Imperfect Action
Activity Overview
Episode publication activity over the past year
Episodes
SEO | SEO basics for beginners
25 Sep 2018
Contributed by Lukas
SEO is a pretty complicated topic, but when done correctly, it can get you a ton of free traffic. This episode, I’m looking at what SEO is, why you ...
Content Marketing | 7 content ideas for your blog, videos or podcasts
23 Sep 2018
Contributed by Lukas
Last week, I looked at what types of content marketing are best for your business. But, what if you have no idea what to create content about? This ep...
Content Marketing | How do I promote my content?
20 Sep 2018
Contributed by Lukas
Content creation is only half of the content marketing equation - once you’ve created your content, you have to put it out there. This episode, I’...
Content Marketing | How to write and edit a blog post in under an hour
18 Sep 2018
Contributed by Lukas
Believe it or not, writing blog posts doesn’t have to be time consuming! I’ve refined my blogging process so I can now write and edit a whole blog...
Content Marketing | How can I create content if I'm not "creative"?
17 Sep 2018
Contributed by Lukas
So, you believe you’re not “creative”? That’s arguable. But if you believe you’re not creative enough to create content, I’m about to prov...
Content Marketing | What type of content is best for my business?
13 Sep 2018
Contributed by Lukas
There are a heck of a lot of content types out there. Everything from written, to audio, to video, to anything in between. This episode, I’m looking...
PR Strategy | Monica Woodhams on small business PR strategy, pitching and podcast interviews
11 Sep 2018
Contributed by Lukas
Today’s guest is Monica Woodhams. Monica is an influencer consultant, the founder of Confessions Media co, and the host of the Influencer Girl Lifes...
Content Marketing | Where does content marketing fit into my marketing strategy?
10 Sep 2018
Contributed by Lukas
Content marketing is a key part of your marketing strategy. This episode, I’m looking at where content marketing fits in at each stage of your marke...
Content Marketing | What the heck is content marketing?
06 Sep 2018
Contributed by Lukas
Content marketing has been a bit of a buzzword over the last few years - maybe you’ve even been doing some content marketing yourself. This episode,...
Business Books | 5 business books that have changed the way I do business
04 Sep 2018
Contributed by Lukas
I’m a huge fan of business books. I believe that no matter how much experience you have in business, there’s always something new you can learn. T...
Social media marketing |Can you rely on organic social media marketing alone?
02 Sep 2018
Contributed by Lukas
When I first started out in business, I relied solely on organic social media marketing and influencer marketing alone to build my business. And it wo...
Facebook Ads | Q&A about Facebook Ads That Flourish
30 Aug 2018
Contributed by Lukas
In case you missed it: I’ve reopened enrolments for my signature course, Facebook Ads That Flourish. This episode, I’m answering some of the frequ...
Facebook Ads | Mistakes you're making with your Facebook Ads (Part 2)
28 Aug 2018
Contributed by Lukas
Facebook Ads are a complicated topic and there is a lot to learn. So, naturally, you’re going to make mistakes with your Facebook Ads, particularly ...
Facebook Ads | Mistakes you're making with your Facebook Ads (Part 1)
27 Aug 2018
Contributed by Lukas
Facebook Ads are a complicated topic and there is a lot to learn. So, naturally, you’re going to make mistakes with your Facebook Ads, particularly ...
Facebook Ads | WTF are lookalike audiences?
23 Aug 2018
Contributed by Lukas
Lookalike audiences are one of the powerful Facebook advertising features available to you, but SO many small business owners don’t even know what t...
Facebook Ads | What is retargeting and what are some audience you can retarget using Facebook Ads?
21 Aug 2018
Contributed by Lukas
Facebook Ads retargeting is a magical thing. By now, you probably have heard that you can use Facebook Ads to retarget people who have visited your we...
Instagram Ads | How do I run Instagram Ads?
