How I Built This with Guy Raz
Episodes
Advice Line with Jeff and Curran Dandurand of Jack Black Skin Care
03 Apr 2025
Contributed by Lukas
Jack Black Skin Care co-founders Jeff and Curran Dandurand join Guy on the Advice Line to answer questions from three early-stage founders. Plus, how ...
Misfits Market: Abhi Ramesh
31 Mar 2025
Contributed by Lukas
While apple picking on a farm near Philadelphia, Abhi Ramesh learned that a massive amount of “misfit” produce goes to waste. He started running a...
Advice Line with Jeni Britton of Jeni's Splendid Ice Creams
27 Mar 2025
Contributed by Lukas
Jeni’s Splendid Ice Creams founder Jeni Britton joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, how Jen...
Dr. Dennis Gross Skincare: Dennis and Carrie Gross
24 Mar 2025
Contributed by Lukas
Dr. Dennis Gross was worried about putting his name on his skincare brand: would the word “gross” turn shoppers away? But Dennis and his wife and ...
Advice Line with Leah Solivan of Taskrabbit (September 2024)
20 Mar 2025
Contributed by Lukas
Taskrabbit founder Leah Solivan joins Guy on the Advice Line, where they answer questions from three tech founders working to identify and grow their ...
Skype and Kazaa: Niklas Zennström
17 Mar 2025
Contributed by Lukas
In the early 2000s, one of the most popular pieces of software in the world was a free peer-to-peer file-sharing network called Kazaa. It was launched...
Advice Line with Jenn Hyman of Rent The Runway
13 Mar 2025
Contributed by Lukas
Rent the Runway co-founder and CEO Jenn Hyman joins Guy on the Advice Line to answer questions from three early-stage entrepreneurs. Plus, Jenn’s ta...
SpotHero: Mark Lawrence
10 Mar 2025
Contributed by Lukas
After racking up thousands of dollars in fines, Chicago roommates Mark Lawrence and Jeremy Smith figured there had to be an easier way to park. So in ...
Advice Line with Alberto Perlman of Zumba
06 Mar 2025
Contributed by Lukas
Zumba co-founder and CEO Alberto Perlman joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Alberto’s ...
PayPal: Max Levchin (June 2022)
03 Mar 2025
Contributed by Lukas
During its formative years in the late 1990's, Paypal attracted an extraordinary group of young entrepreneurs, who then went on to build some of the b...
Advice Line with Lyndon Cormack of Herschel Supply Co.
27 Feb 2025
Contributed by Lukas
Herschel Supply Co. co-founder Lyndon Cormack joins Guy on the Advice Line, where they answer questions from three early-stage founders about leveragi...
Lenny & Larry’s Protein Snacks: Barry Turner
24 Feb 2025
Contributed by Lukas
When Barry Turner co-founded Lenny & Larry’s, the idea of selling a protein-packed breakfast muffin was practically unheard of: it was the early...
Advice Line with Ariel Kaye of Parachute Home (August 2024)
20 Feb 2025
Contributed by Lukas
Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in thei...
Mrs. Meyer's Clean Day: Monica Nassif
17 Feb 2025
Contributed by Lukas
Mrs. Meyer’s is a hugely successful line of soaps and cleansers named for a real Mrs. Meyer: a no-nonsense Iowa homemaker who raised nine kids, incl...
Advice Line with Travis Boersma of Dutch Bros
13 Feb 2025
Contributed by Lukas
Dutch Bros co-founder and former CEO Travis Boersma joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, T...
Beyond Yoga: Michelle Wahler
10 Feb 2025
Contributed by Lukas
When Michelle Wahler and Jodi Guber Brufsky set out to launch a yoga wear brand in 2005, they had no idea that it would eventually be acquired—for h...
Advice Line with Vicky Tsai of Tatcha (September 2024)
06 Feb 2025
Contributed by Lukas
Tatcha co-founder and former CEO Vicky Tsai joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Vicky exp...
