How to Market Your Horse Business with Denise Alvarez
Episodes
Get More Sales on Social Media When You Create Content Like This
12 Oct 2023
Contributed by Lukas
Are you struggling to get an actual ROI on your social media? In other words, you’re putting content out there but no new leads are landing in your ...
Attn Equestrian Entrepreneurs: This Is Where Growth Happens
27 Sep 2023
Contributed by Lukas
Once you know what success means to you in your equestrian business—because it's absolutely subjective — there's one mindset you'll...
The Secret to Going from Willy-Nilly to Strategic With Your Marketing
13 Sep 2023
Contributed by Lukas
Are you ready to go from disorganized and spur-of-the-moment to showing up on social with a plan? This episode is for you. Plus, you’ll learn what s...
2 Common Myths About Building a Profitable Equestrian Business
06 Sep 2023
Contributed by Lukas
What’s keeping you from being booked solid? You might think you just need to post more or get on YouTube, TikTok—AKA do more of all the things. Bu...
One Surprising Way to Attract Customers You Love to Work With
24 Aug 2023
Contributed by Lukas
Have you ever had a client or customer you loved working with? You know, the ones you wished you could clone. What if I told you it is possible to att...
Step-by-Step Guide to Marketing Your Equestrian Business
09 Aug 2023
Contributed by Lukas
Do you ever feel overwhelmed by all the information out there on how to market your horse business? Trying a little bit of this and that or even copyi...
9 Kenny Chesney Concert Takeaways for Equestrian Entrepreneurs
27 Jul 2023
Contributed by Lukas
Country music fan or not, if you’re an equestrian entrepreneur, this episode is for you. I’m a big believer in studying what successful people are...
The One Thing Keeping Your Equestrian Business Dreams From Coming True
29 Jun 2023
Contributed by Lukas
Have you felt stuck in your equestrian business? You’ve got the vision but you just can’t seem to make any real progress to get you there.While I ...
4 Eye-Opening Reasons Social Media Should Not Replace Your Website
16 Jun 2023
Contributed by Lukas
Ever wondered if you really need a website if you're active on social media?Maybe you’ve been using your Facebook page in place of a website an...
When, Why, and How to Pivot Your Horse Business with Michael and Kelsey Gascon
01 Jun 2023
Contributed by Lukas
Are you facing a major change in your business? Do you feel you need to pivot but aren’t sure what that looks like? Michael and Kelsey Gascon of Gas...
Why You Should Always Be Learning With Kelsey Gascon
01 Jun 2023
Contributed by Lukas
This is a BONUS conversation with Kelsey Gascon. After I chatted with Michael and Kelsey Gascon for Episode #114, I asked her to stay on and talk spec...
7 Simple Ways to Build Connections With Potential Customers On Social Media
17 May 2023
Contributed by Lukas
If you’re posting on social and getting no traction, what should you do? How do you build relationships and make sales on social when you can’t ma...
How to Be An Effective Educator With Phyllis Burchett
03 May 2023
Contributed by Lukas
If you have aspirations of creating an online membership, you may see yourself as an educator. But the reality is, all horse business owners should ow...
3 Ways Email Lists Are Completely Underrated by Equestrian Entrepreneurs
19 Apr 2023
Contributed by Lukas
Do you want to build an equestrian business that’ll be here for the long-term? Then email marketing is a non-negotiable. Yet it’s uncommon to see ...
5 Warning Signs Your Equestrian Website Isn't Attracting the Right Customers
05 Apr 2023
Contributed by Lukas
Are you getting regular inquiries from potential customers on your websites? And, do those leads pan out to be the right people for your business? If ...
Side Hustle to Full-Time: 3 Essentials for Your Marketing Tack Room So You Can Saddle Up & Go
29 Mar 2023
Contributed by Lukas
This is your never-before-told inside scoop on the history of my business—how I went from idea to side hustle to main gig. Even how the name came to...
Go From Burnout to Thriving Equine Business With Dr. Alberto Rullan
15 Mar 2023
Contributed by Lukas
If you’ve ever felt like you were running yourself into the ground while running your business, this episode is for you. Dr. Alberto Rullan with Per...
How to Design An Impact-Driven Business With Charlotte Phillips
01 Mar 2023
Contributed by Lukas
If you know you want your business to support a cause and make an impact, what’s keeping you from taking action? In this conversation with Everyday ...
Is Your Price Right? 4 Ways to Know
15 Feb 2023
Contributed by Lukas
As an equestrian business owner, you’re the decision maker when it comes to pricing your products and services. But, how do you decide if your produ...
