Imperfect Action
Activity Overview
Episode publication activity over the past year
Episodes
Digital Product Ideas | How to decide what to create and launch first when you have too many ideas
11 Mar 2021
Contributed by Lukas
One thing I've found with most entrepreneurs is they don't have any trouble coming up with ideas - the real problem is that they have too many of them...
Digital Product Creation | Where to host a digital product
09 Mar 2021
Contributed by Lukas
Where should you host your digital product? This episode, I'm diving into the tech that I use to host and sell my digital products. Wanna create your ...
Digital Product Creation | 4 places to find ideas for your digital product
07 Mar 2021
Contributed by Lukas
If you have no idea what digital product to create, this episode is for you. Today, I'm sharing 4 places to get ideas for digital products that your c...
Biz Mindset | Are you in survival mode or growth mode?
04 Mar 2021
Contributed by Lukas
Often, when we think we're busy growing our businesses, we're actually stuck in survival mode - just keeping the lights on, but not growing. This epis...
Podcasting | 3 ways a podcast can up-level your digital product launches
02 Mar 2021
Contributed by Lukas
Did you know that your podcast can seriously up-level your digital product launches? Podcasting and digital products go hand-in-hand. This episode, I'...
Biz Tip | Where I would focus if I was just starting out again
28 Feb 2021
Contributed by Lukas
I've had a few people ask "What would you do differently if you were to start over in business again?" Truthfully, I know every mistake I've made has ...
Podcasting | How I create 3 episodes in 1 hour
25 Feb 2021
Contributed by Lukas
The exact process that I use to batch produce 3 episodes in 1 hour. Want to launch your first podcast without the guesswork with a complete step-by-st...
Podcasting | Launching a podcast when you don't like your voice
23 Feb 2021
Contributed by Lukas
Today I'm sharing how to learn to like your voice when you're a beginner podcaster, and my own experience with my self-consciousness. Want to launch y...
Myth-busting | "I need to know more before I can launch a podcast / digital product"
21 Feb 2021
Contributed by Lukas
Today I'm sharing 5 reasons why this myth is just that - a myth. Wanna create your first digital product without the guesswork? Unlock the Digital Pro...
Podcasting | 5 ways to make sure you never run out of content ideas
18 Feb 2021
Contributed by Lukas
My top 5 tips to turn you into a content-creating machine! Wanna create your first digital product without the guesswork? Unlock the Digital Product C...
Biz Mindset | 5 tips for overcoming self-doubt to launch a podcast or a digital product
16 Feb 2021
Contributed by Lukas
Know that we all struggle with it - even nearly 3 years into podcasting, I still often question myself “Who am I to be doing this?” One of my Laun...
Podcasting | How I use my podcast to launch and sell my digital products
14 Feb 2021
Contributed by Lukas
I run ads to my podcast content + blog content - Facebook Ads, also Overcast Ads, to grow my audience. Once they’re listening to my podcast, I give ...
Podcasting | 5 reasons to launch a podcast in 2021
11 Feb 2021
Contributed by Lukas
More people are listening to podcasts than ever before Audio is the only content you can consume while multitasking Podcasting builds a connection wit...
Podcasting | 3 reasons why it's not too late to launch a podcast
09 Feb 2021
Contributed by Lukas
Podcasts are mainstream now (radio stations, true crime, Spotify, Wondery, etc) which means more people than ever are tuning in Audio is still the onl...
Pep Talk | 9 ways you're being your own worst enemy
07 Feb 2021
Contributed by Lukas
I need more visibility to launch I need to launch a whole library I want it to be perfect It’s not a priority right now I’m worried it’ll flop/n...
Pep Talk | It *had* to happen this way
04 Feb 2021
Contributed by Lukas
This episode, I'm sharing why everything in my business journey had to happen the way that it did, because - spoiler alert - it wasn't linear. I know ...
