworks he uses from P...
Chat's What (S)he Said Episode 4: How to Use A Chatbot To Improve Student Communication: A Soup-to-Nuts Guide for Higher Ed Marketers
31 Mar 2022
Contributed by Lukas
On this episode of Chat’s What She Said, Nicole and Zach unpack how best to build a chatbot for higher ed. The duo shares stories about the best ...
Episode 1: How To Market a University - What is Marketing and How Do We Do It in Higher Education?
30 Mar 2022
Contributed by Lukas
About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.Terry ...
Collective Enrollment Episode 1: Defining Collective Enrollment — An Enrollment Marketing Strategy That Actually Works with Gen-Z
29 Mar 2022
Contributed by Lukas
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance stude...
Fanatical Friday's Episode 50: How to Write Kickass Higher Ed Email Subject Lines
18 Mar 2022
Contributed by Lukas
On this week’s episode of Fanatical Fridays, Zach and Mickey get real tactical and unpack the frameworks they use to write great subject lines. Mic...
The Application Episode 1 - Views of the CMO: Preparing for the Future of Student Experience Marketing
17 Mar 2022
Contributed by Lukas
On this special episode, we take listen in to the Enrollify Podcast Network's newest show, The Application. Join host Corynn Meyers in her premier epi...
Fanatical Friday's Episode 49: 3 Knowledge Gaps Admissions and Marketing Leaders Should Close in 2022
11 Mar 2022
Contributed by Lukas
On this week’s episode of Fanatical Fridays Zach and Mickey riff on three knowledge gaps that admissions and marketing teams should close in 2022. ...
Signals Episode #8: What Higher Ed Marketers Can Learn from The 25 Most Influential Gen Z Brands
03 Mar 2022
Contributed by Lukas
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance stude...
Signals Episode #7: How to Design YouTube (and Other Video) Ads That Capture and Keep Students’ Attention
24 Feb 2022
Contributed by Lukas
On this episode of Signals, Zach sits down with Ian Dunne, CMO and Creative Director at ReRoute to chat all about how to earn, capture, and keep the a...
Episode 121: How to Reimagine Higher Ed's Product Offerings - Insights From Morning Brew's GM of Education
17 Feb 2022
Contributed by Lukas
This podcast is brought to you by Element451 — the leading AI-enabled CRM for Higher Ed. Learn more about how Element451 can help you exceed your ...
Episode 120: How Marketing and Admissions in Higher Ed Should Work Together
10 Feb 2022
Contributed by Lukas
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance stude...
[Special] Starter Stories: Meet the Founder Building Slack for Colleges and Universities
03 Feb 2022
Contributed by Lukas
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance stude...
Episode 118: CRMprov — Can Higher Ed Be Sold ‘Carvana Style’? Assessing Digital Impact in Enrollment and Marketing
27 Jan 2022
Contributed by Lukas
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance stude...
Episode 117: 3 Super Simple Ideas for How Higher Ed Can Get Better at Positioning
20 Jan 2022
Contributed by Lukas
Zach (@zboozee) from Enrollify shares three examples of how higher ed marketers and admissions professionals can get better at differentiation. Lear...
Episode 116: What I've Learned After 100+ Marketing Campaigns – An Intro to Enrollify's New Chief Edutainment Officer
13 Jan 2022
Contributed by Lukas
On this week’s episode of The Enrollify Podcast, Zach (literally) sits down with Shane Kehl, the new Chief Edutainment Officer at Enrollify.Shane’...
Episode 115: 2022 Higher Ed Marketing Predictions, Ideas, and Other Musings
06 Jan 2022
Contributed by Lukas
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance stude...
Chat's What (S)he Said Episode 3: 9 Ways To Level Up Every Student Interaction On Your School’s Website
28 Dec 2021
Contributed by Lukas
On this episode of Chat’s What (S)he Said, join Zach and Nicole for an epic ideastorm on how to level up your website game to optimize the user expe...
Episode 114: She Designed for Brands Like The Weather Channel and Yamaha — Here’s Why She Moved into Higher Education.
16 Dec 2021
Contributed by Lukas
On this week’s episode of The Enrollify Podcast, Zach sits down with Kathleen Davis, the Director of Engagement Marketing at the University of Lynch...
