Inside Marketing

Ep. 158 - Kingsley Kelly, CTO, Glitch.

30 Apr 2026

Contributed by Lukas

This week, we welcome Kingsley Kelly, Founder and CTO of Glitch, an AI agent advertising service, to discuss the ongoing transformation of media, adve...

EP. 157 - Ray O'Donoghue Dublin Night Time Economy Advisor.

16 Apr 2026

Contributed by Lukas

The night time economy in Dublin encompasses far more than just nightclubs. It includes a variety of venues and activities that contribute to the city...

Ciaran O'Kane is Back!

26 Mar 2026

Contributed by Lukas

This week we're joined once again by Ciaran O'Kane CEO of exchange wire and co-founder of First Party Capital to talk all things AI, ad tech, tech sta...

Ep. 155 - Dr. Lollie Mancey

12 Mar 2026

Contributed by Lukas

This week we're joined by Dr Lollie Mancey, Programme Director for Innovation and Entrepreneurship at UCD's Innovation Academy to discuss AI it's inte...

Ep. 154 - Creative Effectiveness With Andrew Tindall.

26 Feb 2026

Contributed by Lukas

This week Andrew Tindall of System 1 discusses his new book The Creative Dividend and how it lays out a practical framework for improving creative ef...

Ep. 153 - The Impact Of Newsbrands on Younger Audiences

12 Feb 2026

Contributed by Lukas

This week we're joined by Jason Brownlee, founder of research and insights company Colourtext, for a look at how media and especially news media impac...

Ep. 152 - The Changing Audio Landscape

29 Jan 2026

Contributed by Lukas

This week we're joined by Dael Wood, Strategic Consulting Director and Zsofi Toth, Research and Insights Director from dentsu Ireland to examine the e...

Ep. 151 - Dan Calladine Returns

15 Jan 2026

Contributed by Lukas

Dan Calladine, Head of Media Futures at dentsu international is back with us for a look at the marketing trends that will impact 2026 and beyond.

Ep. 150 - 2025 In Review

04 Dec 2025

Contributed by Lukas

In this, our 150th episode, Dave is joined by The Irish Times Media Solutions' very own Head of Client Rob Kinsella for a look back at the year in Ins...

Ep. 149 - The Practice Of Attention

20 Nov 2025

Contributed by Lukas

This week we're joined by Mike Follett, CEO of Lumen Research, who talks us through the benefits and methodology of attention tracking.

Ep. 148 - Mark Ritson is back!

06 Nov 2025

Contributed by Lukas

Brand consultant, marketing professor and, according to Dave, a tech millionaire! After a transformative gap of four years Mark Ritson is back. He fil...

Ep. 147 - Why small IS mighty

23 Oct 2025

Contributed by Lukas

This week we're joined by Corin Camenisch, Global Marketing Lead Sum Up, for a look at why small business should be cherished (more so than they curre...

Ep. 146 - Business Transformation With Debbie Byrne

09 Oct 2025

Contributed by Lukas

Debbie Byrne, Managing Director of An Post Retail, joins us for a frank discussion on business transformation. Laying out the challenges of balancing ...

Ep. 145 - Sales AND Marketing not Sales OR Marketing.

25 Sep 2025

Contributed by Lukas

This week we're joined by Aidan O'Driscoll founder of Align Consultancy and Agency to look at why there's sometimes a disconnect between Sales and Mar...

Ep. 144 - Get Gutsy With Paul Keogh

11 Sep 2025

Contributed by Lukas

Paul Keogh, formerly of Guinness, Budweiser and Polygram Records joins us to discuss how sometimes finding the bravery to go with your gut will have p...

Ep. 143 - Why Brands Should Get In The Game.

29 Aug 2025

Contributed by Lukas

This week we're joined by Medal's Yuriy Yarovoy on how Medal, a cross platform tool and social network for gaming, has gone from a standing start to r...

Ep. 142 - Cannes In Review with dentsu.

