Intentwise Connect
Episodes
Building share of voice: Winning high impact moments
17 Apr 2026
Contributed by Lukas
How does one of the most respected names in cookware think about its full-funnel marketing strategy? And how does it measure the long-term impact of i...
Live from unBoxed: AMC’s Biggest Updates + A Deep Dive with Aby Angilivelil, Director of AMC
23 Jan 2026
Contributed by Lukas
Live from unBoxed, Amazon’s biggest advertising conference, Intentwise CEO Sreenath Reddy sits down with Aby Angilivelil, Director of Amazon Marketi...
Combating Margin Erosion on Amazon
07 Nov 2025
Contributed by Lukas
Amazon brands are facing record-tight margins—and it’s not just ad spend. From hidden FBA fees and rising inbound costs to shifting tariffs and co...
Live from Amazon Accelerate: Behind the scenes with AMC’s Director, Alan Lewis
15 Oct 2025
Contributed by Lukas
Recorded live at Amazon Accelerate 2025, this special episode of the Intentwise Connect podcast features Alan Lewis, Director of AMC Clean Rooms and o...
Peak Season Strategy and Planning Around Tarrifs
03 Jul 2025
Contributed by Lukas
How can brands navigate peak season planning when tariffs, supply chain uncertainty, and shifting consumer behavior threaten margins? In this episode ...
Revenue Strategy For a Fast Growing Brand - A conversation with the CRO of MaryRuth Organics
18 Jun 2025
Contributed by Lukas
What does it take to scale a wellness brand in a saturated market? Jay Hunter, CRO of MaryRuth Organics, shares the inside story. Takeaways: Why Mary...
From side hustle to successful exit: Kiri Masters on entrepreneurship and building a retail media agency
20 May 2025
Contributed by Lukas
What does it take to turn a side hustle into a full-scale agency that gets acquired? In this episode of the Intentwise Connect podcast, host Sreenath ...
Unlocking new KPIs for growth with Amazon Marketing Cloud
21 Apr 2025
Contributed by Lukas
Brands are moving beyond ROAS and embracing full-funnel strategies. In this episode, Joe Shelerud, Co-founder and CEO of Ad Advance, joins Sreenath Re...
Unlocking Full-Funnel Growth with Walmart Connect
17 Apr 2025
Contributed by Lukas
In this episode of the Intentwise Connect Podcast, recorded live at Prosper 2025, Sreenath Reddy sits down with Tommy Wong, Senior Manager of Technolo...
How to scale your content strategy across a large catalog
25 Mar 2025
Contributed by Lukas
David Feinleib, founder and CEO of ITSRAPID, breaks down how to create product content for Amazon, Walmart, and more that can scale across thousands o...
Formulating data strategy for a global e-commerce brand
18 Mar 2025
Contributed by Lukas
Brands sort through thousands of signals every day. Here’s how Nathan Moran, head of growth strategy and analytics at Edgewell, thinks about buildin...
The rapid evolution of Amazon PPC ads
08 Mar 2025
Contributed by Lukas
George Meressa, CEO of Clear Ads, has worked in digital advertising since 2009. In this conversation with Intentwise CEO Sreenath Reddy, he walks thro...
Amazon agency M&A: An acquirer’s perspective
14 Nov 2024
Contributed by Lukas
Dan Brownsher, founder and CEO of the Amazon consulting agency Channel Key, has grown his business in part by acquiring other agencies. In this podcas...
How AMC helps execute a full-funnel Amazon strategy
21 Oct 2024
Contributed by Lukas
Amazon Marketing Cloud is now available for everyone, whether or not you run DSP ads. AMC now helps you not only measure your Sponsored Ads and DSP ca...
From Startup to Exit: Lessons Learned from Building an Amazon Agency
29 Aug 2024
Contributed by Lukas
John Ghiorso has seen the e-commerce agency landscape evolve from a DIY world to a professionalized, big-money endeavor. In this podcast, Ghiorso talk...
