Imperfect Action

Rebroadcast | Where Instagram fits with your overall marketing strategy

09 Jun 2019

Contributed by Lukas

Instagram marketing on its own isn't a marketing strategy - it's a marketing tactic. This episode, I'm looking at where Instagram marketing fits with ...

Launching | 5 tips to simplify your next launch

06 Jun 2019

Contributed by Lukas

I really love launches. When I think about what my highlights in business over the last couple of years have been, nearly every one has been a launch....

Email Marketing | 5 tips to simplify your email marketing

04 Jun 2019

Contributed by Lukas

Email marketing is actually really simple when you strip it back to basics. And, it’s a great way to market your business for free. This episode, I’...

Social Media Marketing | 7 tips to simplify your social media marketing

02 Jun 2019

Contributed by Lukas

If the thought of posting to social media makes you feel overwhelmed, icky or anxious, or you’re beginning to question what the point of being on so...

Marketing Strategy | 5 signs you're overcomplicating your marketing

30 May 2019

Contributed by Lukas

Marketing your business really doesn’t have to be this big, confusing, complicated thing that you’ve built it up to me. In fact, if it is, you’r...

Business Spring Clean | 8 more ways to Marie Kondo your business (part 2)

28 May 2019

Contributed by Lukas

Last episode, I shared 9 ways you can declutter your business from the inside out. I looked at Marie Kondo-ing a few things to do with your branding a...

Business Spring Clean | 9 ways to Marie Kondo your business (Part 1)

26 May 2019

Contributed by Lukas

Ever since Marie Kondo’s documentary series hit Netflix, it feels like everyone around me is busy Marie Kondo-ing everything in their lives. This ep...

Instagram Marketing | The truth about Instagram shadowbans

23 May 2019

Contributed by Lukas

Shadowbanning is a rumour that started back in 2017 on Instagram. This idea that Instagram was somehow hiding posts from being shown in the hashtag ex...

Business Life | When things don't go to plan...

21 May 2019

Contributed by Lukas

I had such big plans for 2019. I was going to launch so many new products, kick so many goals, travel to so many places… And now it’s nearly June ...

Social Media Marketing | How to turn followers into customers

19 May 2019

Contributed by Lukas

It’s all well and good growing your Instagram following, but if nobody buys from you then you’re wasting your time. Here are my top tips to turn y...

Marketing Tactics | 7 ways to up-level your business

16 May 2019

Contributed by Lukas

This episode is about the tactics - 7 little actions you can take right now that will move your business forward in some way. This episode is brought ...

Paid Advertising | The difference between Facebook Ads and Google Adwords

14 May 2019

Contributed by Lukas

As business owners, we’re spoilt for choice on where to advertise our businesses. Facebook Ads, Google Ads, Pinterest Ads, Linkedin Ads, Snapchat Ad...

Rebroadcast | Optimising your Instagram profile

12 May 2019

Contributed by Lukas

Your Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your I...

Outsourcing your Marketing | Where do I start? What do I outsource first?

09 May 2019

Contributed by Lukas

This show is mostly dedicated to DIY-ing your marketing, which is why I don’t talk about outsourcing it often. But, eventually, there’s going to b...

Social Media | My thoughts on Lush abandoning social media altogether

07 May 2019

Contributed by Lukas

A few weeks ago, UK brand Lush announced that it would be abandoning social media altogether. This episode, I’m sharing my thoughts on this decision...

Marketing Mindset | Carly Willoughby-Rolls on business (and life!) with a minimalist mindset

05 May 2019

Contributed by Lukas

Today’s podcast guest is Carly Willoughby-Rolls from Minimalista. Carly is a life coach who works with ambitious creatives to cut through the clutte...

Socialette Turns 1 | Rapid-fire listener Q&A

30 Apr 2019

Contributed by Lukas

Today marks one year since I launched this podcast and, to celebrate, I put the feelers out on Instagram for some questions to answer. This episode, I...

