Informed: the podcast for LinkedIn® users

Dwell Time

06 Jun 2020

Contributed by Lukas

Does the new dwell time factor change the way we should produce posts? Plus; LinkedIn push Groups again Ad's retargeting Ryans first words as CEO Tagg...

LinkedIn Live Evolves

23 May 2020

Contributed by Lukas

I've never been a fan of live streaming on LinkedIn but it's possible that the combination of LinkedIn Event s and live streaming could be a game chan...

Polls Apart!

16 May 2020

Contributed by Lukas

LinkedIn Polls have returned after an absence of 7 years or so. It’s great to have them back and I had high hopes that LinkedIn might have improved ...

Working for LinkedIn Support

02 May 2020

Contributed by Lukas

What's it like to work for LinkedIn? This week I chat with ex LinkedIn employee Jenae Kaska about her time at LinkedIn and the work she did supporting...

Reaching Out

18 Apr 2020

Contributed by Lukas

Hey Mark, how are you in these crazy times? You around for a catch-up next week? I'm taking this time to talk to people in my network who I've not spo...

Rising above the Covid-19 noise

11 Apr 2020

Contributed by Lukas

As we enter the 3rd week of isolation, I tackle the issue of how to post effectively when our feeds are full of Covid-19 related content. - Do we try ...

My Interview on Thought Bubble

04 Apr 2020

Contributed by Lukas

Welcome to this weeks episode. I hope you are keeping well in these weird times we are having to cope with. Some of you may be working from home whils...

What The F*"* is Happening?!

20 Mar 2020

Contributed by Lukas

Well well well, a lot can happen in a week! Last week I casually mentioned Coronavirus at the end of the episode, like it was something of minor impor...

Dealing with a personal tragedy on LinkedIn

14 Mar 2020

Contributed by Lukas

On December 4th 2019 Steve Phillip received the kind of call we all dread. He was informed his son Jordan had committed suicide. As Steve reeled from ...

Followers

07 Mar 2020

Contributed by Lukas

Who are your followers and what do you do with them? This week I look at how to find your company and personal followers and what to do to ensure your...

LinkedIn Stories

29 Feb 2020

Contributed by Lukas

LinkedIn have announced that they are currently testing Stories. This short form, 24-hour type of content was made popular on Snapchat and Instagram. ...

A New Era Awaits

22 Feb 2020

Contributed by Lukas

I’m back! What an amazing holiday that was and I’m not going to lie…this week has been really difficult with jet-lag coupled with a desire to st...

Are You Relevant?

01 Feb 2020

Contributed by Lukas

Welcome to episode 277 which should have been 278 but I failed to get an episode out last week so apologies for that. Despite missing a week and there...

The Delights & Downsides of Direct Messaging

18 Jan 2020

Contributed by Lukas

Welcome to the second episode of the year. I’ve been seeing some great results on LinkedIn through direct messages (DM’s) recently and yet 12 mont...

A Review of 2019

10 Jan 2020

Contributed by Lukas

Happy New Year and welcome to the first episode of 2020! I thought it would be a good idea to start this year by looking back and what was a fantastic...

The Last Episode of the year

21 Dec 2019

Contributed by Lukas

Welcome to episode 274 and Merry Christmas! I think the week before Christmas is one of my favourites of the year. It’s never a busy time for Linked...

#&@

14 Dec 2019

Contributed by Lukas

Hashtags and @mention tagging. Two often misunderstood and misused features of LinkedIn. Should you use them and what are the best techniques.Mentione...

Top Voices 2019 – Should We Listen?

07 Dec 2019

Contributed by Lukas

This weeks episode is mainly dedicated to this years 'Top Voices' list. Whilst there are certain aspects of these lists that I find bewildering, it is...

Best of LinkedIn Pages 2019

30 Nov 2019

Contributed by Lukas

LinkedIn have announced the top 10 company pages of 2019...but are they actually any good?Mentioned in this episode:This show was created by the origi...

Is The Algorithm Messing With Us?

22 Nov 2019

Contributed by Lukas

Welcome to this weeks episode in a baron week for news I’ve been noticing some subtle changes that suggest LinkedIn might be testing out falsely boo...