24 Jul 2025

Contributed by Lukas

We're joined by not one but two judges of this year's Cannes festival of advertising. Cathy Boxall, dentsu's Global Head of Entertainment and dentsu I...

Ep. 141 - Declan O'Reilly, Empathy Research. Will AI democratise data?

10 Jul 2025

Contributed by Lukas

This week we're joined by Declan O'Reilly, Group MD of Empathy Research, for a look at what impact AI is having on research methodology and practices.

IM Bites on Grocery Shopping & Private Label Trends

04 Jul 2025

Contributed by Lukas

Claire O'Rourke – dentsu's Research Director – joins us to unpack the latest Pulse findings on grocery shopping in Ireland. From the rise (and lim...

Ep. 140 – David Hartigan – Why authenticity is the best marketing approach

26 Jun 2025

Contributed by Lukas

This week, David Hartigan, CEO & Founder of Hemp Heros, shares how authenticity and purpose can drive brand growth.

Ep. 139 (Part 2) – Daniel Lambert - The Accidental Marketer

20 Jun 2025

Contributed by Lukas

Part two of our chat with Bohemians FC COO, Bang Bang Cafe owner and manager of Irish language hip hop group and cultural sensation Kneecap. Bohemi...

Ep. 139 (Part 1) – Daniel Lambert - The Accidental Marketer

12 Jun 2025

Contributed by Lukas

In the first of two parts we’re joined by Bohemians FC COO, Bang Bang Café owner and manager of Irish language hip hop group and cultural sensation...

Ep. 138 - TV Effectiveness

29 May 2025

Contributed by Lukas

This week Elena Jasper, Head of Marketing at Marketing Architects, joins us to talk all things TV.

Ep. 137 - Why Irish people should identify as leprechauns.

15 May 2025

Contributed by Lukas

This week we're joined by Folk's Chief Creative Officer Karl Waters as he explains to us why - in the light of EU legislation - Irish people should id...

IM Bites on Holiday Planning.

08 May 2025

Contributed by Lukas

Claire O'Rourke - dentsu's Research Director - joins us to go through the latest findings from dentsu's Pulse report on Holiday Planning. Pulse Repo...

Ep. 136 - Fergal McGovern from Visible Thread on how AI can make the complex simple.

01 May 2025

Contributed by Lukas

This week we're joined by Fergal McGovern, founder and CEO of Visible Thread - experts in compliance and regulatory content and contract software - fo...

Ep. 135 - Advertising Unfiltered With Bob Hoffman

10 Apr 2025

Contributed by Lukas

This week we're joined by legendary ad-man, writer, speaker and award winning blogger Bob Hoffman to get under the hood of the advertising industry. ...

Ep. 134 - Brand Success and Succession with Fiona Curtin

27 Mar 2025

Contributed by Lukas

This week we're joined by Heineken's Marketing Director Fiona Curtin to discuss the evolution of their succession campaign.

Ep. 133 - Tracking Trends With Rachel Ray

13 Mar 2025

Contributed by Lukas

This week we're joined by dentsu's Group Strategy Director, Rachel Ray for a look at current trends in marketing, advertising, culture and media. From...

Ep. 132 - Bob Neville on what may be a challenging year for retail.

27 Feb 2025

Contributed by Lukas

This week we're joined by strategic global retail leader Bob Neville, who's worked with some of the biggest brands in the world to look at the challen...

Navigating Consumer Concerns as Irish Adults Look Ahead to the Year

21 Feb 2025

Contributed by Lukas

Kicking off our first bite-sized episode we're joined by Claire O'Rourke, Research Director in dentsu to break down key takeaways from our first Pulse...

Ep. 131 - Future Gazing With Ciaran O'Kane

13 Feb 2025

Contributed by Lukas

This week we're joined by Ciaran O'Kane, co-founder of Exchange Wire and General Partner in First Party Capital for a look at the plethora of platform...