Pep Talk | Failure is a great thing
02 Feb 2021
Contributed by Lukas
Going through failures has such a big lesson for me. If I didn't go through these failures, I wouldn't be where I am today. This episode, I want to sh...
Pep Talk | What other people think and say about you has nothing to do with you
31 Jan 2021
Contributed by Lukas
I used to worry “what would people think” - and I let this hold me back from showing up for my business fully. ESPECIALLY when it came to building...
2020 Lessons | Making more money isn't just about money
28 Jan 2021
Contributed by Lukas
To celebrate surviving the year that was 2020, I'm sharing some of the biggest lessons I learned during the year and how they changed the way I run my...
2020 Lessons | Being a leader comes with responsibilities
26 Jan 2021
Contributed by Lukas
To celebrate surviving the year that was 2020, I'm sharing some of the biggest lessons I learned during the year and how they changed the way I run my...
2020 Lessons | You don’t know unless you ask
24 Jan 2021
Contributed by Lukas
To celebrate surviving the year that was 2020, I'm sharing some of the biggest lessons I learned during the year and how they changed the way I run my...
2020 Lessons | ANYTHING is possible
21 Jan 2021
Contributed by Lukas
To celebrate surviving the year that was 2020, I'm sharing some of the biggest lessons I learned during the year and how they changed the way I run my...
2020 Lessons | Changing your mind is a great thing
19 Jan 2021
Contributed by Lukas
To celebrate surviving the year that was 2020, I'm sharing some of the biggest lessons I learned during the year and how they changed the way I run my...
2020 Lessons | Patterns are patterns are patterns
17 Jan 2021
Contributed by Lukas
To celebrate surviving the year that was 2020, I'm sharing some of the biggest lessons I learned during the year and how they changed the way I run my...
2020 Lessons | When things don’t go to plan, the universe is just trying to save your butt
14 Jan 2021
Contributed by Lukas
To celebrate surviving the year that was 2020, I'm sharing some of the biggest lessons I learned during the year and how they changed the way I run my...
2020 Lessons | You’re no less worthy of it just because it felt “easy”
12 Jan 2021
Contributed by Lukas
To celebrate surviving the year that was 2020, I'm sharing some of the biggest lessons I learned during the year and how they changed the way I run my...
2020 Lessons | Get the heck out of your own way
10 Jan 2021
Contributed by Lukas
To celebrate surviving the year that was 2020, I'm sharing some of the biggest lessons I learned during the year and how they changed the way I run my...
2020 Lessons | Success is just as “hard” as failure
07 Jan 2021
Contributed by Lukas
To celebrate surviving the year that was 2020, I'm sharing some of the biggest lessons I learned during the year and how they changed the way I run my...
Business Mindset | 7 reasons why I'm grateful 2020 happened
22 Dec 2020
Contributed by Lukas
Well, 2020 certainly was a wild year, wasn't it?! It's had its ups, downs, challenges and celebrations - more so than any other year so far. This epis...
Business Mindset | How I'm working through the fear of rejection
20 Dec 2020
Contributed by Lukas
This year, I realised just how much my fear of rejection was holding me back in business. I wasn't reaching out to people I looked up to, I wasn't pit...
Business Tip | How to niche down when you want to help everybody
17 Dec 2020
Contributed by Lukas
Worried that niching down will limit the number of people you can help? This episode, I'm showing you how to niche down when you just want to help eve...
Behind the Scenes | Breakdown of the Launch Magic launch
15 Dec 2020
Contributed by Lukas
I'm all for transparency - particularly when it comes to numbers and launching. It's easy to look at my launch and say "She had a $100k launch, it was...
Instagram Reels | How I used IG Reels in a launch
13 Dec 2020
Contributed by Lukas
Instagram Reels are just silly videos of people dancing and pointing, right? Wrong. I used IG Reels in my launch and saw some great results. This epis...
Podcasting | Why podcasts and digital products are a match made in heaven
10 Dec 2020
Contributed by Lukas
If you're a podcaster, a digital product is the perfect way to monetise your podcast. If you're a digital product creator, a podcast is a beautiful wa...
