Imperfect Action

Rebroadcast | 5 ways to uncover the perfect idea for your next course, membership or digital product

23 Dec 2021

Contributed by Lukas

So, you want to launch something. Only, you don’t know what to launch yet? Or maybe you have an inkling of an idea for a course, membership or digit...

Behind the Scenes | 5 things I've learned about running a business this year

14 Dec 2021

Contributed by Lukas

If I ever stop learning new things, it's probably time to start a new business! Fortunately, 2021 gave me no shortage of new lessons about running a b...

Behind the Scenes | 3 things I've learned about launching in 2021

12 Dec 2021

Contributed by Lukas

2021 was a big year and I learned a LOT. This episode, I'm sharing 3 things that I've learned about launching in 2021. Grab my 5 Simple Tweaks to Boos...

Biz Mindset | What are you overcomplicating in your business and your launches?

09 Dec 2021

Contributed by Lukas

Are you prone to overcomplicating everything in your business and your launches? We all do it sometimes. This episode, I'm sharing a few ways that ove...

Biz Mindset | 5 tiny habits that have changed my business for the better

07 Dec 2021

Contributed by Lukas

You are a product of your habits. This episode, I'm sharing 5 little habits that have made a big difference to my business. Grab my 5 Simple Tweaks to...

Launching BTS | 5 things I'm doing now to prepare for my next launch

05 Dec 2021

Contributed by Lukas

What you do between your launches is almost as important as what you do while you're launching. This episode, I'm sharing 5 things that I'm doing righ...

Launching BTS | What I do when I don't reach my launch goal

02 Dec 2021

Contributed by Lukas

This launch, I fell a little short of my launch goal. And that's okay, because I have a system in place for reviewing and improving my launches. This ...

Launching BTS | 4 interesting things I learned from this launch

30 Nov 2021

Contributed by Lukas

After I close doors, I always go back and review my launch. I look at the numbers, I look at what worked and I look at what didn't work. This episode,...

Launch BTS | 3 things I did differently this launch

28 Nov 2021

Contributed by Lukas

Every launch, I like to change things up a little. I like to tweak and test new things to see if I can improve a little each time. This episode, I'm s...

Launching BTS | How I get my energy back after a launch

25 Nov 2021

Contributed by Lukas

Launching can be exhausting—especially if you are an introvert. This episode, I'm sharing how I'm getting my energy back after closing doors on my m...

Launch Magic | 5 students on their experience launching with Launch Magic

16 Nov 2021

Contributed by Lukas

Rather than tell you about how wonderful Launch Magic is, I thought I'd let you hear all about the course from the students who experienced it. Thank ...

Launch Magic | Dasha Barsukova on the lessons she learned from launching her program

14 Nov 2021

Contributed by Lukas

Today, I’m chatting with one of my fabulous Launch Magic students, Dasha Barsukova. We’re diving deep into launch lessons, mindset, self-love, sel...

Launching | Why you need a launch strategy

11 Nov 2021

Contributed by Lukas

There's an art and a science to launching—it's not just about teaching a webinar or sending the right amount of emails to your list. This episode, I...

Launching | Why launching before you create your product can be magic

09 Nov 2021

Contributed by Lukas

Launching a product before you've created it can feel terrifying. But, it's also a huge part of how I've grown my business. This episode, I'm sharing ...

Launching | Can I just pay someone to do my launch for me?

07 Nov 2021

Contributed by Lukas

It's tempting to outsource your entire launch and have nothing to do with it. This episode, I'm sharing why that might not be the best decision for yo...

Launching | Your failed launch probably wasn't a failure. This is why...

04 Nov 2021

Contributed by Lukas

"My launch only got 5 students" —this is something I hear quite a lot. Here's the thing: Your tiny launch might actually be WAY more successful than...

Launching | How you're leaving money on the table by only launching once

02 Nov 2021

Contributed by Lukas

If you're only launching each product once, you're creating more work for yourself AND you're leaving money on the table. Grab my 5 Simple Tweaks to B...

