Show notes
What’s up everyone today we have the pleasure of sitting down with Jane Menyo, Sr. Director, Solutions & Customer Marketing @ Gong.(00:00) - Jane-audio
(01:01) - In This Episode
(04:43) - How Solutions Marketing Turns Customer Insights Into Strategy
(09:22) - Using AI to Mine Real Customer Intelligence from Conversations
(13:18) - Why Stitching Research Sequences Works in Customer Marketing
(17:09) - Using AI Trackers to Uncover Buyer Behavior in Sales Conversations
(23:21) - How Standardized Prompts Improve Sales Enablement Systems
(29:43) - Building Messaging Systems That Scale Across Industries
(34:15) - How Gong’s Research Assistant Slack Bot Delivers Instant Customer Proof
(38:26) - Avoiding Mediocre AI Marketing Research
(43:42) - Why Customer Proof Outperforms AI-Generated Marketing
(45:41) - Why Rest Strengthens Creative Output in Marketing
Summary: Jane built her marketing practice around listening. At Gong, she turned raw customer conversations into a live feedback system that connects sales calls, product strategy, and messaging in real time. Her team uses AI to surface patterns from the field and feed them back into content that actually reflects how people buy. She runs on curiosity and recovery, finding her best ideas mid-run. In a world obsessed with producing more, Jane’s work reminds marketers to listen better. The smartest strategies start in the quiet moments when someone finally hears what the customer’s been saying all along.About JaneJane Menyo leads Solutions and Customer Marketing at Gong, where she’s known for fusing strategy with storytelling to turn customers into true advocates. She built Gong’s customer marketing engine from the ground up, scaling programs that drive adoption, retention, and community impact across the company’s revenue intelligence ecosystem.Before Gong, Jane led customer and solutions marketing at ON24, where she developed go-to-market playbooks and launched large-scale advocacy initiatives that connected customer voice to product innovation. Earlier in her career, she helped shape demand generation and brand strategy at Comprehend Systems (a Y Combinator and Sequoia-backed life sciences startup) laying the operational groundwork that fueled growth.A former NCAA All-American and U.S. Olympic Trials contender, Jane brings a rare blend of discipline, creativity, and competitive energy to her leadership. Her approach to marketing is grounded in empathy and powered by data; a balance that turns customer stories into growth engines.How Solutions Marketing Turns Customer Insights Into StrategyJane’s role at Gong evolved from building customer advocacy programs to leading both customer and solutions marketing. What began as storytelling and adoption work expanded into shaping how Gong positions its products for different personas and industries. The shift moved her from celebrating customer wins to architecting how those wins inform the company’s broader go-to-market strategy.Persona marketing only works when it goes beyond demographics and titles. Jane treats it as an operational system that connects customer understanding with product truth. Her team studies how real people use Gong, where they get stuck, what outcomes they care about, and how their teams actually make buying decisions. Those details guide every message Gong sends into the market. It is a constant feedback loop that keeps the company close to how customers think and work.Her solutions marketing team functions like a mirror to product marketing. Product marketers focus on what the product can do, while Jane’s team translates that into why it matters to specific audiences. They do not write from feature lists. They write from the field. When a sales manager spends half her day in Gong but still struggles to coach reps efficiently, Jane’s team crafts stories and materials that speak directly to that pain. The goal is to make every communication feel like it was written from inside the customer’s daily workflow.“Our work is about meeting customers where they are and helping them get to outcomes faster,” Jane said.That perspective only works when every team in the company has equal access to the customer’s voice. Gong’s own technology makes that possible. Conversations, feedback, and usage patterns are captured and shared automatically, so customer knowledge is no longer limited to those on the front lines. Jane’s group uses that visibility to deepen persona profiles, test new positioning, and identify emerging trends before they reach scale. It makes the company more responsive and keeps messaging grounded in real behavior instead of assumption.For anyone building customer marketing systems, the lesson is practical. Treat persona development as a live system, not a static report. Use customer data to update your understanding regularly. Create tools that let everyone in your company hear what customers say in their own words. That way you can write content, sales materials, and product messaging that actually aligns with how people buy, not how you wish they did.Key takeaway: Persona marketing works when it functions as an always-on loop between customer data and company action. Map real behaviors, refresh those insights often, and share them widely. When everyone in your company hears the customer directly, you can shape messaging that feels relevant, personal, and authentic. That way you can scale customer understanding instead of guessing at it.Using AI to Mine Real Customer Intelligence from ConversationsAI is reshaping how teams understand their customers. Jane uses it as a force multiplier for customer research, not a replacement for human interpretation. Her process starts inside Gong’s platform, where every call, email, and deal interaction holds untapped evidence of what customers actually think. Instead of relying on small surveys or intuition, her team digs into those real conversations to extract patterns that explain why deals move forward or stall.When the team explores a new persona or market, they begin with what customers have already said. They gather every interaction tied to that persona and run it through a standardized set of research questions. In one project focused on CIOs, Jane’s team analyzed hundreds of calls to understand how these executives engage in deals. They wanted to know what information CIOs request, what they challenge, and how their questions differ from other buyers.“We were able to run a series of questions across hundreds of calls and get standardized insights in a couple of days,” Jane said. “That changed the tempo of how we learn.”Once they finish mining internal conversations, they widen their view to external data. They use AI tools like ChatGPT to scan analyst reports, trade publications, and articles that mention the same personas. That process identifies what topics are rising in the market and how those trends align with what Gong’s customers are discussing in their calls. The result is a dual-layered map of reality: what customers say in private conversations and what the market signals in public forums.This kind of research produces better decisions because it pairs scale with nuance. AI speeds up analysis across thousands of data points, but empathy gives meaning to those patterns. That way you can identify where customer perception shifts are happening and adjust messaging, enablement, or product focus before the market catches up.Key takeaway: Use AI to process the noise, not to replace your judgment. Start with the data you already have; call recordings, customer emails, and deal transcripts, and create a structured framework for what you want to learn. Th...