Behind the Scenes | 5 things I loved about my most recent launch
08 Dec 2020
Contributed by Lukas
The Launch Magic launch was my favourite (and most successful) launch to date. But, I did a few things differently to previous launches! This episode,...
Business Mindset | What would this look like if it were easy?
06 Dec 2020
Contributed by Lukas
Are you guilty of overcomplicating everything in your business? This episode, I'm sharing how this one little question has changed the way I run my bu...
Behind the Scenes | 5 ways I'm having more fun in my business
03 Dec 2020
Contributed by Lukas
Business couldn't possibly be fun... Could it?! Here's the thing: You didn't start your business to have a terrible time. This episode, I'm sharing 5 ...
Myth-busting | A small launch means my launch failed
01 Nov 2020
Contributed by Lukas
Worried you'll launch and not many people will buy? Or, maybe you've already launched and the response was underwhelming? This episode, I'm sharing ex...
Launching | Why you should convince the wrong people NOT to buy
29 Oct 2020
Contributed by Lukas
Surely you just want to sell to everyone and make as much money as possible, right? Wrong. When you're launching, it's just as important to make sure ...
Launching | Selling is a good thing because it's how you help people
27 Oct 2020
Contributed by Lukas
I get it - selling is SCARY. But, unless you're making sales, you don't have a business. It also happens to be one of the most important parts of your...
Launching | 5 things you can do with a small audience before your launch
25 Oct 2020
Contributed by Lukas
Worried you don't have enough followers or subscribers to launch yet? Having a small audience can actually be beneficial, because it means you can do ...
Launching | 5 things you can do now to prepare for a future launch
22 Oct 2020
Contributed by Lukas
Not yet ready to launch? That’s cool, there are still a bunch of things you can do, starting today, that will prepare your business for your future ...
Launching | Give me email subscribers over Instagram followers any day
20 Oct 2020
Contributed by Lukas
Worried you need more followers before you’ll be ready to launch? Sick of seeing your follower count go up by 3 and down by 5? This episode, I’m t...
Myth-busting | You need a big audience to launch
18 Oct 2020
Contributed by Lukas
Worried that your audience isn’t big enough for you to launch your digital product yet? This episode, I’m breaking down WHY it’s a myth that you...
Behind the scenes | The fears that came up when I stepped into the spotlight
15 Oct 2020
Contributed by Lukas
Putting yourself out there in the lead up to your launch is terrifying. I know the feeling very well. Sure, I might seem super comfortable in the spot...
Launching | 5 small steps you can take to get visible
13 Oct 2020
Contributed by Lukas
Getting visible and stepping into the spotlight is scary - I get it. But, it doesn’t mean you need to try and get on the front page of a magazine or...
Launch Mindset | The world needs you to step into the spotlight
11 Oct 2020
Contributed by Lukas
Fearful of putting yourself out there and stepping into the spotlight? This episode is for you. I’m giving you a pep talk today on why the world nee...
Launching | How I scaled to 7-figures by doubling down on one product
08 Oct 2020
Contributed by Lukas
How did I turn a $3,000 launch into a $1m product? This episode, I’m sharing all the numbers and behind-the-scenes of how I scaled to 7-figures by d...
Launching | Why you shouldn't launch only once
06 Oct 2020
Contributed by Lukas
I believe that you shouldn’t only launch your digital product once, but sadly, too many people launch once, declare their launch a “failure” and...
Behind the scenes | Break down of my $100k affiliate launch
04 Oct 2020
Contributed by Lukas
I recently was an affiliate for Amy Porterfield's Digital Course Academy launch, and I'm proud to say that I smashed it! As requested by so many of yo...
Launching | How trying to "build hype" is hurting your launch
29 Sep 2020
Contributed by Lukas
Believe it or not, trying to build hype and sell in your launch can actually damage your results. This episode, I'm sharing just why you shouldn't be ...