Signals #6: Here’s How to Reach Us on Social Media — Candid Advice from Gen Z for Higher Ed Marketers
15 Dec 2021
Contributed by Lukas
On this episode of Signals, Zach sits down with Hannah Donahue and Kemal Warouw, who are senior marketing students at the University of New Hampshire ...
Signals #5: How to Plan, Start, Grow and Maintain an Incredible TikTok Account at Your University
15 Dec 2021
Contributed by Lukas
On this episode of Signals, Zach and Matt sit down with Joe DelNero from Colorado School of Mines to chat all about how to plan, start, and grow a Tik...
Signals #4: What Actually Influences Students on Snapchat — Strategies for Enrollment Marketers from Students
15 Dec 2021
Contributed by Lukas
On this episode of Signals, Zach and Matt unpack what works and what doesn’t when it comes to using Snapchat for enrollment marketing. This episo...
Episode 113: She Left Her Job as AVP of Enrollment to Work at an EdTech Company — Here’s Why.
09 Dec 2021
Contributed by Lukas
On this week’s episode of The Enrollify Podcast, Zach sits down with Erin Stine, an Account Executive at CampusESP, an edtech company that focuses o...
Episode 112: How Predictive Analytics Works for Marketing and Admissions in Higher Ed
02 Dec 2021
Contributed by Lukas
On this week’s episode of The Enrollify Podcast, Zach sits down with Gerald Stanley, CEO of Inroads Analytics to discuss how predictive analytics he...
Chat's What (S)he Said Episode 2: How to Connect Better with Students Through Personalized Communication Strategies
30 Nov 2021
Contributed by Lukas
One of the biggest challenges for higher ed marketers is to personalize their communications at scale. No, not just use or personalization tokens, b...
Episode 111: Candid Thoughts on My Career in Higher Education: Janice Cheng-McConnell
18 Nov 2021
Contributed by Lukas
On this week’s episode of The Enrollify Podcast, we feature the first episode in Enrollify’s mini series on “My Career in Higher Education.” J...
Signals #3: How to Design a Student Recruitment Advertising Campaign That Goes Viral on TikTok
17 Nov 2021
Contributed by Lukas
On this episode of Signals, Zach and Matt are joined by TikTok influencer, Paige Pinder, to discuss how to build, manage, and grow your school’s Tik...
Signals #1: Where Do High School Students Really Spend Their Time Online
17 Nov 2021
Contributed by Lukas
Higher ed marketers, like all marketers, are in the market for attention. And yet interestingly enough, there is often a huge chasm between where sch...
Signals #2: A Breakdown of the Ads that High School Students Actually Remember
17 Nov 2021
Contributed by Lukas
It can be difficult to measure the value of advertising — especially when it comes to brand awareness building campaigns. Gen Z has a 30-40% higher ...
Episode 110: Innovation is Turning Colleges Into Tech Companies — and Why That’s a Good Thing
11 Nov 2021
Contributed by Lukas
On this week’s episode of The Enrollify Podcast, we feature a recent conversation between Eric Stoller and Cliff Holekamp that was originally publis...
Episode 109: How to Empower Graduate Admissions Professionals to Design and Execute Digital Recruitment Strategies
04 Nov 2021
Contributed by Lukas
Historically, colleges and universities across the country have thought about graduate student recruitment as second in importance to the traditional ...
Fanatical Fridays Episode 48: What Admissions Teams Can Learn from the Car Sales Industry about Virtual Recruitment — And How to Optimize Your Error 404 Pages
29 Oct 2021
Contributed by Lukas
Stream a dynamic conversation between Mickey and Zach on how enrollment managers can rethink their approach to virtual student recruitment in tandem w...
Chat's What (S)he Said Episode 1: How To Talk to Gen Z
28 Oct 2021
Contributed by Lukas
On the pilot episode of Chat’s What (S)he Said, Nicole and Zach take a deep dive into the should do’s and please don’ts of how to have productiv...
Fanatical Fridays Episode 47: What Admissions Teams Can Learn From Restaurants About Catering to Student Preferences
22 Oct 2021
Contributed by Lukas
On this week’s episode of Fanatical Fridays, Zach and Mickey pontificate about what the future of prospect engagement and the admissions team will l...