Launching | The problem with done-for-you launch plans

31 Oct 2021

Contributed by Lukas

I've seen a lot of $27 copy + paste launch plans on Instagram lately, which is awesome because it's encouraging more people to launch... But, there's ...

Launching | 6 signs you're ready to launch

28 Oct 2021

Contributed by Lukas

If you're not sure whether you're ready to launch yet, here are 6 signs that maybe you are more ready than you think. Grab my 5 Simple Tweaks to Boost...

Launching | Waiting to feel ready to launch? This is for you

26 Oct 2021

Contributed by Lukas

If you're not quite ready to launch, today's episode is a little pep talk for you. Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://step...

Launching | What to do if you're not confident enough to launch

24 Oct 2021

Contributed by Lukas

Not feeling confident enough to put yourself out there and launch? This episode, I'm sharing some tips on how to overcome this. Grab my 5 Simple Tweak...

Launching | If it's not selling in a live launch, it won't sell on evergreen

21 Oct 2021

Contributed by Lukas

So often, I see people wanting to skip live launching and go straight to evergreen—that is, having doors open all the time. This episode, I'm sharin...

Launching | How live launching removes the risk of nobody buying

19 Oct 2021

Contributed by Lukas

Live launching is a great way to remove the "what if nobody buys" fear that can pop up when you're launching. This episode, I'm explaining how you can...

Launching | Why you can't afford to skip the live launch

17 Oct 2021

Contributed by Lukas

What do is a live launch? - A launch with fixed dates, cart open, cart close, ideally a launch event like a webinar or a challenge, rather than just p...

Launching | But what if I want doors open all the time?

14 Oct 2021

Contributed by Lukas

Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more p...

Launching | PSA: A launch isn't just putting your product out there

12 Oct 2021

Contributed by Lukas

Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more p...

Launching | How to stop overcomplicating your launches

10 Oct 2021

Contributed by Lukas

Grab my 5 Simple Tweaks to Boost Your Launch Profits at http://stephtaylor.co/tweaks Already launched and want to make sure your next launch is more p...

Launching | Here's why you're overcomplicating your launch

07 Oct 2021

Contributed by Lukas

There's a reason why you're overcomplicating your launches—you just probably haven't realised it yet. This episode, I'm breaking down why you're ove...

Launching | 16 ways you're making your launch harder than it needs to be (Part 2)

05 Oct 2021

Contributed by Lukas

PART 2. Overcomplicating your launch is one of the biggest things getting in the way of you launching. This episode, I'm looking at 8 ways you're maki...

Launching | 16 ways you're making your launch harder than it needs to be (Part 1)

03 Oct 2021

Contributed by Lukas

PART 1. Overcomplicating your launch is one of the biggest things getting in the way of you launching. This episode, I'm looking at 8 ways you're maki...

Launching | Why you're self-sabotaging your launches

30 Sep 2021

Contributed by Lukas

Last episode, we looked at how you're self-sabotaging your launches. This episode, I'm sharing why you do it. Heads up—it's completely normal and we...

Launching | This is how you're self-sabotaging your launches

28 Sep 2021

Contributed by Lukas

You're probably your own worst enemy in your launch—did you know that? This episode, I'm sharing 7 ways you're self-sabotaging your launches. Wanna ...

Digital Courses | 3 mistakes I made in my first digital course

16 Sep 2021

Contributed by Lukas

When I created my first digital course, way back in 2017, I made a ton of mistakes. This episode, I'm sharing exactly what I did wrong—so you can av...

Amy Porterfield on how the pandemic has changed digital course creation + how to start creating your digital course

14 Sep 2021

Contributed by Lukas

Amy Porterfield is the digital course creation queen. Eight successful digital courses, 48,000 students, and $43 million dollars in revenue later, she...

