Imperfect Action

9 pieces of the best business advice I can give you for 2024

11 Jan 2024

Contributed by Lukas

I've had it all during my business journey—the wins, the failures, the ups and the downs. And had I known what I do now, my journey would have been ...

Simple psychology principles to improve your marketing and boost your sales (with Phil Agnew)

09 Jan 2024

Contributed by Lukas

Phil Agnew is the host of the UK's largest marketing podcast called "Nudge". He specialises in consumer behaviour and how to apply scientific principl...

23 of my favourite Daily Biz Boosters from 2023

07 Jan 2024

Contributed by Lukas

Are you on my daily biz boosters list? Every day, I send out a free bite-sized tip to boost your business from the ground up. They're all the little t...

Best of 2023: If I had $5000 to start my business, this is where I would spend it for maximum results

04 Jan 2024

Contributed by Lukas

This is our last "best of 2023" episode! When starting your online digital business, it can be difficult to know where to start. There are so many new...

Best of 2023: How she turned a $9 membership into a six-figure business with Liz Wilcox

02 Jan 2024

Contributed by Lukas

This was the *most downloaded* episode of 2023! Liz Wilcox is an email strategist who shows small businesses how to build online relationships and mak...

Best of 2023: Try these 2 straightforward ways to make more sales—without needing to reach more people or grow your audience

31 Dec 2023

Contributed by Lukas

This another of the most popular episodes of 2023! One of the biggest myths in the online business world today is that if you want to increase your re...

Best of 2023: 3 content swaps that’ll make you more sales in a launch

28 Dec 2023

Contributed by Lukas

Here's another favourite episode! The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break yo...

Best of 2023: 6 essential tools for creating and selling digital courses online

26 Dec 2023

Contributed by Lukas

Here's another of your favourite 2023 episodes! When it comes to creating and selling your online course, deciding what tech to use can hurt your brai...

Best of 2023: Coaching call: How do I get my audience to see the value in what I sell?

24 Dec 2023

Contributed by Lukas

I'm not surprised that this episode was one of the most downloaded of 2023—because this is a question that many online business owners ask. In this ...

Best of 2023: Don’t waste your time and energy on these 8 things

21 Dec 2023

Contributed by Lukas

This episode was one of the top 5 for 2023! Being busy and productive are not the same thing, and they don't always translate into growth. In today's ...

Best of 2023: 5 essential questions to help you price your next offer (or update the price of your existing ones!)

19 Dec 2023

Contributed by Lukas

Here's another one of your favourite episodes from 2023! The key to pricing your offer is NOT about how much content you provide, or what other people...

Best of 2023: 7 things I needed to unlearn to grow my business to this level

17 Dec 2023

Contributed by Lukas

This was one of your favourite episodes of 2023! We all have these beliefs and ideas that we've picked up over the years and taken them on as "truths"...

Ask Steph: How can I troubleshoot unsubscribes from my email list?

14 Dec 2023

Contributed by Lukas

Today I'm answering a question from a listener to wants to know how to troubleshoot the unsubscribers from his email list. While there will always be ...

7 lessons I learned the hard way in 2023 (so you don't have to)

12 Dec 2023

Contributed by Lukas

One thing that has *really* helped me in my business this year is reminding myself that I *cannot* control everything. I can only focus on what's with...

Starting a podcast in 2024? Here are 7 common mistakes to avoid

10 Dec 2023

Contributed by Lukas

When starting a podcast, it's super important to be clear on your topic and your audience, rather than trying to emulate what other podcasters are doi...

10 ways to use a podcast to grow your business in 2024

07 Dec 2023

Contributed by Lukas

Podcasting can be an incredibly powerful tool for business growth, but it does require strategy and intention. In today's episode, I'm sharing 10 ways...

How I launched this podcast on my own (and 5 things I wish I'd known before I started)

05 Dec 2023

Contributed by Lukas

With millions of podcasts out there in the world, the idea of starting your own can be confusing and overwhelming. In today's episode, I'm sharing how...

5 things I never do in my business as an online business strategist

03 Dec 2023

Contributed by Lukas

Over the years, I've learned what's helpful for my business and what's not. I now know that overthinking and over planning will not create a better of...

Do you really need to niche? (Target audience vs. Ideal client vs. Niche)

30 Nov 2023

Contributed by Lukas

There's so much confusion around these three concepts: target audience, ideal client and niche. Sometimes, these are even used interchangeably—but t...

