Frictionless Growth Marketing
Episodes
12. We are not the same, so don’t treat us the same
22 Mar 2022
Contributed by Lukas
Equality is essential in certain aspects of society. But in some situations, unapologetically treating people differently will help you win the attent...
11. The end of the majority and what it means for you with Julye Williams
15 Mar 2022
Contributed by Lukas
The Census Bureau projects that by 2043, the US will become a minority-majority. What does this major shift in the makeup of our population mean for y...
10. How and why to create inclusive buyer personas
08 Mar 2022
Contributed by Lukas
The last thing you want to do as a brand is exclude potentially loyal customers. One of the best ways to make sure you aren’t doing that is by creat...
9. Why differences are profitable with Gelaine Santiago
01 Mar 2022
Contributed by Lukas
Who decides what is mainstream? In today’s episode, I talk to Gelaine Santiago about how she rewrote her script and lead her companies by focusing o...
8. The role of culture and values to build an inclusive brand
22 Feb 2022
Contributed by Lukas
An inclusive brand means an inclusive culture. In this episode I cover how to approach building a company culture that is healthy, competitive, and mo...
7. What happens to people most brands exclude
15 Feb 2022
Contributed by Lukas
Brands have power. Your consumer wants to see a reflection of themselves in your marketing. They want to be treated equally, not discriminated against...
6. How to build an employer brand that attracts and retains a representative team with Desiree Booker
08 Feb 2022
Contributed by Lukas
In this week's episode, I interview Desiree about how a company’s brand and DEI (Diversity Equity, and Inclusion) must be considered and developed t...
5. Strategies to build a brand that serves a broader group of customers with Tevia Celli
01 Feb 2022
Contributed by Lukas
Tevia has been in the fitness business for 18+ years, and in today’s episode, I talk to her about her role in creating a more inclusive space in the...
4. My origin story: How & why I became an inclusive marketing strategist
25 Jan 2022
Contributed by Lukas
As you can probably tell in the title of today's episode- I'm sharing a bit more about me and how I became an Inclusive Marketing Strategist. I shar...
3. Yesterday's customers are not today's customers. Here's why
18 Jan 2022
Contributed by Lukas
The future is more diverse than it has ever been, which means the makeup of the people your business serves is shifting. In this episode, I go over ho...
2. Is diversity a distraction to business? With Antoine Andrews
18 Jan 2022
Contributed by Lukas
In this episode, I interview Antoine Andrews, who has been in the diversity field for almost 20 years and is currently the Chief Diversity and Social ...
1. Why it's not enough to just add seats to your table (and what to do instead)
18 Jan 2022
Contributed by Lukas
Welcome to the first episode of the Inclusion and Marketing Podcast! In this episode, I cover what inclusivity really is. It’s 2022, and it’s time...
Inclusion & Marketing podcast trailer
06 Jan 2022
Contributed by Lukas
Welcome to the Inclusion & Marketing Podcast! Here is a snippet of the first few minutes of the very first episode, titled When It's Not Enough To Jus...