19 Aug 2018
Contributed by Lukas
Instagram Ads are very similar to Facebook Ads, but not quite exactly the same. Yes, you set them up within Facebook Ads Manager, and yes, they have t...
Facebook Ads | What are the different Facebook Ad campaign types?
16 Aug 2018
Contributed by Lukas
Facebook Ads Manager can be a scary place. There are so many options to choose from and your Facebook Ads campaign type is one of the first decisions ...
Facebook Ads | How can I make the most of a small Facebook Ads budget?
14 Aug 2018
Contributed by Lukas
Facebook Ads are an excellent way to reach new audiences with a small budget - like, even just $5 a day. But there are a few tricks to make the most o...
Facebook Ads | What do I need to have in place before I start running Facebook Ads?
12 Aug 2018
Contributed by Lukas
If you’ve listened to my other episodes on Facebook Ads, you might be super excited to jump right into Facebook Ads Manager and start running Facebo...
Facebook Ads | Where do Facebook Ads fit in with my marketing strategy?
09 Aug 2018
Contributed by Lukas
Facebook advertising isn’t a strategy - it’s a tactic. That said, it can be tricky to know where your Facebook Ads fit in with your overall market...
Facebook Ads | What's the difference between boosted posts and Facebook Ads?
07 Aug 2018
Contributed by Lukas
If you’re new to Facebook Ads, you’re forgiven for thinking that boosted posts and Facebook Ads are the same thing. Spoiler alert: They’re not. ...
Facebook Ads | Are Facebook Ads right for my business?
05 Aug 2018
Contributed by Lukas
Facebook Ads don’t work for every single business out there - but, chances are, they will work for your business. This episode, I’m looking at som...
Facebook Ads | What are some common misconceptions about Facebook Ads?
02 Aug 2018
Contributed by Lukas
There are a ton of misconceptions about Facebook Ads floating around in the online business space. So, today, I’m addressing them, one by one. Every...
Facebook Ads | Why should I use Facebook Ads?
31 Jul 2018
Contributed by Lukas
Facebook Ads - I love them. So many business owners hate them and swear that they don’t work, but I’m here to prove these people wrong. For the wh...
Business Mindset | Mindset, personal branding and business success with Clare Wood
29 Jul 2018
Contributed by Lukas
Clare Wood is a Brisbane-based business coach who pushes women to dream big, and helps them achieve those dreams. In this episode, we chat about all t...
Business Branding | How can I nail my brand tone of voice?
26 Jul 2018
Contributed by Lukas
A huge part of your business brand is your brand tone of voice - the way your brand communicates with your audience. And, let me tell you, your brand ...
Business Branding | How can I nail my brand look and feel?
24 Jul 2018
Contributed by Lukas
The way your brand looks and feels is a HUGE part of branding your business - especially if you’re marketing your business on Instagram or other onl...
Business Branding | What the heck is branding and why should I care?
22 Jul 2018
Contributed by Lukas
Branding underpins everything your business does - so it’s pretty important to get it right. But, believe it or not, there’s a lot more to brandin...
Marketing Strategy | How can I turn customers and clients into brand advocates?
19 Jul 2018
Contributed by Lukas
Word of mouth marketing is the original form of marketing. Think back to the days before internet, TV, magazines or billboards - how did people find o...
Marketing Strategy | How can I turn followers into customers or clients?
17 Jul 2018
Contributed by Lukas
It’s all well and good growing your Instagram following, but if nobody buys from you then you’re wasting your time. So many of you have requested ...
Marketing Strategy | How do I define my ideal customer or client?
15 Jul 2018
Contributed by Lukas
Your ideal customer, aka. the most important person in your business. Everything you do in business should be done with your ideal customer or your id...
Marketing Mindset | How can I find time to work ON my business, not IN it?
12 Jul 2018
Contributed by Lukas
Let me guess - you’re too busy to spend time marketing your business, right? Well, here’s a fact for you: If you don’t spend the time working ON...
