In Clear Focus

In Clear Focus: Data-Driven Marketing Strategy with Kamila Miller

05 May 2026

Contributed by Lukas

IN CLEAR FOCUS: Our guest this week is Kamila Miller, author of "Data-Driven Marketing Strategy." Kamila explains the critical difference between bein...

In Clear Focus: Rethinking Modern Event Strategy with Jonathan Kazarian

28 Apr 2026

Contributed by Lukas

IN CLEAR FOCUS: Our guest this week is Jonathan Kazarian, the Founder and CEO of Accelevents. He explains why saturated digital channels make face-to-...

In Clear Focus: How Storytelling Drives Behavior Change with Femi Corazon

21 Apr 2026

Contributed by Lukas

IN CLEAR FOCUS: For the first episode of our 23rd season, creative executive and brand strategist Femi Corazon reveals how storytelling drives behavio...

In Clear Focus: Amazon's AI Shopping Revolution with Nik Hall

14 Apr 2026

Contributed by Lukas

IN CLEAR FOCUS: Nik Hall of REViVE Marketing Partners explains why the era of keyword-stuffing on Amazon is over. He reveals how Amazon's AI shopping ...

In Clear Focus: The Art of Unexpected Solutions with Paul Sloane

07 Apr 2026

Contributed by Lukas

IN CLEAR FOCUS: Innovation expert Paul Sloane returns to discuss his new book, "The Art of Unexpected Solutions." He explains why our obsession with c...

In Clear Focus: Challenger Brand Marketing® with John Gumas

31 Mar 2026

Contributed by Lukas

IN CLEAR FOCUS: John Gumas, President of Commit Agency, and originator of Challenger Brand Marketing® explains how under-resourced companies can out-...

In Clear Focus: The Behavioral Science of Marketing Strategy with Rich M. Smith

24 Mar 2026

Contributed by Lukas

IN CLEAR FOCUS: Marketing strategist and consultant Rich M. Smith explains why many CEOs secretly distrust marketing and how to fix it. He reveals how...

In Clear Focus: Persuade with a Story with Henry J. DeVries

17 Mar 2026

Contributed by Lukas

IN CLEAR FOCUS: Henry J. DeVries, author of "Persuade with a Story" explains why traditional business storytelling is broken. He reveals why your bran...

In Clear Focus: The New Rules of Tech PR with Jackson Wightman

10 Mar 2026

Contributed by Lukas

IN CLEAR FOCUS: Jackson Wightman, "Minister of Propaganda" at Proper Propaganda, explores the evolving landscape of tech PR. As AI and Large Language ...

In Clear Focus: Customer-Driven Marketing with Fab Giovanetti

03 Mar 2026

Contributed by Lukas

IN CLEAR FOCUS: Fab Giovanetti, author of this month's Bigeye Book Club selection, "The Customer-Driven Marketing Handbook", explains why chasing quic...

In Clear Focus: Mobile-First Growth Marketing with Gilad Bechar

24 Feb 2026

Contributed by Lukas

IN CLEAR FOCUS: Gilad Bechar, founder and CEO of Moburst, explains why treating mobile as an afterthought costs brands growth. He discusses the shift ...

In Clear Focus: The Power of Brand Mascots with Stef Hamerlinck

17 Feb 2026

Contributed by Lukas

IN CLEAR FOCUS: This week's guest, international brand strategist Stef Hamerlinck, explores the resurgence of brand mascots. Supported by data reveali...

In Clear Focus: Vibe Marketing and AI with Pete Sena

10 Feb 2026

Contributed by Lukas

IN CLEAR FOCUS: This week's guest, Pete Sena of The Resonance Studio, joins host Adrian Tennant to discuss the shift from demographics to what Pete ca...

In Clear Focus: Retail Marketing with Sarah Montano

03 Feb 2026

Contributed by Lukas

IN CLEAR FOCUS: Professor Sarah Montano discusses her new book, "Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience...

In Clear Focus: Customer Reviews as Strategic Intelligence with George Swetlitz

27 Jan 2026

Contributed by Lukas

IN CLEAR FOCUS: George Swetlitz, co-founder of RightResponse AI, reveals why more people read consumer reviews than visit websites. He discusses util...