How to Build A Strong Community With Shawna Karrasch and Jessie Hillegas
02 Feb 2023
Contributed by Lukas
When you have a strong community around you and your brand, the possibilities for your equine business are endless. That’s what Shawna Karrasch and ...
2 Major Marketing Mistakes You Should Avoid
18 Jan 2023
Contributed by Lukas
You hear all the time about what you should be doing when it comes to your marketing. But, is there anything you should avoid? Well, yes!In this episo...
3 Words to Guide Your Business In the New Year
05 Jan 2023
Contributed by Lukas
Do you ever feel like you jump into a new year barely holding onto the reins? Or, do you have a list of goals so long you feel overwhelmed before you’...
3 Questions for An Effective Year-End Review
21 Dec 2022
Contributed by Lukas
How do you evaluate if you’ve had a good year in your business? Do you just look at the bottom line of the profit chart or bank statement? I sure ho...
Want to Grow? Lean Into Your Strengths with Lindsay Hayes-Cofell [BONUS]
07 Dec 2022
Contributed by Lukas
Have you ever had someone compliment you about something but you didn’t necessarily see it as a good thing? Or, maybe you have clients right now th...
4 Pivotal Takeaways from the NRHA Futurity
07 Dec 2022
Contributed by Lukas
Whether you’re in the English or Western world or somewhere in between, my trip to the NRHA Futurity was packed with takeaways and mindset shifts th...
The Biggest Lesson I've Learned From Podcasting
17 Nov 2022
Contributed by Lukas
Episodes 1 through 99 have been power-packed. Am I right? You’ve learned so much about how to market your horse business since this podcast started ...
6 Marketing Lessons from A Garth Brooks Concert
01 Nov 2022
Contributed by Lukas
Whether you’re a fan of country music or not, I’m sure you’ve heard of Garth Brooks. But, did you know you can actually learn quite a bit about ...
7 Essentials for Your Next Launch
26 Oct 2022
Contributed by Lukas
Planning your next product or service launch? Whether you’re a launching newbie or you’ve lived to tell the tale but aren’t sure you can make it...
Why It's Okay If You Aren't for Everyone
12 Oct 2022
Contributed by Lukas
Does narrowing down your best-fit audience or ideal customer make you nervous? You’re afrid to be for one group of people because you think that mea...
Addressing Comparison & Social Media
06 Oct 2022
Contributed by Lukas
What’s the real reason you don’t post very much on social media? I often hear that not posting consistently is the biggest problem for horse busin...
4 Surefire Ways to Sell On Social Media
28 Sep 2022
Contributed by Lukas
Is it really possible for your horse business to sell on social media? Or, is it just a place where people want to hang out without being sold to? Wel...
Stories: Your Social Media Secret Weapon
21 Sep 2022
Contributed by Lukas
One of the easiest ways to bring people into your world on social media is through your Instagram or Facebook stories. Because they’re short-lived (...
How to Write Social Media Content That Connects
15 Sep 2022
Contributed by Lukas
When you create content, it’s an opportunity for you to create or deepen the connection you have with your followers or potential followers. And ide...
3 Steps to Defeat Social Media Overwhelm [ENCORE]
07 Sep 2022
Contributed by Lukas
Do you ever get overwhelmed when it comes to marketing your horse business on social media? If that’s you, then you’re in the right place. These t...
3 Practical Ways to Be Money-Wise In Your Horse Business With Ashley Wilson
01 Sep 2022
Contributed by Lukas
Money-wise as a business owner is more than just how much money you’re making. The reality is even if you make a lot of money in your horse business...
4 Marketing Strategies for Equine Photographers with Shelley Paulson
17 Aug 2022
Contributed by Lukas
As an equestrian photographer, how do you get your business to stand out among the others? How can you market your business so that you connect with y...
5 Questions to Get Your Creative Content Juices Flowing
10 Aug 2022
Contributed by Lukas
Are you jumping into podcasting? Or, maybe you are going to start posting on your blog more regularly? Or, you want to start creating more videos? Or,...
How to Create Your Video Marketing Strategy with Mariah Hammerschmidt
03 Aug 2022
Contributed by Lukas
If video is king when it comes to marketing, how does the everyday horse business owner use it strategically—and without spending a fortune? Thankfu...
3 Tips to Market Your Membership With Annie Kennedy [ENCORE]
27 Jul 2022
Contributed by Lukas
From private Facebook groups to video libraries, memberships in the horse world are growing at a rapid rate. That’s why last week in Episode 86 we l...
Is A Membership Program Right For You?
