2022 may turn out to be the big bang of the metaverse, but no matter the reality- augmented, virtual, extended or mixed- doing business in an increasingly digital world needs to begin the human experience. This week on the Human Insight Podcast, Krikey co-founders Jhanvi Shriram and Ketaki Shriram join host Janelle Estes, UserTesting’s Chief Insights Officer, to share how they are putting customers first for their mobile augmented reality (AR) gaming app. Jhanvi, the CEO of Krikey, and Ketaki, the CTO, have been featured in the Forbes 30 under 30 list, and Fast Company’s Best Apps and Games of 2020. Krikey’s story is one of many shared in the upcoming User Tested and that will be featured in Season 4 of the Human Insights Podcast. The book was authored by podcast hosts Janelle Estes, UserTesting’s Chief Insights Officer, and Andy MacMillan, UserTesting’s CEO. The book is being released on February 15th, but you can pre-order it today here or on your favorite book seller’s website. With insights from UserTesting, Krikey has surpassed more than 2 million users, saw a 45% increase in app conversions, and they are now bringing their app to new markets worldwide. Listen to their interview to hear how the Krikey co-founders: How and why they started the business How customer feedback fits into Krikey’s business priorities How testing the user experience helped evolved their offerings How customer feedback is tied to user growth, retention and engagement

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“What did the council decide on item 42?” — answered with the speaker and the moment.