In Clear Focus: The Future of Agency Leadership with Chantal Sagnes

20 Jan 2026

Contributed by Lukas

IN CLEAR FOCUS: Strategic advertising executive Chantal Sagnes discusses the future of advertising and marketing agency leadership and her career span...

In Clear Focus: Storybuilding with John Elbing

13 Jan 2026

Contributed by Lukas

IN CLEAR FOCUS: Brand strategist John Elbing of Standpoint explains why people don't care about your story, they care about how you fit into theirs. J...

In Clear Focus: B2B Content Marketing Strategy with Devin Bramhall

06 Jan 2026

Contributed by Lukas

IN CLEAR FOCUS: In our first episode of 2026, B2B marketer Devin Bramhall discusses why traditional content playbooks are failing. The former CEO of A...

In Clear Focus: Trust in Healthcare Communications with Robyn Jackson Malone

30 Dec 2025

Contributed by Lukas

IN CLEAR FOCUS: Guest Robyn Jackson Malone, CEO of RJ Communications, joins us to discuss the increasingly important role of trust in health communica...

In Clear Focus: ThinkBlink Manifesto with Jean-Pierre Lacroix

23 Dec 2025

Contributed by Lukas

IN CLEAR FOCUS: Jean-Pierre Lacroix, co-founder of Shikatani Lacroix Design, and the author of "ThinkBlink Manifesto," reveals why consumers decide em...

In Clear Focus: Strategic Communications with Kathleen Lucente

16 Dec 2025

Contributed by Lukas

IN CLEAR FOCUS: In a zero-click world, reputation can shift instantly. Our guest, Kathleen Lucente, CEO of Red Fan Communications, reveals how to turn...

In Clear Focus: Success is a Numbers Game with Kyle Austin Young

09 Dec 2025

Contributed by Lukas

IN CLEAR FOCUS: Our guest this week is strategy consultant Kyle Austin Young, who discusses his new book, "Success is a Numbers Game." Kyle explains P...

In Clear Focus: The 10 Principles of Social Media Management with Jon-Stephen Stansel

02 Dec 2025

Contributed by Lukas

IN CLEAR FOCUS: Jon-Stephen Stansel, the author of the Bigeye Book Club selection, "The 10 Principles of Social Media Management," explains why human ...

In Clear Focus: Podcast Guesting for Business Growth with Christina Lenkowski

25 Nov 2025

Contributed by Lukas

IN CLEAR FOCUS: Forget chasing big-name podcasts. This week's guest, publicist Christina Lenkowski, reveals why the real money is in guesting on niche...

In Clear Focus: Values-Driven Marketing with Thom Mozloom

18 Nov 2025

Contributed by Lukas

IN CLEAR FOCUS: Thom Mozloom of The M Network discusses why brands like Bud Light and Cracker Barrel face backlash. He argues their marketers don't un...

In Clear Focus: Tech-Enabled Hospitality with Jessica Gillingham

11 Nov 2025

Contributed by Lukas

IN CLEAR FOCUS: Jessica Gillingham, author of "Tech-Enabled Hospitality," explores how tech is reshaping hospitality marketing and the guest journey. ...

In Clear Focus: The Science of Brand Associations with Ulli Appelbaum

04 Nov 2025

Contributed by Lukas

IN CLEAR FOCUS: For our 300th episode, strategist Ulli Appelbaum, author of "The Science of Brand Associations," reveals why brand associations are th...

In Clear Focus: Rocket Fuel for Startups with Amanda Patterson

28 Oct 2025

Contributed by Lukas

IN CLEAR FOCUS: Guest Amanda Patterson, founder of Rocket Fuel Labs, discusses the rise of fractional CMOs and shares practical tips on developing eff...

In Clear Focus: Brand Authenticity in the Age of AI with Nick Usborne

21 Oct 2025

Contributed by Lukas

IN CLEAR FOCUS: Veteran copywriter Nick Usborne explains how to combat "brand drift" with a story-first, AI-powered content strategy. Nick introduces ...