Keep buying courses you never finish? Try this approach instead

28 Nov 2023

Contributed by Lukas

When you buy a course that you never finish (or even start) it could be because the course itself isn't really designed for action or perhaps there's ...

Part 2: More do's and don'ts for creating freedom in your online business

26 Nov 2023

Contributed by Lukas

Having a business that gives you freedom means different things to different people—so what does it mean to you? In today's episode, I'm sharing par...

6 questions I'm reflecting upon to grow my business in 2024

23 Nov 2023

Contributed by Lukas

As we approach the end of another year, it's super important to spend some time reflecting on the year that was and start planning for the year ahead....

6 ways I blocked myself from freedom in my business—and what I do now instead

21 Nov 2023

Contributed by Lukas

A few years back, I found myself in that spot that I know many of you are in right now. You're busy, you have clients, but there's no freedom and you'...

Income growing too slowly? Here are 5 things you can do about it

19 Nov 2023

Contributed by Lukas

Feel like you're doing all the things but your monthly income just isn't increasing? This is totally normal and growing a business can take a while. I...

Are you ready to add an online course or digital product to your business? Here's how to tell...

16 Nov 2023

Contributed by Lukas

I get asked this question a lot from those in my audience who are not sure if they're ready to create an online course yet. They often think they don'...

Creating income consistency in your business—without launching a membership

14 Nov 2023

Contributed by Lukas

It's easy to think that having consistent income in your business means you need to have some form of recurring income—but this isn't the only way. ...

My recent course launch: What worked, what didn't work and what I learned from it

12 Nov 2023

Contributed by Lukas

I just finished launching my 4-week crash course called "Boost Your Brand's Superfans". And just like every launch, I do a review afterwards. In today...

Want to create more freedom in your business? Here are the do's and don'ts you need to know

09 Nov 2023

Contributed by Lukas

Having a business that gives you freedom means different things to different people—so what does it mean to you? In today's episode, I'm sharing how...

When self-doubt stops you from taking action, ask yourself these 5 questions instead

07 Nov 2023

Contributed by Lukas

All of those thoughts you're having about whether you can do something new or different are totally normal—even expected—because you're stepping o...

7 business time-wasters that are slowing you down—and what to do instead

05 Nov 2023

Contributed by Lukas

One of the challenges in business is understanding what to focus on and what not to. In today's episode, I'm sharing the common time-wasters that may ...

6 things I wish someone had told me in my first year of business

02 Nov 2023

Contributed by Lukas

The reality is that business is not always fun and shiny. Sometimes it's boring and unsexy, but building a strong foundation is so important for your ...

Why you're procrastinating, overworking and "stuck" in your business (with Masha Kay)

31 Oct 2023

Contributed by Lukas

Masha Kay is a nervous system and breathwork coach who specialises in identifying ways to regulate your nervous system to help overcome procrastinatio...

The art of the post-launch review: 5 questions to make your next launch a success

29 Oct 2023

Contributed by Lukas

When it comes to launching, there's always room for improvement—well beyond just how much money you make. This is why a post-launch review is super ...

5 quick tips for building confidence and expertise as an online business owner

26 Oct 2023

Contributed by Lukas

It can be tough to show up and own your expertise when you're surrounded by other experts in your industry. But, there will *always* be someone who kn...

Here's how I keep coming up with fresh content ideas after 720 episodes

24 Oct 2023

Contributed by Lukas

When I first started this podcast, I had no idea what I'd be talking about 100 episodes later—let alone 720 episodes in! It can be tricky to keep th...

Signs your current audience aren't your ideal clients—and 3 steps to fix it

22 Oct 2023

Contributed by Lukas

Just because you have an audience of followers and subscribers, doesn't necessarily mean that they're the *right* people for your business. In today's...

5 simple shifts to reach more of the right people online

19 Oct 2023

Contributed by Lukas

Growing your audience can feel like you're pushing an elephant up a hill—if you're approaching it in a way that makes it harder than it needs to be....

The 4-part formula for audience growth (before you spend a cent on ads!)

17 Oct 2023

Contributed by Lukas

As most business owners are experiencing, times are changing when it comes to growing your audience. It's no longer just about building your numbers, ...

"What will they think?": Overcoming the fear of judgement online

15 Oct 2023

Contributed by Lukas

When I first started sticking my head out of the sand and building my personal brand, I worried non-stop about what people would think. These days I g...

Stuck and overthinking? Here's how to start taking Imperfect Action in your business

12 Oct 2023

Contributed by Lukas

If you've been listening to me for a while, you'll know that I *always* talk about taking imperfect action (it is the name of this podcast after all!)...