The Great InMail Scandal!

16 Nov 2019

Contributed by Lukas

Welcome to this weeks episode after a break for a week in the sun, I’m back fully refreshed and raring to go…oh and hating the cold, wet UK weathe...

Communication Settings

02 Nov 2019

Contributed by Lukas

Welcome to a new episode, this week I pick up again on the final section of settings…Communication. These settings are pretty important and may have...

LinkedIn Events Reviewed

26 Oct 2019

Contributed by Lukas

Welcome to this weeks episode, a shorter one due to work commitments but I’ve had a week to play with the new Events feature and wanted to share my ...

New Features for Pages

19 Oct 2019

Contributed by Lukas

Welcome to episode 266. So the time has finally come, I’ve been waiting in nervous anticipation for this for months and finally, LinkedIn have annou...

How To Go Viral On LinkedIn

12 Oct 2019

Contributed by Lukas

Welcome to a new and special episode on LinkedInformed. A shift from the normal format, this week I’m chatting with Scott Millward, the Marketing Di...

Settings 3 - Privacy part 2

05 Oct 2019

Contributed by Lukas

Welcome to this weeks fill of LinkedIn news and information. In this episode, I continue to cover Privacy and settings but before that……. Interest...

Settings Part 2 - Privacy

28 Sep 2019

Contributed by Lukas

Welcome to LinkedInformed 263. This week I continue with my tutorial on settings with probably the most important section of all - Privacy But before ...

Settings & Stuff

21 Sep 2019

Contributed by Lukas

Welcome to episode 262, I hope you had a great week. I thought I would cover a more educational topic this week by going through a very important but ...

Has Long Form Content Had It’s Day?

14 Sep 2019

Contributed by Lukas

Hello and welcome, I’m back from my week away in San Francisco and I can tell you that my Find Nearby experiment yielded zero results! I had it on t...

When is it OK to copy content?

31 Aug 2019

Contributed by Lukas

Welcome to episode 260 which has been inspired by two separate incidents that occurred this week. Firstly I had a session with a client who was really...

Engaging Your Followers

24 Aug 2019

Contributed by Lukas

Welcome to episode 259. It’s great to have followers but to increase the visibility of our posts we need to get more of them to engage. This isn’t...

Likes vs Comments

10 Aug 2019

Contributed by Lukas

Welcome to episode 258. We all know that post engagement is crucial for you to become visible on LinkedIn but not all ‘engagement’ types are equal...

Where is all the great content?

03 Aug 2019

Contributed by Lukas

Welcome to episode 257 where this week I want to cover a really important aspect of using LinkedIn in a productive and successful way… finding grea...

Should You Connect With Competitors?

27 Jul 2019

Contributed by Lukas

Welcome to this weeks digest of all things LinkedIn. Today I want to address and issue which has always been a tricky question for LinkedIn users to a...

Neuroscience and LinkedIn

20 Jul 2019

Contributed by Lukas

Welcome to a new episode and it’s great to be back after a wonderfully relaxing week away in the truly stunning Swiss alps. About a month ago I rece...

LinkedIn Invitation Tsunami!

06 Jul 2019

Contributed by Lukas

You open your laptop (or pick up your phone) in the morning, fire up LinkedIn and then notice this…… Wait….that’s not 2 invitations, it’s 2...

Feeds Get More Personal

29 Jun 2019

Contributed by Lukas

Apparently, at LinkedIn they have a saying;  “People You Know, Talking About Things You Care About.” And so they have announced that they have ...

LinkedIn Articles with John Espirian

22 Jun 2019

Contributed by Lukas

Welcome to episode 252. I thought it was about time we revisited Articles this week. I’m not the most prolific article writer so I thought I would a...

Scheduling LinkedIn Posts

15 Jun 2019

Contributed by Lukas

Covered in this show; A brief history of LinkedIn Ads Can you have too many followers Do paid followers have any benefit? Spy used AI-generated face ...

Can You Spot A Fake Profile?

08 Jun 2019

Contributed by Lukas

Welcome to another episode and a bit of a landmark really, our 250th one! Thank you so much to everyone that subscribes, listens and/or reads the show...

