Informed: the podcast for LinkedIn® users
Episodes
489. LinkedIn member stats via Microsoft
02 May 2026
Contributed by Lukas
New membership figures for LinkedIn are out. Let's take a look at the stats for this quarter.PostbagRichard G Abrahams on post impressions.Steve Messe...
488. Reporting users on LinkedIn
25 Apr 2026
Contributed by Lukas
How do you report someone and what happens when LinkedIn ignores your feedback?See Melanie Goodman’s post———LinkedIn has a new CEO: Daniel Sha...
487. Current jobs market stats
18 Apr 2026
Contributed by Lukas
PostbagMary Wu voice note about the use of someone else's account.–––Grad's Guide 2026 – some stats around the current jobs market.Main report...
486. Collaborative content
11 Apr 2026
Contributed by Lukas
PostbagVoice note response to Mark Lee’s question, from Tonny Mikkelsen.Mark’s real question was about limiting content searches to the UK only. T...
485. Direct messages and algorithmic immunity
04 Apr 2026
Contributed by Lukas
PostbagShould I delete posts on LinkedIn?Richard G Abrahams: Should I write a newsletter?Mark Lee: Can I target my posts to certain locations?Clip fro...
484. UpLift Live 26 conference
30 Mar 2026
Contributed by Lukas
Last week we ran the third annual UpLift Live conference in Birmingham. This episode contains some reflections on the day from me and from some of our...
483. Is LinkedIn a social media platform?
21 Mar 2026
Contributed by Lukas
A quick look at a document that explains why LinkedIn should be considered a social media platform just like all of the other big players.PostbagTeres...
482. User interface glitches
14 Mar 2026
Contributed by Lukas
This week's show "acknowledges" the challenge LinkedIn seems to have in presenting a stable user interface to its users.PostbagVoice note from Kaye Ki...
481. How to get LinkedIn content seen?
07 Mar 2026
Contributed by Lukas
This one tip will help content creators get their external content seen. PostbagEspresso+: Comment "X" and I will DM you – is that a good idea?Judi ...
480. LinkedIn voice notes
28 Feb 2026
Contributed by Lukas
Among other topics, this week's show is about LinkedIn voice notes. I love them!PostbagMark Lee voice note on spam commentsNiraj Kapur has sent a voic...
479. Is AI going to take all our jobs?
21 Feb 2026
Contributed by Lukas
Is AI coming for all our jobs? That's the main topic this week, with lots of resources for you to check out so you can work out on which side of the f...
478. UpLift Live interview with Phill Agnew
11 Feb 2026
Contributed by Lukas
This week's show comes out early to remind you of this weekend's price rise for the UpLift Live 26. We have an interview with our final speaker, the h...
477. The post-Milan Postbag
07 Feb 2026
Contributed by Lukas
Being away for a week in Milan did wonders for people asking me questions for the show!PostbagRichard G Abrahams: As a fiction author, given that time...
476. Audio pronunciations + mystery speaker reveal
24 Jan 2026
Contributed by Lukas
This week we look at audio pronunciation on your profile.Postbag Sara Gallagher: How can I realistically tell what advice is applicable to me, and wha...
475. Recommendations and video testimonials
17 Jan 2026
Contributed by Lukas
Main topic is how others can be your marketing department via their recommendations and video testimonials.PostbagMark Lee: I’m wondering what would...
474. What is real and what is fake on LinkedIn?
10 Jan 2026
Contributed by Lukas
What is real and what is fake on LinkedIn? We're looking at some fake accounts this week.PostbagGillian Whitney voice noteCan anything be done to stop...
473. My top 10 LinkedIn questions
03 Jan 2026
Contributed by Lukas
Happy New Year!PostbagHanne Møller – reposting your own postCaryn Yuen – hashtagsI know LinkedIn has removed the ability to follow hashtags, but ...
472. Year in Review: LinkedIn's version of Wrapped
20 Dec 2025
Contributed by Lukas
What's in your LinkedIn Year in Review? This is LinkedIn's version of Spotify Wrapped.PostbagShould a CTA be included in the headline? Caryn YuenIf th...
471. Is LinkedIn Premium worth it?
13 Dec 2025
Contributed by Lukas
PostbagDoes the industry setting matter on your profile?Christopher Johnson (voice note) LinkedIn industry options help pageFake accounts with si...
