Imperfect Action

Is it possible to give away too much for free? This is how I decide what to charge for and what to share for free

02 Oct 2022

Contributed by Lukas

There's a common misconception that business owners should give away their best content for free. Today I'm going to tell you why I disagree with this...

In a world saturated with free content, this is how to create content that stands out

29 Sep 2022

Contributed by Lukas

Our world is overflowing with free content - WAY more than we could ever consume! And with ever-evolving platforms offering audiences specific content...

Are communities the new social media? Here's what you need to know about this current trend

27 Sep 2022

Contributed by Lukas

Recently the online space chatter has been buzzing with people moving away from social media and into closed communities. Algorithm changes and a lack...

5 unexpected things you can learn from my most recent launch

25 Sep 2022

Contributed by Lukas

Having launched several times now, I still come away from each launch with a few valuable and unexpected learnings. These lessons offer me great insig...

Struggling to stay consistent with your content and marketing? Try these tips

22 Sep 2022

Contributed by Lukas

Remaining consistent can be really difficult in your business. There is often a great divide between knowing what you need to do and actually doing wh...

5 things that slow down your business growth without you realising

20 Sep 2022

Contributed by Lukas

Having been in business for 6 years I have definitely made mistakes. It's only been when an outsider looking in has highlighted these to me that I hav...

Live from Inbound: 5 ways you can leverage web3 in your marketing right now

18 Sep 2022

Contributed by Lukas

Recently I went to Boston to present a live podcast episode at the Hubspot Inbound conference. Today I'm excited to share this episode with you which ...

Your questions about launching (and Launch Magic) answered

15 Sep 2022

Contributed by Lukas

Doors to Launch Magic are currently open until 20 September. In the recent webinars leading to cart open and through my inbox I am getting a host of q...

From 20 subscribers to a successful launch: Case study with Eliska Krajickova

13 Sep 2022

Contributed by Lukas

Eliska is an e-commerce store owner who started coaching other e-commerce business owners, and soon found herself fully booked. Knowing she wanted to ...

Growing a membership by launching over and over: Case study with Jen Butler

11 Sep 2022

Contributed by Lukas

Jen Butler is an Early Parenting Consultant specialising in baby and toddler feeding and sleep. She helps parents confidently understand and meet thei...

What no longer works in digital product launches in 2022

08 Sep 2022

Contributed by Lukas

As someone who specialises in launching, I have certainly felt the shift in the digital product world. What used to work just a couple of years ago no...

5 things you're doing that make launching harder than it needs to be

06 Sep 2022

Contributed by Lukas

It's human nature, we love to overcomplicate things - especially launching! In today's episode, I'm chatting about the ways in which you are making la...

Do you really need to be on social media to launch?

04 Sep 2022

Contributed by Lukas

Over the past 12 months, I've noticed a negative sentiment to social media in the online biz space. In today's episode I share with you my launching s...

The three must-have pillars of a profitable digital product launch

01 Sep 2022

Contributed by Lukas

Launching can seem so overwhelming, it raises soooo many questions - where do I start, is there a checklist, what if no one buys...? Recently I asked ...

What to do in the 90 days before you open doors on a launch

30 Aug 2022

Contributed by Lukas

When I tell people a launch needs to be 90 days, they're usually shocked — surely you can't talk about your product for 90 days without really annoy...

How to turn a failed launch into a success

28 Aug 2022

Contributed by Lukas

One of my most successful products started as a launch failure!! But it's what I did next that took this failure and turned it into a million-dollar p...

How to grow your audience for free with partnerships and collaborations with Danielle Wiebe

25 Aug 2022

Contributed by Lukas

Danielle Wiebe is a community builder, podcaster, business strategist and the founder of Business Babes Collective, a global community for female entr...

Is your idea good enough to launch? This is what makes a good digital product idea

23 Aug 2022

Contributed by Lukas

With so many digital products out there in the world today, we can place a lot of pressure on ourselves to have the "right" idea and we think that if ...

5 simple shifts to feel more confident selling in your biz

21 Aug 2022

Contributed by Lukas

The reality is that the only real way to make money in your business is to sell. However, for many of us, selling feels really uncomfortable. Today I ...

How to use quizzes to attract perfect-fit subscribers with Chanti Zak

18 Aug 2022

Contributed by Lukas

Chanti Zak is a quiz funnel strategist, growth consultant, and coach with a passion for psychology, interactive marketing, and getting brag-worthy res...

