Imperfect Action

7 things I needed to unlearn to grow my business to this level

23 May 2023

Contributed by Lukas

We all have these beliefs and ideas that we've picked up over the years and taken them on as "truths" without ever really questioning where they came ...

Try these 2 straightforward ways to make more sales—without needing to reach more people or grow your audience

21 May 2023

Contributed by Lukas

One of the biggest myths in the online business world today is that if you want to increase your revenue then you need to grow your audience. Yes, it'...

5 essential questions to help you price your next offer (or update the price of your existing ones!)

18 May 2023

Contributed by Lukas

The key to pricing your offer is NOT about how much content you provide, or what other people are charging or what you THINK people will pay. Instead,...

If I had $5000 to start my business, this is where I would spend it for maximum results

16 May 2023

Contributed by Lukas

When starting your online digital business, it can be difficult to know where to start. There are so many new and shiny options like websites and logo...

Copycats 101: How to protect yourself and what to do if someone copies you online with Riz Amin

14 May 2023

Contributed by Lukas

Copyrights and trademarks aren't a sexy topic—and not one that business owners usually consider until they're faced with a copycat. And then it can ...

What you sell determines who you attract. Here's how to design your offers to attract the right people

11 May 2023

Contributed by Lukas

I've spoken about niching a lot on this podcast—but here's the thing: Niching down is one of the simplest ways to shift who your business attracts. ...

4 must-have boundaries for your digital course, group program and other online offers (and how to *actually* communicate them)

09 May 2023

Contributed by Lukas

Boundaries are a hot topic—not just in business, but in everyday life too. Setting boundaries is one thing, but knowing how to implement them—and ...

Ask Steph: What do you do to keep the fire going in your business?

07 May 2023

Contributed by Lukas

Today I'm answering a question from a listener who wants to know how to keep the fire going in her business. Let's be honest, it can be hard to always...

5 questions to ask your audience for instant inspiration—for your offers, messaging and marketing

04 May 2023

Contributed by Lukas

Coming up with offers, content and messaging that resonates with your ideal clients can sometimes be a struggle. We may think we know what our audienc...

Are you not charging enough for your offers? Here are some signs your offer might be underpriced

02 May 2023

Contributed by Lukas

Struggling with your pricing? This is one of the toughest decisions faced by business owners—grappling with the question of what to charge for their...

Ask Steph: Do you have to have live calls in your online course? Nope! (Here are 6 alternatives to coaching and Q&A calls)

30 Apr 2023

Contributed by Lukas

Today I'm answering a question from a listener who wants to know whether it's necessary to include live Q&A and coaching calls in her cohort-based...

7 ways that imposter syndrome shows up without you realising it

27 Apr 2023

Contributed by Lukas

Imposter syndrome is a reality for most business owners, and it's one that can sneak up on you unnoticed even as your business flourishes. In today's ...

Choosing the right niche for your online business (+ 5 signs you might be in the wrong one)

25 Apr 2023

Contributed by Lukas

Niching your target audience is a critical element to nail in your business, however it's also the one thing that raises the most questions. Get it wr...

Don’t waste your time and energy on these 8 things

23 Apr 2023

Contributed by Lukas

Being busy and productive are not the same thing, and they don't always translate into growth. In today's episode we explore 8 things that you might b...

Ask Steph: When you have too many ideas, how do you decide which one to pursue?

20 Apr 2023

Contributed by Lukas

Today I am answering a question from a listener who has multiple business ideas but doesn't know which one to pursue. In today's episode, I share how ...

Struggling to grow your audience? Here are 3 places you might be going wrong

18 Apr 2023

Contributed by Lukas

Growing your audience can be a long, hard slog. But it doesn't have to be. Audience growth can be simple—if you follow the two-part formula I'm shar...

The path from broke and burnt out to consistent income in your business

16 Apr 2023

Contributed by Lukas

For most of us, building an online business is all about freedom AND being profitable. However, it's not all smooth sailing, and there are (usually) a...

How she turned a $9 membership into a six-figure business with Liz Wilcox

13 Apr 2023

Contributed by Lukas

Liz Wilcox is an email strategist that shows small businesses how to build online relationships and make real money with emails. Her incredible $9 mem...

Turning your 1:1 offer into an online course won't solve your income inconsistency problem

11 Apr 2023

Contributed by Lukas

Riding the income roller coaster can be a challenge when it comes to online business. Some try to solve this by rebirthing an offer into a different f...

Want to expand into overseas markets? Here's what you need to know before you start

09 Apr 2023

Contributed by Lukas

Expanding into an overseas market can create so much potential for your business, but it's also important to travel this path with your eyes wide open...