In Clear Focus: Hispanic Heritage Month

14 Oct 2025

Contributed by Lukas

IN CLEAR FOCUS: To mark Hispanic Heritage Month, strategists Kathy Guzmán Galloway and Alex Santiago join host Karen Jimenez to explore how brands ca...

In Clear Focus: Marketing Effectiveness with Sorin Patilinet

07 Oct 2025

Contributed by Lukas

IN CLEAR FOCUS: Sorin Patilinet of PepsiCo and author of "Marketing Effectiveness" shares his scientific approach to brand growth. Sorin explains why ...

In Clear Focus: Creating Branded Podcasts with Jen Moss

29 Sep 2025

Contributed by Lukas

IN CLEAR FOCUS: Jen Moss of JAR Podcast Solutions explains how brands can create podcasts audiences love. Jen reveals why most branded podcasts fail—...

In Clear Focus: Flow States and Hollywood Productivity Techniques with Steven Puri

23 Sep 2025

Contributed by Lukas

IN CLEAR FOCUS: Hollywood executive turned tech CEO Steven Puri of The Sukha Co shares his playbook for leading remote creative teams. Drawing lessons...

In Clear Focus: Content Strategy and Execution with Kristen Sweeney

16 Sep 2025

Contributed by Lukas

IN CLEAR FOCUS: Kristen Sweeney, founder of B2B content agency Every Little Word, joins us to explore common content strategy challenges and how brand...

In Clear Focus: How Google Bought, Built, and Bullied Its Way to Advertising Dominance with Ari Paparo

09 Sep 2025

Contributed by Lukas

IN CLEAR FOCUS: Author and ad tech veteran Ari Paparo joins the podcast to discuss his new book, "Yield: How Google Bought, Built and Bullied Its Way ...

In Clear Focus: Brand Desire with Kevin Perlmutter

02 Sep 2025

Contributed by Lukas

IN CLEAR FOCUS: Kevin Perlmutter, author of the new book, "Brand Desire," returns to discuss emotional insights in brand strategy. Kevin shares his Li...

In Clear Focus: AI-Powered Work Communication with Richard White

26 Aug 2025

Contributed by Lukas

IN CLEAR FOCUS: Richard White, CEO of AI meeting assistant Fathom, discusses his counterintuitive marketing strategy that generated 70% of signups via...

In Clear Focus: Neuromarketing for Brands with Nicole Powell

19 Aug 2025

Contributed by Lukas

IN CLEAR FOCUS: Nicole Powell, founder of Halcon Marketing Solutions, reveals how neuromarketing uncovers the subconscious drivers behind purchasing d...

In Clear Focus: AI and Brand Discoverability with Shane H. Tepper

12 Aug 2025

Contributed by Lukas

IN CLEAR FOCUS: Shane H. Tepper, co-founder of AI Friendly, details how generative AI impacts brand discoverability and why now is a "peak ideas perso...

In Clear Focus: The Science of Shopping with Kate Hardcastle MBE

05 Aug 2025

Contributed by Lukas

IN CLEAR FOCUS: Kate Hardcastle MBE, aka "The Customer Whisperer," is the author of "The Science of Shopping," exploring how consumer psychology and i...

In Clear Focus: Marketing Accountability with Jay Mandel

29 Jul 2025

Contributed by Lukas

IN CLEAR FOCUS: Jay Mandel, founder of the Marketing Accountability Council, makes a return appearance to address the erosion of consumer trust in tod...

In Clear Focus: Modern PR Strategies with Shanté Micah and Joshua Moody

22 Jul 2025

Contributed by Lukas

IN CLEAR FOCUS: Guests Shanté Micah and Joshua Moody, co-founders of Good News, reveal how earned media builds unmatched credibility in today's fragm...

In Clear Focus: Endless Customers with Marcus Sheridan

15 Jul 2025

Contributed by Lukas

IN CLEAR FOCUS: Marcus Sheridan, the author of "Endless Customers: A Proven System to Build Trust, Drive Sales, and Become the Market Leader," explore...

