Inside Google Ads with Jyll Saskin Gales

How to Know When to Increase Your Google Ads Budget

07 May 2026

Contributed by Lukas

Most people panic when they see a red warning in Google Ads, but it might actually be the best news you get today. In episode 119 of the Inside Google...

Double Your CTR! Every Google Ads Asset Explained

30 Apr 2026

Contributed by Lukas

If you're still running search ads with basic headlines and descriptions, you are firmly average. And in 2026, average just doesn't cut it a...

Are Google Ads Certifications Actually Worth It in 2026?

23 Apr 2026

Contributed by Lukas

Are the official Google Ads certifications actually worth anything in 2026? In episode 117 of the Inside Google Ads podcast, host Jyll Saskin Gales ta...

The "Slept On" Strategy to Scale Google Ads in 2026

16 Apr 2026

Contributed by Lukas

Stop fighting for the same tiny audience as your competitors. If you've been running Google Ads for a while, you might notice that the old-school...

Fix Your Conversion Tracking: Quality vs Quantity in Google Ads

09 Apr 2026

Contributed by Lukas

Smart Bidding is only as smart as the data you provide. If you feed Google Ads low-quality conversions, you will get low-quality results. In episode 1...

Google Ads Learning Period EXPLAINED: What You Need To Know

02 Apr 2026

Contributed by Lukas

The "learning period" is often treated like a ghost story in the world of Google Ads - something to be feared, to avoid at all costs. In epi...

The Branded Search Playbook: Defend Your Brand Without Killing ROI

26 Mar 2026

Contributed by Lukas

Should you be paying for ads when people are already searching for your business by name? This "brand tax" is one of the most debated topics...

Google Ads for Restricted Industries: 3 Strategies to Win

19 Mar 2026

Contributed by Lukas

If you work in a so-called "Sensitive Interest Category" like healthcare, finance, legal, or real estate, you’ve likely stared at that &qu...

Why Your Google Ads Campaign Has Zero Conversions

12 Mar 2026

Contributed by Lukas

It's frustrating to watch those Google Ads bills roll in while your campaigns have zero conversions! Whether you're an experienced agency pr...

The ONLY B2B Google Ads Strategy You Need in 2026

05 Mar 2026

Contributed by Lukas

Running Google Ads for B2B is notoriously more complex than any other vertical. With longer sales cycles and higher stakes, the usual "best pract...

Beyond the Black Box: How to Optimize Performance Max Campaigns NOW

26 Feb 2026

Contributed by Lukas

Performance Max is no longer the "black box" it used to be; it's now a "clear box" offering full transparency. So how do you ...

HACKED - How to Protect Your Google Ads Account

19 Feb 2026

Contributed by Lukas

Imagine waking up to find your entire agency’s Google Ads Manager account has been compromised. In just minutes, hackers can remove your employees, ...

Quality Score EXPLAINED: The TRUTH About Ad Rank and Ad Quality

12 Feb 2026

Contributed by Lukas

There are naysayers who claim Google Ads Quality Score is just a diagnostic tool and doesn't matter. They're wrong. In episode 107 of the In...

The Google Ads Performance Drop Playbook: When to Wait vs. Optimize

05 Feb 2026

Contributed by Lukas

Is your Google Ads performance actually plummeting, or is it just an unlucky Tuesday? We all know that sinking feeling when you log into your account ...

The PMax Lie: Why Audience Signals & Search Themes Feel Like Control (But Aren't)

29 Jan 2026

Contributed by Lukas

Are your Performance Max audience signals and search themes actually doing anything, or are they just a placebo designed to make you feel like you hav...

3 Secrets to Ecommerce Google Ads Success in 2026

22 Jan 2026

Contributed by Lukas

Are you ready to outsmart your competitors in 2026? In episode 104, host Jyll Saskin Gales shares a recent presentation she did for ProductHero, discu...

