Partner and Chief Strategy Officer of The Special Group NZ, Rory Gallery, joined us for a look at some of his (multiple) award winning campaigns, his creative roots and a look at how Ireland can compete on the global creative stage. Links to some of Rory's campaigns. 1. Kiwi Sceptics – This ran in Australia for Air NZ. It won in the first ever year of branded content at Cannes, when branded content was still very much a new thing. https://www.youtube.com/watch?v=qX0TqnIXg5o 2. Guinness – Made of More. The Made of More Brand platform was very successful leading to Rory authoring two IPA effectiveness gold papers for this. It is a good story about developing a brand platform and building a long term brand. https://www.youtube.com/watch?v=66HuFrMZWMo https://www.youtube.com/watch?v=WxtA0L36Wvs https://www.youtube.com/watch?v=lJhw0FeKaU0 3. Highlights from more New Zealand ads; https://vimeo.com/437557847 https://www.youtube.com/watch?v=bWKWMcjA-68 https://www.youtube.com/watch?v=NhoIT5CL5qA
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