In Clear Focus: B2B Marketing Fundamentals with Kate Mackie

08 Jul 2025

Contributed by Lukas

IN CLEAR FOCUS: Kate Mackie, EY partner and the author of July's Bigeye Book Club selection "B2B Marketing Fundamentals," explores four pillars of suc...

In Clear Focus: AI-Powered Video Ad Creation with John Gargiulo

01 Jul 2025

Contributed by Lukas

IN CLEAR FOCUS: John Gargiulo, founder and CEO of Airpost.ai, explores how AI is revolutionizing video ad creation for brands. With 400,000+ UGC clips...

In Clear Focus: Inclusive Marketing with Wilberline Previlon

24 Jun 2025

Contributed by Lukas

IN CLEAR FOCUS: For Juneteenth and Pride Month, Bigeye Strategy intern Wilberline Previlon explores inclusive marketing. We revisit podcast interviews...

In Clear Focus: Data-Driven Customer Experience Transformation with Mohamed Zaki

17 Jun 2025

Contributed by Lukas

IN CLEAR FOCUS: Professor Mohamed Zaki of Cambridge University discusses his new book "Data-Driven Customer Experience Transformation." Mohamed explor...

In Clear Focus: What's Right with America With Honorable Paul Johnson and Larry Aldrich

10 Jun 2025

Contributed by Lukas

IN CLEAR FOCUS: Honorable Paul Johnson and Larry Aldrich, authors of "What's Right with America," challenge fear-driven narratives dominating media. T...

In Clear Focus: Inside Coverings 2025

03 Jun 2025

Contributed by Lukas

IN CLEAR FOCUS: Recorded at Coverings 2025, North America's largest tile and stone trade show, Seth Segura discusses Bigeye's creative direction for t...

In Clear Focus: Dim Sum Strategy with Peter Wilken

27 May 2025

Contributed by Lukas

IN CLEAR FOCUS: Peter Wilken, known as "the father of Brand DNA," shares insights from his 30+ years of experience, working with iconic brands like Co...

In Clear Focus: Red and Blue Customers with Chris Peterson

20 May 2025

Contributed by Lukas

IN CLEAR FOCUS: Chris Peterson, author of "Red & Blue Customers" and co-founder of Lifemind.ai, explores how worldviews influence consumer behavior. C...

In Clear Focus: Consumer Behavior in a Digital Landscape with Jean-Éric Pelet

12 May 2025

Contributed by Lukas

IN CLEAR FOCUS: Jean-Éric Pelet, author of "Consumer Behaviour: Understanding Consumers in a Digital Landscape," explores technology's impact on cons...

In Clear Focus: Sports Marketing Strategy with Nick Valenti

06 May 2025

Contributed by Lukas

IN CLEAR FOCUS: Nick Valenti, CEO of NYC and San Diego-based agency Mādin, shares successful marketing strategies for bringing European sports to Ame...

In Clear Focus: Online Qualitative Research with Tom Woodnutt

29 Apr 2025

Contributed by Lukas

IN CLEAR FOCUS: Tom Woodnutt of Feeling Mutual discusses the evolution of online qualitative research. Tom explains how asynchronous methods yield aut...

In Clear Focus: Simulating AI Futures with Scott Smith and Susan Cox-Smith

22 Apr 2025

Contributed by Lukas

IN CLEAR FOCUS: Strategic foresight consultants Scott Smith and Susan Cox-Smith discuss Foom, an immersive strategic simulation for exploring AI futur...

In Clear Focus: Measuring the ROI of Social Media with Emeric Ernoult

15 Apr 2025

Contributed by Lukas

IN CLEAR FOCUS: Emeric Ernoult, the CEO of Agorapulse, discusses social media management. From pioneering the first social inbox to developing ROI tra...

In Clear Focus: The Complete Copywriter with Alan Barker

08 Apr 2025

Contributed by Lukas

IN CLEAR FOCUS: Alan Barker, author of "The Complete Copywriter," explores the evolving craft of copywriting. Alan shares four core competencies: curi...

