How to Take Over the World
The Crowd Whisperer: The Psychologist Who Gave Hitler His Playbook
17 Jan 2026
Chapter 1: What insights did Gustave Le Bon provide about crowd behavior?
I'm going to show you how great I am. I just want to say from the bottom of my heart, I'd like to take this chance to apologize to absolutely nobody.
Hello, and welcome to How to Take Over the World. This is Ben Wilson. Today's episode requires a little bit of explanation, I think. I'm working on a series about Adolf Hitler. Perhaps you've heard of him, Austrian fellow. I'm sorry it's been taking a long time. I just want to do a lot of research, cover all the angles.
And one of the interesting things about Hitler is that he was so limited in so many ways. He wasn't necessarily a great strategist. He was quite lazy. He was smart, but he wasn't brilliant. And one biography points out that he was so limited in so many ways and that the one thing that he was truly exceptional at, indisputably, was his ability to speak to a crowd.
He was an unbelievable public speaker. That's how he came to power. The biography says that he, quote, literally spoke his way into power. So, of course, I wanted to see how he learned to do that. And one source that I saw mentioned multiple times is this guy, Gustav Le Bon, who did pioneering research on the behavior of crowds. And apparently Hitler studied his work.
So I went through and read Le Bon's work on crowds, and I found it really, really interesting as a manual on how to really engage, persuade and motivate people in a crowd. For example, like a big speech to an auditorium or at a protest or political rally or anything like that. Right.
In Mein Kampf, Hitler says, quote, every great movement in this world owes its growth to great speakers, not to great writers. Okay, great speakers. He really emphasized that, that a great movement can only come from the mystical connection that materializes when a great speaker engages with the masses.
And even though Hitler was obviously wrong about a lot of things, I think he is right about this. You should probably doubt Hitler's judgment on just about everything. However, His ability to build a mass movement is not one of them. He is one of the foremost experts of all time on that. And Hitler did speak to crowds better than perhaps anyone in modern times.
So we'll be discussing exactly how he did that in those Hitler episodes. And in this episode, we will look at what Gustav Le Bon had to say about crowds and what Hitler might have learned from his work. Now, before I get started, I do have to clear Le Bon's name a little bit. I want people to listen to this, so I'm going to give it some clickbaity title, right?
Like, I don't know what I'm going to name it, but like Hitler's Secret Mentor or something like that. And Hitler apparently did learn a lot about how to engage a crowd from Gustav Le Bon, from his work. The irony is, Gustav Le Bon wrote his work on the crowd as a warning against demagogues and extreme political movements.
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Chapter 2: How did Adolf Hitler utilize public speaking to gain power?
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