Post of the week special (x4)

01 Jun 2019

Contributed by Lukas

This is an unusual episode in that it’s very short due to the fact I’m leaving for sunny Madrid today to attend the Champions league final frivoli...

Followers For Sale!

25 May 2019

Contributed by Lukas

Did you know you can buy LinkedIn Followers and more? LinkedIn refreshes Sales Navigator homepage to put focus on alerts Mike Winnet has released his...

New Profiles…..Again!

18 May 2019

Contributed by Lukas

In this weeks show; Update on that new messaging feature - 3:50 Oleg has a new profile pic - 09:59 Josh Fechter lost his account - 12:00 New LinkedIn ...

A New Way To DM – Game Changer?

26 Apr 2019

Contributed by Lukas

Hello and welcome to another episode of LinkedInformed and the first from my new office (studio). I hope the sound quality is the same as it was in my...

Has Organic Reach Peaked On LinkedIn?

13 Apr 2019

Contributed by Lukas

Welcome to episode 245. I hope you had a good week on LinkedIn, things definitely seem to be getting back to normal after the troubles of last week. T...

The LinkedIn Meltdown!

06 Apr 2019

Contributed by Lukas

Welcome to another episode in what has been a difficult week for LinkedIn and many of its members. I have two main topics to discuss this week; Linke...

LinkedIn Video Tips

30 Mar 2019

Contributed by Lukas

Welcome to episode 243, this week I want to return to the subject of native LinkedIn video. It’s been a while since I covered this and the technique...

The Types of Posts That Engage

23 Mar 2019

Contributed by Lukas

Welcome to a new episode of LinkedInformed. It's been a very slow week for news about LinkedIn so I thought I would take the opportunity to focus on t...

Who Should You Follow?

16 Mar 2019

Contributed by Lukas

Welcome to this weeks show. So who do you follow on LinkedIn and why? I’m not talking about who you connect with, that should be for different reaso...

Employer Branding on LinkedIn

09 Mar 2019

Contributed by Lukas

Welcome to a new episode and this week I will be focussing on a subject that I haven’t covered before on the podcast – Employer branding and it’...

LinkedIn Company Pages...There is hope!

23 Feb 2019

Contributed by Lukas

Welcome to a new episode, this week we are back to talking about LinkedIn company pages.....but with a difference! More of that later but as always fi...

LinkedIn Allsorts!

09 Feb 2019

Contributed by Lukas

Welcome to episode 238. I really struggled to think of a title for this episode because unlike most weeks, no one subject dominates! That said, I hav...

Should You Be Paying For LinkedIn?

02 Feb 2019

Contributed by Lukas

Welcome to a new episode, this week I want to focus on attempting to answer one of the most common and complex questions I get about LinkedIn….Premi...

Increase Your Visibility With Effective Posting

19 Jan 2019

Contributed by Lukas

Welcome to a new episode, this week is very different as the majority of this show will be dedicated to a talk that I'm giving this week on LinkedIn v...

The Empathy Episode

12 Jan 2019

Contributed by Lukas

Happy New Year! I hope you all had a great break over the Christmas holiday. I had an ‘enjoyable at times and stressful at times’ break and as I ...

Christmas 2018

17 Dec 2018

Contributed by Lukas

Welcome to the Christmas edition of the podcast. This will be the last episode this year so let me wish you all a fantastic Christmas break and an exc...

Planning for 2019

08 Dec 2018

Contributed by Lukas

Welcome to episode 233 and this week I’m looking forward and planning for next year. What is your plan for LinkedIn next year? Hopefully, I can stim...

LinkedIn Communication

01 Dec 2018

Contributed by Lukas

Welcome to episode 232. This week the focus is all about my favourite subject….communication. If there is one aspect of using LinkedIn that fascinat...

Posting for Engagement

23 Nov 2018

Contributed by Lukas

Whilst the title for this episode is about posting, I actually have two main topics to cover this week. Posting for Engagement – A case study A c...

New LinkedIn Pages

17 Nov 2018

Contributed by Lukas

Welcome to the 230th episode. This week I cover; LinkedIn Events Do pods violate the user agreement? LinkedIn Top Voices 2018 Several new features Ru...

Feed Ranking Model – What It Means To You.