20 Jul 2022
Contributed by Lukas
Have you been considering adding a membership program to your business? It can be a great way to create recurring revenue, for sure. But, how do you k...
Thinking of Starting a Podcast? Here Are 5 Things to Know
06 Jul 2022
Contributed by Lukas
Have you been wondering if you should start a podcast? With the rise in podcasting in recent years, it may seem like you should just jump on the bandw...
Should You Have A Blog? Here's How to Know
29 Jun 2022
Contributed by Lukas
Have you ever wondered if your horse business should have a blog? The answer isn’t as cut and dry as you might like it to be. That’s why we’re t...
6 Changes That Will Instantly Improve Your Website [ENCORE]
22 Jun 2022
Contributed by Lukas
Whether you’ve had a website refresh on your list for a while or you recently realized it needs some help, this encore episode is for you. When you ...
How to Build a Business That's True to You With Alexa Major Wilcox
15 Jun 2022
Contributed by Lukas
How do you go about building a horse business that is true to who you are while still trying to make a profit?That’s one of the key questions Alexa ...
5 Keys to Building a Sustainable Horse Business with Mike Major
08 Jun 2022
Contributed by Lukas
As someone who has been in the horse business for more than 55 years, Mike Major, 2022 Road to the Horse World Champion, knows what it takes to build ...
4 Steps to Map Your Customer Journey (And Why It Matters)
01 Jun 2022
Contributed by Lukas
Do you know how you’re getting people in the door of your business? Even if you don’t have a physical location, your business has an entry point—...
How Failure Can Make You a Better Business Owner with Justin Skinner
25 May 2022
Contributed by Lukas
What’s your take on failure? Does it scare you so much that it keeps you from taking action? Have you tried something that didn’t work out and tha...
10 Creative Ways to Use QR Codes In Your Business
18 May 2022
Contributed by Lukas
With QR codes popping up everywhere from restaurants to Superbowl ads to everything in between, how can you as an everyday horse business owner use th...
6 Steps to Create Facebook Ads That Work With Katie Cannon
11 May 2022
Contributed by Lukas
Have you wanted to dip your toe into Facebook ads but have been unsure where to start? This episode is for you! Katie Cannon has an expert level of ex...
The Mindset Shift That Changes Everything
04 May 2022
Contributed by Lukas
In order to be in business for the long-haul, you need to shift your thinking—and perhaps shift the way you run your horse business. Show Notes (als...
Selling A Product? Do These 5 Things With Chris Stein
27 Apr 2022
Contributed by Lukas
How do you get people to pay you money for the things that you’re making?That’s really what’s at the bottom of every question about selling prod...
Learn the Art of Selling With Chris Stein
20 Apr 2022
Contributed by Lukas
How do you feel when it comes to selling? Do you get nervous or shy, or maybe you completely freeze up and forget all the great things you were going ...
Reels How-to for Your Horse Business
13 Apr 2022
Contributed by Lukas
How do you feel about reels? More specifically, how do you feel about doing reels for your horse business? While they were technically created from an...
5 Takeaways from Road to the Horse 2022
06 Apr 2022
Contributed by Lukas
While I walked away from the 2022 Road to the Horse colt-starting competition with new insights about working with horses, I also always keep you, my ...
Business Success Tips & Lessons Learned with Barbra Schulte [Part 2]
30 Mar 2022
Contributed by Lukas
Decorated and accomplished cutting horse trainer and personal performance coach Barbra Schulte is back on the podcast this week! In this second part o...
Business Success Tips & Lessons Learned with Barbra Schulte [Part 1]
23 Mar 2022
Contributed by Lukas
Cowgirl Hall of Fame Inductee Barbra Schulte spent years successfully training horses and riders to compete in the National Cutting Horse Association ...
10 Creative Ways to Market Your Stallion
16 Mar 2022
Contributed by Lukas
When it comes to marketing your stallion or breeding program, we often see the same thing over and over again. But, no matter the size of your operati...
How to Build the Business You Want from the Start With Emily Urban
09 Mar 2022
Contributed by Lukas
Whether your horse business is in its infancy or you’re a seasoned pro who has been at it for years, there’s something beautiful about being a bus...
What Should Go In Your Email Newsletter?
02 Mar 2022
Contributed by Lukas
What do you put in your email newsletter that will both serve your audience and help you sell your products and services? With these 5 topics, you can...
Does Size Matter? And Other Common Email Marketing Questions
23 Feb 2022
Contributed by Lukas
Have you ever felt like your email list would be too small to even start? Or, that you’re too green to jump into email marketing for your horse busi...