In Clear Focus: AI-Driven CreativeOps with Satej Sirur

01 Apr 2025

Contributed by Lukas

IN CLEAR FOCUS: Satej Sirur, CEO of Rocketium, discusses how AI is transforming creative operations for brands like Amazon and Walmart. Satej explain...

In Clear Focus: Effective Brand Building with Andrew Geoghegan

25 Mar 2025

Contributed by Lukas

IN CLEAR FOCUS: Andrew Geoghegan, CMO at William Grant & Sons and author of the new book "Effective Brand Building," shares frameworks for brand growt...

In Clear Focus: Digital Entertainment Marketing with Mona Kinal

18 Mar 2025

Contributed by Lukas

IN CLEAR FOCUS: Mona Kinal, CMO at G2A.com, discusses digital entertainment marketing. She shares the strategy behind G2A's evolution from gaming to a...

In Clear Focus: AI in Retail with Lisa Avvocato

11 Mar 2025

Contributed by Lukas

IN CLEAR FOCUS: Lisa Avvocato, VP at Sama, explores AI in retail and how it's reshaping customer experiences. She outlines five key areas where AI dri...

In Clear Focus: Digital Marketing Success Planning with Corey Morris

04 Mar 2025

Contributed by Lukas

IN CLEAR FOCUS: This week's guest, Corey Morris, the CEO of Voltage and author of "The Digital Marketing Success Plan," discusses his START planning f...

In Clear Focus: Wikipedia Strategy for Brands with William Beutler

25 Feb 2025

Contributed by Lukas

IN CLEAR FOCUS: William Beutler, founder of Beutler Ink, explores the role of Wikipedia for brands. He explains why brands must approach Wikipedia eth...

In Clear Focus: B2B Influencer Marketing with Nick Bennett

18 Feb 2025

Contributed by Lukas

IN CLEAR FOCUS: Nick Bennett, co-founder of TACK and author of "B2B Influencer Marketing," discusses the evolution of creator partnerships in B2B mark...

In Clear Focus: Multilingual Content Marketing with Shaheen Samavati

11 Feb 2025

Contributed by Lukas

IN CLEAR FOCUS: Guest Shaheen Samavati, CEO of VeraContent, discusses multilingual content marketing. She shares insights on the challenges brands fac...

In Clear Focus: AI-Driven Marketing Attribution with Jeff Greenfield

04 Feb 2025

Contributed by Lukas

IN CLEAR FOCUS: Jeff Greenfield, co-founder and CEO of Provalytics, discusses AI-driven marketing attribution in a privacy-first world. As third-party...

In Clear Focus: Non-Obvious Thinking with Rohit Bhargava

28 Jan 2025

Contributed by Lukas

IN CLEAR FOCUS: Marketing expert and futurist Rohit Bhargava makes a return appearance to discuss his latest book, "Non-Obvious Thinking: How to See W...

In Clear Focus: Be Data Literate with Jordan Morrow

21 Jan 2025

Contributed by Lukas

IN CLEAR FOCUS: Jordan Morrow, SVP of Data and AI Transformation at AgileOne and the "Godfather of data literacy," discusses the intersection of AI an...

In Clear Focus: Digital Signage Revolution with Ron Levac

14 Jan 2025

Contributed by Lukas

IN CLEAR FOCUS: Ron Levac, Chief Innovation Officer at Spectrio, explores the transformation of retail through digital signage and Retail Media Netwo...

In Clear Focus: Remote Leadership and AI with Peter Benei

07 Jan 2025

Contributed by Lukas

IN CLEAR FOCUS: Peter Benei, remote work expert and AI marketing practice lead at Intercept Scale, explores the evolution of marketing leadership. Ben...

In Clear Focus: Ad Fraud Detection and Prevention with Rich Kahn

31 Dec 2024

Contributed by Lukas

IN CLEAR FOCUS: Rich Kahn, co-founder and CEO of Anura.io, delves into ad fraud, projected to cost businesses $100B this year. Rich shares insights on...

In Clear Focus: B2B CX Insights with Lynn Daniel

24 Dec 2024

Contributed by Lukas

IN CLEAR FOCUS: Lynn Daniel, founder and CEO of The Daniel Group, shares insights on differentiating B2B customer experiences. He discusses building t...