Dogfish Head Craft Brewery: Sam and Mariah Calagione (2022)
03 Feb 2025
Contributed by Lukas
Sam and Mariah Calagione started dating in high school, and have been on a wild ride ever since. Their biggest, craziest adventure? Founding Dogfish H...
Advice Line with Joe Gebbia of Airbnb
30 Jan 2025
Contributed by Lukas
Airbnb co-founder Joe Gebbia joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Joe shares an update on ...
Fanatics: Michael Rubin
27 Jan 2025
Contributed by Lukas
If you’ve ever bought sports merch or bet on a big-league game, you’ve likely spent money on Fanatics. It’s a massive one-stop-shop for sports, ...
Advice Line with Katlin Smith of Simple Mills
23 Jan 2025
Contributed by Lukas
Simple Mills founder Katlin Smith joins Guy on the Advice Line to answer questions from three founders about knowing how, when, and where to go “all...
Resy and Eater: Ben Leventhal
20 Jan 2025
Contributed by Lukas
When Ben Leventhal first started blogging about New York City’s restaurant scene in the early 2000s, he was doing it as a hobby. But as the website ...
Advice Line with Jack Conte of Patreon
16 Jan 2025
Contributed by Lukas
Patreon co-founder and CEO Jack Conte joins Guy on the Advice Line, where they answer questions from three early-stage founders about marketing and bu...
Bombas: David Heath and Randy Goldberg (2022)
13 Jan 2025
Contributed by Lukas
David Heath and Randy Goldberg saw an opportunity to disrupt a long dormant—and arguably boring sector...socks. They met at a startup in their 20s, ...
Advice Line with Lara Merriken of LÄRABAR (October 2024)
09 Jan 2025
Contributed by Lukas
LÄRABAR founder Lara Merriken joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Lara discusses her lat...
Raising Cane's: Todd Graves (2022)
06 Jan 2025
Contributed by Lukas
By his early 20s, Todd Graves knew exactly what he wanted to do—open a restaurant near Louisiana State University that would make four things better...
Advice Line with Brett Schulman of CAVA (July 2024)
02 Jan 2025
Contributed by Lukas
CAVA co-founder and CEO Brett Schulman joins Guy on the Advice Line, where they answer questions from three early-stage founders experiencing growing ...
Hero Cosmetics: Ju Rhyu and Dwight Lee
30 Dec 2024
Contributed by Lukas
The company behind the blockbuster acne fighter, Mighty Patch, was launched in 2017 with a single product sold exclusively on Amazon. It was inspired ...
Advice Line with Serial Entrepreneur Marc Lore
26 Dec 2024
Contributed by Lukas
Serial entrepreneur and U.S. National Bobsled Team qualifier Marc Lore joins Guy on the Advice Line, where they answer questions from three early stag...
The Container Store: Kip and Sharon Tindell
23 Dec 2024
Contributed by Lukas
When Kip Tindell co-founded The Container Store in 1978, people laughed at him for wanting to sell empty boxes. But Kip and his partners had identifie...
Advice Line with Steve Case of AOL
19 Dec 2024
Contributed by Lukas
AOL co-founder and former CEO Steve Case joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Steve reflec...
Marucci Sports - Kurt Ainsworth
16 Dec 2024
Contributed by Lukas
No athlete wishes for an injury, but when Kurt Ainsworth’s bad shoulder derailed his professional pitching career, it created a big opportunity. Kur...
Advice Line with Jane Wurwand of Dermalogica
12 Dec 2024
Contributed by Lukas
Jane Wurwand, co-founder of the global skincare brand Dermalogica, joins Guy on the Advice Line, where they answer questions from three early stage fo...
Norma Kamali: Norma Kamali (2021)
09 Dec 2024
Contributed by Lukas
When Norma Kamali studied fashion illustration in the 1960s, she never expected to become a designer. So when a job as an airline clerk came along, sh...