5 tweaks to stand out online in 2023

06 Apr 2023

Contributed by Lukas

As the online world gets noisier and content saturation becomes a reality, it's essential to learn how to captivate your audience and stand out from t...

Ask Steph: Is it okay to repeat content topics or do you always need to come up with fresh ones?

04 Apr 2023

Contributed by Lukas

Today I'm answering a question from a listener who's wondering if it's okay to repeat content topics on her podcast or whether each episode needs to b...

5 unrealistic expectations that hold your business back

02 Apr 2023

Contributed by Lukas

Starting and growing an online business has many perks - but that doesn't mean it's going to be fun all the time... In the beginning, we often have un...

Coaching Call: How do I keep my audience engaged until they can work with me?

30 Mar 2023

Contributed by Lukas

Today I am coaching Lucy Turner, an interior designer who focuses on designing homes with an emphasis on Feng Shui. Given the nature of her speciality...

5 small things that make a big difference when building your online business

28 Mar 2023

Contributed by Lukas

It's really easy to get distracted when looking for ways to stimulate your business growth. There always seems to be some big, new, shiny idea that's ...

6 common setbacks you'll face as an online business owner - and how to overcome them

26 Mar 2023

Contributed by Lukas

There's so much satisfaction and joy that comes from running your own business. But, it's also inevitable that there were will challenges and setbacks...

Coaching Call: How can I structure my launch timeline to include a lower ticket offer leading into my higher ticket one?

23 Mar 2023

Contributed by Lukas

Today I am coaching Joanna Nakaki who is a dietician and nutritionist. Currently, she runs a 6-week digital course and is considering launching a paid...

Ask Steph: How often should I email my subscribers?

21 Mar 2023

Contributed by Lukas

Today I am answering a question from a listener who is excited to start doing email marketing in her business, but is unsure how often she should emai...

Launch Magic students on their experiences and how building an online business isn't a linear journey

19 Mar 2023

Contributed by Lukas

Today I'm sharing a live Q&A panel that I ran recently with some former Launch Magic students allowing my audience to answer their questions in re...

Hear from my Launch Magic students about their experience with the program

16 Mar 2023

Contributed by Lukas

In today's episode, Steph speaks with previous Launch Magic students to find out what challenges they were having with their launches before they did ...

How to boost sales of your online course, membership or group program in 2023

14 Mar 2023

Contributed by Lukas

Today Steph talks about:- What sells and what doesn't sell in 2023- The simple strategy for sharing content that sells without sounding sales-y- The p...

Jereshia Hawk on creating and selling group coaching programs that deliver results for your clients

12 Mar 2023

Contributed by Lukas

Jereshia Hawk is an online business coach and sales strategist who helps high-achieving experts launch and scale. Having grown her own business from $...

Coaching Call: How can I simplify my offer suite to better help my clients?

09 Mar 2023

Contributed by Lukas

Today I am coaching Leah Selfe who is the go-to automation strategist working with business owners to create systems and workflows for seamless operat...

The big shift that will set your next launch up for success

07 Mar 2023

Contributed by Lukas

Launching often looks like a celebration based on the Instagram hype, the "doors open!" countdown timer, and the various posts promoting audience buy-...

Clare Wood on creating intentional profit in your business

05 Mar 2023

Contributed by Lukas

Clare Wood is a money mentor, author and qualified CPA who is passionate about teaching business owners all about profit and the concepts of money mag...

The 7 mistakes that cost you sales in a launch

02 Mar 2023

Contributed by Lukas

Launching can be an exciting time in any online business. However there are some avoidable mistakes that I see often and today I share with you my tho...

Ask Steph: Will lower cost programs be the way to go in 2023?

28 Feb 2023

Contributed by Lukas

Today I'm answering a question from a listener who is wondering if lower-cost offers are a better approach in 2023 given the skyrocketing cost of livi...

Coaching Call: How can I turn my audience into paying clients?

26 Feb 2023

Contributed by Lukas

Today I am coaching Tristen Jarvis who is a Holistic Clinical Nutritionist specialising in Women's Health. Tristen is currently struggling with conver...

Amy Porterfield on the journey from side hustle to building a multi 7-figure business

23 Feb 2023

Contributed by Lukas

Amy Porterfield is an ex corporate girl turned online marketing expert and CEO of a multi-million dollar business. One of my greatest mentors, Amy has...

15 things I wish I'd known before I started an online business

21 Feb 2023

Contributed by Lukas

When you're going through a challenging moment—and running an online business certainly has its ups and downs—it can be hard to see the lesson unt...

