Higher Ed Storytelling University
Episodes
#107 - Higher Ed Videography 101 for In-House Teams: A Crash Course in Elevating Your Videos
22 Apr 2026
Contributed by Lukas
In this solo episode, John breaks down the fundamental camera settings and workflow decisions that can immediately elevate your video quality—whethe...
#106 - CRUSH Yield Season With a Simple Google Doc w/ John Azoni
25 Mar 2026
Contributed by Lukas
In this solo episode, John addresses a critical gap in how colleges use video content during yield season. Most institutions have great video content ...
#105 - How Pratt Institute is Helping Change the Narrative on Creative Education w/ Jolene Travis
11 Mar 2026
Contributed by Lukas
My guest today is Jolene Travis, Assistant Vice President for Communications and Marketing at Pratt Institute. In this episode, Jolene shares how Prat...
#104 - Why College Websites Are Failing Prospective Students and How to Fix It w/ Pez Perry from Squiz
25 Feb 2026
Contributed by Lukas
My guest today is Pez Perry (Robert Perry), Principal Consultant at Squiz. In this episode, Pez shares his expertise on why most higher education webs...
#103 - Reversing a 40% Enrollment Drop at Montana University w/ Jenny Petty & Stephanie Geyer
11 Feb 2026
Contributed by Lukas
In this episode, Jenny Petty and Stephanie Geyer talk about their experiences in higher education marketing, focusing on their collaborative efforts a...
#102 - The Tiny Team Behind Felician University’s Viral Short-Form Video Hits w/ Christine Albano
28 Jan 2026
Contributed by Lukas
In this conversation, Christine Albano discusses her journey in social media management within higher education, particularly at Felician University. ...
#101 - Why Advancement MarCom Is Still the Underdog (And Why That Needs to Change) w/ Dan Giroux
14 Jan 2026
Contributed by Lukas
In this episode, host John Azoni sits down with Dan Giroux, independent consultant and former senior advancement communications leader at Drexel Unive...
#100 - Reddit for Higher Ed 101: Why Every College Needs a Subreddit (AI Search, SEO, and Enrollment Strategy) w/ Ross Simmonds
17 Dec 2025
Contributed by Lukas
In this episode, Ross Simmonds, CEO of Foundation Marketing and Distribution.ai, unpacks why Reddit has become one of the most influential platforms i...
#99 - How to Write Blogs and Emails Prospective Students Might Actually Read w/ Erin Fields from Ologie
03 Dec 2025
Contributed by Lukas
In this conversation, Erin Fields, the marketing director at Ology, discusses her journey in higher education marketing, emphasizing the importance of...
#98 - How Higher Ed Can Steal Apple’s Playbook for Vision, Buy-In, and Brand Momentum w/ Dérecco Lynch from University of Cincinnati
19 Nov 2025
Contributed by Lukas
In this engaging conversation, Dr. Dérecco Lynch shares his insights on transforming higher education through innovative marketing strategies, storyt...
#97 - Reducing Friction in Your Email Nurture Campaigns to Prospective Students w/ Cory Glover
05 Nov 2025
Contributed by Lukas
In this episode, John Azoni interviews Cory Glover, a Marketing Cloud Manager at the University of Michigan Dearborn, about reducing friction in email...
#96 - Creating Content for International Students for Recruitment and Retention w/ Chris Rapozo From Stamats
22 Oct 2025
Contributed by Lukas
Chris Rapozo shares his journey from Germany to the United States, discussing his experiences as an international student and the cultural challenges ...
#95 - Bad RFPs, Sidestepping Marketing on Design Decisions, and Enrollment Lessons from Online Dating w/ Cheryl Broom from GradComm
03 Sep 2025
Contributed by Lukas
In this conversation, Cheryl Broom, a leading expert in higher education marketing communications, discusses her experiences and insights into the cha...
#94 - Stop Filming For Posterity - Rethinking How You Use Your In-House Video Staff
20 Aug 2025
Contributed by Lukas
In this conversation, John Azoni discusses the challenges and strategies of video content creation in higher education. He emphasizes the importance o...
#93 - How a Higher Ed Video Production Company Incorporates AI into Its Work
06 Aug 2025
Contributed by Lukas
In this episode, John Azoni discusses the integration of AI tools in video production, focusing on how they enhance workflow, improve collaboration, a...