Digital Courses | How to stop fear holding you back from creating a digital course

12 Sep 2021

Contributed by Lukas

Fear is going to pop up a lot when you're creating your digital course—it's inevitable and I've dealt with almost every flavour of fear. This episod...

Digital Courses | Don't feel ready to create a digital course? Listen to this

09 Sep 2021

Contributed by Lukas

Not sure if you're ready to create a digital course? Don't think you know enough yet? Waiting for your audience to grow a bit more or waiting until yo...

Digital Courses | Are there too many digital courses out there?

07 Sep 2021

Contributed by Lukas

This episode, I'm busting 3 massive myths about creating a digital course: 1) That digital courses are too saturated, 2) That you have to be an expert...

Digital Courses | Are you enough of an expert to create a digital course?

02 Sep 2021

Contributed by Lukas

Worried you don't know enough to create a digital course? Here are a few signs that yes, you are enough of an expert to create a digital course. Take ...

Digital Product Myth-Busting | The more content, the more I can charge

19 Aug 2021

Contributed by Lukas

One big myth I’ve noticed floating around is that the more content you put in your digital product, the more you can charge for it. This is absolute...

Online Course Creation | What the heck should I teach in my online course?

17 Aug 2021

Contributed by Lukas

Creating an online course? Or starting to think about creating one, but no idea what to teach in your online course? This episode, I’m sharing 5 thi...

Audience Growth | Organic audience growth isn't just about showing up on social media more

05 Aug 2021

Contributed by Lukas

Growing your audience isn't just about posting more, doing more Stories or creating a viral Reel. This episode, I'm sharing why organic audience growt...

Audience Growth | What you need to know about growing your audience organically in 2021

03 Aug 2021

Contributed by Lukas

Audience growth in 2021 is a totally different game to what it used to be. This episode, I'm sharing a few things you need to know about growing your ...

Audience Growth | What you might not know about niching down

01 Aug 2021

Contributed by Lukas

You don't have to niche down by serving only one audience with your business. There are other ways to niche your business and, this episode, I'm shari...

Q&A | I answer all the listener questions

29 Jul 2021

Contributed by Lukas

I'm answering your listener questions about launching a digital product and launching a podcast! Wanna create your first digital product without the g...

Behind The Scenes | The digital product I never talk about and why I chose to retire it

27 Jul 2021

Contributed by Lukas

Back in 2017, I accidentally created a product that brought in over $10,000 for my business. So, why did I choose to retire it? Wanna create your firs...

Launching | 6 reasons your audience isn't buying from you (that have nothing to do with your product)

25 Jul 2021

Contributed by Lukas

There are plenty of reasons why someone might not buy your product, and sometimes it has to do with your product, but other times it’s actually noth...

Launching | 7 signs you're launching to the wrong audience

22 Jul 2021

Contributed by Lukas

One of the big reasons your launch might not have gone so well is that you launched to the wrong audience. This episode, I'm sharing 7 signs that you'...

Content Creation | How to find content ideas when you feel like you've exhausted them all

20 Jul 2021

Contributed by Lukas

Over 408 episodes, there have been a few times when I've run out of content ideas and thought there was absolutely no way I could keep creating more. ...

Emma Troy on how launching her design templates has changed her business (+ tips for designing a sales page that converts)

11 Jul 2021

Contributed by Lukas

Emma Troy is an Australia Showit designer, obsessed with creating high-converting websites. She's the genius behind my own branding and website, a cli...

Audience Growth | 12 ways to grow your audience without Facebook Ads (Part 4)

08 Jul 2021

Contributed by Lukas

Believe it or not, you don't need to pay for Facebook Ads to grow your business. Over the next 4 episodes I'm sharing 12 ways to grow your audience wi...

Audience Growth | 12 ways to grow your audience without Facebook Ads (Part 3)

06 Jul 2021

Contributed by Lukas

Believe it or not, you don't need to pay for Facebook Ads to grow your business. Over the next 4 episodes I'm sharing 12 ways to grow your audience wi...