Marketing Quick Wins | What are some online marketing quick wins I can implement?
10 Jul 2018
Contributed by Lukas
Online marketing and social media marketing are typically a long game - they take a lot of consistent work before you start to see results. That said,...
Content Marketing | The power of content marketing with Ronsley Vaz
08 Jul 2018
Contributed by Lukas
Ronsley Vaz is one of the best in the content marketing and podcasting game. After a failed business that left him over $400k in debt, Ronsley launche...
Outsourcing your marketing | What should I look for when outsourcing my marketing?
05 Jul 2018
Contributed by Lukas
So, you’ve made the big decision to outsource your marketing. Now, you need to find someone to outsource your marketing to. There’s no shortage of...
Outsourcing your marketing | How do I know if I'm ready to outsource my marketing?
04 Jul 2018
Contributed by Lukas
When you first start your business, cash will probably be tight, so you’re going to try and do everything yourself. And I’m a big fan of the DIY a...
Marketing Tools | What are the best small business marketing tools and apps?
01 Jul 2018
Contributed by Lukas
I use a ton of marketing tools in running my businesses - in fact, I reckon I’ve tried and tested a few hundred small business marketing tools and a...
Instagram Marketing | How the heck do I use Instagram analytics?
28 Jun 2018
Contributed by Lukas
Instagram has really spoilt us with the amount of analytics we have access to these days. But, all these Instagram metrics don’t mean a whole lot if...
Instagram Marketing | What does the Instagram algorithm in 2018 mean for me?
26 Jun 2018
Contributed by Lukas
Instagram is known for changing their algorithm pretty frequently, and they recently made a couple of changes. Instagram also finally went on the reco...
Instagram Marketing | How do I choose the best hashtags for my business?
24 Jun 2018
Contributed by Lukas
Choosing Instagram hashtags can seem daunting - there are so many Instagram hashtags out there, how on earth are you mean to pick the right hashtags? ...
Instagram Marketing | How can I take better Instagram photos?
21 Jun 2018
Contributed by Lukas
A huge part of Instagram marketing is creating unique, high-quality content that makes your brand stand out. Perfectly curated Instagram feeds are a d...
Instagram Marketing | Where should I source Instagram images from?
19 Jun 2018
Contributed by Lukas
Creating Instagram content all the time can be really difficult - not to mention time-consuming and/or expensive! So, naturally, you’re going to wan...
Instagram Marketing | What should I post about on Instagram?
17 Jun 2018
Contributed by Lukas
If you’ve listened to any of my previous episodes about Instagram marketing, you’ll know that you shouldn’t be promoting your product or service...
Instagram Marketing | What role does Instagram play in my marketing strategy?
14 Jun 2018
Contributed by Lukas
Instagram marketing is amazing. But, Instagram shouldn’t be your entire marketing strategy - instead, Instagram should play a part of a larger marke...
Digital Nomad | How I became a digital nomad (and why it's not all poolside cocktails and tropical islands)
12 Jun 2018
Contributed by Lukas
I know this episode isn’t strictly marketing-related, but it’s something a lot of you have been asking me about, so here it is - this is how I bec...
Instagram Marketing | How can a build a connection with my Instagram audience?
10 Jun 2018
Contributed by Lukas
It’s all well and good growing your Instagram following, but once they’re following you, you need to build a connection with them and start to nur...
Instagram Marketing | What are some good tools to get a beautiful Instagram feed?
07 Jun 2018
Contributed by Lukas
A huge part of successful Instagram marketing is having a drool-worthy Instagram feed. But, did you know that getting a beautiful Instagram feed is ac...
Instagram Marketing | How do I grow my Instagram following when I'm just starting out?
05 Jun 2018
Contributed by Lukas
Instagram marketing is a helluva lot harder than it used to be. Once upon a time, a perfectly curated Instagram feed was enough to grow your Instagram...
Email marketing | What the heck do I send to my email list?