Launch debrief: What worked, what flopped, and the big changes I'm making to my launches this year

19 Feb 2023

Contributed by Lukas

Having recently launched my brand new program, Freedom Fast Track, today I'm sharing with you the breakdown of my launch results. In this episode, we ...

Ask Steph: How can I use a waitlist to nurture my audience for my upcoming online course?

16 Feb 2023

Contributed by Lukas

Today I am answering a question from a listener who is wondering how to best utilise their course waitlist to generate sales for their upcoming launch...

The core foundations for a successful online business

14 Feb 2023

Contributed by Lukas

The foundations of an online business might not seem as shiny and exciting as other things, however, they are critical in running a business that cont...

Coaching call: How much should I niche down my business?

12 Feb 2023

Contributed by Lukas

Today I am coaching Alana Bonnemann who is a Naturopath and Nutritionist focusing on supporting women to reclaim their energy. Alana broadly offers he...

What do we think is happening in the online course world in 2023? Anita Siek and I share our predictions

09 Feb 2023

Contributed by Lukas

The online learning arena has no doubt boomed over the last 2-3 years. Diving into 2023, what can we expect? What are we predicting? What's working an...

Are you stuck in the messy middle of your business? Here's how to break through it

07 Feb 2023

Contributed by Lukas

Finding yourself in the messy middle of your business can often leave you feeling uncertain on how to get from where you are now to where you want to ...

Coaching call: How can I overcome the discomfort of asking for the sale

05 Feb 2023

Contributed by Lukas

Today I am coaching Suki van Koeverden from Origami Globe who is a competition expert and strategist dedicated to helping business owners run successf...

Crafting compelling messaging using the power of storytelling (with Dr JJ Peterson)

02 Feb 2023

Contributed by Lukas

Dr JJ Peterson is the head of StoryBrand and the host of the Marketing Made Simple podcast. Since 2013, he has used the StoryBrand Framework to help t...

What got you here won't get you there: How to grow your business to the next level

31 Jan 2023

Contributed by Lukas

When you reach a ceiling in your business, figuring out how to get to the next level can be a challenge. Whilst it can seem scary and overwhelming the...

Ask Steph: How do I boost email list engagement?

29 Jan 2023

Contributed by Lukas

Today I am answering a question from a listener who is struggling to engage her email list and get them to click through on her emails. Whilst her lis...

Dealing with online trolls, prioritising holistic wealth and re-evaluating your business in 2023 with Angela Henderson

26 Jan 2023

Contributed by Lukas

Angela Henderson is an international award-winning business coach, podcaster, and CEO of Angela Henderson Consulting. Her passion is helping women in ...

The future of marketing is here. Here's how AI will impact online business + how you can leverage it

24 Jan 2023

Contributed by Lukas

With ever-growing advancements in technology, keeping up with the latest developments can be tricky and a little scary. In today's episode, I'm sharin...

Coaching call: How can I design my offer suite to create more freedom in my business?

22 Jan 2023

Contributed by Lukas

Today I am coaching Nicki Sciberras, CEO of Miss Marketing, an agency that provides sales and leads support using Facebook ads, Google ads, and SEO. N...

Ask Steph: How do you know when to start hiring or outsourcing?

19 Jan 2023

Contributed by Lukas

Today I'm answering a question from a listener hoping to identify when is the best time to hire and/or outsource elements of her business. This is a c...

My must-have apps and tools for running a successful online business

17 Jan 2023

Contributed by Lukas

In today's high-tech world software tools for business are in abundance. One of the most common questions I am asked is what tools I use to run my onl...

Coaching call: What can I do to keep my audience engaged?

15 Jan 2023

Contributed by Lukas

Today I'm coaching Jess Greene who is a business consultant as well as a bikini bodybuilder. Jess' vision is to work with clients to prioritise health...

Ask Steph: How can I increase my price when there are more affordable options available?

12 Jan 2023

Contributed by Lukas

Today I'm answering a question from a listener wanting to increase the price of her offer in a market saturated with more affordable options. She is w...

How I leverage this podcast to create more than 130 pieces of content each month

10 Jan 2023

Contributed by Lukas

Content creation can be a challenging (and sometimes daunting) task for many business owners. Today I am sharing with you my tips for streamlining con...

Coaching call: How do I get my audience to see the value in what I sell?

08 Jan 2023

Contributed by Lukas

Today I am coaching Maddi Parsons, an accredited practicing dietician specialising in disordered eating and eating disorders. In the lead-up to the la...

Ask Steph: How can I transition from 1:1 to a group program without risking client success?