Marketing Mindset | Casey Mason on overcoming mindset blocks in your marketing, running an event and leveraging collaborations

28 Apr 2019

Contributed by Lukas

Casey Mason is the founder of The Real Her Project, which is all about mindset education for the next generation of women. This episode, Casey and I c...

Facebook Marketing | The 2019 algorithm changes + How the Facebook algorithm works

25 Apr 2019

Contributed by Lukas

Facebook recently announced more changes to its algorithm - yet again! But, will they affect the way your business does Facebook marketing? This episo...

Business Life | 5 ways my business has changed my life (for better and for worse)

07 Apr 2019

Contributed by Lukas

Anyone who runs a business will agree that running a business changes your life. This episode is about the realities of building and scaling a busine...

Branding | 5 go-to resources about branding

04 Apr 2019

Contributed by Lukas

Branding is something I’ve only really become interested in, in the last year or two. And that’s because I’ve witnessed its power firsthand. I’...

Branding | 7 little branding things that will make a big difference to your business

02 Apr 2019

Contributed by Lukas

Branding underpins everything you do in marketing your business, so it’s pretty important. But, what if you don’t have the budget to do a full bra...

Branding | Tess Robinson on the anatomy of a great brand

31 Mar 2019

Contributed by Lukas

Branding is such an important part of marketing your business - but it's far too often overlooked. Tess Robinson is the queen of branding and, in toda...

Instagram Marketing | 6 tools to streamline your Instagram marketing

28 Mar 2019

Contributed by Lukas

There are a heck of a lot of Instagram-related tools and apps out there. Lucky for you, I’ve tried a LOT of them and, this episode, I’m sharing 6 ...

Instagram Marketing | Why Instagram isn’t just a promotional tool

26 Mar 2019

Contributed by Lukas

What if you thought of Instagram as more than just a way to promote your business? This episode, I’m going to try and shift your mindset around Inst...

Instagram Marketing | 7 things to stop doing on Instagram, right now

24 Mar 2019

Contributed by Lukas

Frankly, I’m a bit sick of seeing these things on Instagram. None of these things will actually grow your business, beyond maybe getting you more fo...

Instagram Marketing | 6 Instagram myths you need to stop buying into

21 Mar 2019

Contributed by Lukas

The thing with Instagram is that nobody really knows what’s going on, except for the people at Instagram. And, because nobody really knows, it means...

Instagram Marketing | How to increase your engagement on Instagram

19 Mar 2019

Contributed by Lukas

How can you get more engagement on Instagram? Sometimes, it can feel like you’re simply posting to crickets - like nobody on social media cares abou...

Social Media Marketing | 9 reasons you're not making sales from social medi

17 Mar 2019

Contributed by Lukas

“Why aren’t my followers buying from me?” is something I get asked a lot. There are a bunch of reasons why your followers aren’t buying from y...

Marketing Strategy | What is ROI + Why does it matter?

14 Mar 2019

Contributed by Lukas

The money you spend marketing your business isn’t an expense, it’s an investment. Just like you’d expect to see a return from investing in share...

Content Marketing | 5 free tools for content marketing ideas

12 Mar 2019

Contributed by Lukas

Content marketing is magic, but the big struggle can be coming up with fresh content ideas all the time. This episode, I’m sharing 5 free tools you ...

Social Media Ideas | 7 social media post ideas

10 Mar 2019

Contributed by Lukas

Social media content ideas can be hard to come by sometimes. We all go through times when we’re feeling super inspired, and then times when we’re ...

Marketing Strategy | 5 hard truths you need to know about marketing your business

07 Mar 2019

Contributed by Lukas

As much as we all want to believe that marketing our business is just about throwing up a few Instagram posts and an Instagram Story or two each week,...

Marketing Strategy | How much time should I spend marketing my business?