#92 - A Higher Ed Marketing Leader’s Guide to Implementing AI Across the Organization w/ Seth Odell from Kanahoma
23 Jul 2025
Contributed by Lukas
In this conversation, John Azoni and Seth O'Dell discuss the integration of AI in marketing, particularly within the context of a digital marketing ag...
#91 - Increasing Donor Engagement Through Specific Stories w/ Senior Fundraising Leader, Jennifer Porter
02 Jul 2025
Contributed by Lukas
In this conversation, Jennifer Porter and John Azoni discuss the critical role of storytelling in fundraising, particularly within higher education. T...
#90 - Higher Ed Content Creation, But Make It Not Suck w/ John Azoni from UNVEILD
18 Jun 2025
Contributed by Lukas
In this episode, John Azoni discusses the importance of storytelling in higher education content creation. He emphasizes the need to move beyond basic...
#89 - Growing Your Influence with Short-Form Video on Social Media w/ Rob Clark from @ThatTallFamily
04 Jun 2025
Contributed by Lukas
In this conversation, John Azoni and Rob Clark discuss the evolution of Rob's family brand on social media, the impact of COVID on their career paths,...
#88 - Stop Copying Bad Content: How to Break Out of the Higher Ed Marketing Status Quo w/ Tony Sheridan
21 May 2025
Contributed by Lukas
In this conversation, Tony Sheridan shares his unique journey from a woodwork teacher to a marketing and communications manager at KAUST in Saudi Arab...
#87 - Wes Anderson Meets Higher Ed: Texas A&M’s Quirky Storytelling That Breaks the Rules w/ Warren Cook from Make Something Beautiful
07 May 2025
Contributed by Lukas
In this conversation, Warren Cook, co-owner of Make Something Beautiful LLC, shares his journey from a creative director in advertising to a filmmaker...
#86 - The Hidden Costs of Higher Ed Social Media (And How to Plan for Them) w/ Maya Demishkevich
23 Apr 2025
Contributed by Lukas
In this episode, John Azoni chats with Maya Demiskevich, a higher ed CMO, marketing strategist, and social media consultant. Maya shares how she overc...
#85 - Inside Vanderbilt’s Emmy-Winning Video Team w/ Randolph Infinger
09 Apr 2025
Contributed by Lukas
In this episode, John Azoni chats with Randolph Infinger, Senior Video Producer at Vanderbilt University, about his journey from digital marketing to ...
#84 - How to Manage 300+ Marketing Staff at a Large University w/ Heather Macbain from University of Edinburgh
26 Mar 2025
Contributed by Lukas
In this episode of Higher Ed Storytelling University, host John Azoni sits down with Heather MacBain, Head of Marketing at the University of Edinburgh...
#83 - Paid Ads for Higher Ed - What Works and What Doesn’t w/ Kathleen Barth from 3 Enrollment Marketing
12 Mar 2025
Contributed by Lukas
In this episode, John Azoni sits down with Kathleen Barth, Digital Product Manager at 3 Enrollment Marketing, to discuss the ever-changing landscape o...
#82 - Should You Bring Video In-House or Outsource? Pros and Cons w/ John Azoni
26 Feb 2025
Contributed by Lukas
In this solo episode, John Azoni breaks down the pros and cons of hiring an in-house videographer versus outsourcing video production. As the founder ...
#81 - How to Grow on Youtube - Strategies for Higher Education w/ Matt Hames from 3 Enrollment Marketing
12 Feb 2025
Contributed by Lukas
My guest today is Matt Hames, a digital strategist at 3 Enrollment Marketing, where he specializes in helping higher ed institutions optimize their di...
#80 - Best Higher Ed Video Tips for 2025 (Wrong Answers Only)
29 Jan 2025
Contributed by Lukas
In this lighthearted solo episode, John Azoni takes a humorous dive into common clichés in higher ed video marketing. From the overuse of drone shots...
#79 - How to Tell Sensitive Marketing Stories Without Causing Harm – A Trauma Specialist’s Perspective w/ Laura Azoni, LMSW
15 Jan 2025
Contributed by Lukas
My guest today is Laura Azoni, LMSW, a trauma and resiliency specialist with over 15 years of experience in trauma-informed care. Laura has worked ext...