470. How many active members are on LinkedIn?
06 Dec 2025
Contributed by Lukas
This week's main topic looks at how many active accounts there are on LinkedIn. See my LinkedIn membership tracker, particularly the updated section t...
469. Engagement pods
29 Nov 2025
Contributed by Lukas
Postbagvia Beth Kirk: Loving the informed podcast! I have a question around the proactive use of DMs to build relationships on LinkedIn. Do you have a...
468. Engaging posts and time stamps
22 Nov 2025
Contributed by Lukas
Thanks to Mark Williams for his kind farewell newsletter.PostbagProfile verification: to verify or not? (see more)Post timing: when is best to post?Re...
467. Free personalised invitations reduced again
15 Nov 2025
Contributed by Lukas
The first episode of the new-look show took me 6 hours to record, edit and produce last week.PostbagHow do you manage lots of ongoing DMs?How much sho...
466. A new chapter
08 Nov 2025
Contributed by Lukas
This is the new-look Informed podcast, all about LinkedIn best practice, hosted for the first time by John Espirian. There’s a quick backstory ...
465. It's goodbye from me...
18 Oct 2025
Contributed by Lukas
My final ever episode. I have made the decision to retire, which means no more LinkedIn™️ training or LinkedIn™️ at all so the podcast needs t...
464. The Case For Impressions
12 Apr 2025
Contributed by Lukas
This week’s topic was inspired by a post I didn’t even read!I only caught a glimpse of it in my feed, but the headline or hook must have stuck in...
463. Interesting People - Lea Turner
29 Mar 2025
Contributed by Lukas
We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we fee...
462. UpLift Live 2025
22 Mar 2025
Contributed by Lukas
The only dedicated LinkedIn™️ conference in the UK enters its second year this week. I won't be able to attend but they have a stellar line up of ...
461. LinkedIn™️ invests in offline networking
15 Mar 2025
Contributed by Lukas
So, the world's largest online business networking platform has decided to invest in offline networking? LinkedIn's new experience centre, in London i...
459. The Power Of Comments
01 Mar 2025
Contributed by Lukas
In this episode of the Informed podcast I argue that thoughtful and considered commenting is the single most effective action that anyone can take on...
458. The LinkedIn™️ Video Feed
15 Feb 2025
Contributed by Lukas
In this episode I cover the positives and negatives of the new(ish) mobile video feed.Plus a brilliant post of the week (and it's not a video).Video ...
457. One Hour A Week
10 Feb 2025
Contributed by Lukas
What would you spend your time doing if you only had one hour on LinkedIn™️ per week?Is it possible to have impact in that time?A recent interacti...
456. LinkedIn™️ in 2025
25 Jan 2025
Contributed by Lukas
In this weeks episode I discuss my predictions for LinkedIn™️ this year.I've always said that there are 3 LinkedIns:The company The platform The ...
455. Interesting People - Louise Brogan
14 Dec 2024
Contributed by Lukas
We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we fee...
454. Video Killed the LinkedIn Star
30 Nov 2024
Contributed by Lukas
How the new feed is quietly stifling engagement.Also covered in this week's episode:Audio events are being scrapped How the 'see more' can be a curse ...
453. How not to prune your connections!
16 Nov 2024
Contributed by Lukas
Has your network grown out of control?Do you think it might be time to disconnect from a few?Does it make sense to do it and will it help you?What is ...
452. The LinkedIn™️ TOFU Myth!
09 Nov 2024
Contributed by Lukas
This may be an unpopular opinion: using LinkedIn™️ as a 'funnel' to push followers/connections onto your site is not a great strategy!Also covered...
451. Disappearing Connections!
02 Nov 2024
Contributed by Lukas
This week, I discussed the mystery surrounding the disappearing connections and revealed that this is not the first time it has happened! Also, in thi...
450. How To Fix The Services Marketplace!
19 Oct 2024
Contributed by Lukas
LinkedIn™️ say that 10 million users have a services page, a 48% increase year on year. But the vast majority of those profiles aren't really...
449. Genuine Connections, Lasting Impact
12 Oct 2024
Contributed by Lukas
You can be great at posting content that engages an audience, you can have a highly impressive profile and you can be amazing at searching for the rig...