5 Google Ads Limitations: When to Fix Them & When to Ignore Them

15 Jan 2026

Contributed by Lukas

We often feel like Google Ads is trying to fight us. Whether it is limiting our budget, reach, or impressions, it can feel like the platform is holdin...

Google Ads Remarketing in 2026: Your Cookie-Proof Strategy for Customer Match, Demand Gen, RLSA and More

08 Jan 2026

Contributed by Lukas

Is remarketing dead? Not exactly, but the old way of chasing users around the internet with low-quality banner ads certainly is. Relying on standard d...

The New Rules of Google Ads: How to Win in 2026

01 Jan 2026

Contributed by Lukas

Google Ads released over 100 new features in the last year, but do you know which ones actually matter for your business? In episode 101 of the Inside...

The $20/Day Google Ads Strategy That Gets HIGH QUALITY Leads (Case Study)

25 Dec 2025

Contributed by Lukas

Can you actually get high-quality leads on Google Ads with just $20 a day? The answer is yes, but only if you set it up the right way. In this special...

PMax vs. Shopping vs. Search: Which is best for ecommerce?

18 Dec 2025

Contributed by Lukas

Performance Max, Standard Shopping, or Search? If you're running an ecommerce business, you have likely stared at your screen wondering which Goo...

Which Google Ads strategy is best for building awareness?

11 Dec 2025

Contributed by Lukas

Building awareness with Google Ads requires a completely different mindset, and toolset, than driving conversions. In Episode 98 of the Inside Google ...

Top 10 Google Ads Mistakes to Avoid

04 Dec 2025

Contributed by Lukas

If you’re managing Google Ads, for your own business or a client, you know that there are so many pitfalls that can derail your campaigns. After opt...

What is the role of automation vs. control in Google Ads?

27 Nov 2025

Contributed by Lukas

In this crossover episode of Inside Google Ads with Jyll Saskin Gales and PPC Town Hall with Optmyzr CEO Fred Vallaeys, they discuss the evolving role...

Does audience targeting work with Search campaigns in Google Ads?

20 Nov 2025

Contributed by Lukas

Stop thinking of search and audiences as separate things! In episode 95, Google Ads Coach Jyll Saskin Gales dives into the powerful and often-overlook...

Is Google stupid?

13 Nov 2025

Contributed by Lukas

We've all been there: staring at our Google Ads account and thinking, "Is Google completely stupid?" As someone who used to work at Goo...

What does limited by budget mean in Google Ads?

06 Nov 2025

Contributed by Lukas

Budgeting in Google Ads can seem straightforward, but in reality, it's far more complex than just setting a dollar amount. In episode 93 of the I...

15 Google Ads Targeting Strategies For You To Steal

30 Oct 2025

Contributed by Lukas

Are you feeling the squeeze of rising CPCs and increasingly automated Google Ads campaigns? In this special episode 92, Google Ads coach Jyll Saskin G...

Should you use the Power Pack in Google Ads?

23 Oct 2025

Contributed by Lukas

Inside Google Ads host Jyll Saskin Gales was recently featured on the official Google Ads LinkedIn page! In episode 91, she dives deeper into the advi...

What's the best structure for Performance Max campaigns?

16 Oct 2025

Contributed by Lukas

Are you struggling to figure out the best structure for your Google Ads campaigns? Should you segment or consolidate? In Episode 90 of the Inside Goog...

Can you still use Call Ads in Google Ads?

09 Oct 2025

Contributed by Lukas

We’ve all been there: you log into Google Ads ready to optimize, only to find the interface has changed and a key feature you rely on is gone. Googl...

Should you run ads?

02 Oct 2025

Contributed by Lukas

Should you even be using Google Ads? In Episode 88 of the Inside Google Ads podcast, host Jyll Saskin Gales shares a simple framework for business own...

Is PMax the best or the worst campaign type in Google Ads?

25 Sep 2025

Contributed by Lukas

Is Performance Max the best or worst campaign type in Google Ads? In Episode 87 of Inside Google Ads, host Jyll Saskin Gales dives into the controvers...

