Imperfect Action

Isolation Bonus | All of the feels

06 Apr 2020

Contributed by Lukas

You won't often catch me talking about my feelings, but in today's episode I'm sharing how I've really been feeling about everything that's going on. ...

Tasha Booth on how to stay in your zone of genius during a launch by embracing outsourcing

05 Apr 2020

Contributed by Lukas

Tasha Booth is the founder and CEO of The Launch Guild, a digital support agency for leaders and entrepreneurs who are making a mark on the world. Som...

Launch Break Down | Behind the scenes of a launch

02 Apr 2020

Contributed by Lukas

Back at the start of Feb, I recorded an episode giving you the breakdown of a launch I did - and the feedback I got from you was that yes, you want to...

Isolation Bonus | Virtual Happy Hour (Coffee Edition)

01 Apr 2020

Contributed by Lukas

Anita and I had so much great feedback about our last Virtual Happy Hour, that we decided to run another one - with coffee instead of wine this time. ...

Launch Mindset | How to launch when you hate being in the spotlight

31 Mar 2020

Contributed by Lukas

One of the scary things about launching for many of you is the fact that you have to put yourself out there - you have to step into the spotlight and ...

Suz Chadwick on playing bigger, standing out and building a bold brand

29 Mar 2020

Contributed by Lukas

Suz Chadwick is a BOLD Business, Branding & Speaker Coach taking your brand from basic biscuits to amazing 'got to have' delectable goodness. As t...

Launch Fails | The number one reason launches "flop"

26 Mar 2020

Contributed by Lukas

Last episode, I talked about how to survey your audience, and when I surveyed mine last year, one of the questions I asked was if they’d ever launch...

Validating your idea | How to survey your audience

24 Mar 2020

Contributed by Lukas

Last episode, I talked about some of the important things you’ve forgotten in the lead up to your launch. And, you know what one of the most importa...

BONUS Episode | Virtual Happy Hour

24 Mar 2020

Contributed by Lukas

We could all use a little more community and connection right now, so my work wife, Anita Siek from Wordfetti, and I decided to run a live Virtual Hap...

Launch Planning | 5 important things you’ve overlooked in planning your launch

22 Mar 2020

Contributed by Lukas

There are a LOT of moving parts in a launch - seriously. And, unless you’ve done it many times before, you’re probably going to forget a few thing...

Networking Tip | How to get the most out of a conference or an event as an introvert

19 Mar 2020

Contributed by Lukas

Being an introvert doesn’t mean you can’t get a lot of value out of events and meet new people - it just means it doesn’t come as naturally to u...

Bobby Klinck on legal essentials for online businesses, online courses and memberships

17 Mar 2020

Contributed by Lukas

Bobby Klinck is a lawyer (of the fun kind!) specialising in online businesses. He helps online entrepreneurs set their business and legal foundations ...

Webinar Launches | 5 reasons launching with a webinar works so well

15 Mar 2020

Contributed by Lukas

Launching with a webinar can be such an effective way to kick off a launch. Some of these benefits are applicable to Facebook Lives as well, but the r...

Business Tip | You've got to do what nobody else is willing to do

12 Mar 2020

Contributed by Lukas

I was recently at an event where one of the speakers, James Wedmore, who I’ve been fangirling for a long time now, said that to be successful, you’...

Launching | Should you do a webinar? A challenge? A video series?

10 Mar 2020

Contributed by Lukas

When you’re launching, how do you know what type of launch event to do? Should you launch with a webinar? Should you do a 3-day challenge? Should yo...

Digital Products | 5 lessons from selling $20,000 worth of a $20 digital product

08 Mar 2020

Contributed by Lukas

I have a secret product I don’t really promote anywhere. And that’s because it’s something I created fully by accident, for an audience that isn...

Bay Bradfield on why you’re not making sales, how to stop feeling sleazy when you’re selling and how to make more sales

05 Mar 2020

Contributed by Lukas

If your business isn’t making sales, then it’s not making money. And if you’re not making money, well, there’s only so long you can stay in bu...