Content marketing mistakes that hurt your sales and reach

10 Oct 2023

Contributed by Lukas

These mistakes are a deeper dive into the content marketing-specific mistakes that are limiting your reach, making it harder to grow your audience, an...

Creating a traffic strategy and using SEO to reach the right people for free (with Nicki Sciberras)

08 Oct 2023

Contributed by Lukas

Nicki Sciberras is an SEO and meta ads strategist, coach and former Launch Magic student who helps online businesses grow and scale their brands. Toda...

The practical ways I avoid overwhelm in my business

05 Oct 2023

Contributed by Lukas

Feeling overwhelmed by all of the things that *need* to be done is one of the biggest challenges that I know many business owners struggle with—rega...

5 tools that help me stay consistent with content and marketing

03 Oct 2023

Contributed by Lukas

Consistency is one of the biggest factors when building your business to both grow and nurture your audience. In today's episode, I'm sharing 5 game-c...

What you really need to know about AI and how to use it to save time in your business (with Ronsley Vaz)

01 Oct 2023

Contributed by Lukas

Ronsley Vaz is a podcasting specialist, author and TEDx speaker with an extensive background in computer and software engineering. The host of multipl...

5 key differences between successful and struggling business owners

28 Sep 2023

Contributed by Lukas

It's not so much about the actual practical day-to-day things that business owners *do* that determine success (or struggle)—it's about mindset and ...

Then vs. Now: How my approach to business has changed over time

26 Sep 2023

Contributed by Lukas

One of my biggest lessons as a business owner has been to ebb and flow both personally and professionally. So, in today's episode, I'm taking a trip d...

Why you're struggling to be consistent in your marketing and how to fix it

24 Sep 2023

Contributed by Lukas

Consistency is key when it comes to marketing, but you can't be consistent without the strategy, the structure and the systems in place first. In toda...

Q&A: How to find balance, disconnecting from social media, where to focus in the beginning + more

21 Sep 2023

Contributed by Lukas

I regularly ask my audience to share any burning questions that they have about running their online business. In today's episode, I address many of t...

6 mistakes that slow down your audience growth (and how to avoid them)

19 Sep 2023

Contributed by Lukas

Online business owners are struggling to reach the right people and grow their audience because they're following outdated tactics and advice. They ha...

How to leverage storytelling to sell without feeling "icky" (with Colin Boyd)

17 Sep 2023

Contributed by Lukas

Colin Boyd is a certified speaking professional and business coach who works with his clients to develop live presentations that convert and get resul...

Struggling to attract your ideal clients? Try these 5 tweaks to reach more of the right people

14 Sep 2023

Contributed by Lukas

It's no longer just about the followers, the numbers and sharing content that you *hope* will be seen by your ideal client. This "spray-and-pray" appr...

7 pieces of bad business advice that are a waste of your time and money

12 Sep 2023

Contributed by Lukas

There's so many business do's and don't's out there that it's hard to know who and what to believe. These are often based on the latest trends and don...

How she pivoted an offer that was no longer working (with Anita Siek)

10 Sep 2023

Contributed by Lukas

Anita Siek is the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". Anita is also one of...

The biggest things stopping you from building a profitable online business and how to overcome them (Part 2)

07 Sep 2023

Contributed by Lukas

I recently surveyed my email list and asked them what's standing between them and their goals. After reviewing the responses, there were definitely so...

The biggest things stopping you from building a profitable online business and how to overcome them (Part 1)

05 Sep 2023

Contributed by Lukas

I recently surveyed my email list and asked them what's standing between them and their goals. After reviewing the responses, there were definitely so...

Reading list: 5 books I've read and loved this year (and what's next on my reading list)

03 Sep 2023

Contributed by Lukas

I've learned that most of the very successful people I've met spend a *lot* of time reading. But I think it's more about the art of reading itself, ra...

What you need to know before you start a podcast

31 Aug 2023

Contributed by Lukas

Have you been thinking of starting a podcast? Then this episode is for you! I've been podcasting for 5.5 years and I've also helped to launch hundreds...

Sick of social media? Here are 6 ways to get clients without showing up online

29 Aug 2023

Contributed by Lukas

This episode is by popular demand—my mid-year audience survey showed me that (a) most of you are starting to feel burned out and sick of social medi...

If you're doing any of these things, you could be hurting your business' growth

27 Aug 2023

Contributed by Lukas

When you try lots of different things in your business—or worse, quit before something even has a chance to work—you don't give anything the chanc...