03 Nov 2018

Contributed by Lukas

Welcome back to another show. This week I’m chatting with Andy Foote about the talk given by a LinkedIn executive called ‘creator-side optimizatio...

Change x 9!

27 Oct 2018

Contributed by Lukas

LinkedIn is changing rapidly! This week I focus on 9 important changes LinkedIn have made since the last episode. New design for WVYP Articles saving...

LinkedIn In A Corporate World

13 Oct 2018

Contributed by Lukas

This week I interview Kurt Shaver from Vengreso about the challenges of social selling and using LinkedIn in a corporate environmentMentioned in this ...

LinkedIn Video – What’s Holding You Back?

05 Oct 2018

Contributed by Lukas

A couple of weeks ago I had a very interesting conversation with an experienced LinkedIn user about native video posts. They post regularly and get fa...

What Makes Great Content on LinkedIn?

29 Sep 2018

Contributed by Lukas

This week I respond to a post by Richard Moore about the apparent lack of 'Content Creators' on LinkedIn in the UK.What exactly is he referring to and...

The Best Company Pages?

15 Sep 2018

Contributed by Lukas

Welcome to episode 224, this week I want to mainly focus on company pages. A feature of LinkedIn that I have often been very critical of.LinkedIn have...

New Groups Have Arrived

08 Sep 2018

Contributed by Lukas

Thanks for all your feedback from last weeks episode about a wishlist for the new design of groups, well we didn't have to wait long did we? Well...

222. New Groups Design Wishlist

01 Sep 2018

Contributed by Lukas

Welcome to episode 222. I hope you find this episode enjoyable and informative.LinkedIn have recently announced that their new re-designed groups sect...

LinkedIn Articles. Are They Worth Your Time?

25 Aug 2018

Contributed by Lukas

Welcome to episode 221, after a weeks break while I was hiking around the Swiss Alps. If you have never been I would highly recommend it, as you can s...

I've Cracked The LinkedIn Algorithm!

11 Aug 2018

Contributed by Lukas

Hello everyone and welcome to a new episode. This week I have had messages from several people about an article doing the rounds that details how the ...

LocalX

04 Aug 2018

Contributed by Lukas

Hello everyone and welcome to a new episode. After two weeks of discussing Pods we are moving onto pastures new. This week I want to focus attention o...

LinkedIn Pods - Part 2

28 Jul 2018

Contributed by Lukas

Welcome to a new episode of LinkedInformed.The main content this week is the second half of my recent interview with Lynnaire Johnston about LinkedIn ...

LinkedIn Pods. Part 1

21 Jul 2018

Contributed by Lukas

What are pods?Sometimes they are called engagement or amplify or boosting pods. The basic premise is that a group of active users form a group/communi...

LinkedIn Etiquette

14 Jul 2018

Contributed by Lukas

Where were you last week?Unexpected holiday?Did I miss an episode?Ooops…sorry about last week folks, this episode didn’t happen last week because,...

The Benefits of LinkedIn Data

30 Jun 2018

Contributed by Lukas

This weeks episode is all about something that is right in front of us, every time we log in to LinkedIn but it's something that most of us take very ...

Company Pages

23 Jun 2018

Contributed by Lukas

Welcome to episode 214. Due to time constraints, this will be a much shorter episode than normal but I did want to focus on company pages and specific...

#Communities

16 Jun 2018

Contributed by Lukas

Welcome to episode 213. A big thanks to everyone who contributed with ideas of LinkedIn mistakes/disasters that I can use in a book I’m considering ...

The 5 Biggest Mistakes Made on LinkedIn

09 Jun 2018

Contributed by Lukas

Welcome to episode 212. A big thanks for all the feedback from last weeks show. Most of you seemed to enjoy Marjorie’s information about ProFinder a...

LinkedIn ProFinder

02 Jun 2018

Contributed by Lukas

Welcome to episode 211, this week’s episode is dedicated entirely to understanding LinkedIn ProFinder.I haven’t used ProFinder as it is currently ...

Build Your Business On LinkedIn

26 May 2018

Contributed by Lukas

Welcome to episode 210, I’m back after a very restful week in the sun in Cape Verde and was surprised to see very little news about LinkedIn circula...