Online course creation | Why you shouldn't create a "comprehensive" online course

03 Mar 2020

Contributed by Lukas

Thinking of creating a comprehensive online course? I’ve created and launched online courses over the last few years and even though my specialty is...

What to launch | 5 ways to uncover the perfect idea for your next course, membership or digital product

01 Mar 2020

Contributed by Lukas

So, you want to launch something. Only, you don’t know what to launch yet? Or maybe you have an inkling of an idea for a course, membership or digit...

Behind the Scenes | Why I’m launching a membership this year

27 Feb 2020

Contributed by Lukas

Later this year, I’m launching a membership. It’s all still in the works, so I can’t share full details with you just yet… But this episode, I...

Brooke Vulinovich on launching a membership, using Instagram in a launch and dealing with the ups and downs of running a business

25 Feb 2020

Contributed by Lukas

Brooke Vulinovich is regularly called “the Queen of Media” and it’s easy to see why. She’s built a business teaching entrepreneurs about Insta...

Launch fails | “I launched and it flopped. What now?” 5 steps to rescue a failed launch

23 Feb 2020

Contributed by Lukas

So, you finally launched. And it didn’t go as well as you were hoping. That sucks - trust me, I’ve been there and it’s one of the worst feelings...

Impostor Syndrome | Real talk: How impostor syndrome shows up in my business

20 Feb 2020

Contributed by Lukas

Impostor syndrome in business. It’s something we all deal with, but nobody really talks about. It shows up differently for everyone, but it’s stil...

Product launches | 6 signs you should launch a digital product in your business

18 Feb 2020

Contributed by Lukas

How do you know when it’s time to launch a digital product in your business? Maybe you’ve been thinking of launching an online course. Or a member...

Launching 101 | Do I need to "launch"? Can't I just put it on my website? 5 reasons to launch a product

16 Feb 2020

Contributed by Lukas

When you’re first creating something new - whether its a course, a digital product, or even a physical product - it’s tempting to assume that if y...

Launching an online course | How much does it cost to launch an online course?

13 Feb 2020

Contributed by Lukas

Wondering how much it costs to launch an online course? You're not alone. In fact, if you're anything like most of my students, you probably think the...

Digital product pre-launch | Why the 90 days before you launch are make or break

11 Feb 2020

Contributed by Lukas

The pre-launch phase of a launch is hands down the most important part of your digital product launch. (That is, the 90 days before you launch). This ...

Benefits of launching | The benefits of launching nobody talks about

09 Feb 2020

Contributed by Lukas

Launching can make you a nice chunk of cash, quickly. But, there are a bunch of other launching benefits that people don't usually talk about. This ep...

What to launch | Should you launch an online course vs. a membership vs. an ebook?

06 Feb 2020

Contributed by Lukas

What should you launch first? Should you launch an online course? Should you launch a membership? Or, maybe an ebook? This episode, I'm looking at the...

Launching 101 | I wanna launch a digital product. Where do I start with launching??

04 Feb 2020

Contributed by Lukas

Where the heck do you start when you're launching something?! Oh, if only I had a dollar for every time someone asked me where to start with the first...

Launch Review | Lessons from the launch that got a 285% ROI

02 Feb 2020

Contributed by Lukas

You hear of all these people who’ve had 6-figure launches - but nobody really breaks down the numbers behind-the-scenes. Then what happens? When you...

Business Tips | 10 things I learned from my new favourite business books

30 Jan 2020

Contributed by Lukas

Over the Christmas break, I spent 3 weeks without my laptop - and, as a consequence, managed to read 21 books. While not all of these books were busin...

Launch Marketing | How to grow your audience by launching

28 Jan 2020

Contributed by Lukas

“My audience isn’t big enough to launch anything yet” - said pretty much everyone who did my survey last year. I’ve said it before and I’ll ...

