Insights Unlocked
How FNBO is leverages its content marketing strategy to build trust and increase CSAT
07 Apr 2025
What is FNBO's approach to digital transformation in banking?
Welcome back to the Insights Unlocked podcast. In this episode, we're chatting with Regina DeMars, Director of Content Marketing and Social Media Strategy at First National Bank of Omaha. Regina shares how a 167-year-old bank is embracing digital transformation from creating personalized educational content to connecting with younger audiences on TikTok.
It's all about building trust, staying human, and showing up where your customers are. Enjoy the show.
Welcome to Insights Unlocked, an original podcast from User Testing, where we bring you candid conversations and stories with the thinkers, viewers, and builders behind some of the most successful digital products and experiences in the world, from concept to execution.
Welcome to the Insights Unlocked podcast. I'm Nathan Isaacs, senior manager for content production at UserTesting. And joining us today as host is Cornelia Klimek, group product manager here at UserTesting. Welcome, Cornelia. Hi, how's it going, everyone? So happy to be here today.
And our guest today is Regina DeMars. Regina is the Director of Content Marketing and Social Media Strategy at First National Bank of Omaha. FMBO is one of the largest privately held banks in the US and has been in business for more than 165 years. Welcome to the show, Regina.
Hi, thanks for having me on the show. So Regina, FNBO has a longstanding reputation in the banking industry. I would love to know a little bit about its history and how your experience in content marketing and social strategy has evolved to meet these like the changing experiences and expectations, I think, of today's banking customers. Yeah. Sounds good.
Yeah, FMBO has been around for a little while. We actually celebrated our 167th birthday this past December. And so we've really been, you know, deeply ingrained in our communities. for a long time. And things have evolved very quickly, especially over the last, you know, 10 years. We've really had to look at how we approach digital overall.
Our content marketing and social media have become really essential tools to connect with our customers. We are always looking for ways to surround our customers. So online and offline. So, you know, offline, more traditional methods like print, TV, billboards. But with the rise of digital, we've really adapted quickly to how we approach our content marketing and social media.
We need to make sure that we're creating that content across all of our channels based on what our audiences want. So our content is more you know, engaging, educational, and more of that entertainment and edutainment perspective.
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