Launching | Your launch isn't just about "building hype"
27 Sep 2020
Contributed by Lukas
There's a big misconception that launching is about building hype and getting people excited for your product. While this might be a part of your pre-...
Digital Product Myth-busting | "I feel bad for charging people"
10 Sep 2020
Contributed by Lukas
Ever felt guilty for charging your customers and clients, because you simply want to help everyone? You need to listen to this super-quick episode on ...
Behind the Scenes | 7 things that have happened in 1 year since niching down
08 Sep 2020
Contributed by Lukas
A year ago, I made the scary decision to niche down into launching. I was afraid that I would lose customers and clients, lose podcast listeners and a...
Digital Product Myth-busting | "My product has to be ready before I can launch"
06 Sep 2020
Contributed by Lukas
Think your digital product has to be 100% ready before you can launch it? Nope, that’s not true. Because, you can pre-sell your product. Which is wh...
EP 300 SPECIAL! | Ronsley Vaz interviews me on the realities of entrepreneurship and "success", mindset shifts and my 20-year vision
03 Sep 2020
Contributed by Lukas
To celebrate 300 episodes of Socialette, I asked my good friend and mentor, Ronsley Vaz, to interview me on my own podcast. Given that he's the person...
Rebroadcast | Why you NEED to invest in yourself for your business to succeed
01 Sep 2020
Contributed by Lukas
So many business owners are afraid to invest in themselves. They’ll spend money on business expenses, no problem, but when it comes to investing in ...
Rebroadcast | Working ON your biz vs. Working IN it
25 Aug 2020
Contributed by Lukas
What might feel like you’re being productive and kicking goals doesn’t always bring you any closer to kicking those goals. Yes, there will be an a...
Rebroadcast | "What type of online course should I create?
18 Aug 2020
Contributed by Lukas
Not all online courses (also known as digital courses) are created equal. In fact, there are 5 different types of online courses and in this episode I...
Rebroadcast | 5 reasons to create an online course
16 Aug 2020
Contributed by Lukas
Creating an online course changed my business completely. It took me from trading time for money with one-on-one client work, to giving me the freedom...
Rebroadcast | "Should I create an online course?"
13 Aug 2020
Contributed by Lukas
Making the decision to create an online course isn’t an easy one to make - it’s no small decision, but creating an online course can have such a b...
Rebroadcast | Amy Porterfield on creating an online course, shifting out of the time-for-money trap and the biggest course creation mistakes
11 Aug 2020
Contributed by Lukas
Amy Porterfield is the online course creation, list building and webinar queen. She has been a big inspiration for me, and her Digital Course Academy ...
Online Course Creation | "What the heck should I teach in my online course?"
06 Aug 2020
Contributed by Lukas
Creating an online course? Or starting to think about creating one, but no idea what to teach in your online course? This episode, I’m sharing 5 thi...
Ryan Carruthers on how to start building a membership site and the big mistakes people make with memberships
04 Aug 2020
Contributed by Lukas
Ryan is a digital entrepreneur with a history of scaling and automating businesses, currently working with course creators, bloggers and coaches to bu...
Behind the Scenes | My weekly "CEO ritual"
02 Aug 2020
Contributed by Lukas
Every Monday, the first thing I do when I sit down at my desk is my weekly CEO ritual. This helps me to plan for the week and ensure that I'm making p...
Digital Product Myth-Busting | "The more content, the more I can charge"
30 Jul 2020
Contributed by Lukas
One big myth I’ve noticed floating around is that the more content you put in your digital product, the more you can charge for it. This is absolute...
Live Q&A | Answering your questions about creating a digital product
28 Jul 2020
Contributed by Lukas
I recently ran a live Q&A for my email list, answering their burning questions about creating and launching a digital product. Since some of the q...