#78 - University of Limerick’s Award-Winning Storytelling Campaign, and Student-Led TikTok Content Engine w/ Michelle Mc Mahon
11 Dec 2024
Contributed by Lukas
In this episode, we chat with Michelle McMahon, Digital Marketing Officer at the University of Limerick. Michelle brings a wealth of experience, inclu...
#77 - Building BGSU’s Marketing Powerhouse: Inside Amy West’s Winning Team
27 Nov 2024
Contributed by Lukas
My guest today is Amy West, Associate Vice President for Marketing and Brand Strategy at Bowling Green State University. With over 25 years at BGSU, A...
#76 - How To Do Epic Content Marketing for Higher Education w/ Brian Piper
13 Nov 2024
Contributed by Lukas
My guest today is Brian Piper, Director of Content Strategy and Assessment at University of Rochester and author of "Epic Content Marketing for Higher...
#75 - The New Rules of Higher Ed Content Marketing for Gen Z: Insights from Dr. Meghan Grace
30 Oct 2024
Contributed by Lukas
My guest today is Dr. Meghan Grace, a generational expert, researcher, speaker, consultant, and podcast host. Meghan has spent a decade studying what ...
#74 - How To Avoid 3 Common Branding Blunders for Community Colleges w/ Alana Villemez
16 Oct 2024
Contributed by Lukas
My guest today is Alana Villemez, Founder & CEO of Most Likely to Succeed, an advisory firm for community college enrollment marketing.In this epi...
#73 - Storytelling Insights from The Personal Journey of Maria Kuntz from University of Colorado, Boulder
02 Oct 2024
Contributed by Lukas
My guest today is Maria Kuntz, Director of Creative Communications and Services for University Advancement at University of Colorado, Boulder.In this ...
#72 - Conservative, Liberal, or Moderate: Positioning Your College’s Video Content in a Polarized World w/ Jarrett Smith from Echo Delta
18 Sep 2024
Contributed by Lukas
My guest today is Jarrett Smith, Senior Vice President of Strategy at Echo Delta, an education marketing agency solving higher ed's most pressing mark...
#71 - Differentiating Your College or University in a Sea of Sameness w/ Suzan Brinker from Viv Higher Education
04 Sep 2024
Contributed by Lukas
My guest today is Suzan Brinker, CEO and co-founder of Viv Higher Education, a Boston-based woman-owned full-service marketing agency for colleges and...
#70 - Transform your college’s email newsletters - Insights from Mailed It! Co-Authors, Ashley Budd and Dayana Kibilds
21 Aug 2024
Contributed by Lukas
My guests today are Ashley Budd and Dayana Kibilds, co-authors of "Mailed It: A Guide to Crafting Emails that Build Relationships and Get Results." As...
#69 - What’s Trending with BGSU’s Remarkable Short-Form Video Strategy Feat. Social Media Manager, Brianna Blackburn
07 Aug 2024
Contributed by Lukas
My guest today is Brianna Blackburn, Manager of Social Media Strategy at Bowling Green State University (BGSU), where she leads the social media team ...
#68 - The Top of Funnel Drought in Higher Ed
10 Jul 2024
Contributed by Lukas
John Azoni is the founder of the Higher Ed Storytelling Podcast and Unveild, a video branding agency that helps colleges and universities tell compell...
#67 - Student-Led UGC and Building a Dynamic Video Content Creation Team w/ Andy Murphy from Siena College
26 Jun 2024
Contributed by Lukas
My guest today is Andy Murphy, Associate Director of Marketing at Siena College. In this episode, Andy shares insights on building and managing a vide...
#66 - Empowering Faculty to Build Their Personal Brands w/ Dr. Sheena Howard
12 Jun 2024
Contributed by Lukas
My guest today is Dr. Sheena C. Howard, an award-winning author, filmmaker, and professor of communication. In this episode, Dr. Howard discusses her ...
#65 - Higher ed, this is why you’re not growing on social media
29 May 2024
Contributed by Lukas
John Azoni is the founder of the Higher Ed Storytelling Podcast and Unveild, a video branding agency that helps colleges and universities tell compell...