Why Email Marketing Feels Like Spam (+ 3 Ways You Can Do It Well Instead)
16 Feb 2022
Contributed by Lukas
When I ask horse business owners why they don’t give email marketing a try, one of the biggest reasons is they feel like they’re spamming people. ...
One Thing That Can Improve Your Horse Business in 2022
08 Feb 2022
Contributed by Lukas
What if I told you there’s one thing you can do this year that will connect you to more of the “right” people? That when you do it well, you wil...
Top 6 Tools for the Everyday Horse Business Owner [Part 2]
26 Jan 2022
Contributed by Lukas
Tech tools can be a lifesaver or a headache. So, I’ve compiled some of my favorites that I think every horse business owner will appreciate. This we...
Top 6 Tools for the Everyday Horse Business Owner [Part 1]
19 Jan 2022
Contributed by Lukas
Whether you love it or you hate it, tech is a key tool for your horse business, right? Within that, though, there are a ton of tools and apps out ther...
5 Social Media Topics for When You Don't Know What to Say
06 Jan 2022
Contributed by Lukas
Do you ever open up your phone to post on social media, but realize you have no idea what to say? You want to or feel you like you need to, but either...
One Surprising Way to Crush Your Goals
29 Dec 2021
Contributed by Lukas
With January just around the corner, goal setting is at the top of my to-do list.To get ready for the coming year, I’ve been reading up on how other...
3 Easy Ways to Engage with Your Dream Customer On Social Media
22 Dec 2021
Contributed by Lukas
Social media was created to be social. That means creating content is a very important piece of the puzzle, but it's not the only piece that matt...
3 Tips to Market Your Membership With Annie Kennedy
15 Dec 2021
Contributed by Lukas
From private Facebook groups to video libraries, memberships in the horse world are growing at a rapid rate. If you have a membership or you’re cons...
How to Write Words That Speak to Your Dream Customer
08 Dec 2021
Contributed by Lukas
Do you ever have a hard time figuring out what to say in your marketing? From social media to websites and printables, the words you use matter. In th...
How to Write a Press Release That Gets Noticed With Megan Arszman
17 Nov 2021
Contributed by Lukas
Press releases are a great way for your horse business to draw attention to your program, celebrate a big win, or spread the word about an upcoming ev...
Hashtags 101: The What, When, Where & How of Using Hashtags
10 Nov 2021
Contributed by Lukas
Have you been confused by hashtags? Or, maybe you’ve used them because you think you’re supposed to but you have zero strategy behind them? You’...
How to Build a Profitable Horse Training Business With Colton Woods
03 Nov 2021
Contributed by Lukas
Does it take money to make money in the horse business? Can horse trainers who aren’t world-renowned clinicians build a profitable horse business? I...
5 Ways Horse Businesses Can Make Money Online [Part 2]
27 Oct 2021
Contributed by Lukas
Do you know the number one way to reach more people with your message in today’s world? Yep, it’s an online presence. Because it basically erases ...
5 Ways Horse Businesses Can Make Money Online [Part 1]
20 Oct 2021
Contributed by Lukas
Can any horse business really make money online? Absolutely. And in this episode, you’re going to learn how. You’ll discover 3 doable ways that yo...
4 Keys to a Successful Brand Launch
13 Oct 2021
Contributed by Lukas
Whether you’re starting a brand or creating a new product or service from scratch, or you’ve had one for a while and you know it needs to be rewor...
How to Plan 14 Days of Social Media Posts in 30 Minutes
06 Oct 2021
Contributed by Lukas
“Oh, I should post this! Let me just set the saddle, blanket and lead rope down for a minute and take a great shot and put something great together....
#AskMeAnything: My Non-Horsey Husband Is Asking the Questions
01 Oct 2021
Contributed by Lukas
Can you believe it's been ONE YEAR of the How to Market Your Horse Business Podcast?! 🎉 As part of the fun to celebrate, I've invited my ...
5 Ways to Grow Your Horse Business with Social Media
29 Sep 2021
Contributed by Lukas
You know what’s great about social media? It’s a totally free marketing tool that’s available to anyone and everyone who wants to put in the wor...
How to Build a Profitable Lesson-Based Business With Brian Wee
22 Sep 2021
Contributed by Lukas
Is it possible to have a lesson-based horse business that’s profitable? Yes! Not only is it possible, but if you want your business to be sustainabl...
5 Tips to Maximize Your Event or Rider Sponsorship With India Wilkinson
15 Sep 2021
Contributed by Lukas
Event and rider sponsorship is fueling equestrian sports world-wide, on all levels. It’s also a unique opportunity for you as a horse business owner...