Ep. 130 - Liam McDonnell

29 Jan 2025

Contributed by Lukas

This week we're joined by former CEO of dentsu Liam McDonnell, who, over the last thirty years has pretty much shaped the media agency landscape in Ir...

Ep. 129 - 2025 With Dan Calladine

22 Jan 2025

Contributed by Lukas

And we're back! To start things off for 2025 we're talking to Head of Futures at dentsu, Dan Calladine for a look at the trends and developments the w...

Ep. 128 - 2024 In Review

12 Dec 2024

Contributed by Lukas

It's the most wonderful time of the year! This week Dave welcomes Rob Kinsella, Head of Client at The Irish Times Group, in to relive some of the high...

Ep. 127 - Ireland, The EU's Loneliest Nation

28 Nov 2024

Contributed by Lukas

This week we’re joined by Vivian Chambers, founder of Bricolage and Sarah Van Horn, their Head of Cultural Insights, to investigate the implication...

Ep. 126 - Siobhan Smith

14 Nov 2024

Contributed by Lukas

This week we're joined by Expleo's Siobhan Smith for a look at the opportunities and pitfalls of B2B marketing.

Ep. 125 - Gerrard Tannam

31 Oct 2024

Contributed by Lukas

This week we're joined by Gerrard Tannam, owner and brand builder at Islandbridge Brand Development to discuss the nuances of marketing for SME's. Is...

Ep. 124 - Karen Nelson Field Returns.

18 Oct 2024

Contributed by Lukas

In this week's episode we welcome back Karen Nelson Field who's research into attention metrics in the cluttered ad environment has been a game change...

Ep. 123 - Funding Content

03 Oct 2024

Contributed by Lukas

New funding models have changed the way content is bought, sold and paid for. In this weeks episode we sit down with Stuart Switzer, founder and forme...

Ep. 122 - Anne O'Leary - Head of Meta Ireland

19 Sep 2024

Contributed by Lukas

This week we're joined by Anne O'Leary, Head Of Meta Ireland, for a discussion around building company culture and community in a workplace that truly...

Ep. 121 - Why Brands Thrive On Authenticity.

05 Sep 2024

Contributed by Lukas

On this week’s Inside Marketing we’re joined by Greta Dunne founder of Marker Video, a content platform that trades on authenticity, putting brand...

Ep120 - AdamMorgan - The Cost of Dull in Advertising

25 Jul 2024

Contributed by Lukas

Ep120 - AdamMorgan - The Cost of Dull in Advertising by dentsu & Irish Times Media Solutions

Ep. 119 - Reputations Built Over Time

11 Jul 2024

Contributed by Lukas

This week we're joined by Niamh Boyle, founder of The Reputations Agency, to discuss the value of a good reputation, how one's built, governed and in ...

Ep. 118 - Energy Marketing During A Crisis

27 Jun 2024

Contributed by Lukas

This week we're joined by Lisa Browne, Head of Marketing and Customer Insights at ESB Group, to discuss how Electric Ireland a brand that's only been ...

Ep.117 - Brid O'Connell from Guaranteed Irish

13 Jun 2024

Contributed by Lukas

This week we're joined by Brid O'Connell, CEO of Guaranteed Irish, the not-for-profit business membership organisation that's been representing busine...

Ep. 116 - Oh, The Good Life!

30 May 2024

Contributed by Lukas

We're joined by Laura Costello Head of Sustainability and Planet Services at Thinkhouse to discuss her recent Goodlife Project, a research initiative ...

Ep. 115 - A Golden Age For Retail Media

16 May 2024

Contributed by Lukas

This week we're joined by Lee Roberts and Eoin Maguire, both of whom are head of sales of retail media at Tesco UK and Ireland respectively, to discus...

Ep. 114 - Creative Competitiveness With Rory Gallery.

02 May 2024

Contributed by Lukas

Partner and Chief Strategy Officer of The Special Group NZ, Rory Gallery, joined us for a look at some of his (multiple) award winning campaigns, his ...

Ep. 113 - Uncommon Culture with Nils Leonard.

