Informed: the podcast for LinkedIn® users
Episodes
The beginning of the end for LinkedIn?
01 Apr 2023
Contributed by Lukas
"This is probably the worst move LinkedIn have made in the 15 years I've been closely following them!" Sponsoring personal posts might seem like an in...
Can This AI Tool Really Perfect Your LinkedIn Profile?
18 Mar 2023
Contributed by Lukas
In the week that everyone is talking about the new Chat GPT4, LinkedIn release a new AI tool that helps you craft the perfect profile...or does it? Th...
Collaborative LinkedIn Articles
11 Mar 2023
Contributed by Lukas
LinkedIn are heavily pushing collaborative articles with notifications and prompts pushing us to get involved but what exactly are they and should we ...
Revealed: Unlock the Power of LinkedIn with This Simple Engagement Strategy!
04 Mar 2023
Contributed by Lukas
Commenting frequently is a LinkedIn superpower. If you did nothing else on LinkedIn, you could still achieve success by commenting on others content. ...
Like or Comment?
18 Feb 2023
Contributed by Lukas
Should you Like (React) a post or comment on it❓ Which is best for you and which is best for the post creator?❓ Do you want others to Like or comm...
'You' vs 'Work You' on LinkedIn
11 Feb 2023
Contributed by Lukas
Does your employer encourage you to develop your authentic voice on LinkedIn? Many organisations are starting to understand the benefits of doing so.M...
LinkedIn and ChatGPT
28 Jan 2023
Contributed by Lukas
As I continue my journey with ChatGPT, I discover why it's called a 'chat' and learn how to utilise it better in LinkedIn posts, articles and profiles...
Authenticity in an AI World
21 Jan 2023
Contributed by Lukas
Producing an authentic profile on LinkedIn used to be an advantage...with the growth of ChatGPT it's becoming an essential tool to prove that you are ...
A 2023 Wish List For LinkedIn
07 Jan 2023
Contributed by Lukas
Happy New Year! This week I explain my 11 key wishes for LinkedIn this year, some are design/functional changes I want LinkedIn to make, and others ar...
The Highlights of 2022
17 Dec 2022
Contributed by Lukas
This week I look back at my disastrous predictions for LinkedIn in 2022 and what actually did happen by highlighting my 10 favourite new features of t...
Who Are Your LinkedIn Posts For?
10 Dec 2022
Contributed by Lukas
Are you posting the content you want your audience to see or what they really want to see? This week, I tackle this issue plus; An update on LinkedIn...
The F Word on LinkedIn!
26 Nov 2022
Contributed by Lukas
Fake, fake, fake! Fake profiles are everywhere! And they are in danger of killing this valuable resource What can LinkedIn do to stop them and what ca...
How to improve your homepage feed
19 Nov 2022
Contributed by Lukas
Are you bored by your feed❓ Do you see too many viral posts or content from the same authors? Perhaps you could try one of your other 2 feeds? Also;...
How often should you post?
12 Nov 2022
Contributed by Lukas
Does it pay to post 2-3 times a day or 2-3 a week or month? Should we be putting out LinkedIn content daily or less often? This week I'm covering the ...
How to get featured by LinkedIn
05 Nov 2022
Contributed by Lukas
Does it help the visibility of your content to be featured in the LinkedIn 'Today’s News & Views' or 'Daily Rundown'? And if so, how can you improve...
Revisiting Skills
29 Oct 2022
Contributed by Lukas
For years I've been telling anyone that will listen that Skills are one of the worst features LinkedIn has ever produced...but is that still true? I d...
Oh I've been tagged...
22 Oct 2022
Contributed by Lukas
Welcome to another edition of LinkedInformed. This week I'm covering; LinkedIn accept defeat on Re-sharing LinkedIn Top Startup lists Sales Navigator...
Optimizing your posts & engagement - Part 2
08 Oct 2022
Contributed by Lukas
Welcome to LinkedInformed 371. Here's what you can expect this week... The strength of (moderately) weak ties and how this applies to LinkedIn New Pa...