#64 - In-house Marcom Staff vs. External Partners w/ Joel Goodman of Bravery Media
15 May 2024
Contributed by Lukas
My guest today is Joel Goodman, founder of Bravery Media. Joel helps colleges and universities increase their web conversion rates using hospitable de...
#63 - How a Project Management Tool Broke Down Silos and Transformed Content Collaboration at UMass Lowell w/ Kristin Nichols
08 May 2024
Contributed by Lukas
My guest today is Kristin Nichols, a higher education marketing consultant with over 20 years of experience at top universities in the Northeast. In t...
#62 - Enchanting a Nation: How R. Ethan Braden is leading a bold vision for Texas A&M’s Marketing & Branding
01 May 2024
Contributed by Lukas
My guest today is R. Ethan Braden, Vice President and Chief Marketing and Communications Officer at Texas A&M University. In this episode, Ethan s...
#61 - Uniting Marketing, Enrollment, and Web Strategy at Rutgers Business School w/ Joshua Charles
24 Apr 2024
Contributed by Lukas
My guest today is Joshua Charles, a senior marketing and communications leader at Rutgers Business School and board member for HighEdWeb, a profession...
#60 - Hiring Videographers: Secrets to Thriving In-House and External Relationships w/ John Azoni
17 Apr 2024
Contributed by Lukas
In this episode, Host John Azoni shares many tips for successful relationships with external videographers and as well as building in-house teams. ...
#59 - How to Craft Compelling Student Testimonials and Content to Increase Enrollment Yield, w/ John Azoni + Shiro Hatori
10 Apr 2024
Contributed by Lukas
On this episode, John Azoni was a guest on the Higher Ed Demand Gen podcast with Shiro Hatori. We talked about telling compelling student testimonials...
#58 - Mastering The Email Newsletter: Tactics for Engagement, Trust, & Conversions w/ B2B and B2C expert, Jess Cook
03 Apr 2024
Contributed by Lukas
My guest today is Jess Cook, Head of Content and Communications at Island and co-host of the That's Marketing, Baby podcast. Jess comes from a backgro...
#57 - How to Improve Yield and Capitalize On Commencement Season w/ Shiro Hatori from Concept3D
27 Mar 2024
Contributed by Lukas
My guest today is Shiro Hatori, Director of DemandGen at Concept3D. In this episode, we discuss data from Concept3D's survey of 500 recently admitted ...
#56 - Unlocking the Potential of Scholarly Podcasts with Professors.fm, Featuring Robert Li
20 Mar 2024
Contributed by Lukas
My guest today is Robert Li, co-founder and owner of University FM, and podcast network manager of Professors.FM, a podcast network featuring top scho...
#55 - Four Pillars of a Compelling Student Testimonial w/ Sarah Whorton from University of Missouri System
13 Mar 2024
Contributed by Lukas
My guest today is Sarah Whorton, Senior Strategic Communication Consultant at University of Missouri system. Sarah has a background in screenwriting a...
#54 - How Nikki Sunstrum built high-performing content teams at Indiana University and University of Michigan
06 Mar 2024
Contributed by Lukas
My guest today is Nikki Sunstrum, Assistant VP of Strategic Communication at Indiana University and Instructor at University of Michigan School of Inf...
#53 - Making Research Relatable with Kate Young, host of This is Purdue podcast
28 Feb 2024
Contributed by Lukas
My guest today is Kate Young, host, writer and producer of This Is Purdue, an award-winning podcast that highlights exciting stories of innovative Boi...
#52 - Instagram is King: Why Today's Prospective Students Turn Here First w/ Jeremy Tiers from Tudor Collegiate Strategies
21 Feb 2024
Contributed by Lukas
My guest today is Jeremy Tiers, Senior Director of Admissions Services for Tudor Collegiate Strategies. He has helped thousands of college and univers...
#51 - Crafting Irresistible Program Pages: A Blueprint for Higher Ed w/ Copywriter Jo Marshall
14 Feb 2024
Contributed by Lukas
My guest today is copywriting expert Jo Marshall, founder of All Things Words, a specialist copy and content agency focused on higher education client...
#50 - What Higher Ed Gets Wrong About Storytelling and How to Fix It w/ Zach Busekrus & John Azoni
07 Feb 2024
Contributed by Lukas
Today we are sharing with you an episode where host, John Azoni, was a guest on the Enrollify podcast. In this episode hosted by Zach Busekrus we talk...