Jen Waterson on the 5 key elements to profitable revenue growth
26 Jul 2020
Contributed by Lukas
Jen Waterson is the founder of Simply Smarter Numbers. A business profit coach, speaker and podcaster, Jen is helping business owners make more profit...
Behind the Scenes | Digital Product Creator's Vault launch breakdown
23 Jul 2020
Contributed by Lukas
I recently launched my newest digital product - which is a product about creating a digital product. Not launching it, creating it. Because although l...
Behind the Scenes | 9 things I did to scale my business to $1m revenue in a year
21 Jul 2020
Contributed by Lukas
I had a few people ask me on Instagram - what did you do to grow your business tenfold in the last year? Truthfully, it’s more than one thing that c...
Sally Prosser on speaking with confidence, clarity and charisma as an entrepreneur or podcaster
19 Jul 2020
Contributed by Lukas
Today’s guest is on a mission to help as many people as possible speak with confidence, clarity and charisma. Sally Prosser is a former TV journalis...
Behind the Scenes | Expectations vs. Reality of a $1m Business
16 Jul 2020
Contributed by Lukas
So, it happened. My business hit $1m last financial year - cue the confetti! But, how does the reality compare to the expectations? This episode, I'm ...
Behind the Scenes | 8 lessons learned from spending $10k a day on Facebook Ads
26 May 2020
Contributed by Lukas
Yep, that's not a typo. And yep, it's a scary amount to spend on Facebook Ads. This episode, I'm sharing 8 lessons I learned from spending $10k a day ...
That time I made $300k in one month | Clare Wood interviews me on how I did it and the mindset struggles behind it
24 May 2020
Contributed by Lukas
Today's episode is an interview I did with my good friend Clare Wood on her podcast The Clare Wood Podcast. We chatted all about how I made $300k (rev...
Throwback Episode | Should you launch an online course, a membership or an ebook?
21 May 2020
Contributed by Lukas
What should you launch first? Should you launch an online course? Should you launch a membership? Or, maybe an ebook? This episode, I'm looking at the...
Throwback Episode | 3 things to launch when you have nothing new to launch
19 May 2020
Contributed by Lukas
Want to launch something but not sure what to launch? Or maybe you’re working away on creating a course in the background, maybe you’re still work...
Kiah Worling on moving your business online, online systems and her experience creating a comprehensive online course
17 May 2020
Contributed by Lukas
Kiah Worling is a digital thought-leader and productivity adviser whose mission is to better the lives of others through the smart use of technology. ...
Creating a digital product | "A digital product takes too long to create"
14 May 2020
Contributed by Lukas
I recently did an episode looking at some of the beliefs you have about digital product creation that aren’t true, and the idea that a digital produ...
Creating a digital product | 8 beliefs about creating a digital product that simply aren't true
12 May 2020
Contributed by Lukas
If you’ve never created a digital product before, it’s easy to buy into some pretty common beliefs and myths around creating one. Most of these be...
Socialette turns 2! | Biggest takeaways from 2 years of podcast episodes
10 May 2020
Contributed by Lukas
To celebrate Socialette's birthday month, I'm sharing 30 of the biggest takeaways from the last 2 years. These are the truthbombs that will impact you...
Isolation Bonus | Behind-the-Scenes Business Update
04 May 2020
Contributed by Lukas
Coming to you with another isolation bonus to help you navigate your business through these wild times. This is a behind-the-scenes update on what's h...
Podcasting | 7 ways this podcast has changed my life
03 May 2020
Contributed by Lukas
In the last 2 years of running this podcast, Socialette has honestly changed my business and my life in ways I could never have imagined. This episode...
Socialette Turns 2! | 5 lessons from 2 years of podcasting
30 Apr 2020
Contributed by Lukas
Today marks 2 years of Socialette! It’s been a wild ride. There have been times I loved my podcast, times I wanted to give it up altogether, times w...
Isolation Bonus | 6 things you can do right now to keep moving forward
29 Apr 2020
Contributed by Lukas
Coming to you with another isolation bonus to help you navigate your business through these wild times. Here are 6 things you can do to keep your busi...
