How It's Done: a Podcast for Curious Marketers
Activity Overview
Episode publication activity over the past year
Episodes
S4 / Ep 11 - 2024 Wrapped
19 Dec 2024
Contributed by Lukas
Tune in to our must hear moments from Season 4. Explore real-world examples of brand storytelling that drives loyalty and sales, the importance of agi...
S4 / EP10 - Follow The Money: 2025 Healthcare Trends & Headlines
10 Oct 2024
Contributed by Lukas
Jeffries senior equity analyst Brian Tanquilut dives deep into the hottest healthcare trends and what's shaping the industry's future. From Medicare A...
S4 / Ep 9 - The Future Ready Brand: How to Leverage AI and Emerging Technologies
22 Aug 2024
Contributed by Lukas
Dive into the dynamic world of AI with Kriste Goad and special guest Mitch Duckler in this week’s episode of How It's Done. Discover how AI is r...
S4 / Ep 8 - The Future of Digital Media: How Vodcasting is Changing the Game
18 Jul 2024
Contributed by Lukas
Dive into the dynamic world of Vodcasting with Carol Flagg, a managing partner at Answers Media Network. Discover how the fusion of video and podcasti...
S4 / E7 Swag, Socks, and Sweet Success: Colin Hung's Conference Formula
14 Jun 2024
Contributed by Lukas
Recognized as a Top 50 Healthcare IT Influencer, Colin knows a thing or two about healthcare conferences. He’s a seasoned expert who has witnessed t...
S4 / E6 Empowering Her Health: Unveiling the Secrets of the FemTech Movement
09 May 2024
Contributed by Lukas
Host Kriste Goad is joined by a panel of accomplished women in the FemTech industry: Visana Co-Founder and President Shelly Lanning, Flare Capital Pri...
S4 / E5 Future Proofing PR: Insights from Muck Rack’s CEO
18 Apr 2024
Contributed by Lukas
We sat down with Greg Galant, CEO of Muck Rack, to explore everything from Greg’s early days of podcasting, the history of Muck Rack, the birth of t...
S4 / E4 The Ethical Use of AI in PR and Marketing: Expert Counsel from a Professor with His Finger on the Pulse
14 Mar 2024
Contributed by Lukas
A captivating discussion with Todd O'Neill, an associate professor of Interactive Media at Middle Tennessee State University, exploring the ethica...
S4 / E3 How Progeny Health Leveraged Customer Brand Loyalty, Thought Leadership, and Patient Advocacy to Build Brand Awareness and Drive Sales
12 Feb 2024
Contributed by Lukas
Join us as we delve into the fascinating world of femtech and maternal health with Linda Smith, VP of Marketing and Communications at Progeny Health. ...
S4 / E2 A Diamond in the Rough: How Digging Deep Uncovered a Wall-Street-Journal-Worthy Story about Lab-Grown Diamonds
25 Jan 2024
Contributed by Lukas
Why is your PR effort not paying off and what's the importance of having characters in your marketing efforts? Tune in to learn the disconnect bet...
S4 / E1 The Quantum Health Effect: A Behind-the-Scenes Look at Brand Storytelling
05 Jan 2024
Contributed by Lukas
What are the essentials of a strategic marketing communications plan, and how can marketing, communications, sales and the executive suite keep it sim...
S3 / E9 Why AI is Not Coming for Your Job, the Control Freak Buyer Persona and a Bias for Specialist Agencies
20 Sep 2023
Contributed by Lukas
Every marketer has been asked (potentially even haunted by) the question, “Is it measurable?” Our guest Joe Zappa and host Kriste Goad dive into t...
S3 / E8 Dark Social: What the Heck is It?
21 Aug 2023
Contributed by Lukas
Erica Freckelton not only has the coolest glasses at fuoco but she also has experience optimizing websites and social accounts for various tech and he...
S3 / E7 Building a Healthcare Brand from the Ground Up
07 Jul 2023
Contributed by Lukas
Throughout his career in healthcare, Karey Witty has served in just about every C-suite role there is, but it’s his latest role as managing partner ...
S3 / E6 Demand Gen Part 2: Diving into Demand Creation and Demand Capture
16 Jun 2023
Contributed by Lukas
fuoco’s Senior Digital Marketing Manager Erica Freckelton is back with our host, Kriste Goad in part two of our three-part demand generation series ...
S3 / E5 Demand Gen Part 1: How B2B Buying Behavior has Changed (and What It Means for Healthcare Marketers!)
21 Apr 2023
Contributed by Lukas
fuoco’s Senior Digital Marketing Manager Erica Freckelton joins our host, Kriste Goad in part one of a three-part demand generation special. Tune i...
S3 / E4 What Makes for Good Media?
03 Apr 2023
Contributed by Lukas
The “Headline Hunter” Kathryn Rickmeyer joins our host Kriste Goad as they discuss pitching stories, how to make content more valuable, and the im...
S3 / E3 Get Ready for ViVE with Dennis Dailey
31 Mar 2023
Contributed by Lukas
Dennis Dailey, Editor-in-Chief and lead reporter for Mobile Health Times joins host Kriste Goad as they discuss the upcoming health conference, ViVE, ...
S3 / E2 What the Heck is a Fractional Chief Marketing Officer?
05 Jan 2023
Contributed by Lukas
Kriste Goad and Amanda Donnelly, a fractional CMO and growth partner with TechCXO, discuss fractional marketing leadership, when to leverage it and ho...
S3 / Ep 1 - Weapons of Mass Distraction: The Dumbing and Disconnecting Effects of Smartphones
11 Oct 2022
Contributed by Lukas
We sat down with Dr. Nidhi Gupta to learn about the emerging epidemic of Wireless Mobile Device (WMD) addiction, its impact on our society and what ca...