What to launch | 3 things to launch when you have nothing new to launch

26 Jan 2020

Contributed by Lukas

Want to launch something in 2020, but not sure what to launch? Or maybe you’re working away on creating a course in the background, maybe you’re s...

Business Mindset | 5 stories you're telling yourself that hold you back from success

23 Jan 2020

Contributed by Lukas

As business owners, there are a bunch of very common stories that we tell ourselves - stories that are designed to keep us safe, but as a result, they...

Lisa Corduff on cultivating the mindset you need to take your business to the next level

21 Jan 2020

Contributed by Lukas

I’ve been talking about mindset a LOT these past few episodes, and you guys are probably like “bring back the marketing tips!” But, honestly, yo...

Business Mindset | 9 business mindset shifts I'm making in 2020

19 Jan 2020

Contributed by Lukas

Mindset is truly THE most important thing in running a business. I’ve only recently realised in the last few months just how much my mindset has bee...

Business Resolutions | 5 business resolutions to make in 2020

16 Jan 2020

Contributed by Lukas

Statistically speaking, you’ve probably given up on your New Year’s resolutions by now. But, did you set any resolutions for your business this ye...

Business Habits | 6 new business habits I'm creating in 2020

14 Jan 2020

Contributed by Lukas

It’s a new year, and that means a fresh start! This year, I’m focusing on creating new business habits to ensure that everything runs more smoothl...

Best of 2019 | 5 free tools for content marketing ideas

12 Jan 2020

Contributed by Lukas

Content marketing is magic, but the big struggle can be coming up with fresh content ideas all the time. This episode, I’m sharing 5 free tools you ...

Best of 2019 | 7 social media post ideas

08 Jan 2020

Contributed by Lukas

Social media content ideas can be hard to come by sometimes. We all go through times when we’re feeling super inspired, and then times when we’re ...

Best of 2019 | 3 passive income streams you can add to your business

06 Jan 2020

Contributed by Lukas

Passive income can be a game-changer in your business. It’s a great way to diversify where your money is coming from, and make sure you’re not put...

Best of 2019 | 6 tools to streamline your Instagram marketing

01 Jan 2020

Contributed by Lukas

There are a heck of a lot of Instagram-related tools and apps out there. Lucky for you, I’ve tried a LOT of them and, this episode, I’m sharing 6 ...

Best of 2019 | 5 small business branding tips you need to know

30 Dec 2019

Contributed by Lukas

Branding is something I spent a lot of time learning about in 2018, because I truly believe it’s what differentiates the good businesses from the gr...

Best of 2019 | 7 things to stop doing on Instagram, right now

25 Dec 2019

Contributed by Lukas

Frankly, I’m a bit sick of seeing these things on Instagram. None of these things will actually grow your business, beyond maybe getting you more fo...

Best of 2019 | 5 ways my business has changed my life (for better and for worse)

23 Dec 2019

Contributed by Lukas

Anyone who runs a business will agree that running a business changes your life. This episode is about the realities of building and scaling a busine...

Bec Miller on launching a membership (and the ups and downs of the launch process!)

19 Dec 2019

Contributed by Lukas

Bec Miller is the founder of Health With Bec, where she helps women slim down without the hunger - and keep it off! Bec is also a client of mine, and ...

Salome Schillack on where to start with Facebook Ads and how to use Facebook Ads in a launch

17 Dec 2019

Contributed by Lukas

Salome Schillack is the founder of Shine and Succeed, where they help digital course creators launch bigger, grow more consistently and scale faster, ...

Courtney Condy on launching a new business, getting out of a toxic relationship and turning her business around

15 Dec 2019

Contributed by Lukas

Join Stephanie Taylor (Socialette) and Courtney Condy (Occupation Wild) as they chat about Courtney Condy on launching a new business, getting out of ...