05 Mar 2019

Contributed by Lukas

We all have a limited time budget. And, too often, marketing your business will fall to the bottom of your to-do list. But it’s one of the most impo...

Business Strategy | Angela Henderson on profit pillars for a thriving business

03 Mar 2019

Contributed by Lukas

Angela Henderson is a small business consultant, author, entrepreneur, blogger, mental health clinician and a mother. She helps small business owners ...

Marketing Strategy | Where should I save my marketing budget?

28 Feb 2019

Contributed by Lukas

Your marketing budget is probably pretty tight when you’re just starting out, so you want to be super strategic about where you’re spending your m...

Marketing Strategy | Where should I spend my marketing budget?

26 Feb 2019

Contributed by Lukas

There are all sorts of platforms and people just waiting to take your money from you - and just because you’ve spent money on something, doesn’t g...

Marketing Strategy | You need to have a marketing budget. Here’s why.

24 Feb 2019

Contributed by Lukas

If you want to stand out from all the other businesses that are relying solely on organic social media to market themselves, you really need to invest...

Marketing Strategy | Validating your ideas in business

21 Feb 2019

Contributed by Lukas

It’s pretty common to see business owners launching something new without checking whether anyone actually WANTS what they’re launching. Validatin...

Passive Income | 3 passive income streams you can add to your business

19 Feb 2019

Contributed by Lukas

Passive income can be a game-changer in your business. It’s a great way to diversify where your money is coming from, and make sure you’re not put...

Instagram Marketing | I lost 300 Instagram followers + Why I don't care

12 Feb 2019

Contributed by Lukas

Everyone is so obsessed with the follower count on Instagram, and I’m here to tell you that it doesn’t matter one bit. I lost 300 followers and I ...

Branding | The 5 biggest lessons I've learned about branding

10 Feb 2019

Contributed by Lukas

I’ve learned some big branding lessons in the few years I’ve been in business. Most of these lessons are ones I’ve learned the hard way. This ep...

Branding | 5 small business branding tips you need to know

07 Feb 2019

Contributed by Lukas

Branding is something I spent a lot of time learning about in 2018, because I truly believe it’s what differentiates the good businesses from the gr...

Email marketing | What's working in 2019 + Lessons learned in 2018

05 Feb 2019

Contributed by Lukas

Email marketing is such an important part of marketing your business. Instead of asking “How can I get more Instagram followers?” people should re...

Content Marketing | What's working in 2019 + Lessons learned in 2018

03 Feb 2019

Contributed by Lukas

Content marketing is a great way for businesses with small budgets to stand out against bigger competitors. This episode, I’m sharing the content ma...

Pinterest Marketing | What's working in 2019 + Lessons learned in 2018

31 Jan 2019

Contributed by Lukas

Pinterest marketing has been one of the biggest traffic sources to my website - and it just keeps growing. This episode, I’m sharing the Pinterest l...

Instagram Marketing | What's working in 2019 + Lessons learned in 2018

30 Jan 2019

Contributed by Lukas

Instagram marketing is still an excellent way to grow your business, but the game has changed. This episode, I’m looking at what’s working on Inst...

Facebook Ads | What's working in 2019 + Lessons learned in 2018

27 Jan 2019

Contributed by Lukas

Facebook Ads are a pretty different game to what they were a few years ago. Here’s a quick update on what’s working in 2019, as well as a recap of...

Listener Q&A | What are the biggest lessons you've learned from being a social media manager?

24 Jan 2019

Contributed by Lukas

Even if you’re not a social media manager, you might learn a thing or two from this episode. Especially if you run a client-based business of any so...

Content Marketing | How to stay consistent with your content + marketing

22 Jan 2019

Contributed by Lukas

Consistency is so important when marketing your business. You can’t do something sporadically and hope to see great results - it just doesn’t work...

Content Marketing | How do you come up with ideas for your content?