Real talk with Mike Bromley about navigating burnout and mental health in entrepreneurship

24 Aug 2023

Contributed by Lukas

Mike Bromley is the CEO of Beyond Billables, a branding agency for professional firms across the globe—and he's also my former boss. In today's epis...

5 simple tweaks to save time on your content marketing

22 Aug 2023

Contributed by Lukas

Struggling to generate content ideas for your audience? Ask them! That way they're coming up with ideas for you, that they *actually* want, saving you...

5 harsh truths I've learned recently—and how I'm leveraging them for business growth

20 Aug 2023

Contributed by Lukas

I recently learned some hard truths while hanging out with a bunch of other entrepreneurs on a ski trip retreat recently. Most of them were miles ahea...

Ask Steph: How do you grow your email list outside of social media?

17 Aug 2023

Contributed by Lukas

We put so much pressure on social media to grow our business. But there are other ways to do this! In today's episode, I'm answering a listener's ques...

Is your audience looking but not buying? Here are 5 mistakes that you might be making

15 Aug 2023

Contributed by Lukas

It's so deflating when you *know* that people are looking at your offers but those looks are not converting into sales. When this happens, something m...

Self-doubt getting in the way? Here are 5 tools to help you overcome it

13 Aug 2023

Contributed by Lukas

Whenever I try something new, I always come up against that little bit of self-doubt that says "can I really do this?". While some self-doubt is healt...

5 ways to create a cash injection when sales are slower than usual

10 Aug 2023

Contributed by Lukas

Having the ability to generate cash injections on demand means you're in control of the cashflow in your business—and that the slower months can be ...

The big mistakes to avoid when delegating for the first time

08 Aug 2023

Contributed by Lukas

It can feel a little daunting when planning to delegate parts of your business to someone else for the first time. But there's some things you can do ...

7 simple habits that can transform your business

06 Aug 2023

Contributed by Lukas

Often, what moves the needle most in your business are the simple tweaks, like being curious (instead of rigid) and tracking your numbers (even if it'...

10 questions to help you clarify your vision and find focus in your business

03 Aug 2023

Contributed by Lukas

I've made *a lot* of mistakes in my business journey. And one of these was lacking the clarity and focus for the vision I had for my business' future....

How to use repeatable live launches to make more sales of your online course, program or membership

01 Aug 2023

Contributed by Lukas

Launching is not a one-time gig. It's a repeatable process that works for your product and your audience, so that you can continue to launch a few tim...

5 small things that will make a big difference in your next launch

30 Jul 2023

Contributed by Lukas

It's so easy to look at what other people are doing online and assume that that's what you need to do to get results (like weekly lives, daily reels, ...

Q&A: How to come up with digital product ideas, creating content that sells and pre-selling your offers

27 Jul 2023

Contributed by Lukas

Recently, I put a call out on Instagram, asking my audience to share their questions about launching and selling their online offers and I got some gr...

To avoid overwhelm in your next launch, stop doing these 6 things

25 Jul 2023

Contributed by Lukas

You don't need to have affiliates, 5 versions of your sales page, 10 bonuses, a challenge AND a webinar, 10 IG lives and an upsell for your next launc...

Coaching call: How can I streamline growing my membership?

23 Jul 2023

Contributed by Lukas

Today I am coaching Eliska, an e-commerce store owner who also mentors clients to launch their own e-commerce store. The challenge that Eliska faces t...

Don't make this mistake with your next launch (and what to do instead)

20 Jul 2023

Contributed by Lukas

Want to create a quality digital product? Great! But unfortunately, even the best product won't sell itself—you need to have a strategy for it. Time...

Struggling to sell to your audience? Here are some places you might be going wrong (Part 2)

18 Jul 2023

Contributed by Lukas

Most business owners assume that if they're not selling enough then it must be a marketing issue and that they just need to get in front of more peopl...

Coaching call: How can I make my next launch even more successful?

16 Jul 2023

Contributed by Lukas

Today I am coaching Jemima Flendt, a quilt pattern designer, author and teacher who launched her course earlier this year. Jemima is approaching her s...

How to maximise your launch profits when your audience is tiny

13 Jul 2023

Contributed by Lukas

While you don't need a huge audience to launch your online course, group program or membership, you do need to understand some key differences and hav...

Struggling to sell to your audience? Here are some places you might be going wrong (Part 1)

11 Jul 2023

Contributed by Lukas

Most business owners assume that if they're not selling enough then it must be a marketing issue and that they just need to get in front of more peopl...