Launch planning | Planning your launches for 2020

12 Dec 2019

Contributed by Lukas

This week is 2020 planning week! And it wouldn't be complete without yours truly talking about how to start planning for your launches in 2020. Next y...

Planning your marketing for 2020 with Claire Deane from Deane and Co

10 Dec 2019

Contributed by Lukas

Thought you’d finished planning for 2020 with the last episode? Nope! In today’s episode, I’ve enlisted the help of Claire Deane from Deane and ...

Planning for 2020 with Lauren Stratford from Seriously Sorted

08 Dec 2019

Contributed by Lukas

Planning your business for 2020? Now there’s a daunting thought. But, it has to be done, which is why I’ve enlisted the help of today’s guest, L...

Rebroadcast | How to take a holiday from your business

03 Dec 2019

Contributed by Lukas

When did you last take a holiday from your business? A real, no-wifi holiday. I've only had one or two during my time in business - but they were exac...

Rebroadcast | The best small business marketing apps and tools

01 Dec 2019

Contributed by Lukas

I use a ton of marketing tools in running my businesses - in fact, I reckon I’ve tried and tested a few hundred small business marketing tools and a...

Flori Pyke on planning to scale your business, foundations for scaling and the mindset to scale your business

28 Nov 2019

Contributed by Lukas

Flori Pyke is one half of The Elevatory, where she supports rising female entrepreneurs through coaching, training and resources. In today's episode, ...

Launching | Why you can't avoid launching (no matter what your business does)

21 Nov 2019

Contributed by Lukas

When I first pivoted my business to focus on launching, I had a few listeners and followers reach out to tell me they’d no longer be following my bu...

Zach Spuckler on overcoming the fear of making a big business pivot

07 Nov 2019

Contributed by Lukas

Zach Spuckler is the founder of Heart, Soul and Hustle, which is a Facebook Ads agency. But, it wasn’t always that way! In today’s episode, Zach a...

Pivots | Why I chose to pivot my business AGAIN

05 Nov 2019

Contributed by Lukas

I recently pivoted my business AGAIN. This is now my 3rd business pivot in 4 years, but I’m finally in a place that feels right. I finally feel like...

Instagram Marketing | I showed up on IG Stories every day in October and this is what happened

03 Nov 2019

Contributed by Lukas

In October, I committed to showing my face on Instagram Stories every single day. It’s now November, and I can gladly say that I succeeded. In this ...

Rebroadcast | How to plan social content for your launch

27 Oct 2019

Contributed by Lukas

Launching a new business, product or podcast isn't easy (or everyone would be doing it!) There are so many moving parts that need to be aligned before...

Rebroadcast | 5 marketing mistakes you don't realise you're making

24 Oct 2019

Contributed by Lukas

All too often, I see people launch a business and then straight away start focusing all their energy on getting more Instagram followers or growing th...

Rebroadcast | How to build an email list

22 Oct 2019

Contributed by Lukas

Not sure how to build your email list? Wanna start with email marketing? Today I’m going to run you through the steps in email list building, so you...

Rebroadcast | Why you need to build an email list

20 Oct 2019

Contributed by Lukas

Building an email list is super important for your business. Why? Well, getting more Instagram followers or Facebook page likes is nice, but you're bu...

Kate Williams on building a brand from the ground up, influencer marketing and collaborating with big names

17 Oct 2019

Contributed by Lukas

Kate Williams is the legend behind Retreat Yourself Box, a wellness brand that she built from the ground up. This episode, we chat about how Kate laun...

Launch debrief | How I pivoted my latest product launch

15 Oct 2019

Contributed by Lukas

Yesterday, I ended another product launch - the launch of my A-Z Podcast Launch Plan. But… That’s not the launch that it started out as! This epis...

Haley Burkhead on transitioning to the CEO role in your business, creating consistent income and the SOA method

08 Oct 2019

Contributed by Lukas

Haley Burkhead is an absolute dynamo. At 24 years old, she quit her job and built a business from 0 to $36,000 months in just 6 months. In today’s e...