03 Jun 2018
Contributed by Lukas
You’ve put in the time and effort to build your email list using a free lead magnet or opt-in, you’ve created a nurture sequence and you’ve prom...
Email Marketing | How do I promote my free opt-in?
31 May 2018
Contributed by Lukas
You’ve done the hard yards and started building your email list. You’ve created your free lead magnet (or free opt-in)... Now what? You need to ge...
Email Marketing | How do I create a nurture sequence?
29 May 2018
Contributed by Lukas
A huge part of building your email list is nurturing trust with your subscribers, and this is where your email nurture sequence (or nurture series) co...
Email Marketing | How do I create a free opt-in? Building your email list with a lead magnet.
27 May 2018
Contributed by Lukas
Building your email list might sometimes feel like an uphill battle, but having a free opt-in (aka. a lead magnet) can make list building so much easi...
Email marketing | How do I start building an email list? [Email marketing 101]
24 May 2018
Contributed by Lukas
Email marketing is one of the most effective ways to market your business for free. Sure, it might take a bit of work building your list, but it’s t...
Marketing Tactics | The best free ways to market your business
22 May 2018
Contributed by Lukas
Believe it or not, there are many different free ways to market your business. This episode, I’m diving into some of the best (and easiest) free way...
Marketing Strategy | Getting strategic with Two Girls And A Laptop
20 May 2018
Contributed by Lukas
This episode is a bit different to the usual bite-sized lessons. I’m chatting to the lovely Helen and Jacqui from Two Girls And A Laptop and it’s ...
Content Marketing | How can I create content when I'm busy? [Batching, Automating & Repurposing Content 101]
17 May 2018
Contributed by Lukas
Content marketing can be time-consuming - if you do it the wrong way. Luckily, there are some hacks to streamline and simplify your content marketing,...
Content Marketing | What should my content be about?
15 May 2018
Contributed by Lukas
Content marketing is amazing - when done properly. And, a huge part of doing content marketing properly is deciding what your content should be about....
Content Marketing | How can I build trust with my audience? How do I provide value to my followers?
13 May 2018
Contributed by Lukas
Building trust with your audience is SUPER important in moving them along the marketing funnel, with the goal of eventually getting them to purchase. ...
Marketing Strategy | WTF is a buyer journey? Mapping out your marketing funnel [Mini workshop]
10 May 2018
Contributed by Lukas
The buyer journey (aka. your marketing funnel) is a huge part of your marketing strategy and, chances are, you haven’t given it the attention it des...
Social media marketing | What social media platforms should I be present on? And, how many?!
08 May 2018
Contributed by Lukas
The first step in social media marketing is deciding which platforms to market your business on. There are so many different social media platforms ou...
Marketing Mindset | How do I get over the fear of putting myself out there?
06 May 2018
Contributed by Lukas
This episode is a marketing mindset one. It’s all about that niggling fear of putting yourself out there - something that prevents many small busine...
Facebook Marketing | How can I optimise my business Facebook Page for success?
03 May 2018
Contributed by Lukas
While organic Facebook marketing might not yield the result it once did, making sure that your business Facebook page looks slick and includes all the...
Instagram Marketing | How can I optimise my Instagram profile for success?
01 May 2018
Contributed by Lukas
Your Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your I...
Marketing strategy | What the heck is a marketing strategy? How do I create a marketing plan that works?
30 Apr 2018
Contributed by Lukas
Marketing strategy is one of the most important things to have in place before you start marketing your business. Your marketing strategy is your road...
Marketing 101 | Where do I begin? What do I need to do before I start marketing my business?
30 Apr 2018
Contributed by Lukas
Before you start driving traffic to your website and investing serious time and money into marketing your business, these are a few things you need to...
What the heck is Socialette?
27 Apr 2018
Contributed by Lukas
Before we kick off the show and get stuck into the nitty-gritty, here's a bit more about Socialette and how you can get the most out of my small busin...