When should you use Target vs. Maximize vs. Manual bid strategies?

18 Sep 2025

Contributed by Lukas

There are many bid strategies to choose from in Google Ads, and they fall into three main categories of bidding: target, maximize, and manual. In Epis...

How to get started with Gmail Ads and YouTube Ads

11 Sep 2025

Contributed by Lukas

Is it possible to use Google Ads without running Search campaigns? What if you're a Google Ads beginner? In this special crossover episode, Jyll ...

How does the Google Ads algorithm actually work?

04 Sep 2025

Contributed by Lukas

How does the Google Ads algorithm actually work? In Episode 84 of Inside Google Ads, host Jyll Saskin Gales demystifies the concept of "the algor...

Can you target placements or display keywords in Google Ads?

28 Aug 2025

Contributed by Lukas

If you're wondering how to target or exclude specific websites, topics, or keywords on Google Ads, Episode 83 is for you. Host Jyll Saskin Gales,...

Should you use AI Max for Search Campaigns in Google Ads?

21 Aug 2025

Contributed by Lukas

AI Max has only been available for a few weeks, and it's got the whole Google Ads industry in a tizzy! In Episode 82 of the Inside Google Ads pod...

How does double serving affect my impression share?

14 Aug 2025

Contributed by Lukas

Have you heard the buzz about Google Ads "double serving" and wondered what it really means for your campaigns? In Episode 81 of Inside Goog...

What types of businesses shouldn't run Google Ads?

07 Aug 2025

Contributed by Lukas

How do you know if you're ready to run Google Ads? How do you manage client expectations when your client doesn't understand how Google Ads ...

AI Max, Broad Match and the Keywordless Future of Google Ads

31 Jul 2025

Contributed by Lukas

What's the difference between AI Max and Broad match keywords in Google Ads? Should you use them? In episode 79 of the Inside Google Ads podcast,...

How to promote your YouTube video with Google Ads

24 Jul 2025

Contributed by Lukas

How can you effectively promote your YouTube videos or even increase your YouTube subscriber count legitimately, without breaking the bank? In episode...

All 12 Google Ads bid strategies EXPLAINED!

17 Jul 2025

Contributed by Lukas

Did you know that there are a dozen different bid strategies to choose from in Google Ads? In Episode 77, Google Ads Coach Jyll Saskin Gales covers th...

Performance Max vs. Search: Which one is better for you?

10 Jul 2025

Contributed by Lukas

Are you struggling to decide between Performance Max and Search campaigns for your Google Ads strategy? In episode 76 of Inside Google Ads, host Jyll ...

Can you get good results in Google Ads with a small budget?

03 Jul 2025

Contributed by Lukas

In special episode 75 of the Inside Google Ads podcast, host Jyll Saskin Gales tackles a common question for small business owners: is it still possib...

Are broad match keywords worth it in Google Ads?

26 Jun 2025

Contributed by Lukas

Are broad match keywords really as troublesome as they say? As if! In Episode 74 of the Inside Google Ads podcast, host Jyll Saskin Gales drops major ...

Do ecommerce businesses need a Google Shopping feed?

19 Jun 2025

Contributed by Lukas

Do you really need a Google Shopping feed to be successful with Google Ads? While it's not an absolute requirement, it is highly recommended for ...

Help! My Google Ads audiences aren't working!

12 Jun 2025

Contributed by Lukas

What happens when your perfectly planned Google Ads audience targeting strategy doesn't work? As any seasoned practitioner knows, encountering ob...

Should you use Target CPA bidding in Google Ads?

05 Jun 2025

Contributed by Lukas

You've got questions about Target CPA bidding, and in episode 71 of the Inside Google Ads podcast, host Jyll Saskin Gales has answers! She clarif...

Do Google Ads Demand Gen campaigns work for lead generation?

29 May 2025

Contributed by Lukas

Can Google Ads Demand Gen campaigns actually generate demand, or are they a waste of money? In episode 70, host Jyll Saskin Gales dives into Google&ap...