Launch Mindset | "What if I launch and nobody buys?!”
28 Apr 2020
Contributed by Lukas
What if you launch and nobody buys? When I surveyed you guys at the end of last year, the biggest hesitation many of you had when it came to launching...
Isolation Bonus | Christine Corcoran on overcoming overwhelm, goal grief and money mindset in a pandemic
27 Apr 2020
Contributed by Lukas
Christine Corcoran is a business mindset coach and in today's bonus isolation episode, we're chatting about how to overcome the overwhelm and fear you...
Business Tip | What to do if you have too many ideas and can't focus
26 Apr 2020
Contributed by Lukas
Hands up who else has more ideas than you can deal with? Yep, I CONSTANTLY have new ideas popping up - for new products, new freebies, new content, ev...
Launch Mindset | "My audience wouldn't pay that much"
23 Apr 2020
Contributed by Lukas
So, you’re worried when you’re pricing your digital product (or in fact, any product or service) that your audience wouldn’t pay that much for i...
Isolation Bonus | Creating a daily routine to keep you productive (and sane!)
22 Apr 2020
Contributed by Lukas
During these wild times, I'm releasing an additional 2 bonus episodes on Tuesdays and Thursdays. Have a topic you'd like to see covered? Message me on...
Digital Product Creation | 5 myths about creating a digital product
21 Apr 2020
Contributed by Lukas
There are a lot of myths floating around about creating a digital product, and having created and launched a few myself (like 5 online courses, a grou...
Isolation Bonus | 3 quick ways to bring in cash for your business
20 Apr 2020
Contributed by Lukas
During these wild times, I'm releasing an additional 2 bonus episodes on Tuesdays and Thursdays. Have a topic you'd like to see covered? Message me on...
Digital Product Creation | What if someone else has already created my idea?
19 Apr 2020
Contributed by Lukas
I hear this one quite a lot - you’re worried that because someone else has already created a digital product with the same or similar idea as you, t...
FAQ | Why do I charge USD even though I live in Australia?
16 Apr 2020
Contributed by Lukas
Pretty much whenever I run a webinar, one of the questions that pops up in the Q&A is “Why do you charge USD when you’re based in Australia?”...
Isolation Bonus | Bec Miller on how to beat mindless snacking and make the right food choices during lockdown
15 Apr 2020
Contributed by Lukas
Bec Miller is a clinical nutritionist and the founder of Health With Bec, where she helps women lose weight without the hunger. For this bonus isolati...
Mindset tip | Embracing a beginner mindset when it comes to business and launching
14 Apr 2020
Contributed by Lukas
We should all be approaching our businesses and launching with a beginner mindset, because we’re all still constantly learning - and if we’re not ...
Isolation Bonus | Please don't feel guilty for selling
13 Apr 2020
Contributed by Lukas
I get it - it feels really insensitive to keep running your business right now; to keep on selling and promoting your business as if nothing is going ...
Launching Real Talk | If you wait until you feel motivated, it'll never happen
12 Apr 2020
Contributed by Lukas
You’ve gotta love that feeling when you get a spark of inspiration and suddenly you’re motivated to create something. It’s a great feeling and i...
Launching Tips | How to get over your fear of webinars
09 Apr 2020
Contributed by Lukas
I wasn’t always a big fan of webinars. My first webinar in 2017, I was so terrified that my voice was all shaky and I rushed through my sales pitch ...
Isolation Bonus | Morgan Spencer on communicating with your audience during a crisis
08 Apr 2020
Contributed by Lukas
Morgan Spencer is the founder of Martini Mondays, a strategic PR agency based here in Brisbane. In this special bonus episode, we're chatting about ho...
Productivity Tips | 30 tips for working from home
07 Apr 2020
Contributed by Lukas
Since we’re all stuck working from home for the indefinite future, I thought I’d put the call out on Instagram for all your top tips on being prod...