Advice Line with Gary Erickson of Clif Bar (May 2024)
05 Dec 2024
Contributed by Lukas
Clif Bar founder Gary Erickson joins Guy on the Advice Line, where they answer questions from three early-stage founders about expanding their custome...
Dude Perfect: Cory Cotton and Tyler Toney (2021)
02 Dec 2024
Contributed by Lukas
As Texas A&M students in the mid 2000's, Cory Cotton, Tyler Toney and their housemates spent countless hours playing hockey in the living room and...
Advice Line with Norma Kamali of Norma Kamali
28 Nov 2024
Contributed by Lukas
Iconic fashion designer Norma Kamali joins Guy on the Advice Line, where they answer questions from three early stage founders. Plus, Norma shares her...
Noosa Yoghurt: Koel Thomae
25 Nov 2024
Contributed by Lukas
In a small beach town on Australia’s sunshine coast, Koel Thomae tasted a yogurt that would change her life: creamy, infused with honey and piquant ...
Advice Line with Chris Ruder of Spikeball
21 Nov 2024
Contributed by Lukas
Spikeball founder and CEO Chris Ruder joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Chris shares an...
Athletic Brewing Company: Bill Shufelt
18 Nov 2024
Contributed by Lukas
Bill Shufelt founded Athletic Brewing Company to re-invent non-alcoholic beer, but quickly learned that brewers didn’t want to make it, stores didn’...
Advice Line with Gary Hirshberg of Stonyfield
14 Nov 2024
Contributed by Lukas
Stonyfield co-founder and former CEO Gary Hirshberg joins Guy on the Advice Line where they answer questions from three early-stage founders. Plus, Ga...
Boll & Branch: Scott and Missy Tannen
11 Nov 2024
Contributed by Lukas
Scott and Missy Tannen knew nothing about bed linens when they dreamed up the idea of launching a bedding company, but that didn’t stop them from se...
Advice Line with Brian Scudamore of 1-800-GOT-JUNK?
07 Nov 2024
Contributed by Lukas
1-800-GOT-JUNK? founder and CEO Brian Scudamore joins Guy on the Advice Line where they answer questions from three early-stage founders. F...
BARK: Matt Meeker
04 Nov 2024
Contributed by Lukas
When Matt Meeker started sharing a Brooklyn apartment with a Great Dane, he didn’t know it would inspire him to launch a multi-million dollar compan...
Advice Line with Angie Hicks of Angi
31 Oct 2024
Contributed by Lukas
Angie Hicks, founder of Angi (formerly Angie’s List), joins Guy on the Advice Line where they answer questions from three early-stage founders. ...
Black Diamond Equipment: Peter Metcalf
28 Oct 2024
Contributed by Lukas
In 1989, after years of scaling some of the most challenging peaks in the world, Peter Metcalf took on a daunting new risk: resuscitating a bankrupt c...
What It Really Takes To Build a Food Business: Part 2
25 Oct 2024
Contributed by Lukas
This is part two of our special series on building food businesses presented by Klaviyo. If you haven't heard part one from last week, go back and che...
Advice Line with Michael Preysman of Everlane
24 Oct 2024
Contributed by Lukas
Everlane co-founder and former CEO Michael Preysman joins Guy on the Advice Line where they answer questions from three early-stage founders. &nb...
21 Seeds: Kat Hantas
21 Oct 2024
Contributed by Lukas
Kat Hantas turned her home hobby of infusing Tequila into a $160 million business. Her story began when her nightly glass of wine started to give her ...
What It Really Takes To Build a Food Business: Part 1
18 Oct 2024
Contributed by Lukas
Innovation is a constant in the food industry. But it’s incredibly difficult to go from a tasty idea to an actual spot on the grocery store shelves....
Advice Line with Lara Merriken of LÄRABAR
17 Oct 2024
Contributed by Lukas
LÄRABAR founder Lara Merriken joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Lara discusses her lat...