Researching People on LinkedIn
01 Oct 2022
Contributed by Lukas
How to research people effectively on LinkedIn and how to use what you find. Plus Finding people to tag in your posts Finding comment-worthy content ...
Optimising your posts & engagement
24 Sep 2022
Contributed by Lukas
This week I sat down for a chat with Nigel Thomas who recently approached me with the following message; Big fan of the podcast and I'm reaching out b...
Comment-worthy posts
10 Sep 2022
Contributed by Lukas
If you want to increase the impressions of your posts, don’t focus on impressions! Instead, you are better served by focussing on making your conten...
To link or not to link...
20 Aug 2022
Contributed by Lukas
That is the question! With LinkedIn announcing a new feature allowing links to be added to photos or videos, I thought it was worth discussing the top...
Ego Posting
30 Jul 2022
Contributed by Lukas
Some people post about a good deed they have done, show a picture of their flashy new car, or casually mention that they are on an exotic holiday. Mos...
LinkedIn Changes Roundup
23 Jul 2022
Contributed by Lukas
July 23rd 2022. Having been away for a few weeks, partly holiday, partly family health issues…I needed to catch up with what’s been happening so w...
LinkedIn Outreach
02 Jul 2022
Contributed by Lukas
What are you doing with your connections? Are you just engaging with their content and occasionally sending them a message or are you making the effor...
LinkedIn Premium
18 Jun 2022
Contributed by Lukas
Do you need it? Is it worth the money? Which one is most suitable? It’s been over 3 years since I covered premium upgrades so I thought it was time ...
What should LinkedIn be?
11 Jun 2022
Contributed by Lukas
Should LinkedIn primarily be a source of information or a networking platform? Inspired by an interesting post I saw about the problems associated wit...
Self Portrait Posts
28 May 2022
Contributed by Lukas
Why do people post images of themselves on their LinkedIn posts? Does it help with engagement or is it just egotistical nonsense? This week I discuss ...
Connections
14 May 2022
Contributed by Lukas
LinkedIn connections: Do you need them? How many is enough? Are they overrated? Is it better to have followers? Plus changes to the feed algorithm, a ...
Posting with AI
30 Apr 2022
Contributed by Lukas
You sit down to write that LinkedIn post. You have a good topic but you know it’s important to stop the scroll with a strong headline and motivate t...
The Emperors New Clothes
23 Apr 2022
Contributed by Lukas
LinkedIn produce a new feature that is unlikely to deliver exciting results yet marketing professionals get excited about it. Is there a danger that t...
Where Are Your Leaders?
09 Apr 2022
Contributed by Lukas
The marketing department, the recruitment team, sales executives, and other employees are active on LinkedIn but there’s no sign of the CEO or other...
The Content Sweet Spot
02 Apr 2022
Contributed by Lukas
You want your posts to be highly visible but you are concerned that if you publish the sort of content that is typically popular on LinkedIn, you migh...
Clickbait
26 Mar 2022
Contributed by Lukas
A Sensational headline tricks you into opening a full post or article and rather than presenting the intended purpose the headline promises, the accur...
Accelerator Program Update
12 Mar 2022
Contributed by Lukas
Since the start of this year, the first cohort on the Creator Accelerator Program have been posting content on LinkedIn. So are they accelerating or m...
LinkedIn Content Search
05 Mar 2022
Contributed by Lukas
There are lots of good reasons why you should use LinkedIn's post search feature...and they've just some excellent new filters to it!Mentioned in this...
The LinkedIn Podcast Network!
26 Feb 2022
Contributed by Lukas
New Podcast network Why video captions are important What to do if your post gets taken down Better post analytics coming soon Does reducing connecti...
Storify Your Profile
19 Feb 2022
Contributed by Lukas
I’ve been thinking about profiles and what we could do to make our profiles more interesting and personalised so I’ve come up with some ideas...Me...
How to Personalise Content
12 Feb 2022
Contributed by Lukas
We all know that posts on LinkedIn that are 'personal' attract more engagement and views but taking a personal approach to content, is not an easy thi...
Targeting your content
29 Jan 2022
Contributed by Lukas
Who are your followers and how many of them are your target audience? In addition, how many of them actually see your content? We work hard to produce...