Forget features and benefits—THIS is what you need to talk about in a launch

16 Aug 2022

Contributed by Lukas

We're often taught that marketing is about selling the features and benefits, but launching a digital product takes a lot more than this. In today's e...

The big mistake you're making while creating your digital product

14 Aug 2022

Contributed by Lukas

There's an all too common mistake that digital product creators tend to make. In my teachings, I have I witnessed the heartbreak that's caused when cr...

How to ensure your business is intentionally inclusive with Annie Gichuru

11 Aug 2022

Contributed by Lukas

Annie Gichuru is the founder of Uplifting Studios, a platform dedicated to supporting online business owners to build racially equitable businesses so...

5 tips for running your business and traveling at the same time

09 Aug 2022

Contributed by Lukas

Simultaneously running a business whilst travelling has been my dream since I quit my corporate job six years ago. However, to fully appreciate the be...

Q&A: Your questions about launching digital products answered

07 Aug 2022

Contributed by Lukas

I'm often asked questions about Digital product creation and launching from my community, so in today's episode I delve into a series of questions aro...

How to write a million dollar course sales page with Kate Toon

04 Aug 2022

Contributed by Lukas

Kate Toon is an award-winning digital marketing entrepreneur, successful online business coach, a Google beast tamer (aka SEO whizz!) and a straight t...

How to stay positive when your business is growing slower than you'd like

02 Aug 2022

Contributed by Lukas

Running a business can be challenging at the best of times, but when things are slower than expected it can be difficult to remain positive. Today I s...

Q&A: Your questions about launching a podcast answered

31 Jul 2022

Contributed by Lukas

Podcasting - where to start, what equipment to use, what topics to talk about...these are just some of the most commonly asked questions about podcast...

5 ways to create cashflow in your business when everything feels so slow

28 Jul 2022

Contributed by Lukas

With all the recession talk going on around us, the business environment might feel a little uncertain. Today, I'm talking about ways you can overcome...

The lowdown on web3 and why it's about to totally flip how we market our businesses

26 Jul 2022

Contributed by Lukas

You might have heard of NFTs, the blockchain and cryptocurrencies, but chances are you've dismissed them as being something that the "crypto bros" on ...

Evergreen vs. Live launches: Which is best in your business?

24 Jul 2022

Contributed by Lukas

Live launching vs Evergreen Funnel....which is right for your business? Today I'm going to delve into this controversial topic and start by saying...y...

Q&A: Your questions about audience growth answered (Part 2)

21 Jul 2022

Contributed by Lukas

Recently I sent out a survey to my audience with so many replies Last episode (Ep#522) I answered the first 10 most commonly asked questions around au...

Q&A: Your questions about audience growth answered (Part 1)

19 Jul 2022

Contributed by Lukas

Audience growth is one of the ongoing challenges most online business owners struggle with. Today I'm answering 10 of the most commonly asked question...

7 things I've done this year to streamline my business

17 Jul 2022

Contributed by Lukas

After a massive start to this year, I felt exhausted, it was time to take stock and reassess my priorities for Quarter 2. With an unsteady economy cou...

How to launch your online course (with Jono Petrohilos)

14 Jul 2022

Contributed by Lukas

In today's episode I am being interviewed by my friend Jono Petrohilos for his podcast, 'The Course Creator Community'. In this chat Jono and I deep d...

5 things that matter more than audience size in your next launch

12 Jul 2022

Contributed by Lukas

Growing your audience between launches is important however, the size of your audience should not be a defining factor of your first launch. There is ...

Q&A: Your questions about building a profitable online business answered

10 Jul 2022

Contributed by Lukas

In this episode, I'm answering a range of questions that came out of the recent audience survey around building a profitable online business.- 1. Your...

Bonus episode from Italy: The reality of building a business, travel and freedom with Bec Miller

08 Jul 2022

Contributed by Lukas

Coming to you from a tiny town in Italy! Today, my good friend Bec Miller (@health_with_bec) and I are chatting about how we built businesses that giv...

5 ways to make content creation less time-consuming

07 Jul 2022

Contributed by Lukas

Content creation is a critical component in the digital product world, but it doesn't have to be a time drain on your business. Regardless of your pre...

Celinne Da Costa on uncovering and embodying your brand story

05 Jul 2022

Contributed by Lukas

Celinne Da Costa is a story alchemist and self actualisation coach. Celinne specializes in helping clients let go of their limiting beliefs, reconnect...

If I were starting over with no audience, no products and no biz... This is what I would do

03 Jul 2022

Contributed by Lukas

Imagine for a moment that I was starting out from scratch...no followers, no subscribers, no content and no products. Today I'm covering what I would ...