#49 - Recruiting Students In Your Sleep With an AI Enrollment Officer w/ Cade Scott from Enroll Boost AI
31 Jan 2024
Contributed by Lukas
0My guest today is Cade Scott, founder of Enroll Boost AI. Cade helps Tech and Trade Schools boost enrollment by building AI-powered chatbots to engag...
#48 - Inclusive Storytelling: The Importance of Content Featuring People with Disabilities w/ Jaime Hunt from The Higher Ed CMO
24 Jan 2024
Contributed by Lukas
My guest today is Jaime Hunt, Vice President and Chief Marketing Officer at Old Dominion University. Jaime is a seasoned higher ed marketer with exper...
#47 - Creating Personalized Storytelling Content with AI w/ Ardis Kadiu from Element451
17 Jan 2024
Contributed by Lukas
My guest today is Ardis Kadiu, CEO and co-founder of Element451, an AI-powered CRM platform for higher education institutions. Ardis is an entrepreneu...
#46 - How to Create Content People WANT to Watch with the “Side Door” Approach w/ John Azoni
10 Jan 2024
Contributed by Lukas
In this solo episode, John talks about the power of using a "side door" approach when creating content that aims to draw audiences into your brand emo...
#45 - How Students' Raw Stories Unite Campus w/ Nate Jorgensen from Miami University
15 Nov 2023
Contributed by Lukas
My guest today is Nate Jorgensen, Senior Director of Academic Marketing and Communications at Miami University in Ohio. In this episode we discuss Mia...
#44 - Attracting Adult Learners to Your Higher Ed Programs w/ Chris Rapozo from Hannon Hill
08 Nov 2023
Contributed by Lukas
My guest today is Chris Rapozo, Marketing Specialist at Hannon Hill. As an adult learner himself, Chris shares his personal story and insights on mark...
#43 - Your “WHY” is not your story w/ John Azoni
01 Nov 2023
Contributed by Lukas
In this solo episode, John explores the true meaning of "storytelling" and how it differs from creative messaging in marketing. He discusses how the t...
#42 - LinkedIn Growth Hacks for Higher Ed Marketers w/ Casey Hill from ActiveCampaign
25 Oct 2023
Contributed by Lukas
My guest today is Casey Hill, a growth veteran with over a decade of experience helping software companies scale fast. In this episode, we dive deep i...
#41 - Mastodon and Decentralized Social Networking Models for Higher Ed Marketers w/ Andrew Cassel of Middlebury College
18 Oct 2023
Contributed by Lukas
My guest for this episode is Andrew Cassel, Senior Social Strategist at Middlebury College. In this episode we dive into emerging social platforms lik...
#40 - The World's Largest Focus Group: Tapping into Social Listening for Higher Ed Storytelling w/ Liz Gross, CEO, Campus Sonar
11 Oct 2023
Contributed by Lukas
My guest today is Liz Gross, founder and CEO of Campus Sonar. In this episode we discuss using social listening to inform higher ed storytelling and s...
#39 - The 5 C’s of Higher Ed Social Media Execution With Limited Resources w/ Lizzie Chen from Moody College of Communication
04 Oct 2023
Contributed by Lukas
My guest today is Lizzie Chen, Assistant Director of Digital Media at Moody College of Communication at the University of Texas at Austin. In this epi...
#38 - Tapping Student Talent for Video and Social Media Content w/ Dr. Josie Ahlquist
27 Sep 2023
Contributed by Lukas
My guest today is Dr. Josie Ahlquist, Josie is a renowned expert in digital leadership, guiding educational leaders, organizations, and students throu...
#37 - Higher Ed Marketing In a Skills-Based-Economy w/ Eric Stoller, VP of Digital @ Territorium
20 Sep 2023
Contributed by Lukas
My guest today is Eric Stoller, VP of Digital at Territorium. In this episode we discuss the value of higher education in a skills-based economy and h...
#36 - Marketing to Adult Students w/ Shane Baglini, Director of Marketing & Recruitment, Muhlenberg College
13 Sep 2023
Contributed by Lukas
My guest today is Shane Baglini, Senior Director of Marketing and Recruitment at Muhlenberg College's Division of Graduate and Continuing Education. I...