S2 / Ep 12 - Utilizing Podcasts for Growth
05 Oct 2021
Contributed by Lukas
Ryan Estes is a vetted podcast host, guest and entrepreneur. He has recorded over 300 interviews with more than a quarter-million downloads, and his p...
S2 / Ep 11 - Website Best Practices: Messaging, Functionality and Security
06 Sep 2021
Contributed by Lukas
Heather Locke, Chief Support Officer for Hammersmith Support — a self-described WordPress website development and maintenance shop for small and mid...
S2 / Ep 10 - Content Marketing Strategy: Utilizing Artificial Intelligence to Optimize Content
06 Aug 2021
Contributed by Lukas
What if marketing teams could boost efficiency and speed while simultaneously creating more space for creativity? With artificial intelligence, the po...
S2 / Ep 9 - How to Use the Clubhouse App
21 Jun 2021
Contributed by Lukas
Amy Mirlisena is a Clubhouse moderator and a curriculum developer in the tech space. Today she’s teaching us How It’s Done on the Clubhouse app! I...
S2 / Ep 8 - What is Clubhouse?
15 Jun 2021
Contributed by Lukas
Have you joined the most exclusive social app available? Our second Spark Session answers the question that nearly 50,000 people are asking Google eve...
S2 / Ep 7 - SEO for Content Optimization
07 Jun 2021
Contributed by Lukas
Josh Spilker is the head of marketing at Friday.app, an asynchronous operating system for working from anywhere. But before he was making waves for te...
S2 / Ep 6 - SEO Secrets for Healthcare
27 May 2021
Contributed by Lukas
Curious about how to get your company found on Google? It starts with a solid SEO strategy. In the very first Spark Session of the How It’s Done pod...
S2 / Ep 5 - Healthcare M&A Pivots & Predictions
19 Mar 2021
Contributed by Lukas
In this episode of How It’s Done, we talked healthcare M&A predictions with Nashville’s own Angela Humphreys, national healthcare practice leader ...
S2 / Ep 4 - The Role of Storytelling in Mental Health
15 Feb 2021
Contributed by Lukas
Alisa LaPolt is the Policy & Advocacy Director of NAMI Tennessee and a mental health storyteller helping organizations understand and navigate the tre...
S2 / Ep 3 - From Dotcom Boom to Meetings on Zoom: HealthLeaders Media Editor Recaps Two Decades in Healthcare Reporting
03 Nov 2020
Contributed by Lukas
HealthLeaders editor Jim Molpus discusses the changes HealthLeaders has seen during his 20 years there (since the “dot com boom”), the current sta...
S2 / Ep 2 - How a Tiny Team Delivers Massive Media & Thought Leadership Results for Digital Health Darling Livongo
01 Oct 2020
Contributed by Lukas
What does it take to successfully lead Corporate Communications for a company IPO, and just how big of a team do you need to help do it? John Hallock,...
S2 / Ep 1 - Campaign 2020: Health Policy Edition
14 Sep 2020
Contributed by Lukas
Paul Keckley is Managing Editor of The Keckley Report, a healthcare policy analyst and widely known industry expert. We sat down with Paul to discuss ...
S1 / Ep 10 - The Doctor Will Podcast With You Now: A New Network for Physicians
31 Aug 2020
Contributed by Lukas
Ryan Inman is founder and CEO of Physician Wealth Services and host of the Financial Residency podcast. We sat down with Ryan to discuss what it takes...
S1 / Ep 9 - Maximum Visibility: Taking PR to the Next Level
27 Jul 2020
Contributed by Lukas
Chris Dickey, Founder & CEO of Visably, built his SaaS business after pivoting the PR agency he founded, Purple Orange Brand Communications, to target...
S1 / Ep 8 - People-Powered Do-Goodery: the Can-do Attitude of Can’d Aid
01 Jun 2020
Contributed by Lukas
Companies and their corporate partners are getting creative in The New (ab)Normal to ensure they can meet the human need for philanthropy, corporate s...
S1 / Ep 7 - Virtual Reality: How One Nonprofit Went Virtual with Its Annual Gala and Raised a Very Real $1.16 Million
01 May 2020
Contributed by Lukas
In response to the COVID-19 global pandemic, nonprofit organizations are having to reimagine fundraising. In this episode, Mary Lyn Schuh, executive d...
S1 / Ep 6 - Maximum Influence: How to Get It & How to Use It
26 Feb 2020
Contributed by Lukas
Like many before her, Robin moved to Nashville to make it in music - never knowing she’d end up working for an industry-leading population health co...
S1 / Ep 5- Just Get Over Yourself
23 Oct 2019
Contributed by Lukas
We get up close and personal with Karey Witty, COO of Envision Healthcare, to learn how he so artfully finds the time to give to the causes he believe...
S1 / Ep 4- Culture Eats Strategy for Breakfast
30 Sep 2019
Contributed by Lukas
Stephanie Margalis, Director of Community and Culture for SPIN | United by Ping Pong joins us to talk about how to create community, culture and ravin...
S1 / Ep 3-The Making of the Becker’s Healthcare Brand
09 Sep 2019
Contributed by Lukas
Scott Becker is founder and publisher of Becker's Healthcare and a nationally recognized healthcare lawyer at McGuireWoods. In this episode, he shares...
S1 / Ep 2-Making a Music City HIT
28 Aug 2019
Contributed by Lukas
Mike Hollis, president of strategic business at healthcare technology firm emids, shares how he brings healthcare’s biggest brands to the biggest ni...
S1 / Ep 1-The Art of Sales & Marketing Alignment
12 Jul 2019
Contributed by Lukas
In our first episode, we chat marketing and sales alignment, media relations and the tools that make tech marketing possible with Compuware Chief Mark...