9 things I did that helped grow my podcast to 1.5 million downloads

30 Jun 2022

Contributed by Lukas

Realising that my podcast was producing my best returns, I intentionally dedicated my time and energy on growth in this area, and the results have bee...

7 ways to create consistent income in your business (without launching a membership)

28 Jun 2022

Contributed by Lukas

Creating consistent income in your business is a tricky art to master, but it can really help for avoiding the "feast or famine" that often comes with...

Thinking of launching something? These are the best types of content to post

26 Jun 2022

Contributed by Lukas

Launch content is one of the questions I get asked constantly! 'What content should you share in a launch so you're not giving it away for free?' or '...

How to ensure your online course, program or membership delivers the most value

23 Jun 2022

Contributed by Lukas

If you're questioning how to deliver value in your digital products, you're not alone—it can be tricky to know how much is "enough" value to include...

Shelley Judge on how creating and launching a course at the same time helped her to overcome perfectionism

21 Jun 2022

Contributed by Lukas

Shelley Judge joins me on the podcast today to explore her learnings from creating and launching her program at the same time! Shelley is a children's...

How I went from one online course to a 7-figure digital product-based business

19 Jun 2022

Contributed by Lukas

My journey has taken me from a client-based service income to a digital product-based business and today I'm walking you through the simple steps that...

Day 5: 5 days to clarity on your digital product idea

16 Jun 2022

Contributed by Lukas

Today is day 5 of the series - '5 days to clarity on your digital product idea'. So far this week we've looked at the problem that your product is goi...

Day 4: 5 days to clarity on your digital product idea

15 Jun 2022

Contributed by Lukas

This is Day 4 of the 5 days to clarity in your digital product idea. In this week's training I'm walking you through each step in the formula to creat...

Day 3: 5 days to clarity on your digital product idea

14 Jun 2022

Contributed by Lukas

This is Day 3 of my 5-part training series designed to bring you complete clarity on your digital product idea—whether you have no idea what to crea...

Day 2: 5 days to clarity on your digital product idea

13 Jun 2022

Contributed by Lukas

This is Day 2 of my 5-part training series designed to bring you complete clarity on your digital product idea—whether you have no idea what to crea...

Start here: 5 days to clarity on your digital product idea

12 Jun 2022

Contributed by Lukas

In this series over the next 5 days we will explore complete clarity in your winning digital product idea. - In today's episode we look at the problem...

5 things you can do during a slow period to set your business up for future growth

09 Jun 2022

Contributed by Lukas

Slow periods can be super productive as it's the perfect time to work on your business and set yourself up for for long term results!In this episode, ...

Kirsty Fanton on how to use customer research to write high-converting launch copy

07 Jun 2022

Contributed by Lukas

Kirsty is a launch copywriter and copy coach who's great at making sense of human tendencies and selling through words. In 2018 Kirsty returned to her...

The expectations vs. reality of fast business growth (aka. The time I became an "overnight success")

05 Jun 2022

Contributed by Lukas

My business grew rapidly in 2020, but the 'overnight success' tag didn't ring true! Today I share with you my journey (and failures) to success. I det...

How my business has evolved in 500 episodes—and predictions for the future of online launches

02 Jun 2022

Contributed by Lukas

Ep 500...Wow!! In the last 4 years of podcasting I have covered so many topics. Today I want to share with you how my business has evolved and my pred...

Monica Yates on how to create boundaries in your business to protect your energy

31 May 2022

Contributed by Lukas

Monica is a trauma healer and embodiment coach who works with women to set boundaries in their business and personal life. In her coaching, Monica exp...

Instagram doesn't light me up anymore—here's what I'm doing instead

29 May 2022

Contributed by Lukas

Instagram has always been a core part of my business that has seen me reach great levels of success. However, with the ever-changing algorithms and co...

What to do during launch stuff ups and tech glitches (like the time I called everyone on my email list "Sarah")

26 May 2022

Contributed by Lukas

Tech glitches are a given, particularly when you are launching! I've had my fair share...but it doesn't need to feel like the 'end of the world'!! In ...

Tarzan Kay on how to make consistent sales with a small email list

24 May 2022

Contributed by Lukas

Tarzan is a copywriter and email marketing specialist who has the unique ability to write fun and engaging emails that WANT to be read! Her story-base...

Some of the biggest mistakes you can make with your launch (Book Extract)

22 May 2022

Contributed by Lukas

This episode is designed to help prevent you from making some of the big mistakes you can make in a launch. This is an extract from my book, 99 Launch...

