HUNGRY.

Rory Sutherland: Why Challenger Brands Must Never Follow Logic to Truly Disrupt Categories

27 Feb 2023

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Rory Sutherland has SO many delicious aphorisms like:“…Hipsters Raise the Ceiling and Chains Raise the Floor”“....The opposite of a good idea is a good idea"Absolute HONOUR interviewing the ABSOLUTE LEGEND, Rory Sutherland, Vice Chair OgilvyOur conversation was a riot of fun, a roller coaster adventureON THE MENU:1. Flat Whites or Fuck Off: Why The Opposite of A Good Idea is a Good Idea2. Why Words Change The Taste of Biscuits: Premium Pricing Makes your Food Taste Better3. John Cleese Lessons on Creativity: If You Seek Efficiency, you Lose Creativity4. Why We NEED Hipsters: Hipsters Raise the Ceiling and Chains Raise the Floor5. How the Soviet Union and Revolting Jumpers explain the Value of Branding (easier in the negative)6. Why Creativity is REWRITING the question: At School You can’t Rewrite the Question, but in Business You CanReady for your favourite email of the week?Cut the mustard for full-fat content? Subscribe to our Hungry Friday Feast Newsletter 👌 ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟=============================================►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)

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13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

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HUNGRY.

Rory Sutherland: Why Challenger Brands Must Never Follow Logic to Truly Disrupt Categories

This episode hasn't been transcribed yet

Other recent transcribed episodes

13:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

2ª PARTE | 06 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 22 ENE 2026 | EL PARTIDAZO DE COPE

3ª PARTE | 04 MAR 2026 | EL PARTIDAZO DE COPE

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