In Clear Focus: Building Brand Relationships with Cairo Kenan Marsh

17 Dec 2024

Contributed by Lukas

IN CLEAR FOCUS: Cairo Kenan Marsh, founder of Tokyo-based marketing consultancy relativ*, explores evolving consumer loyalty trends and relationship-d...

In Clear Focus: Amazon Marketplace Strategies with Carolyn Lowe

10 Dec 2024

Contributed by Lukas

IN CLEAR FOCUS: In this week's episode, Carolyn Lowe, the founder and CEO of ROI Swift, shares practical Amazon marketplace strategies for brand succe...

In Clear Focus: Marketing for Social Change with Kian Bakhtiari

03 Dec 2024

Contributed by Lukas

IN CLEAR FOCUS: Kian Bakhtiari, the author of December's Bigeye Book Club selection, "Marketing for Social Change," discusses how brands can drive mea...

In Clear Focus: Marketing in Web 3.0 with Simon Kingsnorth

26 Nov 2024

Contributed by Lukas

IN CLEAR FOCUS: A conversation with Simon Kingsnorth, the author of November's Bigeye Book Club selection, "Marketing in Web 3.0." Discover how AI, th...

In Clear Focus: Your Values-Based Legacy with Harry M. Kraemer, Jr.

19 Nov 2024

Contributed by Lukas

IN CLEAR FOCUS: Northwestern University professor and former Baxter International Chairman and CEO Harry M. Kramer, Jr. discusses his new book "Your V...

In Clear Focus: Technology Optimization with Benjamin Johnson

12 Nov 2024

Contributed by Lukas

IN CLEAR FOCUS: Benjamin Johnson, CEO of Particle41, discusses technology optimization for business growth. From a periodic table of business tools to...

In Clear Focus: The Science of SEO with Kyle Roof

05 Nov 2024

Contributed by Lukas

IN CLEAR FOCUS: Kyle Roof, noted SEO expert and creator of Page Optimizer Pro, discusses the science of SEO. We hear his journey from attorney to SEO ...

In Clear Focus: Branded Merchandise & Marketing with Jeremy Parker

29 Oct 2024

Contributed by Lukas

IN CLEAR FOCUS: Swag.com co-founder Jeremy Parker has transformed the promotional products industry. We explore his entrepreneurial journey, Swag.com'...

In Clear Focus: How To Create Innovation with Stefan F. Dieffenbacher

22 Oct 2024

Contributed by Lukas

IN CLEAR FOCUS: In the first episode of our seventeenth season, guest Stefan F. Dieffenbacher discusses innovation strategies for business growth. Wit...

In Clear Focus: B2B E-Commerce with Jason Greenwood

15 Oct 2024

Contributed by Lukas

IN CLEAR FOCUS: Jason Greenwood of Greenwood Consulting discusses B2B e-commerce, highlighting its complexities compared to B2C. He notes many B2B bra...

In Clear Focus: SnippMedia with Tom Burgess

08 Oct 2024

Contributed by Lukas

IN CLEAR FOCUS: Tom Burgess, president of SnippMedia, discusses how financial media networks (FMNs) leverage banks' first-party data to present target...

In Clear Focus: Insights on the Brink with Brett Townsend

01 Oct 2024

Contributed by Lukas

IN CLEAR FOCUS: Brett Townsend, SVP of Strategy at Quester and co-author of "Insights on the Brink," discusses today's consumer research. He emphasize...

In Clear Focus: Planable with Xenia Muntean

24 Sep 2024

Contributed by Lukas

IN CLEAR FOCUS: Xenia Muntean, CEO of Planable, discusses effective strategies for streamlining content review and marketing collaboration. She explor...

In Clear Focus: Winning Amazon Strategies with Michael Begg

17 Sep 2024

Contributed by Lukas

IN CLEAR FOCUS: Michael Begg, CEO of AMZ Advisers, discusses effective strategies for launching and scaling brands on Amazon. He explores common chall...