#35 - Belonging Is Crucial: How To Create Experiences That Help New Students Find Their People w/ Allison Turcio From Siena College
06 Sep 2023
Contributed by Lukas
My guest today is Allison Turcio, Executive Director of Marketing and Communications at Siena College. In this episode we discuss creating an environm...
#34 - FOMO is Not a Strategy: The Case for Picking Your Platform and Owning It w/ Darren Roubinek of University of Central Missouri
30 Aug 2023
Contributed by Lukas
My guest today is Darren Roubinek, Senior Director of Marketing and Communications at the University of Central Missouri. In this episode we discuss t...
#33 - Tradition, History, Innovation: Owning Your University's Unique Stories w/ Andy Fuller, Ex. Director of Brand Content at Notre Dame
23 Aug 2023
Contributed by Lukas
My guest today is Andy Fuller, Executive Director of Brand Content at the University of Notre Dame. In this episode we go deep on the power of narrati...
#32 - Telling BIGGER Stories - How One College Went All In On Their Iconic Coach w/ Jen Porter of Rochester University
16 Aug 2023
Contributed by Lukas
My guest today is Jen Porter, Director of Alumni Relations at Rochester University in Michigan. We discuss the full-length documentary film they produ...
#31 - How Bart Caylor Saves 10-15 Hours Per Week Using AI
09 Aug 2023
Contributed by Lukas
My guest today is Bart Caylor. If you’ve floated around the higher ed marketing sphere for very long you’ve probably come across Bart at least onc...
#30 - How to Not Be Boring and Capture Attention On Social Media w/ Mike Richeson of Homestead Production
02 Aug 2023
Contributed by Lukas
My guest today is Mike Richeson.Mike is the founder of a video production company called Homestead Production and they work with clients in a variety ...
#29 - How to Write Better Emails - Newsletters, Marketing Emails, Everyday Comms w/ Ashley Budd and Dayana Kibilds
26 Jul 2023
Contributed by Lukas
My guests today are Ashley Budd and Dayana Kibilds. Ashley is the director of marketing operations at Cornell University. Day is a strategist at Ologi...
#28 - Earned Media and the Power of Student Success Stories w/ Lauren Keane of SNHU
19 Jul 2023
Contributed by Lukas
My guest today is Lauren Keane. Lauren is the Associate Vice President of Communications at Southern New Hampshire University and she wrote a fabulou...
#27 - Behind The Scenes of Penn State's Democracy-Themed Podcasts w/ Jenna Spinelle
12 Jul 2023
Contributed by Lukas
My guest today is Jenna Spinelle.Jenna is a writer podcast writer and speaker in higher education. She hosts and produces the "Democracy Works" podcas...
#26 - Stop Boring Me! How To Harness Improv and Humor to Create Engaging Content w/ Kathy Klotz-Guest
28 Jun 2023
Contributed by Lukas
My guest today is Kathy Klotz-Guest. Kathy is a comedian, a storyteller, an improv actor, a keynote speaker and author of the wonderful book that I hi...
#25 - Marketing An Art School and Starting a Podcast w/ Sabrina Dépestre, Marketing Director at MICA
21 Jun 2023
Contributed by Lukas
My guest today is Sabrina Depestre. Sabrina is the marketing director at Maryland Institute College of Art.. where I actually attended for a brief sti...
#24 - Social Media Strategies, PR and Testing Your Messaging w/ Bill Zimmerman, Advertising and PR Lecturer at Penn State University
14 Jun 2023
Contributed by Lukas
My guest today is Bill Zimmerman. Bill is a lecturer at Penn State University’ Donald P. Bellisario College of Communications. teaching Digital PR,...
#23 - The Future of Higher Ed Marketing in the Metaverse with Brian Piper, co-author of Epic Content Marketing 2nd Edition.
07 Jun 2023
Contributed by Lukas
My guest today is Brian Piper. Brian is the Director of Content Strategy at Univeristy of Rochester in Rochester, New York. he is also the co-author o...
#22 - A New Way to Find Student Success Stories At Your College/University w/ Seth Odell from Kanahoma
01 Jun 2023
Contributed by Lukas
My guest today is Seth Odell. Seth has a solid background in higher ed marketing and producing great results for the institutions he’s worked at. He...