Episode 108: How The Future of Graduate School Should Look — Candid Thoughts from a Grad Student
21 Oct 2021
Contributed by Lukas
There are a lot of opinions out there about what the future of higher education should look like, but what do students actually think? After speaking ...
Episode 107: How to Diversify and Personalize Your Events — A Collection of Virtual Recruitment Events Ideas
14 Oct 2021
Contributed by Lukas
Virtual recruitment events are here to stay — even as traditional, in-person events return to most college campuses. On this week’s episode of The...
Fanatical Fridays Episode 46: How Higher Ed Professionals Should Approach Conferences And Events
08 Oct 2021
Contributed by Lukas
Zach and Mickey discuss how admissions and marketing professionals should intentionally approach professional development opportunities. How should yo...
Episode 106: How To Design The Future Of Graduate Enrollment Management
07 Oct 2021
Contributed by Lukas
Marcus Hanscom is an incredible thinker with progressive insights about the future of graduate education and graduate student recruitment. On Enrollif...
Episode 105: The Best Virtual Events Have This In Common — What I've Learned from Helping Dozens of Schools Run Recruitment Events In the Last Year
30 Sep 2021
Contributed by Lukas
The student journey to enrollment is increasingly multidimensional. To meet students’ high expectations for virtual engagement, institutions will ne...
Episode 104: How To Cut The Cost Of College In Half — And Better The Student Experience In The Process
23 Sep 2021
Contributed by Lukas
During one of the most tumultuous seasons in the life of higher education, Southern New Hampshire University (SNHU) cut their campus tuition in half —...
Fanatical Fridays Episode 45: How to Reimagine Freshman Year — And Other Insights from The Enrollify Podcast Roadshow
17 Sep 2021
Contributed by Lukas
Zach and Mickey debrief after The Enrollify Podcast Roadshow and riff on ideas about how the freshman year should be reimagined. Should students be re...
Episode 103: How To Reimagine Experiential Learning In Higher Education
16 Sep 2021
Contributed by Lukas
Experiential learning has become such a buzzword in higher ed. I don’t know a single school that doesn’t tout their “experiential approach” ...
Episode #102: An SEO Tip for Higher Ed Marketers — and a Special Announcement!
02 Sep 2021
Contributed by Lukas
How do you evaluate your on-page SEO game? How do you optimize your website pages to increase their rankings for one or more targeted keywords? Learn ...
Fanatical Fridays Episode #44: How to Conduct a Post-Fall Enrollment Assessment to Better Your Student Recruitment Strategies
27 Aug 2021
Contributed by Lukas
On this week’s episode of Fanatical Fridays, Mickey outlines a framework he uses to help enrollment managers evaluate the strategies and tactics tha...
Episode #101: 10 Marketing Lessons Learned After 100 Podcast Interviews with the Best in Higher Ed
26 Aug 2021
Contributed by Lukas
Over the last 18 months, Zach has been fortunate enough to interview more than 100 leaders in enrollment marketing on The Enrollify Podcast.From VPs o...
Fanatical Fridays Episode #43: How to Hire in Higher Ed Right Now
20 Aug 2021
Contributed by Lukas
Join Zach and Mickey for a conversation around the do’s, don’ts, and really don’ts of hiring in and around higher ed right now. Mickey fleshe...
Episode #100: 100(ish) Insights From Enrollify's Founder, Mainly About Enrollment Marketing
19 Aug 2021
Contributed by Lukas
Welcome to our 100th Enrollify Podcast episode (cue the confetti)! This is an extra special milestone for Enrollify, the place where enrollment market...
Episode #99: Students Are Your Best Marketers — How Community Marketing Works in Higher Ed
12 Aug 2021
Contributed by Lukas
Every marketer knows the importance of word of mouth — people trust people more than people trust brands...plain and simple. But, how do you get ...
Episode 42: Summer Sessions #6 — Avoiding the “F” Word in Higher Ed: A Crash Course on Conversational Marketing and Admissions
06 Aug 2021
Contributed by Lukas
On this week’s episode of Fanatical Fridays, Zach and Mickey close out their Summer Sessions series with a discussion around how and why higher ed m...