19 Apr 2024

Contributed by Lukas

This week Nils Leonard the founder of creative agency Uncommon Creative and former chairman and creative director of Grey London joins us for a chat a...

Ep. 112 - Experiment with Experience

05 Apr 2024

Contributed by Lukas

Experience is everything but are brands doing enough in this space? This week we're joined by Andrew Casey founder of Headcase marketing to talk all t...

Ep.111 - Making Data Come To Life with Dr. Grace Kite

21 Mar 2024

Contributed by Lukas

This week we're joined by Magic Numbers founder and data specialist Dr. Grace Kite who really does make data fun.

Ep.110 - Consumer Trends With Rachel Ray

07 Mar 2024

Contributed by Lukas

Do you know your Internet of Excess from your Attention Metrics, your Meme-able Moments from your Trust Tracking? Don't worry! Rachel Ray, Group Strat...

Ep. 109 - Planning Frameworks, Friend Or Foe?

22 Feb 2024

Contributed by Lukas

This week we're joined by strategist Baiba Matisone to discuss planning and strategy frameworks, how they help and how when they go wrong they can be ...

Ep. 108 - Prof. Jenni Romaniuk

08 Feb 2024

Contributed by Lukas

This week we're joined by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute for Marketing Science to discuss how we're targeting the wrong peop...

Ep. 107 - Ciaran O'Kane is Back!

25 Jan 2024

Contributed by Lukas

Stalwart of the show and CEO of Wire Corp Ciaran O'Kane returns for a wide ranging chat about Privacy, the (long and slow) demise of the 3rd party coo...

Ep. 106 - Talking Trends with Dan Calladine

11 Jan 2024

Contributed by Lukas

And we're back! We're kicking off 2024 with a look at the trends that will dominate this year's marketing landscape with Dan Calladine, Head of Media ...

Ep. 105 - The Most Wonderful Wrap Up Of The Year

14 Dec 2023

Contributed by Lukas

This week we're joined by The Irish Times' Head of Client Rob Kinsella to look back at the year in marketing trends, from AI to effectiveness and rese...

Ep. 104 - Listen Up With Lee Thompson

30 Nov 2023

Contributed by Lukas

This week we're joined by AudioOne director and co-founder Lee Thompson for a look at digital audio trends, how they've changed in the past few years ...

Ep. 103 - David Cullen on Research

17 Nov 2023

Contributed by Lukas

This week we're joined by David Cullen, CEO of the research and business advisory practice Opinions, to discuss research how it's changed, whether it'...

Ep. 102 - Paul Feldwick on change, research and the inherent showbusiness of advertising.

02 Nov 2023

Contributed by Lukas

Advertising expert and author Paul Feldwick joins us for a look at whether advertising has fundamentally changed or if it's just that our perception o...

Ep. 101 - Peter Field

20 Oct 2023

Contributed by Lukas

This week we're joined by Peter Field whose research on long term brand building versus short term activity has changed the way we look at effectivene...

Ep. 100 - Rory Sutherland

05 Oct 2023

Contributed by Lukas

**Milestone Episode** In our 100th episode columnist, author and chairman of Ogilvy and Mather, Rory Sutherland joins us to celebrate our centenary an...

Ep. 99 - Brand and Nation Building

21 Sep 2023

Contributed by Lukas

Former chairman of McConnells advertising and current marketing and brand lecturer at the Smurfit and Quinn schools of Business John Fanning joins us ...

Ep. 98 - DTC with Polestar. Direct To Consumer or Drive The Car?

07 Sep 2023

Contributed by Lukas

This week Kieran Campbell, Market Lead at Polestar Ireland joins us to discuss how Polestar's Direct To Consumer model is disrupting the automotive in...

Ep. 97 - Creative Can Do!

29 Jun 2023

Contributed by Lukas

This week we're joined by artist, master creative and a founder of Rothco, one of Dublin's best and most decorated creative agencies, for a chat on cr...

Ep. 96 - Is News On Trend?