05 Jan 2023

Contributed by Lukas

Today I am answering a question from a listener who is wanting to scale her offer to six figures, however, her current 1:1 model is not sustainable at...

2023 predictions: Shifts in social media behaviour and the way we sell our offers

03 Jan 2023

Contributed by Lukas

Every year, I like to gaze into my crystal ball and give some predictions for what I think the year ahead will hold in the online business space. As w...

Best of 2022: 5 ways to create cashflow in your business when everything feels so slow

01 Jan 2023

Contributed by Lukas

With all the recession talk going on around us, the business environment might feel a little uncertain. Today, I'm talking about ways you can overcome...

Best of 2022: 5 things you can do during a slow period to set your business up for future growth

29 Dec 2022

Contributed by Lukas

Slow periods can be super productive as it's the perfect time to work on your business and set yourself up for for long term results!In this episode, ...

Best of 2022: How I went from one online course to a 7-figure digital product-based business

27 Dec 2022

Contributed by Lukas

My journey has taken me from a client-based service income to a digital product-based business and today I'm walking you through the simple steps that...

Best of 2022: If I were starting over with no audience, no products and no biz... This is what I would do

25 Dec 2022

Contributed by Lukas

Imagine for a moment that I was starting out from scratch...no followers, no subscribers, no content and no products. Today I'm covering what I would ...

Best of 2022: 7 things I've done this year to streamline my business

22 Dec 2022

Contributed by Lukas

After a massive start to this year, I felt exhausted, it was time to take stock and reassess my priorities for Quarter 2. With an unsteady economy cou...

Best of 2022: 5 ways to make content creation less time-consuming

20 Dec 2022

Contributed by Lukas

Content creation is a critical component in the digital product world, but it doesn't have to be a time drain on your business. Regardless of your pre...

Ask Steph: How many hours do you really work?

18 Dec 2022

Contributed by Lukas

Today I’m answering a question from a listener who is curious about work-life balance and whether it’s possible to run a business that’s profita...

Coaching call: What should I post to stand out in a saturated industry?

15 Dec 2022

Contributed by Lukas

Today I am coaching Dinorah Bermúdez who is the author of “My Year Without Men,” relationship coach, and guest speaker. Dinorah is seeking input ...

Ask Steph: What can I do to re-engage my audience and sell to them after months of silence?

13 Dec 2022

Contributed by Lukas

Today I am answering a question from a listener who wants to re-engage with their audience following a period of silence. They are seeking to understa...

2022 in review: What worked, what didn't work, and 3 things you can learn from my mistakes

11 Dec 2022

Contributed by Lukas

As we approach the holiday season, now is a great time to look back on the year that was. In today's episode, I share with you my reflections on what ...

Live Coaching call: How can I structure my offers when my audience only has the problem for a short period of time?

08 Dec 2022

Contributed by Lukas

Today I am coaching Helena McDonald who is a dietitian working with women suffering from gestational diabetes. Her unique challenge is that her audien...

Ask Steph: How do you create long-form content that converts into sales?

06 Dec 2022

Contributed by Lukas

Today I am answering a listener's question around long-form content creation. A very common query, in this episode, I am sharing with you the 5 key co...

How doubling the price of his course increased sign-ups (and other lessons from 7 launches) with Justin Moore

04 Dec 2022

Contributed by Lukas

Justin Moore is a passionate sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate yo...

Coaching call: What to do when your existing audience is for a completely different niche to your new one

01 Dec 2022

Contributed by Lukas

Today I am coaching Ashley Roberts who is a practicing Attorney who also runs a completely unrelated business. Ashley is struggling to work through th...

Ask Steph: How do you get your groove back when you're feeling down about business?

29 Nov 2022

Contributed by Lukas

Today I'm answering a question from a listener who is struggling with a lack of inspiration in her business. She is feeling weighed down by the long t...

Tarzan Kay on scaling back her business, letting go of her team and surviving tough times

27 Nov 2022

Contributed by Lukas

In the online business space where everyone is quick to talk about how they're scaling up their businesses, there aren't nearly enough people talking ...

Coaching call: How can I create compelling messaging to sell my online course?

24 Nov 2022

Contributed by Lukas

Today I am coaching Jemima Flendt who is a quilt pattern designer, author and teacher currently developing an online course for quilters and preparing...

Ask Steph: Should I focus on 1:1 offers until I'm more experienced?

22 Nov 2022

Contributed by Lukas

Today I am answering a question from a new online business owner who is wondering if her offers are meeting the needs of her audience and whether she ...

You don't need to launch everything. Here are 3 things you can do instead to sell your offers

20 Nov 2022

Contributed by Lukas

Live launching is definitely an important part of my online business - and can be a great addition to most online businesses - however not all offers ...