20 Jan 2019

Contributed by Lukas

If you’re consistently creating content, there will be a time when you run out of content marketing ideas. So, how do you come up with ideas for con...

Listener Q&A | What’s the best way to plan my content?

17 Jan 2019

Contributed by Lukas

There are so many ways to plan your content marketing calendar for 2019. There isn’t one answer to this question - to be honest, it’s more a whole...

Simple Marketing | 3 Quick Wins to Simplify your Marketing

15 Jan 2019

Contributed by Lukas

There’s this misconception in the small business space that marketing your business has to be complicated. That’s is something only a select few p...

Marketing Strategy | How can I build trust with my audience?

13 Jan 2019

Contributed by Lukas

We’re all getting more and more weary about where we choose to spend our money online. It’s far too easy for a fly-by-night operator to set up sh...

Marketing Resolutions | 5 Marketing Resolutions to Make for 2019

10 Jan 2019

Contributed by Lukas

Tomorrow is statistically the day when most people give up on their new year’s resolutions. So, even if you’ve given up on your resolution to hit ...

Marketing Strategy | 5 places you can build a community in 2019

09 Jan 2019

Contributed by Lukas

Building an online community is a great way for your business to stand out - even in a saturated space. This episode, I’m sharing some of my favouri...

Marketing Strategy | What is a community? And why do you need to start building one?

06 Jan 2019

Contributed by Lukas

Your people, or your tribe, are so important to whatever you do in business. In order to launch or sell anything, you need to have people who are will...

Best of 2018 | Which content type is best for marketing my business?

04 Jan 2019

Contributed by Lukas

There are a heck of a lot of content types out there. Everything from written, to audio, to video, to anything in between. This episode, I’m looking...

Best of 2018 | Organic social media: Is it enough on its own?

02 Jan 2019

Contributed by Lukas

When I first started out in business, I relied solely on organic social media marketing and influencer marketing alone to build my business. And it wo...

Best of 2018 | 7 content marketing ideas

31 Dec 2018

Contributed by Lukas

Content creation is fun. But, what if you have no idea what to create content about? This episode, I’m sharing 7 ideas for content marketing topics ...

Best of 2018 | 5 ways to promote your content

28 Dec 2018

Contributed by Lukas

Creating content is only half of the content marketing equation - once you’ve created your content, you have to put it out there. This episode, I’...

Best of 2018 | SEO 101 - SEO basics for beginners

25 Dec 2018

Contributed by Lukas

SEO is a pretty complicated topic, but when done correctly, it can get you a ton of free traffic. This episode, I’m looking at what SEO is, why you ...

Best of 2018 | Optimize your Instagram profile

24 Dec 2018

Contributed by Lukas

Your Instagram profile is not only a HUGE consideration for your Instagram marketing, it’s also a key touchpoint in the customer journey. How your I...

Best of 2018 | Free Instagram Strategy Lesson

20 Dec 2018

Contributed by Lukas

Instagram marketing can be a great way to reach your business goals, when done with an Instagram strategy. Otherwise, it’s a waste of time. This epi...

Best of 2018 | Where do I start marketing my business?

18 Dec 2018

Contributed by Lukas

No clue where to start marketing your business? There are a few marketing foundations you need to have in place before you even think about driving tr...

Best of 2018 | How do I create a marketing strategy?

16 Dec 2018

Contributed by Lukas

Creating a marketing strategy is one of the most important things you need before you start marketing your business. This episode, I look at what a ma...

2019 Sneak Peek | What's coming soon!

13 Dec 2018

Contributed by Lukas

This episode is my last one for 2018. For the next couple of weeks, I’ll be rebroadcasting the most popular episodes from 2018 while I take a few we...

Episode 100 Special | 15 business owners on their biggest lessons, mistakes and tips

11 Dec 2018

Contributed by Lukas

It's Socialette's 100th episode and it's my birthday! To celebrate, I've asked a bunch of my business buddies to come on the show and share their bigg...