448. The new video feed criteria
23 Sep 2024
Contributed by Lukas
"It must be less than 60 secs""You don't want Likes""LinkedIn™️ favour advice/helpful videos""A headline is essential"There is lots of well meant ...
447. Overthinking Content
07 Sep 2024
Contributed by Lukas
"I just don't have the time to post on LinkedIn™️. It's not that I undervalue the benefits, it just takes me far too long because I overthink it....
446. Why do you post?
31 Aug 2024
Contributed by Lukas
Serious question: why do you do it? What are your objectives and are you achieving them?This week I received a message which challenged my views ...
445. Podders 'Exposed'
24 Aug 2024
Contributed by Lukas
LinkedIn™️ are finding it hard to control pods so some LinkedIn™️ users have decided to take the law into their own hands and expose people wh...
444. Proactive vs Inbound Business Development Strategies
17 Aug 2024
Contributed by Lukas
Finding the right balance. This week, I am replaying a conversation I had with Gillian Whitney on her recent LinkedIn™️ Live. You can view the ful...
443. LinkedIn™️ Q&A
10 Aug 2024
Contributed by Lukas
This week I answer 3 questions about:Business development on LinkedIn™️ The use of AI LinkedIn™️ 'Associates' Also covered in this episode:Col...
442. Interesting People - John Espirian
03 Aug 2024
Contributed by Lukas
We often come across people on LinkedIn™️ who look interesting and produce content we find valuable, so we follow or connect and over time we feel...
441. From Bland to Brilliant: Transform Your LinkedIn™️ Content with Personal Flair
27 Jul 2024
Contributed by Lukas
This week I chatted with personal branding specialist Ella Orr about the tricky topic of putting your personality into your LinkedIn™️ content.In ...
440. Why LinkedIn Automation Tools Are Ruining the Platform
20 Jul 2024
Contributed by Lukas
I was hoping that we, the LinkedIn™️ community, would have learnt by now but no, illegal (LinkedIn law) automation products are still thriving and...
439. Appropriate posting for a company?
06 Jul 2024
Contributed by Lukas
Should a company be posting this?Congratulations you are in the top ten experts list!Four new featuresLinkedSummit 2024Post of the week Mentioned...
438. Interesting People - Lynnaire Johnston
22 Jun 2024
Contributed by Lukas
We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we fee...
437. Employee Advocacy on LinkedIn™️
15 Jun 2024
Contributed by Lukas
It's a common belief that the answer to poor (and getting worse) organic content reach from a company page is employee advocacy. So why are so many or...
436. Copywriting with Dan Nelken
01 Jun 2024
Contributed by Lukas
This week I had a thoroughly enjoyable and thought provoking chat with Copywriting expert and author of the modern classic 'A self-help guide for copy...
435. Unpacking the Decline in Organic Reach
25 May 2024
Contributed by Lukas
Organic content reach is on the decline again!"It's inevitable, this is what social media companies do" and "All they are interested in is posting mor...
434. Leveraging Groups
18 May 2024
Contributed by Lukas
LinkedIn™️ Groups. Once heralded as a cornerstone of professional networking, their prominence has waned over time. However, amidst the shifting t...
433. Interesting People - Mark Lee
03 May 2024
Contributed by Lukas
We often come across people on LinkedIn™️ who look interesting and produce content we find valuable, so we follow or connect and over time we feel...
432. Farmers & Hunters with Bruce Johnston
27 Apr 2024
Contributed by Lukas
Bruce Johnston has been helping people use LinkedIn™️ more effectively for the last 13 years and I've been a follower for 8 years. Bruce is a grea...
431. Authentic & Ethical AI
20 Apr 2024
Contributed by Lukas
LinkedIn™️ seem to love it, more and more posts are created by it and comment threads are becoming infested with it, so I thought it was time to r...
430. Interesting People - Merrill Charette
06 Apr 2024
Contributed by Lukas
This week I chat with Merrill Charette a long timer listener to the podcast (and a podcaster himself!) about his upbringing, experiences and how he en...
429. UpLift Live 2024 Part 2
30 Mar 2024
Contributed by Lukas
This week in the podcast I complete my review of UpLift Live with the speakers from the afternoon sessions.Gillian WhitneyKevin D. TurnerTiina JarvetR...