Google Marketing Live 2025 Recap & Analysis

22 May 2025

Contributed by Lukas

It's the day after #GML2025, and Inside Google Ads host Jyll Saskin Gales was in the room where it happened in Mountain View, California. In this...

How can you spy on competitors' keywords in Google Ads?

15 May 2025

Contributed by Lukas

What's the easiest way to spy on your competitor's keywords? In episode 68, Google Ads Coach Jyll Saskin Gales dives deep into effective (an...

Why does Smart Bidding drive up my CPCs?

08 May 2025

Contributed by Lukas

Are rising Google Ads CPCs making you sweat? It's not a good enough excuse to stick with manual bidding. In fact, that's counterproductive! ...

Does Performance Max give enough transparency or control?

01 May 2025

Contributed by Lukas

PMax channel reporting is here! Time to celebrate? In a very candid episode of Inside Google Ads, host Jyll Saskin Gales dives into the latest buzz fr...

Should you use bid adjustments in Google Ads?

24 Apr 2025

Contributed by Lukas

Are bid adjustments in Google Ads still a "thing"? In Episode 65 of Inside Google Ads, host Jyll Saskin Gales tackles your questions about b...

Buy my book today on Amazon!

16 Apr 2025

Contributed by Lukas

Guess what?! Jyll's book, "Inside Google Ads: Everything You Need to Know About Audience Targeting," is officially out now - and it&apo...

Can you still use custom segments in Google Ads?

10 Apr 2025

Contributed by Lukas

Struggling to understand Google Ads custom segments? Are you not seeing them anymore in your audience targeting settings? You're not alone! In Ep...

Are Exact Match keywords expensive in Google Ads?

03 Apr 2025

Contributed by Lukas

Are you wondering whether those super specific exact match keywords in Google Ads are actually worth the higher cost? Google Ads Coach Jyll Saskin Gal...

How do you audit a Google Ads account?

27 Mar 2025

Contributed by Lukas

In this tech-heavy episode of Inside Google Ads, host Jyll Saskin Gales answers three of your burning Google Ads questions. First, get a sneak peek at...

Should you use Performance Max for Lead Generation?

20 Mar 2025

Contributed by Lukas

Let's put this question to bed once and for all: PMax for Lead Gen, yay or nay? In Episode 60 of Inside Google Ads, host Jyll Saskin Gales tackle...

Advanced Audience Targeting in Google Ads

13 Mar 2025

Contributed by Lukas

This is the episode you've been waiting for! For special episode 59, Google Ads Coach Jyll Saskin Gales shares her "Advanced Audience Target...

What makes a good Responsive Search Ad?

06 Mar 2025

Contributed by Lukas

What makes a good Responsive Search Ad? In Episode 58 of Inside Google Ads, host Jyll Saskin Gales explains the nuances of crafting effective RSAs. We...

Is your business too small to advertise?

27 Feb 2025

Contributed by Lukas

In Episode 57 of Inside Google Ads, host Jyll Saskin Gales tackles a question that might make some advertisers squirm: are some businesses simply too ...

Is Google Partner status worth it?

20 Feb 2025

Contributed by Lukas

Are the Google Ads certifications worth taking to get Google Partner status? In Episode 56 of Inside Google Ads, host Jyll Saskin Gales tackles your b...

Can you still use Manual CPC bidding in Google Ads?

13 Feb 2025

Contributed by Lukas

If it ain't broke, don't fix it! In Episode 55 of Inside Google Ads, host Jyll Saskin Gales dives into how to choose the right bidding strat...

How can you advertise on YouTube?

06 Feb 2025

Contributed by Lukas

How to advertise on YouTube? Let's get into it. In Episode 54 of Inside Google Ads, host Jyll Saskin Gales discusses the ins and outs of YouTube ...

ALL of your Google Ads questions answered!