15 Jun 2023

Contributed by Lukas

This week we're joined by Vivian Chambers from cultural insights agency, Bricolage, for a look at young peoples habits around news. How they're engagi...

Ep. 95 - Outfoxing The Market

25 May 2023

Contributed by Lukas

Paul Dervan, CMO of The National Lottery and author of Run With Foxes joins us for a chat about the importance of being brave, getting consumer resear...

Ep. 94 - Sussing Out Sustainability

11 May 2023

Contributed by Lukas

This week we're joined by Oli Cook founder of fintech firm Ekko to discuss sustainability, the perils of greenwashing, consumer confusion and more.

Ep. 93 - Get Into The Game

27 Apr 2023

Contributed by Lukas

This week gaming consultant and strategist Darragh Barker joins us for a look at gaming from a brand perspective. We look at how brands can get involv...

Ep. 92 - Are The Kids All Right?

13 Apr 2023

Contributed by Lukas

This week we're joined by Claire Hyland, head of The Youth Lab at Thinkhouse PR to discuss the results of their recent youth survey.

Ep. 91 - Life After Big Tech

23 Mar 2023

Contributed by Lukas

This week we're joined by Adam Harrisson of start up Lever to discuss the current tumult in the tech sector and what opportunities there are for forme...

Ep. 90 - Meet Dave Trott

02 Mar 2023

Contributed by Lukas

Industry legend, creative director, copy writer, agency founder and author Dave Trott joins us this week for a chat about the current state of marketi...

Ep89 - Social Media and the impact of cancel culture on brands

16 Feb 2023

Contributed by Lukas

Ep89 - Social Media and the impact of cancel culture on brands by dentsu & Irish Times Media Solutions

Ep. 88 - The Future Looks Bright...Right?

02 Feb 2023

Contributed by Lukas

Dan Calladine, Head Of Futures at dentsu joins us for a look at upcoming trends in a year that no one's quite sure what to make of so far.

Ep. 87 - Ciaran O'Kane

19 Jan 2023

Contributed by Lukas

This week Ciaran O'Kane, Chief Strategy Officer at WireCorp and ExchangeWire joins us for a look at the year ahead in marketing.

Ep. 86 - 2022 In Review

19 Dec 2022

Contributed by Lukas

This week we're joined by The Irish Times' Head of Client Solutions Rob Kinsella for a look back at the year that was on Inside Marketing.

Ep. 85 - Automation For Our People

02 Dec 2022

Contributed by Lukas

This week we're joined by Dave Lenny, Head Of Innovation at dentsu for a deep dive into the rapid development of automation in media.

Ep. 84 - Paddy Power's Portfolio of Promotion

17 Nov 2022

Contributed by Lukas

This week we're joined by Michelle Spillane, Marketing and Brand Director at Paddy Power UK&I to talk about what goes into making a memorable marketin...

Ep.83 - Listen Up! The Power Of Audio

03 Nov 2022

Contributed by Lukas

This week we’re joined by Radiocentre CEO Ciaran Cunningham for a look at how audio’s doing, where radio’s headed and how it’s perceived as a ...

Ep. 82 - The Attention Economy with Professor Karen Nelson-Field

20 Oct 2022

Contributed by Lukas

This week we're joined by Professor Karen Nelson-Field, author of The Attention Economy, to discuss how attention is an integral part of any brand str...

Ep. 81 - Creative Nation - Pitching Ireland As A Creative Hub

06 Oct 2022

Contributed by Lukas

This week we’re joined by IAPI’s CEO Charley Stoney and Bonfire’s Creative Director Sean Hynes to discuss what IAPI are doing to promote creativ...

Ep. 80 - Still Sharp? IM meets Professor Byron Sharp.

22 Sep 2022

Contributed by Lukas

It’s been 12 years since Professor Byron Sharp published the seminal “How Brands Grow” and this week Professor Sharp joins us to discuss its met...