Viator: Rod Cuthbert
14 Oct 2024
Contributed by Lukas
Clicking a button to book vacation tours might feel normal today, but Rod Cuthbert helped create that future through his company, Viator. Founded in t...
Advice Line: Growing Beyond Your Niche
10 Oct 2024
Contributed by Lukas
This week, Guy is joined by Fawn Weaver of Uncle Nearest Premium Whiskey, Andrew Abraham of Orgain, and Brett Schulman of CAVA to give advice to three...
Paperless Post: James and Alexa Hirschfeld
07 Oct 2024
Contributed by Lukas
In 2007, when James Hirschfeld got the idea to start an online invitation company, the first person he turned to for help was his older sister, Alexa....
Advice Line: Reaching New Customers
03 Oct 2024
Contributed by Lukas
This week, Guy is joined by Leah Solivan of TaskRabbit, Scott and Ally Svenson of MOD Pizza, and Holly Thaggard of Supergoop! to answer questions abou...
Lily’s Sweets: Cynthia Tice
30 Sep 2024
Contributed by Lukas
When it comes to launching a multi-million dollar brand, Cynthia Tice was a late bloomer. Nearly 60 and looking for a healthy way to satisfy her love ...
Advice Line with Vicky Tsai of Tatcha
26 Sep 2024
Contributed by Lukas
Tatcha co-founder and former CEO Vicky Tsai joins Guy on the Advice Line, where they answer questions from three early-stage founders. Plus, Vicky exp...
Graduate Hotels: Ben Weprin
23 Sep 2024
Contributed by Lukas
In 2014, Ben Weprin decided to take people’s best college memories and spin them into a new business: Graduate Hotels. Each of the chain’s propert...
Advice Line with Sadie Lincoln of barre3
19 Sep 2024
Contributed by Lukas
barre3 co-founder and CEO Sadie Lincoln joins Guy on the Advice line, where they answer questions from three early-stage founders. Plus, Sadie breaks ...
Barefoot Wine: Bonnie Harvey and Michael Houlihan
16 Sep 2024
Contributed by Lukas
Bonnie Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of wine. What they did understand was how to se...
Advice Line with Leah Solivan of Taskrabbit
12 Sep 2024
Contributed by Lukas
Taskrabbit founder Leah Solivan joins Guy on the Advice Line, where they answer questions from three tech founders working to identify and grow their ...
Groupon and Descript: Andrew Mason
09 Sep 2024
Contributed by Lukas
Andrew Mason was a 27-year-old with a degree in music when he co-founded one of the fastest growing companies of all time: Groupon. Its deep discounts...
Advice Line with Scott and Ally Svenson of MOD Pizza
05 Sep 2024
Contributed by Lukas
MOD Pizza founders Scott and Ally Svenson join Guy on the Advice Line, where they answer questions from three founders about strategic expansion, plus...
Olipop: Ben Goodwin
02 Sep 2024
Contributed by Lukas
When Ben Goodwin was growing up, the concept of healthy soda seemed as oxymoronic as jumbo shrimp. But for Ben, that presented an irresistible challen...
Advice Line with Ariel Kaye of Parachute Home
29 Aug 2024
Contributed by Lukas
Parachute Home founder Ariel Kaye joins Guy on the Advice Line, where they answer questions from three founders on being mindful and strategic in thei...
Insomnia Cookies: Seth Berkowitz
26 Aug 2024
Contributed by Lukas
When Seth Berkowitz was in college, he was the cookie guy on campus. He’d grown frustrated that the only food he could get delivered late at night w...
Advice Line with Jamie Siminoff of Ring
22 Aug 2024
Contributed by Lukas
Ring founder Jamie Siminoff joins Guy on the Advice Line, where they answer questions from three founders about balancing short- and long-term goals.&...