The Most Socially Engaged Recruitment Business

19 May 2018

Contributed by Lukas

Welcome to episode 209, this week we have a pre-recorded interview with Kris Holland who is a Marketing Manager with a specialist recruitment business...

LinkedIn SEO 2018

12 May 2018

Contributed by Lukas

Welcome to episode 208, this week I am revisiting the search algorithm. If you are a long term listener you will recall that I tested the search algor...

Building An Authentic Brand on LinkedIn.

05 May 2018

Contributed by Lukas

Welcome to episode 207, this week I had the pleasure of chatting with Simon Bourne from The Hand Dyed Shoe Company. Simon is a classic example of what...

Time To Refresh Your Profile?

28 Apr 2018

Contributed by Lukas

Welcome to episode 206. As the new desktop profile design continues to roll-out to many, I thought it would make sense to cover profiles with you in t...

Does Content Marketing Still Work?

21 Apr 2018

Contributed by Lukas

Welcome to episode 205, this week I’m joined by Robert Indries to discuss content marketing on LinkedIn. But first… Interesting Stuff I Saw This W...

Lights…Camera….Action!

14 Apr 2018

Contributed by Lukas

Welcome to episode 204, this week I want to return to the increasingly important subject of video, not just native video but the wider use of video on...

Engagement Tactics

07 Apr 2018

Contributed by Lukas

Welcome to episode 203, after a weeks break for the Easter holidays we are back and this week I want to talk about engagement……quite possibly the ...

New (new) Profiles!!!

24 Mar 2018

Contributed by Lukas

Welcome to episode 202, this week I don’t really have one main subject to cover but I guess the most eye grabbing headline is that LinkedIn have dec...

Disengaged!

17 Mar 2018

Contributed by Lukas

Welcome to episode 201, this week I return to our normal format and the main subject is something that has been playing on my mind for a while, in som...

The 200th Episode

10 Mar 2018

Contributed by Lukas

Welcome to this momentous occasion and our 200th episode, this week I wanted to do something special to celebrate this landmark so rather than the nor...

LinkedInfluence

24 Feb 2018

Contributed by Lukas

Welcome to episode 199. Well what an amazing response we had to last weeks debate with John Nemo about LinkedIn automation! One of the key points that...

LinkedIn Automation

17 Feb 2018

Contributed by Lukas

Welcome to episode 198, this week I have a real treat for you! As I have mentioned previously, I wanted to revisit the controversial subject of Linked...

We Are The Test Dummies!

10 Feb 2018

Contributed by Lukas

Welcome to episode 197, I’m back and it’s just me this week.Someone alerted me to a shocking issue regarding invitations to connect this week and ...

LinkedIn Profile Buzzwords

03 Feb 2018

Contributed by Lukas

Welcome to episode 196, this week I chat with personal branding expert Jennifer Holloway about the article that LinkedIn bring out every year highligh...

Connect vs Follow

27 Jan 2018

Contributed by Lukas

Welcome to episode 195, I had planned to cover a different subject (The dangers of automation - let me know your thoughts on that!) this week but then...

Personal Branding on LinkedIn

20 Jan 2018

Contributed by Lukas

Welcome to episode 194, this week I have a chat with my friend and fellow LinkedIn trainer/consultant Sandra Long about personal branding.Interesting ...

LinkedIn User Survey - The Results

13 Jan 2018

Contributed by Lukas

Welcome to episode 193 and a very happy and prosperous new year to you all. I trust everyone had a fantastic break over Christmas.Towards the end of l...

10 LinkedIn Predictions for 2018

23 Dec 2017

Contributed by Lukas

Welcome to episode 192 and a very merry Christmas to all of you.There has been very little news about LinkedIn this week but I did native the followin...

What To Post About?

16 Dec 2017

Contributed by Lukas

Welcome to episode 191, this week I’m going to cover a topic I tackle almost on a daily basis at the moment…..How to know what subjects to post ab...

Stop Blaming The Algorithm!

08 Dec 2017

Contributed by Lukas

Welcome to episode 190, it seems that many people are talking about the mysterious LinkedIn algorithm, myself included! I can’t believe how many of ...