Madison Dohnt on the energy behind a successful launch and how to launch less stressfully

16 May 2022

Contributed by Lukas

Madison is another of my Launch Magic Alumni who enjoys a successful career as a Women’s Hormone Specialist and Naturopath. After personally experie...

Michelle Pontvert on how launching digital products transformed her web design business

15 May 2022

Contributed by Lukas

Michelle is a Launch Magic Alumni and a freelance website designer who adjusted her business model to continue servicing her 1:1 clients whilst removi...

This is why you keep pushing your launches back—and how to stop doing it so you can finally launch

10 May 2022

Contributed by Lukas

If you're stuck in the endless cycle of procrastinating your launch (or launches), you're not alone. This episode I'm sharing why you keep doing it, a...

How a live launch can remove the risk of a failed launch (Book extract)

05 May 2022

Contributed by Lukas

Launching can feel scary, because there's always the risk it might flop. But live launching can actually prevent this from happening. This episode, I'...

I didn't record my signature course until the third round. This is why

03 May 2022

Contributed by Lukas

I taught Launch Magic live for the first two rounds, rather than investing any time into recording it up-front. This episode, I'm sharing why I chose ...

Not sure what to launch next? Here's how to come up with ideas (and decide between ideas!)

01 May 2022

Contributed by Lukas

Too many ideas? Or not enough ideas for what to launch? Either way, this episode, I'm sharing how to come up with ideas to launch and how to choose wh...

This is how templates hurt your launches

28 Apr 2022

Contributed by Lukas

Templates are tempting—after all, they can save you hours of work. However, they can hurt your launches and cramp your style. This episode, I'm shar...

Launching: I launched a course before I recorded the first lesson. Here's how I did it.

05 Apr 2022

Contributed by Lukas

I'm a big believer in launching your offer before you invest too much time into creating it, as launching is the best way to test your idea. This epis...

The excuses that are holding you back from launching (Book extract)

03 Apr 2022

Contributed by Lukas

As an introvert, I'll be the first one to tell you that launching can drain your energy—if you do it the wrong way. This episode, I'm sharing how to...

You are responsible for the business you create (Book extract)

31 Mar 2022

Contributed by Lukas

If parts of your business are making you unhappy, you're responsible for it. This is a good thing, because it means you have the power to change it. T...

3 big mistakes I made in Q1 of 2022 in my biz

29 Mar 2022

Contributed by Lukas

The first quarter of 2022 was an interesting one in my business. We did more than we've ever done in one quarter, and naturally, I made some mistakes....

Audience Growth | You don't have to be on social media if you don't want to be

22 Mar 2022

Contributed by Lukas

You really don't have to be on social media if you don't want to. Yep— that's right. This episode, I'm sharing why. Register for my free masterclass...

Book Extract | Be brave enough to disqualify the wrong people

20 Mar 2022

Contributed by Lukas

It's scary to say "no thanks" to the wrong people for your business, but it's so important. This episode, I'm sharing an extract from my book about be...

Audience Growth | There are only two ways to reach more people

17 Mar 2022

Contributed by Lukas

Are you overcomplicating growing your audience? Probably. When it comes down to it, there really are only two ways to reach more people and this episo...

Audience Growth | Why the algorithm doesn't like you and what to do about it

15 Mar 2022

Contributed by Lukas

Hands up if you've ever felt personally victimised by the Instagram algorithm—or any other social media algorithms? This episode, I'm sharing why th...

Audience Growth | Why growing your audience feels so hard in 2022

13 Mar 2022

Contributed by Lukas

There's no doubt that growing your audience in 2022 is a little more challenging than it was a few years ago. If you're wondering whether it's just yo...

Behind The Scenes | Why I deleted 15,000 subscribers off my email list

10 Mar 2022

Contributed by Lukas

Last year, I deleted 15,000 subscribers off my email list. Did it hurt? Yes. But I did it for a reason, and this episode I'm sharing exactly why I del...

Sara Noel on how to improve your website conversions with better copy

08 Mar 2022

Contributed by Lukas

Sara Noel is a freelance website copywriter and educator who specializes in helping creative entrepreneurs and modern business owners connect with the...

Book Sneak Peek | Do what feels right for you

06 Mar 2022

Contributed by Lukas

My book is LIVE! This episode, I'm sharing a little sneak peek from what I've written—some advice on what to do when you don't know what to do. Get ...

Launching | Your launch flopped, now what?

