Legally Pay Less Taxes - Adam Torkildson

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Previously titled “Legally Pay Less Taxes” — renamed by the publisher on Aug 4, 2026

Proven Podcast 54 min 2 speakers transcribed
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Charles Schwartz 0:00
Welcome to the I Am Charles Schwartz Show. In this episode, we dive into the world of legal tax strategies with Adam Torkildsen, a financial strategist who has spent decades mastering the art of optimizing finances, minimizing tax burdens, and structuring investments. Adam brings a wealth of experience from his days navigating the wild west of SEO to running a thriving media empire. But what sets Adam apart is his passion for sharing actionable insights that empower entrepreneurs, small business owners, and families to make the most of their money while navigating the complexities of the US tax system. In this conversation, Adam unveils powerful strategies like the Augusta Rule, family management companies, and Section 125 cafeteria plans, all designed to legally reduce your tax burden while building wealth.
Charles Schwartz 0:49
We also explore the critical role of systems in scaling a business, how to turn your kids into productive team members, and why understanding your investments is the key to long-term success. Warning, Adam's insights are direct, eye-opening, and unapologetically practical. He's here to challenge the way you think about taxes and money, not to sugarcoat or hold your hand. So if you're ready to break free from financial overwhelm and take control of your wealth building journey, grab a notebook and settle in. The show starts now. Welcome to the I Am Charles Schwartz Show, where we don't just discuss success, we show you how to create it. On every episode, we uncover the strategies and tactics that turn everyday entrepreneurs into unstoppable powerhouses in their businesses and their lives. Whether your goal is to transform your life or hit that elusive seven, eight, or nine figure mark, we've got the blueprint to get you there. The show starts now. Today, we're gonna talk about something that requires a disclaimer.
Charles Schwartz 1:44
So before we get too involved in this, This is for educational purposes. This isn't legal or financial advice. Always interact with a professional before you do anything. We're just trying to share information. With that said, Adam, welcome to the show.
Adam Torkildson 1:58
Thanks, Charles. Great to be here.
Charles Schwartz 2:01
Thanks. Let's find out more about where you are and what you've done before we get into some of the stuff we're doing, because anyone who's read the title of this will know exactly what we're talking about. Let's get a little bit of your history. How did you turn into what you're doing and how successful you are in business now?
Adam Torkildson 2:17
I had the opportunity to go to college basically for free. And so that opened up a lot of opportunities. And I chose journalism to get my degree. And I worked at the newsroom in the newspaper. And I got my first taste of publishing on the internet. And this was about 20 years ago. So 2004, 2005. And I loved how easy it was to just publish other people's works because I wasn't the one writing most of it. I was just sort of interning and helping with publishing. But I was learning how to write at the time. And so these two skills of publishing on the internet and writing led me to, when I graduated, my first job straight out of college was at SEO.com. And I was able to take a little bit of what I've learned in college. And then I learned a ton of stuff on the job at SEO.com. We call it the Wild West days of SEO. And you couldn't learn SEO any other way than on the job. They didn't teach it in colleges. And most people didn't even know what it was. And I was a brand new 21-year-old.
Adam Torkildson 3:45
publishing content for huge Fortune 100 brands, Dell and Alpha Graphics. And they probably had no clue what I was doing for them most of the time. They just cared that their computers or their printing processes ranked high in Google. That's literally all they cared about. We could do whatever we wanted. And so we did. And I had a lot of fun doing a lot of black hat stuff. And black hat is just an industry term for cheating your way to the top. And I know all those tricks. And I used every single one of them. Which led me to understand that Google, the search engine Google, but also the company Google, had so much impact economically on everyone's business. Google has that much of an impact. They drive 68% of all traffic. This is a stat I looked up last month.

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