30 Jan 2025

Contributed by Lukas

It's the one-year anniversary of the Inside Google Ads podcast! To celebrate, host Jyll Saskin Gales answers all of your most burning questions a...

Which is better: Phrase Match or Exact Match keywords?

23 Jan 2025

Contributed by Lukas

In Episode 52 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales tackles the nuances of keyword match types in Google Ads head on. No "it d...

Should you use Customer Match in Google Ads?

16 Jan 2025

Contributed by Lukas

Audience Targeting in Google Ads can be very challenging to get right. In Episode 51 of Inside Google Ads, host Jyll Saskin Gales tackles three challe...

Do I need to set a Target CPA or Target ROAS in Google Ads?

09 Jan 2025

Contributed by Lukas

In Episode 50 of Inside Google Ads, Jyll Saskin Gales tackles the age-old question: which Google Ads bid strategy reigns supreme? She dives deep into ...

What is the future of Google Ads with AI?

02 Jan 2025

Contributed by Lukas

You don't need to ask ChatGPT to know that AI is changing every single thing around us. (And no, AI didn't write that sentence.)In Episode 4...

Are Google reps helpful?

26 Dec 2024

Contributed by Lukas

In this special episode of Inside Google Ads, host Jyll Saskin Gales speaks with Aaron Young of Define Digital Academy about Google Ads sales represen...

Should you use manual or automated bidding with Shopping campaigns?

19 Dec 2024

Contributed by Lukas

Is there still room in your Google Ads account for good old Standard Shopping campaigns? Absolutely! In Episode 47 of Inside Google Ads, Google Ads Co...

Can you run Google Ads with a small budget?

12 Dec 2024

Contributed by Lukas

In Episode 46 of Inside Google Ads, host Jyll Saskin Gales answers your burning questions about running Google Ads with a small budget. Discover the m...

How many keywords should I put in an ad group in Google Ads?

05 Dec 2024

Contributed by Lukas

Are more keywords better? In Episode 45 of Inside Google Ads, Google Ads Coach Jyll Saskin Gales discusses effective strategies for managing Google Ad...

How to launch a new product with Google Ads

28 Nov 2024

Contributed by Lukas

In this special episode of Inside Google Ads, host Jyll Saskin Gales gives listeners a sneak peek at her forthcoming weekly Google Ads newsletter, &qu...

Should you manage your own Google Ads or hire an agency?

21 Nov 2024

Contributed by Lukas

Should you manage your Google Ads yourself or hire an agency? In Episode 43 of Inside Google Ads, host Jyll Saskin Gales explores the pros and cons of...

Will Maximize Conversions bidding inflate my CPCs?

14 Nov 2024

Contributed by Lukas

It's time to address the skepticism and anxiety surrounding Smart Bidding in Google Ads. In Episode 42 of Inside Google Ads, Google Ads Coach Jyl...

Should you run Search and Performance Max together?

07 Nov 2024

Contributed by Lukas

Let's talk about how to pair different aspects of Google Ads for better results. In Episode 41 of Inside Google Ads, host Jyll Saskin Gales answe...

How to optimize a Google Shopping campaign

31 Oct 2024

Contributed by Lukas

In this special Halloween episode of Inside Google Ads, we're diving into a real-life Google Ads account – with the client's permission, o...

Should you use micro-conversions in Google Ads?

24 Oct 2024

Contributed by Lukas

What can you do if your Google Ads campaigns don't have enough conversion volume to get Smart Bidding to work? Implement micro-conversions!In Epi...

When is high click-through rate (CTR) a bad thing in Google Ads?

17 Oct 2024

Contributed by Lukas

Have you ever felt like your Google Ads results are too good to be true, or too bad to be real? In this episode, host Jyll Saskin Gales tackles three ...

Does Performance Max work for lead gen?

10 Oct 2024

Contributed by Lukas

Can lead gen businesses use Performance Max? Should they? In this episode of Inside Google Ads, host Jyll Saskin Gales dives into the world of Perform...

How should I set up my Google Ads campaign?