Ep. 79 - Jodie Hopperton on The Role Of Product

08 Sep 2022

Contributed by Lukas

This week we're joined by Jodie Hopperton, Head Of Product Innovation at INMA, to discuss the role of product thinking in the overall marketing mix.

Ep. 78 - When Left Isn't Right. IM meets Orlando Wood.

24 Aug 2022

Contributed by Lukas

On this week’s inside marketing we talk to Orlando Wood, Chief Innovation Officer at System One Group and author of Lemon and Lookout, about whether...

Ep. 77 - Does the Advertising Industry Lack Principles? IM meets Bob Hoffman.

11 Aug 2022

Contributed by Lukas

This week we're joined by ad contrarian Bob Hoffman to investigate whether there's a lack of diversity in creative, just what's going on with surveill...

Ep. 76 - From Marvel to Metaverse. IM meets Nick Emery.

28 Jul 2022

Contributed by Lukas

This week we're joined by Nick Emery of Brandtech Media to discuss why it's so exciting to be in marketing right now.

Ep. 75 - Brand Authenticity

14 Jul 2022

Contributed by Lukas

This week we’re joined by Prof Jonathan Wilson, expert in brand strategy and culture and Rachel Ray, Group Strategy Director, Dentsu, as we look at ...

Ep. 74 - Web 3.0, Fad or the Future?

30 Jun 2022

Contributed by Lukas

This week Chris Twining, Global Innovation & Media Director at Dentsu, joins us to explain how Web 3.0, the Metaverse and NFT's are impacting brands b...

Ep. 73 - Programmatic, Platforms, Planet.

16 Jun 2022

Contributed by Lukas

This week Converge Digital CEO and founder Ian Maxwell talks to us about the potentially sustainable future of digital advertising.

Ep. 72 - If It Looks Like A Recession...

02 Jun 2022

Contributed by Lukas

This week Rachel Ray, Group Strategy Director at Dentsu, joins us for a look at what's coming down the line at the wider economy.

Ep. 71 - Challenger Brands for Challenging Times

19 May 2022

Contributed by Lukas

This week we're joined by Eric Fulwiler and DuBose Cole from marketing agency Rival to discuss how every brand can be a challenger.

Ep. 70 - Sir Martin Sorrell

05 May 2022

Contributed by Lukas

Sir Martin Sorrell, co-founder of S4 Capital and former head of WPP, joins us for an engaging discussion on the current agency model and where he sees...

Ep. 69 Where do you get your News

22 Apr 2022

Contributed by Lukas

Ep. 69 Where do you get your News by dentsu & Irish Times Media Solutions

Ep. 68 - Productivity Post-Pandemic. IM meets Bruce Daisley.

07 Apr 2022

Contributed by Lukas

This week, former VP at Twitter and now bestselling writer on workplace culture, Bruce Daisley joins us to discuss how our new reality has impacted up...

Ep. 67 - Too Much Tech?

24 Mar 2022

Contributed by Lukas

This week we're joined by Dr. Fiona Kerr, founder and CEO of Adelaide's NeuroTech Institute, for an insightful discussion on how tech impacts our brai...

Ep. 66 - How Considering Culture Redefines Research.

10 Mar 2022

Contributed by Lukas

This week Vivian Chambers, founder and MD of Bricolage, joins us for an in depth discussion around how smart brands are changing their approach to mar...

Ep. 65 - Unilever CEO Alan Jope

24 Feb 2022

Contributed by Lukas

Alan Jope, CEO of Unilever, joins us for an in depth discussion on the many issues facing brands today, from true purpose to media relevance.

Ep. 64 - Marketing Megatrends

27 Jan 2022

Contributed by Lukas

This week we're gazing into our crystal ball with Dan Calladine, Head of Futures at Carat Global. We're looking at the next marketing megatrends on th...

Ep. 63 - Ciaran O'Kane Returns

13 Jan 2022

Contributed by Lukas

Ciaran O'Kane, CEO of WireCorp, is back with us this week to talk all things ad tech.