Episode 98: The One Exercise Every Enrollment Marketer Should Do When Creating Their Comm Flows
05 Aug 2021
Contributed by Lukas
Communication flows are the bread and butter of student recruitment in higher ed — and yet, admissions and marketing professionals alike struggle to...
Episode 97: Questions Every Higher Ed Marketer Should Be Asking Right Now
29 Jul 2021
Contributed by Lukas
The new fiscal year has started and budgets are more or less set...but just because you’ve spent your marketing resources on a particular collection...
Fanatical Fridays Episode 41: Summer Sessions #5 — The Future of College and University Websites
23 Jul 2021
Contributed by Lukas
On this week’s episode of Fanatical Fridays, Zach and Mickey continue their Summer Sessions series with a brainstorm on the future of college and un...
Episode 96: Enrollment Marketing Benchmarks Series — Digital Advertising
22 Jul 2021
Contributed by Lukas
This special segment is the fourth and final part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an en...
Episode 95: How She Built It — The Story Behind SimpsonScarborough
15 Jul 2021
Contributed by Lukas
Zach is out at a leadership retreat this week, so we’re featuring our most recent Starter Stories episode on the pod! Get ready to meet Elizabeth Jo...
Fanatical Fridays Episode 40: Summer Sessions #4 — New Ideas for Using Video in Marketing and Recruitment
09 Jul 2021
Contributed by Lukas
In a recent Snapchat study, Gen Zers and millennials say that they watch over one hour per day watching video on social media apps alone. Over half (5...
Episode 94: Enrollment Marketing Benchmarks Series — Email Marketing
08 Jul 2021
Contributed by Lukas
This special segment is the third part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment ma...
Episode 93: Enrollment Marketing Benchmarks — The State of Content Marketing in Graduate Student Recruitment
01 Jul 2021
Contributed by Lukas
This special segment is the second part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment m...
Fanatical Fridays Episode 39: Summer Session #3 — Working your Pipeline of Prospective Students
25 Jun 2021
Contributed by Lukas
Guest co-host Jamie Gleason joins the discussion this week as Mickey breaks down his approaches to working prospective student pipelines. Mickey discu...
Episode 92: Enrollment Marketing Benchmarks Series — The State of Event Marketing
24 Jun 2021
Contributed by Lukas
This special segment is the first part of our Enrollment Marketing Benchmarks Series brought to you by our sister company, DD Agency, an enrollment ma...
Fanatical Fridays Episode 38: Summer Session #2 — How to Decide If and When to Diversify Your School's Advertising Channels
18 Jun 2021
Contributed by Lukas
On this week's episode of Fanatical Fridays, Zach and Mickey flesh out a tried and true framework for social media advertising that helps schools of a...
Episode 91: How High School Juniors are Feeling About Their College Search Right Now
17 Jun 2021
Contributed by Lukas
On this week's podcast, Zach sits down with Will Patch from Niche and Jeremy Tiers from Tudor Collegiate Strategies to discuss a survey they recently ...
Fanatical Fridays Episode 37: Disruption in Higher Ed — Becoming Distinct Before Going Extinct
11 Jun 2021
Contributed by Lukas
In our first SUMMER SESSIONS☀️ episode, Mickey and Zach chat about the disruption in the higher ed industry ushered in by the pandemic and the uni...
Episode 90: How to Take a Performance-Driven Approach to Branding and Marketing in Higher Ed
10 Jun 2021
Contributed by Lukas
In 2019, SimpsonScarborough published a State of Higher Ed Marketing report, which noted that more marketers say their president relies on anecdotal o...
Fanatical Fridays Episode 36: A Special Announcement
04 Jun 2021
Contributed by Lukas
We're gearing up to launch a new, special segment of Fanatical Fridays called SUMMER SESSIONS. ☀️Get ready for 6 episodes designed especially to ...
Episode 89: How Higher Ed Marketers Can Increase Leads with YouTube Advertising
03 Jun 2021
Contributed by Lukas
Welcome to our YouTube Advertising for Higher Ed Marketers series, where we teach you how to up your YouTube creative game and generate qualified inqu...