03 Mar 2022

Contributed by Lukas

Sometimes launches don't quite go to plan, and that's okay. I've been there a few times and each time this has happened, it's taught me something valu...

Launching | 7 reasons people will look at your product and not buy it

01 Mar 2022

Contributed by Lukas

When you launch, people might be interested in your product and still not buy it. This episode, I'm sharing why that happens, so you can prepare for i...

Launching | What if people unsubscribe or unfollow?

15 Feb 2022

Contributed by Lukas

Worried that when you launch, people might unfollow you or unsubscribe from your list? Let's talk about that. Launch Magic Live is coming up on 24 and...

Launching | "I feel like my launch will fail"

13 Feb 2022

Contributed by Lukas

Does your gut instinct tell you that your launch will fail? You're not alone. This episode, I'm showing you why your gut feeling that you'll fail can'...

Online Biz | How I transitioned from 1:1 clients to a digital product business

10 Feb 2022

Contributed by Lukas

Wondering how to ditch the client work and go all-in on your digital products? This episode, I'm sharing how I did it... The path I took might surpris...

Book Sneak Peek | What to do if you're not ready to launch yet

08 Feb 2022

Contributed by Lukas

I'm launching a BOOK about launching! This episode, I'm sharing a little sneak peek from what I've written—some advice on what to do if you're not r...

Podcasting | 5 things that matter more than your podcasting equipment

30 Jan 2022

Contributed by Lukas

When you want to start a podcast, it's only natural that your first instinct is to start researching podcast equipment. Surely the very first thing yo...

Podcasting | 5 things NOT to do when you're starting a podcast

27 Jan 2022

Contributed by Lukas

Having helped launch more than 100 podcasts in the last 2 years, I've seen all the mistakes in the book. In this episode, I'm sharing 5 things you mus...

Denise Duffield-Thomas on money mindset, launching and scaling to a multi-million dollar biz by doubling down on one product

20 Jan 2022

Contributed by Lukas

Denise Duffield-Thomas is_ _the money mentor for the new wave of online entrepreneurs who want to make money and change the world. She helps women cha...

Business Tips | 5 hacks to save time in your business in 2022

18 Jan 2022

Contributed by Lukas

I spend less than 20 hours per week working IN my business, which has meant I have more time to work ON my business as a result. Here are some ways th...

Business Tips | How to choose what to focus on in 2022

16 Jan 2022

Contributed by Lukas

Focus is one of the most important things in business, but it's also one of the hardest. With so many shiny projects you could chase, how do you decid...

2022 Predictions | What will make a successful digital product in 2022

13 Jan 2022

Contributed by Lukas

There are more digital products than ever before, which means that the gap between the successful ones and the unsuccessful ones is widening. This epi...

2022 Predictions | My predictions for the online business space in 2022

11 Jan 2022

Contributed by Lukas

Every year, I like to take a little stab in the dark at what I think will happen in the online business space in the year ahead. This episode, I'm sha...

2022 Planning | How to plan your launches for 2022

09 Jan 2022

Contributed by Lukas

When you're planning for the year ahead in your business, one of the most important parts is planning your launches for the year. This episode, I'm wa...

Rebroadcast | The one app I recommend for selling and hosting your digital product

06 Jan 2022

Contributed by Lukas

Where should you host your digital product? This episode, I'm diving into the tech that I use to host and sell my digital products. Grab my 5 Simple T...

Rebroadcast | 5 things you can do now to prepare for a future launch

04 Jan 2022

Contributed by Lukas

Not yet ready to launch? That’s cool, there are still a bunch of things you can do, starting today, that will prepare your business for your future ...

Rebroadcast | The fears that came up when I stepped into the spotlight

02 Jan 2022

Contributed by Lukas

Putting yourself out there in the lead up to your launch is terrifying. I know the feeling very well. Sure, I might seem super comfortable in the spot...

Rebroadcast | 5 small steps you can take to get visible

30 Dec 2021

Contributed by Lukas

Getting visible and stepping into the spotlight is scary - I get it. But, it doesn’t mean you need to try and get on the front page of a magazine or...

Rebroadcast | What if someone else has already launched my idea?

28 Dec 2021

Contributed by Lukas

I hear this one quite a lot - you’re worried that because someone else has already created a digital product with the same or similar idea as you, t...

Rebroadcast | The power of embracing a beginner mindset in business

26 Dec 2021

Contributed by Lukas

We should all be approaching our businesses and launching with a beginner mindset, because we’re all still constantly learning - and if we’re not ...