Ask Steph: How can I develop the right lead magnet for a particular offer, and do I need more than one?

09 Jul 2023

Contributed by Lukas

Today I’m answering a question from a listener who wants to know how to develop the right lead magnet for a particular offer. In this episode, I’m...

Struggling to stand out online? You're probably making one of these 9 mistakes

06 Jul 2023

Contributed by Lukas

The online world is a noisy place these days—especially social media. You can't just follow, comment and hope anymore—those days are over. In toda...

7 tweaks to make more sales of your online course, membership or group program

04 Jul 2023

Contributed by Lukas

When it comes to selling your online products, it's the small tweaks that often make the biggest difference. So until you can hone that underlying str...

Ask Steph: How does your live launch strategy change when what you are launching is a low ticket offer?

02 Jul 2023

Contributed by Lukas

This is a *great* question! It's easy to think that launching is only for high ticket offers. But launching is important for *any* offer (one at a tim...

How to choose where to focus when your to-do list is overflowing

29 Jun 2023

Contributed by Lukas

When it comes to running your online business, you'll have short-term, urgent "I need to do now" tasks, as well as long-term "I need to prepare for my...

Should you live launch your offers or skip straight to evergreen? Here's what you need to know

27 Jun 2023

Contributed by Lukas

Is an evergreen course really the "easy" solution? Something you can automate and then forget about it, hoping that people will just magically buy it?...

A simple way to decide which offer to launch next for maximum profit

25 Jun 2023

Contributed by Lukas

How can you decide what to launch next without building a business that feels messy and overwhelming? Do you have lots of offers that are getting you ...

How to prepare your business for a few weeks offline

22 Jun 2023

Contributed by Lukas

Does your business stop when you stop—or is it pretty self-sufficient? Or perhaps you're somewhere in the middle? In today's episode, I am sharing s...

Coaching Call - How do I narrow my focus when it comes to my messaging and marketing?

20 Jun 2023

Contributed by Lukas

Today I am coaching Sammi Sadicario, who is a singing coach for conscious leaders, healers and soul seekers. She wants to identify the best ways to ma...

Un-Niching Your Business: Should you ever go broader in your business? And how to know when it’s time to do that

18 Jun 2023

Contributed by Lukas

Is it really true that the riches are in the niches—and that the smaller the niche, the better? There may be times when your business could benefit ...

How live launching creates freedom and ease in my business

15 Jun 2023

Contributed by Lukas

If you're not launching, then you still need to be selling. Live launching is a way to get things done in a relatively short time frame so that you ca...

There's no such thing as a failed launch. Here's how to learn and grow from failed launches

13 Jun 2023

Contributed by Lukas

So many people launch their offer the first time, are underwhelmed by the response, and then declare that it's a failed launch and give up. Sound fami...

7 questions to get crystal clear on your messaging and stand out online

11 Jun 2023

Contributed by Lukas

Today's online world is saturated. It's swarming with business owners wanting to be seen AND people who are ready to consume content. But how do you g...

3 content swaps that'll make you more sales in a launch

08 Jun 2023

Contributed by Lukas

The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break your launch. This is what I call the...

Coaching Call: How can I get my online course in front of the right people?

06 Jun 2023

Contributed by Lukas

Today I am coaching Kim Fischer who is the CEO and founder of 13 Emeralds marketing agency where she helps businesses grow and scale by utilising SEO ...

Do you really HAVE to keep growing your business - or is it okay to be happy with where it is right now?

04 Jun 2023

Contributed by Lukas

It's easy to get caught up thinking that your business needs to grow B-I-G into some giant empire. But is that what you really want? The thing about h...

Ask Steph: Why didn’t your membership work?

01 Jun 2023

Contributed by Lukas

Having a membership as part of your offer suite is a trendy topic right now, and they're popping up everywhere. Memberships CAN be incredibly successf...

5 counterintuitive strategies for simplifying and streamlining your online business

30 May 2023

Contributed by Lukas

The biggest, most exhausting mistake I see online business owners making is this: Trying to do all the things, without any real idea of what they're t...

6 essential tools for creating and selling digital courses online

28 May 2023

Contributed by Lukas

When it comes to creating and selling your online course, deciding what tech to use can hurt your brain! There's so many different platforms and proce...

The not-so-obvious rules for building an online business that gives you freedom

25 May 2023

Contributed by Lukas

Building an online business is a journey—one that doesn't happen overnight. But I've learned a few tips and tricks along the way to help you get the...