The Art of Blocking!
22 Jan 2022
Contributed by Lukas
Have you ever blocked someone on LinkedIn? This week I chat with John Espirian about useful ways to use this feature.Mentioned in this episode:This sh...
LinkedIn Predictions 2022
15 Jan 2022
Contributed by Lukas
What changes can we expect and hope for on LinkedIn this year? In this episode, I will go through my hopes, fears, and predictions for 2022…I think ...
A Review of 2021
18 Dec 2021
Contributed by Lukas
Christmas is almost here and this is the last episode of 2021 so let’s take a look back at what’s been happening on LinkedIn this year.Mentioned i...
Notifications Complications
11 Dec 2021
Contributed by Lukas
A fantastic new notification feature was introduced this week but does this now require us to look more closely at our notification settings?Mentioned...
The First CAP Class
04 Dec 2021
Contributed by Lukas
LinkedIn have announced the first cohort of 100 creators to benefit from funding and guidance support. I take a look at who they have selected and whe...
The Case For Two Feeds
20 Nov 2021
Contributed by Lukas
“Why should I bother creating awesome content, when it is arbitrarily limited by my connection network and not the quality of the content?” I saw ...
The ‘Relationship’ of Followers & Connections
13 Nov 2021
Contributed by Lukas
Do you want followers or connections? Is a connection more valuable than a follower and can you build relationships with followers without the need to...
Employee Verification!
06 Nov 2021
Contributed by Lukas
I have been calling for employee verification on LinkedIn for years and LinkedIn have finally implemented it for company page admins…Unfortunately, ...
Take your LinkedIn hat off!
23 Oct 2021
Contributed by Lukas
It takes a leap of faith to be authentic on LinkedIn. More than that, it takes real courage! But the benefits are massive... it's time to take that ha...
InPay Opportunities
16 Oct 2021
Contributed by Lukas
With the rumored introduction of a LinkedIn digital wallet and the announcement that Events will the first feature likely to utilize it. I take a look...
LinkedIn Creators
02 Oct 2021
Contributed by Lukas
LinkedIns new initiative to support creators is now in full swing. Is it any good?Mentioned in this episode:This show was created by the original host...
Does The CAP Fit?
25 Sep 2021
Contributed by Lukas
LinkedIn are putting their money where their mouth is regarding their initiative to support creators with the announcement that they are offering $15,...
The Fear of Engagement & Posting
11 Sep 2021
Contributed by Lukas
Welcome to LinkedInformed 336. This week I chat with fellow LinkedIn Trainer Teddy Burris about the challenges we all face with the posting and engagi...
Are LinkedIn Being Straight with us?
04 Sep 2021
Contributed by Lukas
Why don’t they tell us the truth? Why do LinkedIn keep things hidden from us? LinkedIn have no obligation to tell us what is going on, they are a pr...
Permission Based Social Selling
28 Aug 2021
Contributed by Lukas
This week I chat with Brynne Tillman about Social Selling and her take on how to conduct a successful outbound strategy without being ‘icky’ or pu...
Preparing for LinkedIn Marketplace
21 Aug 2021
Contributed by Lukas
The news that LinkedIn were launching a Freelancer booking service similar to the likes of Fiverr and Upwork was originally broken in February this ye...
Being Sherlock
07 Aug 2021
Contributed by Lukas
Welcome to your weekly dose of all things LinkedIn. This is the first installment in a new series focusing on the subject of social selling. I believe...
$10 Billion!
31 Jul 2021
Contributed by Lukas
From humble beginnings in May 2003, LinkedIn has become a global phenomenon and one of the true social media powerhouses with over 774 million members...
A Catch-up
24 Jul 2021
Contributed by Lukas
Welcome to this weeks dose of all things LinkedIn. I've struggled through the heatwave that has hit the UK this week to bring you this episode, I hope...
A Company Page Discourse
10 Jul 2021
Contributed by Lukas
Welcome to a special edition of LinkedInformed where I debate with Michelle J Raymond the merits or otherwise of LinkedIn company pages. Michelle is a...