Banana Republic: Mel and Patricia Ziegler
19 Aug 2024
Contributed by Lukas
With $1500 in savings and no experience in retail, Mel and Patricia Ziegler stumbled upon a clever idea: buy inexpensive Army surplus gear, refashion ...
Advice Line with Holly Thaggard of Supergoop!
15 Aug 2024
Contributed by Lukas
Supergoop! founder Holly Thaggard joins Guy on the Advice Line, where they answer questions from three founders about finding the right audience and i...
Thrive Market: Nick Green
12 Aug 2024
Contributed by Lukas
In 2013, Nick Green set out to solve a vexing problem: in many parts of the country, it’s hard to get access to healthy groceries. As a solution, Ni...
Advice Line with Jim Koch of Boston Beer Company
08 Aug 2024
Contributed by Lukas
Boston Beer Company founder Jim Koch joins Guy on the Advice Line, where they answer questions from three founders about finding product-market fit.To...
SmartSweets: Tara Bosch
05 Aug 2024
Contributed by Lukas
Tara Bosch wasn’t always considered a likely contender for success. At 21 years old, she dropped out of college the summer before her junior year an...
Advice Line with Jeff Raider of Harry's
01 Aug 2024
Contributed by Lukas
Harry’s and Warby Parker co-founder Jeff Raider joins Guy on the Advice Line, where they talk with three founders grappling with strategic decisions...
Specialized Bicycle Components: Mike Sinyard
29 Jul 2024
Contributed by Lukas
Mike Sinyard helped put mountain biking on the map. In the 1970’s, he founded Specialized Bicycle Components to do exactly what the name suggests: s...
BONUS: Brand Building Live at Cannes Lions
26 Jul 2024
Contributed by Lukas
What does it take to successfully market a brand today? Last month, Guy sat down with marketing expert Jim Stengel to find out.Jim spent more than two...
Advice Line with Joe Kudla of Vuori
25 Jul 2024
Contributed by Lukas
Vuori founder Joe Kudla joins Guy on the Advice Line, where they work through business challenges with three early-stage founders.Today we meet Laurie...
On athletic shoes: Olivier Bernhard and Caspar Coppetti
22 Jul 2024
Contributed by Lukas
Swiss triathlete and Ironman champion Olivier Bernhard was warned not to challenge the goliaths in the sneaker industry. But, inspired by the cloud-li...
Advice Line with Pete Maldonado of Chomps (April 2024)
18 Jul 2024
Contributed by Lukas
In case you missed it, we’re rerunning one of our first Advice Line episodes. Chomps co-founder and co-CEO Pete Maldonado joins Guy to answer questi...
KAYAK: Paul English (2021)
15 Jul 2024
Contributed by Lukas
Paul English is a perpetual founder. Since high school, he's started 3 philanthropies and 8 companies—ranging from e-commerce, to gaming, to GetHuma...
Advice Line with Tony Lamb of Kona Ice
11 Jul 2024
Contributed by Lukas
Kona Ice co-founder and CEO Tony Lamb joins Guy on the Advice Line, where they answer questions from three early-stage founders.Today we meet Dylan, w...
Ouidad hair products: Ouidad Wise
08 Jul 2024
Contributed by Lukas
Ouidad Wise found the inspiration for her multi-million-dollar business right on top of her own head. She turned her passion for curly hair into a bus...
Advice Line with Brett Schulman of CAVA
04 Jul 2024
Contributed by Lukas
CAVA co-founder and CEO Brett Schulman joins Guy on the Advice Line, where they answer questions from three early-stage founders experiencing growing ...
American Giant: Bayard Winthrop
01 Jul 2024
Contributed by Lukas
Bayard Winthrop founded American Giant in 2011 with the simple idea to sell clothes made entirely in America at a time when most apparel manufacturing...
Advice Line with Mark Ramadan of Sir Kensington's
27 Jun 2024
Contributed by Lukas
Sir Kensington’s co-founder and former CEO Mark Ramadan joins Guy on the Advice Line, where they work through business challenges with three early-s...