428. UpLift Live 2024 Part 1
23 Mar 2024
Contributed by Lukas
My thoughts and feedback on UpLift Live.UpLift Live is an in-person, LinkedIn-focused conference that took place for the first time on 21 March 2...
427. Newsletters Revisited
16 Mar 2024
Contributed by Lukas
With the demise of Creator mode, or the opening of creator mode to everyone (however you wish to view it!) imminent, it probably opens up the possibil...
426. Followers & Connections
09 Mar 2024
Contributed by Lukas
This month we will see Creator mode disappearing and with it, the obligation to have 'Follow' as the primary option on your profile so I thought it wa...
Fixing The Feed
02 Mar 2024
Contributed by Lukas
Has your feed changed recently? Are you seeing posts from people who are unfamiliar to you? This may be due to LinkedIn™️ deciding that they know...
The Collaboration Con!
24 Feb 2024
Contributed by Lukas
Are you sure you want to be providing LinkedIn™️ with your hard earned knowledge for a badge? Do the benefits of collaborative articles add up? T...
LinkedIn™️ Algorithm Report 2024
17 Feb 2024
Contributed by Lukas
It's that time of the year when the legend that is Richard van der Blom publishes his LinkedIn™️ algorithm insights report so in this episode I d...
INteresting People - Nanna Sondrup
10 Feb 2024
Contributed by Lukas
This week I find out about the 'person behind the profile' with the LinkedIn content Queen herself Nanna Sondrup Nanna was very open and honest in thi...
Launching a B2C business on LinkedIn™️
27 Jan 2024
Contributed by Lukas
LinkedIn™️ is primarily a B2B networking platform but that doesn't mean that a B2C (business to consumer) business can't succeed. This week I tal...
This podcast is under threat!
20 Jan 2024
Contributed by Lukas
Big news this week...The LinkedIn Corporation are attacking me and I need some creative ideas from you to be able to move forward. More of that later...
Interesting People - Ashley Leeds
13 Jan 2024
Contributed by Lukas
Welcome to the first edition of interesting People, a new type of show for the LinkedInformed podcast. We often come across people on LinkedIn™️ ...
2024 LinkedIn™️ Predictions
06 Jan 2024
Contributed by Lukas
Every year I dust off my LinkedIn™️ crystal ball and look at what changes I think we will see on the platform over the coming year...every year I...
Last one of the year!
23 Dec 2023
Contributed by Lukas
In this episode, I talk through the following topics; LinkedIn™️ ran a Christmas poll INteresting profiles 2024 Issues with post drafts and ...
Brand Visibility
16 Dec 2023
Contributed by Lukas
When your company page content consistently fails to engage an audience what can you do to make your brand more visible? That plus; Profile verifica...
Collaborative Articles Revisited
09 Dec 2023
Contributed by Lukas
Last week I shared a message I received from Sandra Long (AKA East coast 🇺🇸Sandra) about collaborative articles where she shared that she finds ...
Catching up on the last 5 weeks of LinkedIn™️
02 Dec 2023
Contributed by Lukas
I'm back from the trip of a lifetime! And I got married as well! This week I catch up on what has been happening on LinkedIn™️ while I've been awa...
How humans behave online
18 Nov 2023
Contributed by Lukas
Why do men approach women on LinkedIn when they would never act that way in real life? Why do people send a sales pitch DM immediately after connectin...
How to write better LinkedIn™️ profiles with Karen Tisdell (part 2)
11 Nov 2023
Contributed by Lukas
Part two of my chat with Karen Tisdell about LinkedIn™️ profiles. In this final part we discuss... 🔶 Experience section 🔶 Recommendations ...
411. How to write better LinkedIn™️ profiles with Karen Tisdell
04 Nov 2023
Contributed by Lukas
Profiles are the bedrock on which everything else you do on LinkedIn™️ is built. So why do we sometimes take them for granted? Perhaps it's time t...
410. Personalised Sales on LinkedIn™️
28 Oct 2023
Contributed by Lukas
Business development on LinkedIn. Some focus on inbound whilst others cold approach multiple prospects (knowing they will mainly get rejected). L...
409. The LinkedIn™️ Cheaters
14 Oct 2023
Contributed by Lukas
When pods combine with auto-commenting tools, we have a problem!But is it right to publicly expose people who we believe are cheating in this way?Plus...