How to Increase Sponsorship Revenue With India Wilkinson
08 Sep 2021
Contributed by Lukas
You know what all horse shows and rodeos have in common, regardless of the area of the world or even the discipline represented? Sponsorships.From ba...
How 5 Horse Businesses Are Using YouTube to Grow Their Reach
01 Sep 2021
Contributed by Lukas
If you learn by watching and you’ve considered using YouTube to market your horse business, then you’re in the right place. This episode is like a...
7 Ways to Use Video in Your Marketing
25 Aug 2021
Contributed by Lukas
More and more people are engaging with video online. So, whether you’re a fan of being on camera or avoid it at all costs, if you want to reach more...
4 Advertising Methods All Horse Business Owners Should Consider
18 Aug 2021
Contributed by Lukas
Do you have a hard time figuring out where to spend your advertising dollars so you can get the most bang for your buck? While there’s no one-size-f...
3 Questions to Ask When Making Advertising Decisions
11 Aug 2021
Contributed by Lukas
Are you ready to advertise your horse business, but aren’t sure where to start? Before you start calling on your favorite industry publications, ask...
How to Secure Media Coverage for Your Equestrian Business With Piper Klemm
04 Aug 2021
Contributed by Lukas
Whether it’s local, national or worldwide, a mention in the media has the potential to expand the reach of your horse business. But, where do you st...
9 Simple Ways to Share Your Freebie for More Leads
28 Jul 2021
Contributed by Lukas
Have you put together a lead magnet to build your email list but can’t figure out how to get people to sign up? Here are 9 strategic yet simple ways...
3 Elements of the Perfect Marketing Image With Cara Taylor Swift
14 Jul 2021
Contributed by Lukas
Do the images on your website, social media, and print materials give the best first impression possible for your horse business? Equine and product ...
Do You Have to Scale to Grow? With Shelley Paulson
30 Jun 2021
Contributed by Lukas
Does bigger always equal better? Or, can you have a successful business by going deeper or doing better rather than going bigger? That’s what we’r...
5 Steps to Create Clear Content That Moves People to Action
23 Jun 2021
Contributed by Lukas
When it comes to the words on your website or social media (or any other place for that matter), how do you know if you’re being clear? And why does...
Making A Big Decision? Ask Yourself These Questions With Katie Navarra
16 Jun 2021
Contributed by Lukas
When's the last time you had to make a decision as a business owner? Probably right before you started reading this description, right?! As a hor...
10 Tips to Make Your Valuable Email Freebie A Smashing Success
09 Jun 2021
Contributed by Lukas
When you have an idea for a valuable freebie, how do you create it? And, how do you get your dream customer to sign up for it with their email address...
How Trademarks Protect Your Horse Business With Attorney Jo Belasco
02 Jun 2021
Contributed by Lukas
Have you ever considered getting a trademark or copyright for your horse business name or logo? If not, you should. And, Attorney Jo Belasco is here t...
4 Proven Ideas for Your Valuable Email Freebie (AKA Lead Magnet)
26 May 2021
Contributed by Lukas
What’s the number one way to build your email list? Offering something of value for free in exchange for an email address! Use these four proven ide...
Reach More People By Niching Down With Dani Powers
20 May 2021
Contributed by Lukas
How specific are you when you describe what you do and who you serve? As you’ll learn from artist and barrel racing coach Dani Powers, the more spe...
Should You Trust Your Intuition? With Mandee Flanders
13 May 2021
Contributed by Lukas
Have you ever had a gut feeling about something or someone and didn’t follow it but later wished you would have? You’re not the only one! That’...
5 Simple Hacks to Get Email Subscribers
05 May 2021
Contributed by Lukas
Aside from current customers, who else is on your email list? Have you been wondering how in the world you’re supposed to build a list of people tha...
Get Rid of Social Media Stress With This One Tip
28 Apr 2021
Contributed by Lukas
Does social media marketing for your horse business ever just make you tired? You end up just posting what comes to mind in the moment because you kno...
SEO Basics for the Equine Entrepreneur
22 Apr 2021
Contributed by Lukas
Do you want your website to show up in related search results? Of course, you do! What you’re really asking is for your site to be “search engine...
5 Hidden Careers In the Equine Industry And How They're Crushing Marketing [With Katie Clinebell]
07 Apr 2021
Contributed by Lukas
When you think of the equine industry, you may think horse trainers, riders and instructors, or barn managers. But there’s a depth to the industry t...