Audience Growth | 12 ways to grow your audience without Facebook Ads (Part 2)

04 Jul 2021

Contributed by Lukas

Believe it or not, you don't need to pay for Facebook Ads to grow your business. Over the next 4 episodes I'm sharing 12 ways to grow your audience wi...

Audience Growth | 12 ways to grow your audience without Facebook Ads (Part 1)

01 Jul 2021

Contributed by Lukas

Believe it or not, you don't need to pay for Facebook Ads to grow your business. Over the next 4 episodes I'm sharing 12 ways to grow your audience wi...

Pep Talk | If you feel like giving up on your business, here's what I want you to know

29 Jun 2021

Contributed by Lukas

There have been a few times I wanted to quit this business thing - even times when I've applied for jobs. If you feel like giving up on it right now, ...

Behind the Scenes | 7 decisions I've made that had the biggest impact on my business

27 Jun 2021

Contributed by Lukas

In the last 5 years of business, I've made some pretty impactful decisions - even though they might not have felt like it at the time. This episode, I...

Behind the Scenes | 10 things I've learned in 400 episodes, which have had the biggest impact on my business

24 Jun 2021

Contributed by Lukas

Celebrating 400 episodes of Socialette!!! This episode, I'm sharing 10 things that I've learned in the last 400 episodes. Wanna create your first digi...

Behind the Scenes | How I pivoted from a service business to digital products

22 Jun 2021

Contributed by Lukas

My income used to be 100% client revenue, but for the last 2 years, it's been about 90% from digital products. This episode, I'm sharing my journey pi...

Behind the Scenes | How I built a successful business... that I hated

20 Jun 2021

Contributed by Lukas

This business isn't my first "successful" business, but it IS the first one that I genuinely love running. This episode, I'm going behind the scenes a...

Behind the Scenes | Why I'm grateful my first business didn't work out

17 Jun 2021

Contributed by Lukas

My first business was a flop. Although it was tough at the time, today I'm grateful for the failure because it taught me a few lessons. Wanna create y...

Behind the Scenes | 5 reasons my first business flopped

15 Jun 2021

Contributed by Lukas

I don't often talk about my first business - a health food e-commerce brand. This episode, I'm sharing some of the BIG reasons why it didn't work out ...

Behind the Scenes | I'm sharing my entire business journey so far

13 Jun 2021

Contributed by Lukas

My business journey has had a lot of twists and turns so far, and now I'm sharing it all with you. All the highs and lows from the last 5 years! Wanna...

Launch Debrief | Some of the mindset struggles that came up in my last launch

10 Jun 2021

Contributed by Lukas

Nobody is immune to the mindset struggles that come up during a launch, even if you've launched many times before. This episode, I'm sharing some of t...

Launch Debrief | 5 lessons I learned from my latest Launch Magic launch

08 Jun 2021

Contributed by Lukas

Every launch, I learn something new. It's one of my favourite things about launching. This episode, I'm sharing 5 lessons I learned in the latest laun...

Launch Debrief | What was different between my 1st and 2nd launches of Launch Magic?

06 Jun 2021

Contributed by Lukas

In May, I wrapped up the second launch of my signature program, Launch Magic. I'm a big believer in testing different things each time you launch, so ...

Launching | 5 small steps you can take to get visible

03 Jun 2021

Contributed by Lukas

Getting visible and stepping into the spotlight is scary - I get it. But, it doesn’t mean you need to try and get on the front page of a magazine or...

Podcasting | Why podcasts and digital products are a match made in heaven

01 Jun 2021

Contributed by Lukas

If you're a podcaster, a digital product is the perfect way to monetise your podcast. If you're a digital product creator, a podcast is a beautiful wa...

Launching | 5 things you can do now to prepare for a future launch

30 May 2021

Contributed by Lukas

Not yet ready to launch? That’s cool, there are still a bunch of things you can do, starting today, that will prepare your business for your future ...