Danielle Read on how to nail your unique brand voice

03 Oct 2019

Contributed by Lukas

Danielle Read is a copywriter with a background in Psychology and Creative Writing. As the Founder of Readcity Writing, Danielle specialises in writin...

Podcast Launches | Should I launch a podcast?

01 Oct 2019

Contributed by Lukas

Launching my podcast has been one of the best things I've done for my business - however, a podcast isn’t for everyone. If you’re thinking about s...

Launching | 4 unexpected ways launching can impact your business

29 Sep 2019

Contributed by Lukas

Launching impacts your business in a big way, and this episode we’re going to look at how. Because I bet you hadn’t thought of some of these... To...

Business Update | Things are a-changin'

26 Sep 2019

Contributed by Lukas

One of the magical things about running a small business is that you can move fast and pivot quickly when things aren’t working - and for me, things...

Morgan Spencer on strategic PR, using PR to stand out in your industry and how to DIY a PR campaign

24 Sep 2019

Contributed by Lukas

Morgan Spencer is the director of strategic PR consultancy, Martini Mondays. For her, it’s all about the people, and building those relationships, t...

Business Mindset | Why it's SO important to invest in yourself

22 Sep 2019

Contributed by Lukas

So many business owners are afraid to invest in themselves. They’ll spend money on business expenses, no problem, but when it comes to investing in ...

Launch tips | What if I launch and nobody buys

05 Sep 2019

Contributed by Lukas

When I asked my Instagram followers what’s holding them back from launching something new, 80% of them told me they were afraid. Afraid that they’...

Business Growth | The difference between working ON your business and working IN it

03 Sep 2019

Contributed by Lukas

What might feel like you’re being productive and kicking goals doesn’t always bring you any closer to kicking those goals. Yes, there will be an a...

Online Course Creation | How to beat the overwhelm when you're creating a course

01 Sep 2019

Contributed by Lukas

When you’re creating an online course, the overwhelm can be real! Whether you have no idea where to start, what to do next or simply feel overwhelme...

Amy Porterfield on her business journey, online course creation and overcoming impostor syndrome

27 Aug 2019

Contributed by Lukas

Amy Porterfield is the online course creation, list building and webinar queen. She has been a big inspiration for me, and her Digital Course Academy ...

Online Course Creation | The 3 decisions you need to make before creating a course [Instagram Live]

22 Aug 2019

Contributed by Lukas

Before you commit to creating an online course, there are some key decisions you need to make - or else you're going to wind up with some problems fur...

Online Course Creation | Is creating a course the right decision for you?

20 Aug 2019

Contributed by Lukas

Making the decision to create an online course isn’t an easy one to make - it’s no small decision, but creating an online course can have such a b...

Online Course Creation | What are the different types of courses you can create?

18 Aug 2019

Contributed by Lukas

Not all online courses are created equal. In fact, there are 5 different types of online courses and in this episode I’m looking at all 5 types, and...

Rebroadcast | 5 business books that have shifted the way I do business

15 Aug 2019

Contributed by Lukas

I’m a huge fan of business books. I believe that no matter how much experience you have in business, there’s always something new you can learn. T...

Online Course Creation | Why I sold my online course before I finished creating it

13 Aug 2019

Contributed by Lukas

I just finished a new course launch and, believe it or not, I hadn’t yet recorded a single lesson when I launched it. Crazy, right? But, there’s a...

Online Course Creation | 5 reasons to create an online course

11 Aug 2019

Contributed by Lukas

Creating an online course changed my business completely. It took me from trading time for money with one-on-one client work, to giving me the freedom...

Rebroadcast | Passive income: What is passive income + How can you add a passive income to your business?

08 Aug 2019

Contributed by Lukas

Passive income can be a game-changer in your business. It’s a great way to diversify where your money is coming from, and make sure you’re not put...