Spin Master/PAW Patrol: Ronnen Harary (2021)
24 Jun 2024
Contributed by Lukas
Ronnen Harary built a 4 billion dollar toy company without relying on market research or focus groups. Instead, he believed wholeheartedly in intuitio...
Advice Line with Sarah Kauss of S'well
20 Jun 2024
Contributed by Lukas
S’well founder Sarah Kauss joins Guy on the Advice Line, where they answer questions from three early-stage founders about positioning their product...
The Cronut and Dominique Ansel Bakery: Dominique Ansel
17 Jun 2024
Contributed by Lukas
Dominique Ansel’s invention of the Cronut — an inspired liaison between croissant and donut — was supposed to be a one-time indulgence for Mothe...
Advice Line with Randy Goldberg of Bombas
13 Jun 2024
Contributed by Lukas
Bombas co-founder and Chief Brand Officer Randy Goldberg joins Guy on the Advice Line, where they answer questions from three early-stage founders abo...
Dave’s Hot Chicken: Arman Oganesyan
10 Jun 2024
Contributed by Lukas
Dave’s Hot Chicken began as a tiny pop-up, selling spicy chicken tenders and fries from a tent in East Hollywood. Their homemade take on Nashville H...
Advice Line with Fawn Weaver of Uncle Nearest Premium Whiskey (April 2024)
06 Jun 2024
Contributed by Lukas
In case you missed it, we’re rerunning our Advice Line launch episode from a few weeks ago. Uncle Nearest Premium Whiskey founder Fawn Weaver joins ...
ECKO UNLTD and COMPLEX: Marc Ecko
03 Jun 2024
Contributed by Lukas
Growing up in the ‘80s in New Jersey, Marc Ecko loved hip hop, graffiti art, and painting t-shirts for friends. His passion soon bloomed into a full...
Advice Line with Maureen Kelly of Tarte Cosmetics
30 May 2024
Contributed by Lukas
Tarte cosmetics founder and CEO Maureen Kelly joins Guy on the Advice Line, where they answer questions from three early-stage founders about their ma...
Concept2 Rowing Machines: Dick and Peter Dreissigacker
27 May 2024
Contributed by Lukas
Brothers Dick and Peter Dreissigacker used their experience as Olympic-level rowers to build a rowing machine that captured the sensation of bein...
Advice Line with Tom Rinks of Sun Bum
23 May 2024
Contributed by Lukas
Sun Bum co-founder Tom Rinks joins Guy on the Advice Line, where they answer questions from three early-stage founders about refining their brand iden...
Therabody: Jason Wersland
20 May 2024
Contributed by Lukas
The Theragun was born out of a late-night experiment with a Makita jigsaw, by a man searching desperately for pain relief in his arm. Jason Wersland w...
Advice Line with Andrew Abraham of Orgain
16 May 2024
Contributed by Lukas
Orgain founder and CEO Andrew Abraham joins Guy on the Advice Line, where they answer questions from three early-stage founders about strategically po...
nutpods: Madeline Haydon
13 May 2024
Contributed by Lukas
When Madeline Haydon decided to turn her homemade, plant-based coffee creamer into a business, she didn’t fit the mold of a typical founder. She wa...
Advice Line with Gary Erickson of Clif Bar
09 May 2024
Contributed by Lukas
Clif Bar founder Gary Erickson joins Guy on the Advice Line, where they answer questions from three early-stage founders about expanding their custome...
Twitter, Medium and Blogger: Ev Williams
06 May 2024
Contributed by Lukas
As co-founder of Twitter and founder of Blogger and Medium, Evan Williams literally helped change the conversation: he understood that real-time conne...
Advice Line with Pete Maldonado of Chomps
02 May 2024
Contributed by Lukas
Former guest Pete Maldonado, co-founder and co-CEO of Chomps, joins Guy for another “Advice Line” edition of HIBT Lab. In this episode, we’...