2018 Review | What failed, what worked + what lessons I learned

09 Dec 2018

Contributed by Lukas

2018 has been a BIG year. In today’s episode, I’m sharing the nitty gritty of my 2018 with you: What worked well, what didn’t work so well, what...

Listener Q&A | How can I write better email subject lines?

06 Dec 2018

Contributed by Lukas

Email subject lines can be the deciding factor as to whether someone opens your email or not. The right email subject line can mean someone opens your...

Email Marketing | How do you build an email list?

04 Dec 2018

Contributed by Lukas

Not sure how to build an email list? You need to give them some incentive to sign up. My favourite type of incentive is a free piece of content - e.g....

Email Marketing | Why should you be building your email list?

02 Dec 2018

Contributed by Lukas

As anyone who is on my email list will tell you, I’m a BIG fan of email marketing. I probably email my list more often than I post on social media t...

Business Mindset | The tough parts of owning a business

29 Nov 2018

Contributed by Lukas

Look up #laptoplifestyle on Instagram and you’d be forgiven for thinking that running a business is anything but poolside cocktails and sunsets. But...

SEO for Beginners | Kate Toon on why SEO matters, finding the right keywords, building powerful backlinks and measuring SEO results

27 Nov 2018

Contributed by Lukas

SEO can be confusing. How do you even start doing SEO? Surely it’s too techy and difficult to DIY your SEO, right? Wrong. Today’s guest, Kate Toon...

Instagram Marketing | 5 Instagram growth tactics that are working right now

25 Nov 2018

Contributed by Lukas

Instagram followers - we all want to get more Instagram followers, right? Today, I’m sharing 5 Instagram growth tactics with you, so that you can gr...

Listener Q&A | How often should I post to Instagram?

22 Nov 2018

Contributed by Lukas

Instagram marketing has changed a bit over the past few years and so have the rules about how often you should post to Instagram. Today, I’m answeri...

Instagram Marketing | The truth about Instagram comment pods

20 Nov 2018

Contributed by Lukas

Instagram comment pods became a big thing when the Instagram algorithm changed and suddenly people got a fraction of the Instagram engagement they had...

Doors are open for Socialette Elite

18 Nov 2018

Contributed by Lukas

Doors are open for Socialette Elite, for this week only, and then they’ll close again until late December. And, when they reopen, the price will go ...

Listener Q&A | How did you decide on your brand theme?

15 Nov 2018

Contributed by Lukas

Brand visuals are SO important when you’re starting a new business, or even rebranding an old one. Today’s listener question is “How did you dec...

Marketing Mistakes | 3 big marketing mistakes I'm sick of seeing

13 Nov 2018

Contributed by Lukas

Marketing mistakes. We’ve all made them. But, there are a few surprising ones that I’ve noticed people making again and again. This episode, I’...

Marketing Mistakes | The 5 things you’re overlooking in marketing your business

11 Nov 2018

Contributed by Lukas

All too often, I see people launch a business and then straight away start focusing all their energy on getting more Instagram followers or growing th...

Listener Q&A | How do I start marketing when I have no followers, a tiny email list and no budget?

08 Nov 2018

Contributed by Lukas

The question I’m answering today is: How do I start marketing my business when I have no followers, a tiny email list and no budget for paid ads? I ...

Marketing Strategy | 5 things I'd do differently if I were to start over

06 Nov 2018

Contributed by Lukas

Hindsight is a beautiful thing. I don’t know how many of you know this, but I actually used to have a product-based business, which I closed down in...

Marketing Mindset | Marketing your business without feeling ‘salesy’

04 Nov 2018

Contributed by Lukas

So many business owners don’t like marketing their business because it feels a bit icky or “salesy”. Marketing your business shouldn’t feel th...

Listener Q&A | How do I organise my social media for my launch?

