Like many before her, Robin moved to Nashville to make it in music - never knowing she’d end up working for an industry-leading population health company (the former Healthways) and ultimately succeeding in the glamorous world of professional RFP writing. Now a two-time entrepreneur, master influencer, and CEO of Metre LLC, Robin guides us through her journey into healthcare consulting and all she’s learned along the way. The secret to her success? Finding something no one else wants to do, and doing it really well. In this episode, we discuss: The importance of RFPs in finding the best vendor for your project Why relationships matter in the RFP process Discovering your ‘why’ and making it a niche Using your influence to drive business transformation How marketing expertise plays into the proposal process Finding a profitable gap in the market (then adding maximum value)

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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