408. LinkedIn™️ adopt a 'pay to spam' policy
07 Oct 2023
Contributed by Lukas
LinkedIn restricts customised invitations to just 10 a month!I examine why they are doing it and why it's such a bad idea.That plus:New message inboxe...
407. LinkedIn™️ Content Checklist
02 Oct 2023
Contributed by Lukas
There are 5 key questions to ask yourself before you post on LinkedIn™️.If you can consistently deliver on these points, you are much more likely ...
406. The first ever UK LinkedIn™️ conference!
23 Sep 2023
Contributed by Lukas
This week, I sat down for a chat with the relentlessly helpful, and all-round top bloke John Espirian about the exciting news that there will be a con...
Creator mode - the debate is over!
16 Sep 2023
Contributed by Lukas
We've had creator mode for over 2 years now and for some, the decision on whether to enable it or not is still debatable...not for me, It's a no brain...
Hashtag Deprecation
09 Sep 2023
Contributed by Lukas
The news broke last week that LinkedIn have decided to dump hashtags. In this episode I explore what I think is really going on and why I think this i...
A LinkedIn Live with Lynnaire
02 Sep 2023
Contributed by Lukas
This week I've been hit with some sort of lurgy that has stolen my voice! So instead of not publishing this week, I thought you might like to listen t...
Help!
28 Aug 2023
Contributed by Lukas
This week has seen another example of the notorious LinkedIn help center being less than helpful! It's an all to common story unfortunately but why do...
AI Assistants
12 Aug 2023
Contributed by Lukas
Since the introduction of Chat GPT, we have begun to see a range of tools/extensions that broadly describe themselves as 'AI Assistants'. They can be ...
Episode 400
05 Aug 2023
Contributed by Lukas
A special episode to celebrate the 400th episode. I swap seats this week and find myself being interviewed by Lynnaire Johnston. "What does it take to...
What's happened to Notifications?
23 Jul 2023
Contributed by Lukas
Many of us are experiencing a dramatic reduction in post engagement notifications and LinkedIn have admitted that they are prioritising other notifica...
Trust me, I'm an expert!
15 Jul 2023
Contributed by Lukas
I've been away in Greece for 10 days...it was pure bliss! While I was away, a few things have been happening on LinkedIn so in this episode, I'm catch...
The LinkedIn Content Sweetspot
08 Jul 2023
Contributed by Lukas
This is the talk that I gave at LinkedSummit in Odense, Denmark this year. We know that the content that perhaps should really be on Facebook does wel...
Is commenting a good strategy?
24 Jun 2023
Contributed by Lukas
This weeks episode is inspired by a post I saw that included this line; "Don’t believe the bullsh!t that “commenting on others posts is the best w...
LinkedSummit 2023
17 Jun 2023
Contributed by Lukas
A special episode of the podcast this week as I talked through my recent experience of the LinkedIn conference in Odense, Denmark. I can only give my ...
4 Examples of How to Use AI on LinkedIn: It's Easier Than You Think!
03 Jun 2023
Contributed by Lukas
This week I return to the hottest topic in town! Artificial intelligence and how it can be utilized on LinkedIn. I'm no expert and these examples are ...
7 ways to be more visible on LinkedIn
27 May 2023
Contributed by Lukas
This week I discuss the 7 ways to become more visible on LinkedIn. In the competitive world of professional networking, it's essential to make your pr...
Copycat Content
13 May 2023
Contributed by Lukas
Imagine you're on another social media site and you see a great video post - it's ideal content for LinkedIn and especially your audience! You quickly...
Sponsored personal posts - a different perspective
06 May 2023
Contributed by Lukas
This week I chat with the LinkedIn ads guy AJ Wilcox. AJ is very enthusiastic about what I saw as the beginning of the end for LinkedIn - personal spo...
Finding Time For Content
22 Apr 2023
Contributed by Lukas
The single biggest factor that holds people back from using LinkedIn is time…or the lack of it and this is especially true for content creation. You...
Are you Teaching or Preaching?
08 Apr 2023
Contributed by Lukas
We know that LinkedIn are especially interested in supporting helpful 'knowledge transfer' type posts, so we all need to get on the 'knowledge transfe...