Deep dive: The intricacies of brand protection
29 Jul 2024
Contributed by Lukas
Brands spend tons of money advertising on e-commerce platforms—but why don’t they reserve some of that for brand protection?  Manu Sareen, CEO...
Key Prime Day takeaways beyond just the numbers
23 Jul 2024
Contributed by Lukas
You probably already know the top-line numbers about how much Prime Day grew in 2024. But what are all of the lessons lingering beneath the surface? I...
The state of the M&A landscape for agencies
29 Mar 2024
Contributed by Lukas
After a recent lull, M&A activity is on the rise again in the e-commerce space. So how do agencies in particular prepare for an exit, and what kin...
Crafting a unique Walmart Connect strategy
21 Mar 2024
Contributed by Lukas
Don’t fall into the trap of a copy-and-paste strategy. To succeed on Walmart Connect, you need to build ad campaigns that take into account the spec...
BWG Connect: Turn Your Ecommerce Data into Insights
16 Jan 2024
Contributed by Lukas
This episode originally aired on the BWG Connect podcast. In this episode, Intentwise SEO Sreenath Reddy outlines for BWG Connect co-founder Aaron Con...
An e-commerce entrepreneur’s journey
05 Jan 2024
Contributed by Lukas
Bojan Gajic has spent the last two-decades scaling technology businesses within the e-commerce industry, including Helium 10, where he served as CEO. ...
UnBoxed Takeaways from the Amazon Ads team
27 Oct 2023
Contributed by Lukas
Reporting live from the 2023 edition of Amazon unBoxed, Intentwise CEO Sreenath Reddy sits down with top Amazon Ads executives to explore what’s nex...
The hidden costs that impact your P&L | Martin Heubel
13 Jul 2023
Contributed by Lukas
Martin Heubel is a strategy consultant based in London. As a former Senior Manager at Amazon, he has led several FMCG categories and helped companies ...
How to Prepare For Changing Profitability & Margin Shrink | Aisha Khan
08 Jun 2023
Contributed by Lukas
Aisha Khan, VP of Strategy & Insights at Momentum Commerce, has been a data-driven marketplace operator for most of the last 10 years. As an operato...
State of Industry & Retail Media In 2023 | Rick Watson
17 Feb 2023
Contributed by Lukas
In this episode, Intentwise CEO Sreenath Reddy speaks with Rick Watson, Founder & CEO of RMW Commerce Consulting.
How Agencies Can Capture the Big Retail Media Opportunity | Kevin Lee
23 Dec 2022
Contributed by Lukas
In this episode, Intentwise's Chief Commercial Officer Alan Osetek speaks with Kevin Lee, founder of Didit and the CEO of the eMarketing Association.
Driving Off-Amazon Traffic to Amazon | Dakota Morse
10 Dec 2022
Contributed by Lukas
In this episode, Intentwise CEO Sreenath Reddy talks with Dakota Morse, co-founder and CEO of Alt Group, about using outside traffic to spin the Amazo...
Reaching Multicultural Audiences to Drive Growth | Christian Martinez
23 Nov 2022
Contributed by Lukas
In this episode, Intentwise CEO Sreenath Reddy talks with Christian Martinez, president of ProfitlogiQ US & Multicultural, about multicultural audienc...
Dynamic Pricing—A High Impact Lever for Amazon Private Label Brands | Chad Rubin
14 Nov 2022
Contributed by Lukas
In this episode, Intentwise CEO Sreenath Reddy speaks with Chad Rubin, founder of Profasee.
Amazon Ads unBoxed 2022 Takeaways
04 Nov 2022
Contributed by Lukas
The Intentwise team discusses key takeaways from Amazon Ads unBoxed 2022, held in late October in New York City.
Retail Media’s Next Frontier—Physical Stores | Trevor Sumner, Perch
24 Oct 2022
Contributed by Lukas
In this episode, Intentwise CEO Sreenath Reddy speaks with Trevor Sumner, CEO at Perch.