Isobel Lorna: How She Sold $300K in 1 Hour, Out-Earning College Degrees, and Why She Wants to Spend Money Loudly
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What is the main topic discussed in this episode?
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Maybe it's Maybelline. One of my most frequent hate comments has always been, she has to be an escort. How does she have a birken and a house in London? I'm getting fed up. Like, why can't we just earn our money and enjoy it? Loudly.
I loved you from the beginning because I'm like, this girl loves her life. I do, I do. Right.
I was always scared of being a full-time influencer, but I set a target at the start of the year to make a million pounds from influencing. And I'm gonna go over it. But it's not just all fun, fun, fun, holiday with my friends in San Jupe private jet. I do have to work for and from a young age, I was like, I wanna earn money. So I worked f ⁇ ing hard to leave my corporate job and when I started filming on TikTok, everything changed from there. But like I make their salary for the next 30 years in a year.
How did you learn to negotiate at numbers that are as large as like $25,000 to $45,000? I always say if you want something,
you need to fing work hard to get it. Nothing's gonna fall on your lap. You only get lucky if you put yourself in the room to get
Lucky, which takes a lot of hard work. Whether you are a creator or you're just going through a life change, if I'm very curious in the art of the pivot, what are three things that people can do to actually make this a career? The biggest way to stand out is Hi Angels, did you know that subscribing to our channel is free? It doesn't cost you anything, and it is the simplest way for you to support Hot Smart Rich and help us grow so that we can bring you more of the conversations you love. Just hit the subscribe button below and thank you. In case you missed it, you're allowed to be hot, smart, and rich. So let's get into it. Isabel or an air, are you ready to get hot smelt rich? I'm so ready. For someone that just clicked into this conversation, they don't know who you are.
What would you tell them to get them to stay today?
I'm a proud influencer, entrepreneur, and business owner with no marketing qualifications. And if I could describe my mission in like two sentences, I'd probably say I try and encourage girls to wanna buy their own Porsche instead of being a Porsche mum where your husband just buys a car for you. I went against the curve. Uh, to create my dream life and take a lot of risks and I want all of the f girls that follow me to aspire to do the same.
I decided to start doing this with guests to give a promise to my community if they listen to an episode in full. What will they learn? What will they take away, knowing my brand and why I'm inviting people on before they get to know you? And so what I said for you is if people, my angels, listen to this episode in full, they will be able to build a business without a blueprint, make their own money, and never live out of alignment again. Is that a fair promise we can make for them? Correct. And what
What I say all the time to everyone is and what my mum said to me from when I was young is that the world is your oyster and you can do anything and you don't always need to abide to social norms in order to be able to do something. I'm
obsessed with that. So you're somebody that I'm filming with in the UK that I actually am not meeting for the first time or seeing for the first time because you and I started following each other a few months ago, which I don't remember how it happened to you. I message you about
your your daily uh your daily affirmations. You write the daily affirmations on your story. Yeah, agents are love notes. Yeah, yeah, yeah.
Why does Isobel identify as an influencer instead of a creator?
And I think I just replied to one of them and you were like, Well, I do it every day, so strap in and I was like, I love it.
I just feel like I loved you from the beginning because you're so unapologetically yourself.
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Chapters
8 chapters
1
What is the main topic discussed in this episode?
0:00–3:50
2
Why does Isobel identify as an influencer instead of a creator?
3:50–5:30
3
How did a childhood obsession with money shape Isobel’s wealth mindset?
5:30–11:40
4
What strategies does Isobel use to negotiate six‑figure brand deals?
11:40–18:11
5
How did Isobel pivot from a corporate job to full‑time influencing and launch her own brand?
18:11–29:29
6
What three actionable tips does Isobel give creators who want to turn influencing into a career?
29:29–34:27
7
What does it take to own any room you walk into, according to Isobel?
34:27–54:18
8
How did the Agende brand sell $300K in one hour and what can entrepreneurs learn from that launch?
54:18–1:05:11
Speakers
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