In Clear Focus: SEO in the Age of AI with Greg Brooks

10 Sep 2024

Contributed by Lukas

IN CLEAR FOCUS: Greg Brooks, CMO at SearchTides, explores SEO's future in the AI era. He discusses evolving strategies, AI's impact on content and sea...

In Clear Focus: Influencer Marketing Strategy with Gordon Glenister

03 Sep 2024

Contributed by Lukas

IN CLEAR FOCUS: Gordon Glenister, the author of "Influencer Marketing Strategy," discusses the evolution of this dynamic field. He shares effective ca...

In Clear Focus: Geofencing Advertising with Ernesto Cullari and Barbara Wardell

27 Aug 2024

Contributed by Lukas

IN CLEAR FOCUS: Barbara Wardell and Ernesto Cullari discuss geofencing advertising for small and medium-sized businesses. They explain practical appli...

In Clear Focus: Podcast Marketing with Jeff Umbro

20 Aug 2024

Contributed by Lukas

IN CLEAR FOCUS: Jeff Umbro, CEO of The Podglomerate, discusses podcast marketing for brands and businesses. He explores advertising strategies, host-r...

In Clear Focus: Screen Wars - Convergent TV Advertising with Michael Beach

13 Aug 2024

Contributed by Lukas

IN CLEAR FOCUS: Michael Beach, CEO of Cross Screen Media and author of "Screen Wars," discusses the evolution of convergent TV advertising. He explain...

In Clear Focus: Data Storytelling in Marketing with Caroline Florence

06 Aug 2024

Contributed by Lukas

IN CLEAR FOCUS: Caroline Florence, author of our featured book "Data Storytelling in Marketing," discusses transforming data into compelling narrative...

In Clear Focus: The Future-Ready Brand with Mitch Duckler

30 Jul 2024

Contributed by Lukas

IN CLEAR FOCUS: Mitch Duckler, Managing Partner at FullSurge, discusses his book "The Future-Ready Brand." He explores how CMOs navigate societal tren...

In Clear Focus: AI in Retail Marketing and Advertising with Praveen Narra

23 Jul 2024

Contributed by Lukas

IN CLEAR FOCUS: Praveen Nara, CEO of Tech.us, explores AI's impact on retail marketing and advertising. Praveen discusses leveraging AI for personaliz...

In Clear Focus: How To Use Customer Data with Dr. Sachiko Scheuing

16 Jul 2024

Contributed by Lukas

IN CLEAR FOCUS: Dr. Sachiko Scheuing, Acxiom's European Privacy Officer and author of our featured book, "How to Use Customer Data," discusses effecti...

In Clear Focus: Celebrating Global Focus Group Day with Jeanne Corrigan

09 Jul 2024

Contributed by Lukas

IN CLEAR FOCUS: To celebrate Global Focus Group Day, an interview with consumer behavior strategist Jeanne Corrigan. Jeanne discusses focus groups' hi...

In Clear Focus: The Road To Hell with Nick Asbury

02 Jul 2024

Contributed by Lukas

IN CLEAR FOCUS: Our guest this week is Nick Asbury, one of the UK's most-awarded copywriters, discussing his new book, "The Road to Hell: How Purposef...

In Clear Focus: Tracksuit Reveals The Awareness Advantage with Matthew Herbert

25 Jun 2024

Contributed by Lukas

IN CLEAR FOCUS: Matthew Herbert, co-founder and co-CEO of SaaS research platform Tracksuit, discusses measuring brand awareness and marketing effectiv...

In Clear Focus: Collaboration is the New Competition with Priscilla McKinney

18 Jun 2024

Contributed by Lukas

IN CLEAR FOCUS: In this week's episode, guest Priscilla McKinney, CEO of Little Bird Marketing and the author of "Collaboration is the New Competition...

In Clear Focus: Omneky AI-Driven Ads At Scale with Matt Swalley

11 Jun 2024

Contributed by Lukas

IN CLEAR FOCUS: Guest Matt Swalley, co-founder and Chief Business Officer at Omneky, discusses his AI-driven advertising technology startup. Matt expl...