Business Mindset | How I got out of a business rut

06 Aug 2019

Contributed by Lukas

I recently just came out of a BIG business rut. It was a challenging time and I very nearly considered throwing in the towel altogether, and going bac...

Launching | 5 lessons from my last online course launch

04 Aug 2019

Contributed by Lukas

Every course launch I do, I learn a lot more than I did every previous launch before. At the end of each launch, I try to set aside some time to refle...

Launching | How to create an online course

01 Aug 2019

Contributed by Lukas

Creating an online course completely changed my business - I suddenly realised that I could stop trading my time for money AND help more people at the...

Launching | Behind the scenes of the InstaBAM course launch

30 Jul 2019

Contributed by Lukas

I’ve been through a couple of course launches so far in my few years in business, and most people think I’m weird when I say that I LOVE launches....

Launching | When things don't go to plan

28 Jul 2019

Contributed by Lukas

I recently launched my brand new Instagram course, InstaBAM. I was at a pretty low point in my business before the launch because I felt like I was ju...

Launching + Marketing | Emma Lewis on how she launched and marketed her start-up

16 Jul 2019

Contributed by Lukas

Today, I’m chatting with Emma Lewis, the founder of Canvast, about how she launched her business, how she’s marketed it so far, what’s worked we...

Rebroadcast | What to send to your email subscribers

14 Jul 2019

Contributed by Lukas

You’ve put in the time and effort to build your email list using a free lead magnet or opt-in, you’ve created a nurture sequence and you’ve prom...

Rebroadcast | How to find time to work on your business, not IN it

11 Jul 2019

Contributed by Lukas

Let me guess - you’re too busy to spend time marketing your business, right? Well, here’s a fact for you: If you don’t spend the time working ON...

Rebroadcast | The best marketing apps for small business

09 Jul 2019

Contributed by Lukas

I use a ton of marketing tools in running my businesses - in fact, I reckon I’ve tried and tested a few hundred small business marketing apps over t...

Rebroadcast | Is organic social media marketing enough by itself?

07 Jul 2019

Contributed by Lukas

Organic social media marketing used to be enough on its own. We've all heard the success stories: Multi-million dollar businesses built off the back o...

Business Mentoring | Pru Chapman on finding a good business mentor and how to get the most out of mentoring

02 Jul 2019

Contributed by Lukas

Pru Chapman is the founder of the Owner’s Collective. She is a business mentor, strategist and speaker, with over 15 years experience in business st...

InstaBAM | Introducing my 8-week Instagram marketing program

27 Jun 2019

Contributed by Lukas

InstaBAM is your complete A-Z game plan to ignite your business with Instagram, minus the fluff. It kicks off on 8 July 2019, but doors close on 5 Jul...

Instagram Marketing | Why it's important to attract the RIGHT followers (and not just any followers)

23 Jun 2019

Contributed by Lukas

Just because a business has more Instagram followers than a competing business doesn’t mean it’s a more profitable business. The follower count on...

Instagram Marketing | 5 reasons you're not seeing results from your Instagram marketing

20 Jun 2019

Contributed by Lukas

Instagram marketing looks simple. You sign up for a free account, pop up some posts and people will follow you. But, it’s not quite that simple. I k...

Rebroadcast | What are the best Instagram marketing tools for a beautiful Instagram feed?

16 Jun 2019

Contributed by Lukas

A huge part of successful Instagram marketing is having a drool-worthy Instagram feed. But, did you know that getting a beautiful Instagram feed is ac...

Rebroadcast | Where to source your Instagram content

13 Jun 2019

Contributed by Lukas

Creating Instagram content all the time can be really difficult - not to mention time-consuming and/or expensive! So, naturally, you’re going to wan...

Instagram Marketing | 5 massive differences between Instagram in 2019 vs in 2014

11 Jun 2019

Contributed by Lukas

Instagram has changed a lot in the last 5 years. I recently reflected on how marketing on Instagram is a vastly different landscape to what it was bac...