Coaching Call: Where should I focus my time and energy for results?

17 Nov 2022

Contributed by Lukas

Today I am coaching Kirsty Allen who is a candle business coach who helps new and experienced candle makers transform and grow their business. Whilst ...

Ask Steph: Should I scale my existing offers or create something brand new?

15 Nov 2022

Contributed by Lukas

Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service ...

The big mistake I made when my business hit $1 million in annual revenue - and what you can learn from it

13 Nov 2022

Contributed by Lukas

Learning from our mistakes should be a business owner’s mantra and today I am sharing with you the big mistakes I made at a crucial time in my busin...

Coaching call: How can I create free content that doesn't give it all away?

10 Nov 2022

Contributed by Lukas

Today I am coaching Lou Ellis who is a kitchen coach seeking to help busy women spark a passion for cooking! Lou is currently working towards her next...

Ask Steph: I don't know what to launch next. Should I launch a higher ticket offer?

08 Nov 2022

Contributed by Lukas

Today, I'm answering a question from a listener who has multiple offers within her business but is stuck on what to launch next and she is questioning...

Kate Erickson on intentionally building a business that creates freedom and staying focused to reach your goals

06 Nov 2022

Contributed by Lukas

Kate Erickson is the heartbeat at Entrepreneurs On Fire, the host of Kate's Take, giving a behind-the-scenes look at running a 7-figure business, and ...

Coaching call: How can I market myself for my new online course?

03 Nov 2022

Contributed by Lukas

Today I am coaching Sandra Hallnor who is a family photographer struggling to work out the best way to market her new product in readiness for her lau...

4 ways to make more consistent sales

01 Nov 2022

Contributed by Lukas

The revenue rollercoaster is an all too common challenge faced by most business owners at one time or another. Today I share with you 4 tips on how to...

Ask Steph: What should I create and launch first? I'm so overwhelmed.

30 Oct 2022

Contributed by Lukas

Overwhelmed to the point of inaction, today's listener is struggling to decide which of their many ideas she should be focusing on to develop their fi...

Coaching call: How do I overcome my fear of being a "brand" on social media and reach the right people?

27 Oct 2022

Contributed by Lukas

Today I'm coaching Marissa Green who is developing a brand new business from scratch and is struggling with a common fear that presents for not only n...

You're limiting your sales with these 5 common mistakes. Here's how to fix them

25 Oct 2022

Contributed by Lukas

Unfortunately, the best marketing in the world doesn’t guarantee sales. In today's episode, I’m chatting about the 5 common mistakes that are leav...

Ask Steph: How can I grow my income beyond just selling services?

23 Oct 2022

Contributed by Lukas

Today I'm answering a question from a listener struggling to grow her business beyond sales, allowing her to get off the hamster wheel of working IN t...

Coaching call: How can I grow my audience for my online course launch?

20 Oct 2022

Contributed by Lukas

Today I'm coaching Tiana Karamihas, a Cavoodle coach who is struggling to grow her audience ahead of her first online course launch. She's the first p...

What to do when people constantly tell you "I can't afford it" - without lowering your price

18 Oct 2022

Contributed by Lukas

Being told “I can’t afford it” can make you really question your pricing and the value inside your products. But this doesn't mean that you need...

How I prioritise my tasks and find time to take action on the things that matter

16 Oct 2022

Contributed by Lukas

Running a business can be super BUSY! It can often be difficult to work out how to best balance your time across all the tasks that need your attentio...

Coaching call: What content is the best to create for my audience?

13 Oct 2022

Contributed by Lukas

Today I'm coaching Jen Butler who is an early parenting coach struggling to come up with content ideas after having been operating her business for so...

Ask Steph: How can I get potential students to see the value in my online group program?

11 Oct 2022

Contributed by Lukas

Today I am answering a listener question around overcoming the objection of perceived value and support offered within this listener's online program....

What is Imperfect Action? This is how it's been the secret ingredient in building my business

09 Oct 2022

Contributed by Lukas

Welcome to the very first episode of Imperfect Action. When I was coming up with a name for the show, I thought about what my superpower in business h...

The final episode of Socialette. Why I'm rebranding the podcast and what that looks like behind the scenes

06 Oct 2022

Contributed by Lukas

After 4.5 years and 556 episodes, today I bring you the final episode of Socialette. When next you hear from me you will be listening to the first epi...

How the live launch model helps me to run my business with ease

04 Oct 2022

Contributed by Lukas

Live launching often evokes stress, fear, and overwhelm in many business owners. Today I am going to share with you how developing a live launching mo...