01 Nov 2018

Contributed by Lukas

This week, I’m introducing a new style of episode. Every Friday I’m going to be answering a question that a listener has sent in. Today’s questi...

Rebroadcast | My favourite business tools and apps

30 Oct 2018

Contributed by Lukas

Socialette is on holiday! I'll be back later this week but in the meantime, here are some of the most-loved episodes so far. I use a ton of marketing ...

Rebroadcast | How to use Instagram to build a connection with your followers

29 Oct 2018

Contributed by Lukas

Socialette is on holiday! I'll be back next week but, in the meantime, I'm resharing some of my top episodes so far. It’s all well and good growing...

Rebroadcast | How do I get more Instagram followers when I'm just starting out?

25 Oct 2018

Contributed by Lukas

Socialette is on holiday! I'll be back next week but, in the meantime, I'm resharing some of my top episodes so far. Instagram marketing is a helluva...

Marketing Mindset | Kimberley Wenya on aligned marketing, aligned clients and investing in yourself

23 Oct 2018

Contributed by Lukas

Kimberley Wenya is a wellness and mindset coach, host of the Kimberley Wenya podcast and such a high-energy, positive girl, who is wise beyond her yea...

Marketing Mindset | How can I deal with self-doubt and impostor syndrome in marketing my business?

21 Oct 2018

Contributed by Lukas

Self-doubt and impostor syndrome - every business owner has dealt with it, and if anyone tells you otherwise, they’re probably lying. This episode, ...

Marketing Hacks | What is social proof? Using social proof in your marketing

18 Oct 2018

Contributed by Lukas

Social proof is a psychological tactic (aka. Marketing hack) you can use in marketing your business - and it’s super easy to incorporate it into eve...

Marketing Hacks | How to use scarcity and urgency to make people buy

16 Oct 2018

Contributed by Lukas

Scarcity and urgency are two marketing tactics you can use to stop potential customers and clients from procrastinating, and compel them to buy. This ...

Copywriting | Anita Siek from Wordfetti on website copy, copywriting tips and mistakes, and how to make your copy more compelling

14 Oct 2018

Contributed by Lukas

Today’s podcast guest, Anita, is the founder of Wordfetti - a copywriting house that specialises in disruptive, thought-provoking and engaging copyw...

Marketing Strategy | Why should someone choose you instead of your competitors?

11 Oct 2018

Contributed by Lukas

When you’re running a business in a space where there are HEAPS of competitors, or even just one major competitor who has most of the market share, ...

Marketing Mindset | 5 reasons you should join a co-working space

09 Oct 2018

Contributed by Lukas

Joining a co-working space was probably one of the best things I ever did for my business, and for my mental health. The support, camaraderie and bant...

Marketing Strategy | What the heck is an elevator pitch? What makes a good elevator pitch?

07 Oct 2018

Contributed by Lukas

An elevator pitch is all about articulating what your business does, clearly and convincingly. Even if you don’t think you need one, you definitely ...

Marketing Strategy | Can I draw inspiration from my competitors? (+ a big announcement!)

04 Oct 2018

Contributed by Lukas

When you’re launching a new business, it’s only natural to look and see what others in your space are doing. It can be SO tempting to emulate exac...

Pinterest Marketing | Should I be using Pinterest to market my business?

02 Oct 2018

Contributed by Lukas

Pinterest isn’t just for people who like looking at pretty things or who are planning a wedding. Pinterest is also a valuable marketing tool for bus...

Business Mindset | How to take a holiday from your business

30 Sep 2018

Contributed by Lukas

When did you last take a holiday from your business? A real, no-wifi holiday. I took one 6 weeks ago and it was terrifying - but it was also the best ...

Instagram Marketing | A free Instagram strategy lesson from Insta Domination

27 Sep 2018

Contributed by Lukas

Instagram marketing can be a great way to reach your business goals, when done strategically. Otherwise, it’s a waste of time. This episode, I’m l...