03 Oct 2024

Contributed by Lukas

It's time to answer your burning questions about setting up a new Google Ads campaign! In this episode of Inside Google Ads, host Jyll Saskin Gal...

Are Display ads worth it in Google Ads?

26 Sep 2024

Contributed by Lukas

Are Display ads in Google Ads really worth it? In this episode, host Jyll Saskin Gales explores the pros and cons of Display campaigns, sharing her pe...

When should I change my bid strategy in Google Ads?

19 Sep 2024

Contributed by Lukas

Is it time to change your campaign's bid strategy? In Episode 34 of Inside Google Ads, host Jyll Saskin Gales, ex-Googler and Google Ads Expert, ...

Do single keyword ad groups (SKAGs) still work in Google Ads?

12 Sep 2024

Contributed by Lukas

It's time to tackle the controversial SKAG strategy (single keyword ad groups) and explore its relevance in 2024. In Episode 33 of Inside Google ...

What is Demand Gen in Google Ads?

05 Sep 2024

Contributed by Lukas

Demand Gen campaigns are the buzziest, newest campaign type in Google Ads. In Episode 32 of Inside Google Ads, host Jyll Saskin Gales explains what De...

4 Facebook Ads Mistakes to Avoid ft. Josh Okungbaiye

29 Aug 2024

Contributed by Lukas

You've seen him on TikTok, now he's sharing the top 4 Facebook Ads mistakes you need to avoid. Episode 31 of Inside Google Ads hands the mic...

How can local businesses use Google Ads? ft. Harrison Jack Hepp

22 Aug 2024

Contributed by Lukas

In Episode 30 of Inside Google Ads, we're joined by Harrison Jack Hepp, an expert in Google Ads strategies for local businesses. Host Jyll Saskin...

5 Things You Need To Fix Your Conversion Tracking ft. Ameet Khabra

15 Aug 2024

Contributed by Lukas

Third-party cookies may be here to stay (for now), but your conversion tracking and audience building are not delivering the best possible results if ...

Can you advertise on Amazon without selling on Amazon? ft. Navah Hopkins

08 Aug 2024

Contributed by Lukas

Not surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in ot...

What are the limitations of Google Ads Grants? ft. Jason King

01 Aug 2024

Contributed by Lukas

If you work at a nonprofit, or with nonprofits, this is the episode you've been waiting for!Google Ads Coach Jyll Saskin Gales is joined by Googl...

Is Manual CPC bidding in Google Ads a mistake?

25 Jul 2024

Contributed by Lukas

Bid strategies are complicated. What should you do when conversions aren't the primary goal of your campaign? The answer may surprise you. In Epi...

What settings should I use for my Google Ads campaigns?

18 Jul 2024

Contributed by Lukas

Ever wondered what the best settings are for your Google Ads campaigns? In this episode, host Jyll Saskin Gales breaks down what you need to know abou...

Can you layer audiences in Google Ads?

11 Jul 2024

Contributed by Lukas

Is it possible to layer audiences in Google Ads? Absolutely! In this episode, host Jyll Saskin Gales shares how you can narrow your reach and target ...

How to run Google Ads with a low budget

04 Jul 2024

Contributed by Lukas

Is it possible to run a successful Google Ads campaign on a small budget? Yes, but it's harder than you think!This special edition episode of Ins...

How do I get started in Google Ads?

27 Jun 2024

Contributed by Lukas

Are you ready to dive into the world of Google Ads? In this beginner-friendly episode, host Jyll Saskin Gales takes you back to basics, answering your...

How often should you update your Google Ads?

20 Jun 2024

Contributed by Lukas

Is ad fatigue a real thing in Google Ads? In this episode, host Jyll Saskin Gales talks about one of her favourite Google Ads topics: creating effecti...

Does Impression Share matter in Google Ads?

13 Jun 2024

Contributed by Lukas

Does Impression Share matter in Google Ads? Both Impression Share and Auction Insights can help you understand how your ads are performing and how you...