Where’s the line?…
03 Jul 2021
Contributed by Lukas
LinkedIn content has changed almost beyond recognition from where it was 10 years ago, even perhaps 5 years ago. We now see pictures and videos of pet...
Getting Results with LinkedIn DMs
26 Jun 2021
Contributed by Lukas
This week I chat with Kim Arnold, the author of the brilliant new book 'Email Attraction' about how to write better direct messages and InMails.Plus a...
326. LinkedIn & Diversity
19 Jun 2021
Contributed by Lukas
In this episode, I share my views on why taking a more diverse approach to LinkedIn and how it can help us be more successful. I also tackle the trick...
‘Engagement’ Job Seeking
05 Jun 2021
Contributed by Lukas
This week I chat with Greete Eluri from Denmark about how she not only managed to get a new job but also changed careers through the visibility she ga...
Getting Your Cover Story Right
29 May 2021
Contributed by Lukas
Have you made your cover story video yet? Don’t tell me you haven’t got the feature yet…so what? You can still make your video in preparation fo...
LinkedIn Post Analysis
15 May 2021
Contributed by Lukas
I asked listeners if they would be prepared to have me critically appraise their LinkedIn posts...Funnily enough, I didn't get many volunteers but all...
Telling it like it is on LinkedIn!
08 May 2021
Contributed by Lukas
This week I chat with Craig Brookes who runs a home improvement business in Sheffield, England. Craig has had a huge impact on LinkedIn by being genui...
Working with Influencers on LinkedIn
01 May 2021
Contributed by Lukas
Need to launch a book or promote an event on LinkedIn? A great way to do this successfully is to collaborate with influencers. This week I chat with G...
Custom Made Tailoring Your LinkedIn Posts
17 Apr 2021
Contributed by Lukas
Michael Frackowiak faced a very uncertain future for his tailor-made suit business when the Pandemic hit last year...then he found LinkedIn! Now his ...
How to get banned on LinkedIn!
10 Apr 2021
Contributed by Lukas
This week I chat with Kelsi Cory, A Recruiter who recently found herself banned by LinkedIn.Kelsi was just doing her job - no automation or spam! A wa...
What's Your Cover Story?
03 Apr 2021
Contributed by Lukas
This week I focus on one of the best new features LinkedIn have announced in recent times. Video 'Cover Story' profile introductions.Mentioned in this...
Social Selling without Sales Navigator
27 Mar 2021
Contributed by Lukas
Can you generate leads and new business successfully without a sales navigator account?Mentioned in this episode:This show was created by the original...
LinkedIn Video Posts - Getting Started
13 Mar 2021
Contributed by Lukas
Native LinkedIn video posts have been around for some time but I still find it a challenge to get my clients to post them. With that in mind, I have d...
How to get more LinkedIn Followers
06 Mar 2021
Contributed by Lukas
Welcome to your latest dose of LinkedIn news, tips, and discussion. Thus weeks I’m returning to the subject of Followers, in many respects, these pe...
LinkedIn Analytics (part two)
27 Feb 2021
Contributed by Lukas
Welcome to this weeks LinkedInformed which is primarily going to be a continuation of last weeks chat with Andreas. I would recommend consuming that...
LinkedIn Analytics with Shield (part 1)
20 Feb 2021
Contributed by Lukas
A special episode this week as I chat with Andreas Jonsson, the CEO of the LinkedIn analytics company Shield. Sit back and enjoy listening as we get i...
Driving LinkedIn Group Engagement
06 Feb 2021
Contributed by Lukas
We know LinkedIn groups aren't what they should be and that LinkedIn have left the functionality woefully short of Facebook groups but that doesn't me...
Communication & Listening
30 Jan 2021
Contributed by Lukas
Welcome to another LinkedInformed. This week I want to focus on how we communicate on LinkedIn. There are lots of ways to communicate with others o...
Is it time for a connections cull?
16 Jan 2021
Contributed by Lukas
One of my first tasks every year involves disconnecting with people who are no longer relevant or adding value to my LinkedIn network. Why do I and ot...
