Rapping phenomenon and Tottenham Hotspur superfan AJ Tracey joins us this week to talk about supporting his mum through her cancer journey, the pressures of staying an independent artist and what football has taught him about failure. AJ Tracey has been rapping since the age of four. He dropped out of his Criminology degree at London Metropolitan University and started uploading tracks to SoundCloud in 2011, achieving five Platinum singles and over two billion Spotify plays as an independent artist. His first studio album debuted at number three in the UK Albums chart and his breakthrough hit, Ladbroke Grove, became the unofficial summer anthem of 2019. Now, after a three-year hiatus, marked by leaked songs and pandemic delays, Tracey has just released his third album, Don't Die Before You're Dead. It’s his most vulnerable and personal work yet and as well as being a love letter to the UK, the album fuses grime, garage, and R&B with themes of trauma, mental health, faith and love. ✨ IN THIS EPISODE: 00:00 Intro 01:11 Early Life and Career 03:04 The Making of 'Don't Die Before You're Dead' 07:10 The British Influence in AJ's Music 09:00 School Days and Influential Teachers 12:34 The Challenges of Being an Independent Artist 18:18 Faith and Personal Mission 23:02 Family and Personal Struggles 24:52 Mom's Health Scare and Recovery 25:40 Proudest Moment: Buying Mom a House 27:44 Growing Up with Responsibility 30:53 Struggles and Sacrifices 33:46 Name Change and Fresh Start 38:12 Grenfell Tragedy and Community Impact 41:58 Reconciliation with Dad 43:43 Football, Family, and Life Lessons Elizabeth and AJ answer YOUR questions in our subscriber series, Failing with Friends. Join our community of subscribers here: https://howtofail.supportingcast.fm/#content Have a failure you’re trying to work through for Elizabeth to discuss? Click here to get in touch: howtofailpod.com All episodes in June are brought to you by @arlalactoFREE - all the taste, easier to digest. Listen to our bonus episode brought to by ArlaLactoFREE with Vicky Pattison here: https://link.chtbl.com/VickyPattison 🌎 Get an exclusive 15% discount on your first Saily data plans! Use code [howtofail] at checkout. Download Saily app or go to to https://saily.com/howtofail ⛵ I have an upcoming one-off show at Cadogan Hall on 21 Sep for my new novel One of Us. Full show details here: https://www.fane.co.uk/elizabeth-day Production & Post Production Coordinator: Eric Ryan Mix Engineer: Matias Torres Studio Engineer: Gulliver Tickell Assistant Producer: Suhaar Ali Senior Producer: Hannah Talbot Executive Producer: Carly Maile How to Fail is an Elizabeth Day and Sony Music Entertainment Production. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts To bring your brand to life in this podcast, email [email protected] Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

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“What did the council decide on item 42?” — answered with the speaker and the moment.