Behind the Scenes | 9 things I did to scale my business to $1m revenue in a year

27 May 2021

Contributed by Lukas

I had a few people ask me on Instagram - what did you do to grow your business tenfold in the last year? Truthfully, it’s more than one thing that c...

Behind the Scenes | 7 things that have happened in 1 year since niching down

25 May 2021

Contributed by Lukas

A year ago, I made the scary decision to niche down into launching. I was afraid that I would lose customers and clients, lose podcast listeners and a...

Building a Personal Brand | 5 things I wish I'd known before I built my personal brand

23 May 2021

Contributed by Lukas

When I started building my personal brand, I just jumped head-first in and figured it out as I went. This episode, I'm sharing 5 things I wish someone...

Building a Personal Brand | The pros and cons of building a personal brand

20 May 2021

Contributed by Lukas

We often hear about the advantages of building a personal brand online, but what about the disadvantages? This episode, I'm sharing both the pros and ...

Building a Personal Brand | How I became an "expert" in launching

18 May 2021

Contributed by Lukas

I often get asked how I became the launch "expert", which makes me laugh, because I don't consider myself an expert in anything! This episode, I'm sha...

Building a Personal Brand | Why I decided to build my business under my personal brand

16 May 2021

Contributed by Lukas

I've had business brands and now my entire business is under my personal brand. This episode, I'm sharing the reasons why I chose to structure it this...

Biz Tip | Should you build your business under a personal brand or a business brand?

13 May 2021

Contributed by Lukas

Not sure whether to build your business under your own name or under a business name? This episode is for you. Today, I'm sharing some of the reasons ...

Biz Mindset | 3 areas of self-doubt I had to push through to build my business and personal brand

11 May 2021

Contributed by Lukas

Building a personal brand can feel SCARY. It's easy to look at people with a personal brand and think, "oh, it's easy for them!" when, in reality, I t...

Launch Magic Student | Pam Hird on how her launch went and what she'll be doing differently next time around!

09 May 2021

Contributed by Lukas

Today, I'm chatting with Launch Magic student Pam Hird about her launch. She had some massive learnings and if you've ever had a launch not go to plan...

Socialette Turns 3 | Anita Siek asks me the *curly* questions about business and life

06 May 2021

Contributed by Lukas

Happy birthday to this podcast! To celebrate, I asked my "work wife" and biz bestie, Anita Siek, to interview me. She prepared some pretty curly quest...

Launch Magic | "How is it different to other courses?"

04 May 2021

Contributed by Lukas

You've got questions about Launch Magic? Great! I've got answers. This episode, I'm answering the big question: How is Launch Magic different to other...

Launch Magic | FAQs

02 May 2021

Contributed by Lukas

You've got questions about Launch Magic? Great! I've got answers. This episode, I'm answering the most commonly asked questions about Launch Magic. Do...

Launch Magic Student | Geraldine Headley on putting up your prices, firing clients and replacing your income with a digital product

29 Apr 2021

Contributed by Lukas

Geraldine was one of the winners of my Launch Magic challenge last round and this episode, we chatted about increasing your prices, the fears that sho...

Launch Magic | Chatting with Launch Magic alumni about their experience with the course (and their launches!)

27 Apr 2021

Contributed by Lukas

Doors to Launch Magic are OPEN! This episode, I'm chatting with a few of my founding students about their experience with Launch Magic and their own l...

Launching | 5 digital products you can launch that AREN'T an online course

25 Apr 2021

Contributed by Lukas

Think that you HAVE to launch an online course because everyone else is? You don't! Here are 5 other digital products you can launch that aren't an on...

Launching | Successful launches vs. Unsuccessful launches

22 Apr 2021

Contributed by Lukas

I've noticed a few key things that set successful digital product launches apart from the unsuccessful ones, and this episode I'm sharing 6 of these t...