#21 - Pioneering New Pathways in Higher Ed Social Media Marketing With Andrew Cassel of Middlebury College
09 May 2023
Contributed by Lukas
My guest today is Andrew Cassel. Andrew is the Senior Social Strategist at Middlebury College in the beautiful state of Vermont. He’s heads up all o...
#20 - The Insane Reach of Short Form Vertical Videos In Higher Ed Marketing
03 May 2023
Contributed by Lukas
My guest today is Rob Clark. Rob and his family are social media sensations known as “that tall family” and you guessed it, they are all very tall...
#19 - How to Differentiate Your College or University by Dramatically Clarifying and Simplifying Your Message
26 Apr 2023
Contributed by Lukas
My guest today is Josh Cantrell. Josh is the founder of Signal Brandworks which is an agency working brands on clarifying and simplifying their messag...
#18 - Fundraising: How Storytelling Helped Achieve a Single Gift of $27.1 Million - and More With Tammy Zonker of Fundraising Transformed
11 Apr 2023
Contributed by Lukas
Emotions drive outcomes. That’s why vulnerability is at the heart of successfully getting people to take the action you want them to take. This is t...
#17 - How Harvard Business School Went Viral With a Simple Video That Any College Can Replicate - w/ Raffi Der Simonian
21 Mar 2023
Contributed by Lukas
My guest today is Raffi Der Simonian. He’s the VP and Chief Strategy Officer at ERI, a digital storytelling company making web experiences, apps and...
#16 - Behind The Scenes of Purdue's Remarkable Storytelling Strategy With Senior Creative Director, Emily Richwine
15 Mar 2023
Contributed by Lukas
In this episode we’re talking to Emily Richwine, Senior Creative Director at Purdue University. Emily is one of the people responsible for Purdue’...
#15 - Attract New Passionate Students Through Social Media with Hannah Acosta of Ugly Mug Marketing
08 Mar 2023
Contributed by Lukas
If you're looking for super practical, tactical tips on executing your social media marketing strategy, or developing a strategy in the first place, y...
#14 - Brand Storytelling, Messaging, and Wisdom on Starting a Podcast For Your College w/ Ross Romano of September Strategies
01 Mar 2023
Contributed by Lukas
Getting clear on your college’s messaging, telling your brand’s story, and should your college start a podcast? Why or why not, and what should yo...
#13 - This Nonprofit's Unusual Storytelling Strategy Will Make You Rethink The Value Your College Puts On Print
22 Feb 2023
Contributed by Lukas
In this episode we sit down with Alex Poppe and Kelley Coe of the nonprofit Preemptive Love. Preemptive Love is an organization I came across near t...
#12 - Running Low On Content Ideas For Your College Marketing? Get Ready To Dominate Social Media Anyway With Content Repurposing Featuring Guest Justin Simon
15 Feb 2023
Contributed by Lukas
You want to build a bigger audience on social media for your school, and you want to be seeing fruits from that. More inquiries, more applications sub...
#11 - "We Need a Billboard Because Our Competitors Have One" - How To Combat This and Other Frustrating Truths About Higher Ed Marketing In 2023
08 Feb 2023
Contributed by Lukas
If you're in higher ed marketing or communications, you can probably think of a handful of things right now that frustrate you about the status quo of...
#10 - The Enrollment Cliff, Clarifying Your Message and Leading With Storytelling - With Dr. Carrie Phillips, CMO at University of Arkansas - Little Rock
23 Jan 2023
Contributed by Lukas
Well folks we’ve got a big ‘ol enrollment dropoff coming as I’m quite sure you’ve heard about. So what can you do now to mitigate the effects ...
#9 - Making Content Creation Less Stressful, Repurposing Content, and Finding Your Voice on Linkedin with Andy Owen from Techsmith
05 Jan 2023
Contributed by Lukas
If you are a higher ed marketer, or part of the marcomm team in some fashion, you know that the demand for content and staying in the algorithm and ...
#8 - Getting Clear On Your Target Audience and Maximizing Content That Speaks Directly To Them, With Jay Kruger of Walsh College
16 Dec 2022
Contributed by Lukas
How Walsh College was able to get clear on their target audience, create content that spoke directly to that person, and maximizing the use and reach ...