Episode web page: https://bit.ly/3QyiQBi Episode summary: In this Insights Unlocked episode, Nathan Isaacs sits down with Gabrielle Dolan, global expert on business storytelling and author of Story Intelligence, to explore how authentic storytelling helps leaders communicate with clarity, build trust, and inspire action. Gabrielle shares her journey from the tech world into storytelling, explaining why stories—not just data—are the most powerful way to influence decisions and drive change within organizations. The conversation dives into the concept of “story intelligence,” defined as the ability to purposefully and skillfully use authentic stories to connect, engage, and inspire. Gabrielle explains how even small, everyday anecdotes—especially those drawn from customer insights or real experiences—can be more impactful than statistics alone. She also discusses the “curse of knowledge,” why leaders often struggle to communicate effectively, and how storytelling bridges that gap by making messages more memorable and relatable. Nathan and Gabrielle also explore the role of AI in storytelling, highlighting how it can serve as a creative partner—but not a replacement—for human experience and authenticity. Gabrielle shares practical advice for finding, structuring, and delivering stories, as well as how organizations can build a culture of storytelling to better align teams and influence outcomes. You’ll learn: What “story intelligence” is and why it’s a critical leadership skill Why authentic stories are more persuasive than data alone How to turn customer insights and anecdotes into compelling narratives The impact of the “curse of knowledge” on communication—and how to overcome it Best practices for using AI as a storytelling partner without losing authenticity Simple techniques for crafting concise, memorable, and effective stories Resources & links Gabrielle Dolan on LinkedIn ( https://www.linkedin.com/in/gabrielledolan/) Story Intelligence: The Craft of Authentic Storytelling Made Smarter with AI (https://www.amazon.com/Story-Intelligence-Authentic-Storytelling-Smarter/dp/1394360878) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.