Looking back at 2020
09 Jan 2021
Contributed by Lukas
Whilst many of us would prefer to forget about last year, I do think we can learn a lot from our experiences on Linkedin across the last 12 months. Wi...
My Predictions for 2021
19 Dec 2020
Contributed by Lukas
This is the final episode of 2020...and good riddance to it, what a year! I thought it would be fun to give you my predictions for next year but also ...
Is it time to reconsider Groups?
12 Dec 2020
Contributed by Lukas
By reputation, most LinkedIn users believe groups to be the place where people pitch their wares but don't start or engage in round-table discussions....
Video & Content with David Kilkelly
05 Dec 2020
Contributed by Lukas
Native video posts have become a popular way to share ideas, provide helpful tips and build relationships with your followers, and with the recent add...
We're connected - now what?
21 Nov 2020
Contributed by Lukas
What happens after you connect with someone on LinkedIn? In this episode, I talk through my recommended post connection process. Plus my rant about th...
About you
14 Nov 2020
Contributed by Lukas
Your LinkedIn profile is clearly very important and underpins everything you do on LinkedIn – I think we all know that these days. Building an effec...
Approaching Others on LinkedIn
07 Nov 2020
Contributed by Lukas
Loren Greiff has an innovative approach to using LinkedIn, especially regarding two techniques that she explains in detail in this episode - Triggers ...
A Deep Dive Into LinkedIn Stories
31 Oct 2020
Contributed by Lukas
It always happens whilst I’m away… LinkedIn finally brought stories to the UK. Unfortunately I was too busy swimming in the crystal clear water of...
The Algorithm Revisited
17 Oct 2020
Contributed by Lukas
Are Followers better than connections? Does scheduling content have a negative impact on post reach? plus a hack that can improve your re-share reachM...
It's Episode 300!
10 Oct 2020
Contributed by Lukas
Join the party for a celebration of reaching 300 episodes.A look back at some earlier episodes plus lots of lovely messages from listeners.A few new t...
LinkedIn Myths
03 Oct 2020
Contributed by Lukas
There are plenty of myths out there about LinkedIn so this week I discuss my favourite 5 plus others from other LinkedIn specialists. In addition, the...
Request for help
26 Sep 2020
Contributed by Lukas
With episode 300 fast approaching I would be very grateful if you could send me a short audio message to be used in show 300.Anything will do, just sa...
LinkedIn Newsletters
19 Sep 2020
Contributed by Lukas
Could Newsletters be the saviour of LinkedIn Articles? Also; How The Economist achieves success with it's company page A small change to profiles Is t...
Repurposing Content with Amy Woods
05 Sep 2020
Contributed by Lukas
This week I chat with Amy Woods from Content 10x. I've previously covered repurposing from a DIY perspective but that can be time-consuming. Amy offer...
Influencer Marketing on LinkedIn
22 Aug 2020
Contributed by Lukas
This week I chat with Neal Schaffer about his new book 'The Age of Influence'. Can influencer marketing be applicable to LinkedIn?Mentioned in this ep...
The LinkedIn Jobs Scandal!
15 Aug 2020
Contributed by Lukas
At a time when there is an unprecedented number of job seekers on LinkedIn, the potential for fraud via fake jobs is greater than ever. It is an absol...
Authenticity
01 Aug 2020
Contributed by Lukas
Let's talk about authenticity! It seems to be a popular buzzword these days but what exactly does it mean in relation to your LinkedIn activitiesMenti...
Repurposing Content on LinkedIn
18 Jul 2020
Contributed by Lukas
You know you need to post great content on LinkedIn on a consistent basis but finding the time and inspiration for content can be challenging.Producin...
Content DNA.
04 Jul 2020
Contributed by Lukas
This week I chat with John Esperian about his new book Content DNA. Amongst other things John tells us about his CHAIR framework for getting started w...
The Jobseekers Edition
27 Jun 2020
Contributed by Lukas
The current crisis has unfortunately left many people without a job so this episode is specifically for anyone who is using LinkedIn to find a new job...
Censorship
13 Jun 2020
Contributed by Lukas
In a world of fake news and social media manipulation where influential people such as politicians and even presidents can incite violence and hatred....