Launching | 5 things that move the needle most in your launch

20 Apr 2021

Contributed by Lukas

Short on time, but still want to have a powerful launch? This episode, I'm sharing the 5 things that will make the biggest difference in your launch. ...

Clare Wood on getting back up when your launch fails, the magic of relaunching and why you don't need a big aud audienceience to launch

18 Apr 2021

Contributed by Lukas

This episode, I'm joined by one of my biz besties, Clare Wood, to talk about bouncing back after a launch flop, why you \*need\* a pre-launch, and why...

Launching | 5 reasons why your launch wasn't as successful as you'd hoped

15 Apr 2021

Contributed by Lukas

So, you launched. But it wasn't as successful as you wanted it to be. What now? This episode, I'm breaking down 5 common reasons why your launch might...

Launching | Why there's never any "guarantee" your launch will go to plan

13 Apr 2021

Contributed by Lukas

You could have the perfect launch, where you do everything perfectly... And still no have it go to plan. This episode, I'm explaining why this happens...

Launching | The best market research for your digital product

11 Apr 2021

Contributed by Lukas

Worried you'll launch and nobody will buy your digital product? This episode, I'm sharing my number one method for market research - so you can make s...

Launching | How you can have a successful launch with a tiny following and email list

08 Apr 2021

Contributed by Lukas

Believe it or not, you don't need a big email list or lots of followers to have a successful launch. This episode, I'm sharing some tips for how you c...

Launching | How to find the clarity you need to launch your digital product

06 Apr 2021

Contributed by Lukas

Feeling a bit like your digital product idea is a huge, overwhelming, complicated mess? This episode, I'm helping you find the clarity you need to lau...

Launching | How to find the time to launch your digital product

04 Apr 2021

Contributed by Lukas

Time. We never feel like we have enough of it. This episode, I'm sharing some tips for how you can find the time to create and launch a digital produc...

Launching | 5 excuses that are holding you back from launching your digital product

01 Apr 2021

Contributed by Lukas

"I can't launch a digital product because..." - If only I had a dollar for every time I'd heard one of these common excuses for not launching a digita...

Digital Product Creation | What to do if your ideal customer doesn't want to pay for your product

31 Mar 2021

Contributed by Lukas

"People don't want to pay money for my digital product" - ever thought this? Or worried about it? This episode, I'm sharing some tips on what you can ...

Biz Mindset | How I built the confidence to put myself out there on the internet (as an introvert!)

29 Mar 2021

Contributed by Lukas

I'm an introvert, so putting myself out there on the internet doesn't come easily. This episode, I'm sharing how I built the confidence to show up onl...

Digital Product Myth-Busting | "I need to have a unique, competitive idea for my product"

25 Mar 2021

Contributed by Lukas

Think that you need a completely unique idea before you can create and launch your digital product? Think again. This episode, I'm busting the myth th...

Biz Mindset | Anything worth having comes with a "what if"

23 Mar 2021

Contributed by Lukas

One of the scariest things about creating and launching a digital product is the fear - “what if nobody buys” “what if it’s a waste of time an...

Digital Product Creation | 5 tools I use for creating my digital products

21 Mar 2021

Contributed by Lukas

Ever wondered what tech is best for creating a digital product? This episode, I'm giving you a behind-the-scenes look at 5 tools I use for creating my...

Digital Product Myth-Busting | "I need to have more content to give my customers more value"

18 Mar 2021

Contributed by Lukas

More content = more value, right? Surely your products need to be packed full of content to be worth the price? Not necessarily. This episode, I'm bus...

Digital Product Creation | How to decide what is free content vs. paid content

16 Mar 2021

Contributed by Lukas

What content should I share for free and what content should be in my paid products?

Digital Product Creation | Overwhelmed? 5 ways to make creating a digital product less overwhelming

14 Mar 2021

Contributed by Lukas

Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Inst...