How to Market Your Horse Business with Denise Alvarez
Episodes
Tips and Takeaways from Road to the Horse
31 Mar 2021
Contributed by Lukas
You know the colt-starting competition Road to the Horse is a great place to learn about horses. But, did you know it’s also a great place to learn ...
One Thing You Can Do Today to Stop Feeling Overwhelmed
24 Mar 2021
Contributed by Lukas
Have you ever felt a little overwhelmed? (Okay, or a lot!) With the privilege of owning a horse business comes the responsibility of managing many mov...
3 Steps to Build Your Brand Foundation [With Tara Moore]
17 Mar 2021
Contributed by Lukas
When you think of branding, what comes to mind? For many people, it’s a logo and colors, but there’s so much more to it than that. My podcast gues...
How 5 Equine Businesses Are Crushing It Online
10 Mar 2021
Contributed by Lukas
Do you learn by watching? Or maybe your competitive nature is why you look at what other businesses are doing? Either way, this episode is for you. We...
Jump-Start Your Marketing With These 2 Questions
03 Mar 2021
Contributed by Lukas
Marketing doesn't have to be scary! You just need to be talking to the right people in a way that speaks to them. You can do that and get a jump-...
8 Tips to Make Email Marketing Doable [Part 2]
24 Feb 2021
Contributed by Lukas
If you get stuck trying to figure out how to make social media and your website work to grow your business, then email marketing may be your missing l...
8 Tips to Make Email Marketing Doable [Part 1]
17 Feb 2021
Contributed by Lukas
Do you buy into the idea that email marketing can work for you yet you just don’t know where to start? Then this episode is for you!I’m sharing 8 ...
How to Make Instagram Connections that Convert [With Instagram Expert Kerri McGregor]
10 Feb 2021
Contributed by Lukas
Have you been confused with how often or what to post on Instagram to get results? You’re not alone. That’s why I invited Instagram expert Kerri M...
Is Email Marketing Dead? 4 Email Marketing Myths Debunked
03 Feb 2021
Contributed by Lukas
What’s keeping you from jumping into email marketing? Whatever it is, I’ve probably heard it before, and you’re not alone. That’s why in this ...
3 Proven Strategies to Promote Your Horse Business Using Social Media
27 Jan 2021
Contributed by Lukas
Have you ever been frustrated you’re not gaining the traction you hoped for from your social media efforts? These three ad-free social media strateg...
5 Elements of an Attention-Grabbing Sign for Your Horse Business
20 Jan 2021
Contributed by Lukas
Every sign, banner, or flier you use for your horse business shapes the experience your potential customers have with you, from their very first inter...
5 Expert Tips to Get Ready for Your Equine Photoshoot [With Catrina Williams Equine Photography]
14 Jan 2021
Contributed by Lukas
If you’re paying for a professional photographer, you want the best possible photos. That’s why I invited a pro equine photographer to join me on ...
6 Changes That Will Instantly Improve Your Website
06 Jan 2021
Contributed by Lukas
Whether you’ve had a website refresh on your list for a while or you recently realized it needs some help, this episode is for you. When you make th...
5 Powerful Steps to Set Goals That Keep You Motivated All Year Long
31 Dec 2020
Contributed by Lukas
Setting goals for your business is key to intentionally building the equine business of your dreams. Whether you do it at the beginning, middle, or en...
Websites vs. Social Media: The Number One Question I Get Asked About Marketing [ENCORE]
23 Dec 2020
Contributed by Lukas
This week, we're going back to the first episode of the How to Market Your Horse Business show. I've made some new friends this fall and I&a...
7 Questions to Ask Before You Hire Someone to Build Your Website
16 Dec 2020
Contributed by Lukas
Are you about ready to hire someone to help you with your website? Congratulations! Here are the questions you need to ask so you can be sure to hire ...
Break Down the Tech Barrier: 10 Website Terms Every Business Owner Should Know
09 Dec 2020
Contributed by Lukas
If the fear or frustration of tech has kept you from getting or having a website that works for you, then this episode is for you. We’re breaking do...
Behind-the-Scenes Look at A Successful Open House [with Jennifer Hurt of JR's Equine Spa & Retreat]
02 Dec 2020
Contributed by Lukas
Have you ever considered hosting an open house? From bringing in new potential customers to showcasing what your business can do and shining a light o...
5 Content Ideas for Your Email Newsletter
18 Nov 2020
Contributed by Lukas
The email marketing stumbling block I often hear is that you have no idea what to put in your emails. If you’re going to send them more often than j...
How Much Does A Website Cost?
11 Nov 2020
Contributed by Lukas
Have you wanted to have a website built but were afraid to ask what it costs? Three major areas determine how much it’ll cost for someone to build a...
3 Steps to Defeat Social Media Overwhelm
04 Nov 2020
Contributed by Lukas
Do you ever get overwhelmed when it comes to marketing your horse business on social media? If that’s you, then you’re in the right place. These t...
What the Heck's A Website That Converts—And Why Should You Care?
28 Oct 2020
Contributed by Lukas
Have you ever wondered what’s the one thing you need to do on your website to get your website visitors to actually become paying customers? Then th...
How to Use the Testimonials In Your Backpocket to Boost Your Marketing
21 Oct 2020
Contributed by Lukas
When you’re ready to market your business, testimonials will be a necessity. But, don’t worry! You already have more testimonials on hand than you...
5 Things Groundwork Can Teach You About Marketing
14 Oct 2020
Contributed by Lukas
Sometimes you learn the most valuable lessons in the most unexpected places. That’s what happened to me as I got back into horses a few years ago. T...
Why Email Marketing Isn’t Just For Apple and Ariat [with NRHA Professional Lindsay Hayes-Cofell]
07 Oct 2020
Contributed by Lukas
If you’ve ever thought email marketing was just for the “big guys”—you know, the Apples and Ariats of the world—then you’re going to get s...
Websites vs. Social Media: The Number One Question I Get Asked About Marketing
24 Sep 2020
Contributed by Lukas
If you have a Facebook page (or Instagram profile or fill in your favorite social media app), do you really need a website? That’s the most common q...