$100M Without Paid Ads - Steven Galanis
episodePreviously titled “$100M Without Paid Ads” — renamed by the publisher on Aug 4, 2026
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How did Cameo achieve $100 million in revenue without paid ads?
Ob euer Ziel ist, euer Leben zu verändern oder das elusive 7, 8 oder 9-Figuren-Markt zu treffen, wir haben das Blueprint, um euch dort zu bringen. Alright everybody, welcome back. I'm excited for today's call. This is an individual who has done things that I don't think anyone else I know has possibly done. We'll get into it. Thank you so much for joining. Thanks for having me. So you've done things and for the audience that don't know who you are, give a quick debrief on who you are, what you've done. I'm always been blown away by it. I'm so happy to have you on. Tell us a little bit about you.
Hi, my name is Stephen Galanis and I'm the co-founder and CEO of Cameo. Cameo is the world's largest marketplace where you can book personalized video messages from tens of thousands of the most exciting names in pop culture.
It's amazing how you've gotten these people as well. Because there's people I grew up as a huge fan of that I was like, God, I just, I want to get a happy birthday from him. You know, one of them was a pitcher. He's a major league ballplayer. Und ich habe gesagt, ich möchte nur einen frohen Geburtstag bekommen. Also die Idee, dass du das tatsächlich gemacht hast, bevor wir noch weiter gehen, danke dir, dass du mir diesen Traum gemacht hast. Ich freue mich wirklich darauf, diesen kleinen Geburtstag zu bekommen, war für mich großartig. Okay, also du hast etwas geschaffen, das die meisten Menschen nicht haben. Die Idee, das zu erzeugen, und viele der Unternehmen und viele der Dinge, die du tust, erzeugen es in Weisen, die die meisten Menschen nur im Traum haben. Was sind einige der Dinge, die du in die Zukunft geraten hast, als du den Erfolg mit Cameo erschaffen hast, die deinem Umfeld radikal verändert haben?
Well, I think there's a number of those, but I think it really starts with a few things. Number one, it's really important that as a founder, you're building in a space that you want to work in in a really long time. And when I was pretty early in my career, found a cameo i ended up meeting this founder in chicago who had sold his company for a billion dollars and was kind of one of the tech luminaries here and he introduced me to a framework that i love telling founders about and it's called ikigai and the it's a japanese philosophy and basically imagine a venn diagram but instead of two circles there's four and the idea is that you know to really be the best in the world at something you have to
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